Sinha has several plans in the pipeline to make ABC more robust and IRS more credible. One of them is to place ABC and IRS data side by side on the same platform, to enable advertisers make informed decisions. Read More
Cadbury's latest commercial shows a daughter-in-law sharing a bar of chocolate with her mother-in-law, while watching a baarat procession. The sweetness of the Cadbury Dairy Milk uplifts their mood and they dance their way into the procession; the tagline 'Badhti dosti ke naam, kuch meetha ho jaaye' appears alongside.
With an annual marketing budget of Rs. 40-50 crore, Dinesh Gulati, director, Indiamart, is focussed on making his brand a force to reckon with in the B2B space. Indiamart 2.0 is about people, product, technology and mobile, we learn.