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Online Video News

Punitha Arumugam joins Hotstar as Platform Evangelist

Punitha Arumugam joins Hotstar as Platform Evangelist

Digital

Suraj Ramnath | November 14, 2017

Previously Arumugam worked with Google as agency director. Read more

Heres Amazon Prime Video Indias Diwali spot

Here's Amazon Prime Video India's Diwali spot

Advertising

Ashwini Gangal and Suraj Ramnath | October 19, 2017

And a quick round-up of the brand's previous ads in this market. Read more

This is no experiment its serious business Hoichoi co-founder Vishnu Mohta

"This is no experiment; it's serious business": Hoichoi co-founder Vishnu Mohta

Digital

| October 17, 2017

We spoke to Mohta about his month-old Bengali OTT platform, a venture he is confident will break even within four years. Read more

The Viral Fever launches TVF Machi to target the Tamil market

The Viral Fever launches TVF Machi to target the Tamil market

Digital

Anirban Roy Choudhury | October 05, 2017

Dubbed versions of TVF Pitchers and Permanent Roommates season 1 to be launched soon. Read more

Consumption of OTT video has increased rapidly over the last year KPMG Report

Consumption of OTT video has increased rapidly over the last year: KPMG Report

Digital

Suraj Ramnath | October 05, 2017

According to the new report by KPMG, digital ad spends will grow at 30.8 percent CAGR between 2016 and 2021. Read more

Vidooly appoints Preeti Jadhav as Vice President Revenue

Vidooly appoints Preeti Jadhav as Vice President, Revenue

Digital

Suraj Ramnath | September 20, 2017

Jadhav will lead strategic growth at Vidooly by identifying key revenue channels and opportunities. She will also be responsible for business development and partnerships. Read more

Viacom18s VOD service VOOT wins Innovation award for content distribution

Viacom18's VOD service, VOOT, wins Innovation award for content distribution

Digital

Anirban Roy Choudhury | September 19, 2017

The award ceremony was hosted in Amsterdam on September 17, 2017. Read more

Rediffusion - YR bags Hoichois creative mandate

Rediffusion - Y&R bags Hoichoi's creative mandate

Advertising

Sunit Roy | September 06, 2017

The agency will create Hoichoi's - an OTT platform of SVF - visual identity and its advertising campaigns. Read more

Vir Das Tanmay Bhatt Sunidhi Chauhan to star in Amazon Prime videos new reality shows

Vir Das, Tanmay Bhatt, Sunidhi Chauhan to star in Amazon Prime video's new reality shows

Digital

Anirban Roy Choudhury | August 23, 2017

The new lineup of 'unscripted originals' includes three reality shows. Read on for details. Read more

Hotstars Game of Thrones promos Torrents Morghulis create buzz

Hotstar's Game of Thrones promos, 'Torrents Morghulis', create buzz

Advertising

| July 26, 2017

We spoke to Sidharth Shakdher, head of acquisition and brand development, Hotstar, about the campaign that attempts to bring Game of Thrones fans onto the VOD platform. Read more

We aspire to be the Zee Star or Viacom18 of digital Gurpreet Singh One Digital

"We aspire to be the Zee, Star or Viacom18 of digital:" Gurpreet Singh, One Digital

Digital

| July 21, 2017

We spoke to Gurpreet Singh, COO and co-founder, One Digital Entertainment, and got to know his company a little better. Read more

Amazon Primes Inside EDGE rakes in the buzz will subscribers follow

Amazon Prime's Inside EDGE rakes in the buzz; will subscribers follow?

Digital

| July 14, 2017

With a front-page TOI ad and a whopping Rs.20 crore production budget, Inside EDGE is Amazon Prime's first Hindi original web-series. "We did not treat it as a web-series," the writer of the show tells afaqs!. Read more

We have a warship Culture Machines Sameer and Venkat

"We have a warship": Culture Machine's Sameer and Venkat

Digital

| July 12, 2017

Culture Machine's founders Sameer Pitalwalla and Venkat Prasad on how they built a new-age media network. Read more

Competition is everywhere Nachiket Pantvaidya ALTBalaji

"Competition is everywhere": Nachiket Pantvaidya, ALTBalaji

Digital

| July 11, 2017

An interview with Nachiket Pantvaidya, CEO, ALTBalaji on targeting viewers who fall between Naagin and Narcos. Read more