| THE ADVERTISING CLUB BOMBAY | |||||||||||||
| EFFIE 2009 | |||||||||||||
| SHORT LISTED CASE STUDIES | |||||||||||||
| CATEGORY : CONSUMER PRODUCTS | |||||||||||||
| No. | Agency | Case Study | Campaign Title | Client | |||||||||
| 1 | Ogilvy & Mather Pvt. Ltd. | Center fresh | Keeps the Mouth Locked | Perfetti Van Melle India Pvt. Ltd. | |||||||||
| 2 | Ogilvy Advertising | Limca | Fresh Ho Jao | Coca-Cola Pvt. Ltd. | |||||||||
| 3 | Ogilvy Advertising | Sprite | Seedhi Baat. No Bakwaas | Coca-Cola Pvt. Ltd. | |||||||||
| 4 | JWT | Kellogg's Special K | Be Special | Kellogg India | |||||||||
| 5 | JWT | Horlicks | Discoveries for a better life | GlaxoSmithKline Consumer Health Care | |||||||||
| 6 | McCann Erickson India Pvt. Ltd. | Stayfree AllNight | Savdhan - Attention | Johnson & Johnson Ltd. | |||||||||
| 7 | Arc Worldwide - Leo Burnett | Tata Tea | Jaagore One Billion Votes | Tata Tea Ltd. | |||||||||
| 8 | Lowe Lintas | TATA Tea | Jaago Re ! | Tata Tea Limited | |||||||||
| 9 | Lowe Lintas & BBH Asiapac | AXE | Call Me | Hindustan Unilever Limited | |||||||||
| 10 | Lowe Lintas | Britannia 50 50 | Kabhi Sweet Kabhi Salty! | Britannia Industries Limited | |||||||||
| 11 | Ogilvy & Mather | Pond's | The Cinderella Effect : The Journey from Mass to Class | Unilever India Ltd. | |||||||||
| 12 | Ogilvy & Mather Advertising | Cadbury Dairy Milk | How Cadbury won the match! | Cadbury India Limited | |||||||||
| 13 | 1 Rediffusion | Kaya | Let your skin talk | Kaya Limited | |||||||||
| CATEGORY : CONSUMER DURABLES | |||||||||||||
| No. | Agency | Case Study | Campaign Title | Client | |||||||||
| 1 | Bates141 | Fiat Linea | Admiration Guaranteed | Fiat India Automobiles Limited | |||||||||
| 2 | Contract Advertising (India) Limited | Asian Paints Tractor Emulsion | Budget Wedding | Asian Paints Limited | |||||||||
| 3 | Mudra Group | TVS Scooty | Women on Wheels | TVS Motors | |||||||||
| 4 | Lowe Lintas | Havells | Shock Laga - (Got a Shock?) | Havells India Ltd. | |||||||||
| 5 | Lowe Lintas | Maruti Suzuki SX4 | SX4 - Men are back | Maruti Suzuki India Limited | |||||||||
| 6 | Lowe Lintas | Fastrack | He says, She says! | Titan Industries Limited | |||||||||
| 7 | Ogilvy & Mather Advertising | Bajaj Pulsar | Pulsar Mania | Bajaj Auto Limited | |||||||||
| 8 | Ogilvy & Mather Advertising | Tata Sky | Tata Sky, Sodhiji | Tata Sky Ltd. | |||||||||
| CATEGORY : SERVICES | |||||||||||||
| No. | Agency | Case Study | Campaign Title | Client | |||||||||
| 1 | JWT India | The Times of India, Chennai | A year in the life of Chennai | Bennett, Coleman & Co. Ltd. | |||||||||
| 2 | Bates141 | Virgin Mobile | Building A Youth Brand In A Youthful Country | Virgin Mobile India Pvt. Ltd | |||||||||
| 3 | Ogilvy & Mather Advertising Pvt. Ltd. | Sakshi | Andamaina Repu (Move to tomorrow) | Jagati Publications Pvt. Ltd. | |||||||||
| 4 | Lowe Lintas | Idea | What an Idea ! | Idea Cellular Limited | |||||||||
| 5 | Ogilvy & Mather Pvt. Ltd. | Indian Premier League (IPL) | Building India's ONLY Successful Domestic Sporting League | Indian Premier League | |||||||||
