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Politically Mazboot

Fevicol's new campaign, 'Crazy Chairs', takes symbolism to a new level. Through casual conversation among carpenters, and their innovative wood-work, the ad film talks about a strong and stable 'kursi' for the nation.

A high impact political development is around the corner. Opinion polls, analysts and all kinds of experts are in overdrive mode, trying to predict the name of the person who will sit on the coveted chair, or 'kursi' and form the next government.

Leading adhesive brand Fevicol, in its latest campaign, takes note of this atmosphere through a witty film, full of innuendo. The hero of the film is clearly the set of wooden chairs carved to represent three of the buzziest political parties out there.

Read on...
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