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Bang On!

There have been cries that creative advertising in print is declining. What exactly does being creative mean? A look at the changing role of print advertising in India.

These days, you may not see as much creative copy in print as you may would have liked to. This is despite the fact that print continues to dominate the art school, portfolio-based hiring and pitch arenas.

Read on...
  • Breaking Down Walls Of Disparity

     Departing from category codes, in its latest campaign, Ambuja Cement gives a metaphorical spin to the otherwise clichéd concept of 'mazbooti of a deewar'. The message is: let's work together to bring down the invisible 'walls' that threaten to fracture our societal fabric.

  • DDB MudraMax Media ropes in Amita Karwal

     She has more than two decades of experience in media marketing.

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AXN's action-packed month
Cheil, Enormous team up for Samsung
Colors amplifies action-reality with a 3D game
Flying Cursor wins social media duties of Sunrisers Hyderabad
Khoday's once again raises the Black flag
Deals, internet and sales staff can sway the consumer
RCom raises call rates up to 20 percent
Retailers shift focus as winds change
IPL 2014: Let The Games Begin
TOI honours deceased farmers through live hoarding

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