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Major stories over the last 30 daysSort by: Advertising | Digital | Media | Marketing | OOH
  • E-commerce vs Shopping Malls

    As online shopping takes off in India, malls are readying to pull a number of tricks to keep those customers coming..
  • Caprese transits form niche to mass

    Caprese, handbag brand from VIP Industries, releases a multi-media ad campaign featuring Alia Bhatt. The aim is to reach out to a larger consumer base and re-position itself - from a niche high-fashion brand to a mass lifestyle brand. The marketing budget is Rs 15 crore..
  • Goodyear goes Outdoor

    The tyre brand has taken the outdoor route to promote its latest technology tyre which goes for 80 km even after it is punctured or flat..
  • afaqs! Creative Showcase: McDowell's ode to friendship

    McDowell's has released a 7-minute long film on the digital medium showcasing how true friendship stands the test of time. The ad features three friends who relive their college days as they visit their former teacher. The spirit of friendship comes alive when even the teacher says her favourite has always been the trio -together..
  • FCB Ulka Digital appoints Anushree Ghosh as digital strategic head

    Ghosh joins the agency from SapientNitro where she led strategy function..
  • Activeark JWT India ropes in Utkarsh Dange

    Dange will be the digital project manager and will work with existing international clients and deliver projects..
  • Foodpanda Turns Food Police

    Online food ordering platform goes mass with its promise of ensuring every stage of the delivery process is up to the mark. Are the TVCs up to the mark, though? A look at the effort..
  • Case Study: Social Sale - Adding value beyond the transaction

    The sale is no longer the light at the end of a tunnel. It is the beginning of a social relationship between a brand and a consumer..
  • "Learn and play", says new management book

    Vinay Kanchan's new book attempts to bring the adrenaline rush of sports into the boardroom..
  • Sunsilk styles bridesmaid

    The brand has launched a campaign where it is targeting and styling the bridesmaid instead of the brides..

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