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Airtel: Fully connected

In its latest campaign promoting its data plans, Bharti Airtel positions itself as a preferred network for smartphone users.

Airtel, which rode high on the successful campaigns like 'Express Yourself' and 'Har ek friend zaroori hota hai', has rolled out its latest campaign. Executed by Taproot India, the film opens in an office where a boss informs her colleague about a project that needs to be completed on a priority basis. Despite his protests, she is firm and urges him and his team to start right away and leaves for home.

On her way back, she calls her husband Rohit and asks what he would like to eat for dinner. Subsequently, one of the men in her office receives a call from his wife asking him to come home. He tells her that he will be late because of the assignment. His wife calls again, this time on a video call and pans the phone camera on the dishes she has made for dinner. Here, it is revealed that the boss is his wife. She urges him to finish up and come home soon.

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