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E-commerce vs Shopping Malls

As online shopping takes off in India, malls are readying to pull a number of tricks to keep those customers coming.

This Diwali, customers saw the extent to which e-commerce players like Flipkart, Snapdeal and Amazon could go with discounts, sales and offers, in order to delight e-shoppers. In such a scenario, what can the good ol' offline retailer do to retain footfalls? The most popular way, it turns out, is to make good on the term 'customer engagement' and give shoppers a wholesome experience that transcends shopping. But first, a look at the events that led to this situation.

Read on...
  • Caprese transits form niche to mass

     Caprese, handbag brand from VIP Industries, releases a multi-media ad campaign featuring Alia Bhatt. The aim is to reach out to a larger consumer base and re-position itself - from a niche high-fashion brand to a mass lifestyle brand. The marketing budget is Rs 15 crore.

  • Goodyear goes Outdoor

     The tyre brand has taken the outdoor route to promote its latest technology tyre which goes for 80 km even after it is punctured or flat.

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