A high impact political development is around the corner. Opinion polls, analysts and all kinds of experts are in overdrive mode, trying to predict the name of the person who will sit on the coveted chair, or 'kursi' and form the next government.
Leading adhesive brand Fevicol, in its latest campaign, takes note of this atmosphere through a witty film, full of innuendo. The hero of the film is clearly the set of wooden chairs carved to represent three of the buzziest political parties out there.
He moves in from BBDO. Though he will focus on Leo Burnett's India operations, he will also support the agency's creative efforts across South Asia, just like outgoing CCO, KV Sridhar did. Nitesh Tiwari to continue being associated with the agency.