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Major stories over the last 30 daysSort by: Advertising | Digital | Media | Marketing | OOH
  • Kit Kat Takes Diwali Break In Space

    In its latest, pre-Diwali digital commercial, Kit Kat India captures the emotions of a happy, yet homesick, astronaut. The film is supported by a Twitter campaign titled #MyDiwaliBreak..
  • Sony to air, Balaji to produce Box Cricket League

    The 'sports reality show' will be played by 120 celebrities over 19 matches. The property is expected to be launched on December 1. It will occupy a weekday slot..
  • Oriya daily Sambad turns 30

    The newspaper brand is positioned as the 'voice of the common man'..
  • Adfest 2015 tells agencies to 'Be Bad'

    The annual advertising awards festival will be held on March 19-21 in Pattaya, Thailand..
  • Colors rolls out 'Hauslon Ki Udann' campaign

    The intent is to inspire young minds and help them understand the real value of freedom from child labour, through art..
  • Zee Khana Khazana says 'Bake Do Teen'

    It's a new show that will be hosted by Chef Gautam Mehrishi and will be aired every Wednesday and Thursday at 2 pm, starting today..
  • Pepsi India Lands Pre-Diwali Tearjerker

    PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days.
  • Case Study: The Huge List of 127 Marketing Tools

    Looking for new tools to optimise your marketing mix? The folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer..
  • captures India's reaction to gifts

    This festive season, the website has launched an online video campaign that captures consumers' attitudes towards gifting - both, giving and receiving..
  • afaqs! Creative Showcase: Hero Plays For The Girl

    In light of the ongoing frenzy around the Hero India Super League, the title sponsor takes the famed 'Why should boys have all the fun?' idea a step further. In the ad, Ranbir Kapoor and gang, perched on their Hero Maestros, chase a football. They run into Alia Bhatt and gang, who, astride their respective Hero Pleasures, challenge them to a match..

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