| 6 | Ogilvy & Mather Pvt. Ltd. | Vodafone | Chhota Credit | Vodafone Essar Ltd. | |||||||||
| 7 | Ogilvy & Mather Pvt. Ltd. | Vodafone | Call Conference | Vodafone Essar Ltd. | |||||||||
| 8 | Ogilvy & Mather Pvt. Ltd. | Vodafone | Happy to help | Vodafone Essar Ltd. | |||||||||
| 9 | Ogilvy & Mather Pvt. Ltd. | Vodafone | Vodafone Zoozoos - The story of an iconic campaign | Vodafone Essar Ltd. | |||||||||
| 10 | Rediffusion Y&R Pvt. Ltd. | Airtel | Voice SMS | Bharti Airtel Ltd. | |||||||||
| 11 | Rediffusion Y&R Pvt. Ltd. | Airtel | M commerce | Bharti Airtel Ltd. | |||||||||
| 12 | Rediffusion Y&R Pvt. Ltd. | Airtel | Airtel Nokia HBO | Bharti Airtel Ltd. | |||||||||
| CATEGORY : CORPORATE ADVERTISING | |||||||||||||
| No. | Agency | Case Study | Campaign Title | Client | |||||||||
| 1 | JWT | Indian National Congress | Aam Aadmi ke Badte Kadam | Indian National Congress | |||||||||
| 2 | Mudra Communications Pvt. Ltd. | The Economic Times | Power of Ideas | Bennett, Coleman & Co. Ltd. | |||||||||
| 3 | Mudra Communications Pvt. Ltd. | Union Bank of India | Your dreams are not yours alone | Union Bank of India | |||||||||
| 4 | Mudra Group | Shell Foundation | Khidki Amma - Gossips through the window | Shell Foundation | |||||||||
| 5 | Ogilvy & Mather India Pvt. Ltd. | IDBI Bank Ltd. | Underdog Rising ! | IDBI Bank Ltd. | |||||||||
| CATEGORY : INTERNET ADVERTISING | |||||||||||||
| No. | Agency | Case Study | Campaign Title | Client | |||||||||
| 1 | Ignitee Digital Solutions Pvt. Ltd. | Ministry of Tourism, India | Incredible India's Atithi Devo Bhavah | Ministry of Tourism | |||||||||
| 2 | Draftfcb Ulka Advertising Pvt. Ltd. | Maybelline | Instant glow! | L'Oreal India Private Limited | |||||||||
| 3 | Ogilvy & Mather Pvt. Ltd. | Lipton Yellow Label | The World's Largest Online Collaborated Jigsaw Challenge | Hindustan Unilever Limited | |||||||||
| CATEGORY : MOBILE ADVERTISING | |||||||||||||
| No. | Agency | Case Study | Campaign Title | Client | |||||||||
| 1 | Lowe Lintas & BBH Asiapac | AXE | Call Me | Hindustan Unilever Limited | |||||||||
| 2 | Ogilvy & Mather Pvt. Ltd. | Vodafone | Vodafone Zoozoos on your mobile | Vodafone Essar Ltd. | |||||||||
| CATEGORY : INTEGRATED ADVERTISING CAMPAIGN | |||||||||||||
| No. | Agency | Case Study | Campaign Title | Client | |||||||||
| 1 | JWT | The Times of India | Teach India | The Times of India | |||||||||
| 2 | Lowe Lintas | TATA Tea | Jaago Re! | Tata Tea Limited | |||||||||
| 3 | Ogilvy & Mather Advertising | Tata Sky+ | Tata Sky+ Launch | Tata Sky Ltd. | |||||||||
| 4 | Ogilvy & Mather Pvt. Ltd. | Vodafone | Happy to help | Vodafone Essar Ltd. | |||||||||
| 5 | Ogilvy & Mather Pvt. Ltd. | Vodafone | Vodafone Zoozoos - The Story of an iconic campaign | Vodafone Essar Ltd. | |||||||||
| 6 | Rediffusion Y&R Pvt. Ltd. | Airtel | Voice SMS | Bharti Airtel Ltd. | |||||||||
| 7 | Rediffusion Y&R Pvt. Ltd. | Airtel | Joy of Running | Bharti Airtel Ltd. | |||||||||
| 8 | Rediffusion Y&R Pvt. Ltd. | Airtel | M commerce | Bharti Airtel Ltd. | |||||||||
| 9 | Rediffusion Y&R Pvt. Ltd. | Bharti Airtel Ltd. | Impatience is the new life | Bharti Airtel Ltd. | |||||||||