Online Video News

"We aspire to be the Zee, Star or Viacom18 of digital:" Gurpreet Singh, One Digital

Digital

| July 21, 2017

We spoke to Gurpreet Singh, COO and co-founder, One Digital Entertainment, and got to know his company a little better. Read more

Amazon Primes Inside EDGE rakes in the buzz will subscribers follow

Amazon Prime's Inside EDGE rakes in the buzz; will subscribers follow?

Digital

| July 14, 2017

With a front-page TOI ad and a whopping Rs.20 crore production budget, Inside EDGE is Amazon Prime's first Hindi original web-series. "We did not treat it as a web-series," the writer of the show tells afaqs!. Read more

We have a warship Culture Machines Sameer and Venkat

"We have a warship": Culture Machine's Sameer and Venkat

Digital

| July 12, 2017

Culture Machine's founders Sameer Pitalwalla and Venkat Prasad on how they built a new-age media network. Read more

Competition is everywhere Nachiket Pantvaidya ALTBalaji

"Competition is everywhere": Nachiket Pantvaidya, ALTBalaji

Digital

| July 11, 2017

An interview with Nachiket Pantvaidya, CEO, ALTBalaji on targeting viewers who fall between Naagin and Narcos. Read more

Hotstars creative producer Sidharth Jain moves on

Hotstar's creative producer Sidharth Jain moves on

Digital

Anirban Roy Choudhury | July 06, 2017

He was in-charge of content at Hotstar since October 2015. Read more

Arr233 ropes in Jaideep Singh as Director

Arré ropes in Jaideep Singh as Director

Digital

Suraj Ramnath | April 12, 2017

Singh will be part of the management team and will help guide the platform's monetisation drive/strategy, launch Arré's music vertical and contribute his experience towards expanding other content verticals as well. Read more

Behind the rosy PR stories survival is really tough for everybody Archana Anand Zee Digital

"Behind the rosy PR stories, survival is really tough for everybody": Archana Anand, Zee Digital

Digital

| April 04, 2017

That's what Archana Anand, head of digital-India, Z5 business and Zee Digital, says about online video business in India. Read more

FIR against TVFs Arunabh Kumar filed

FIR against TVF's Arunabh Kumar filed

Digital

Ashwini Gangal | March 30, 2017

The investigation is underway. Read more

Attentive reach is the new currency for advertisers- YouTube

'Attentive reach' is the new currency for advertisers- YouTube

Digital

| March 27, 2017

At its annual Brandcast, the platform addresses, among other things, digital's 'foundational problem' when it comes to viewability. Read more

There is no single model or answer Ajit Mohan CEO Hotstar

"There is no single model or answer": Ajit Mohan, CEO, Hotstar

Digital

| March 23, 2017

An interview with Ajit Mohan, CEO, Hotstar, who is riding the online video wave his way. Read more

Why Raj Nayak feels subscription is the only way forward for online video platforms

Why Raj Nayak feels subscription is the only way forward for online video platforms

Digital

| March 22, 2017

On the sidelines of FICCI-Frames 2017 we spoke to Raj Nayak, CEO, Colors about the future of online video in this market. Read more

Sarabhai VS Sarabhai on Hotstar An Analysis

Sarabhai VS Sarabhai on Hotstar: An Analysis

Digital

| March 17, 2017

The show will retain its original characters and will take a seven year leap. The show won't be put behind a pay wall. Read more

Hotstar and Zapr join hands to drive next wave of mobile audience analytics in India

Hotstar and Zapr join hands to drive next wave of mobile audience analytics in India

Media

Sunit Roy | March 07, 2017

The two companies will work together to create a deep understanding of mobile audiences that can be leveraged by brands to create personalized communication and offers. Read more

Netflix in deal with Airtel Vodafone and Videocon d2h to offer OTT services

Netflix in deal with Airtel, Vodafone and Videocon d2h to offer OTT services

Media

Shweta Mulki | March 06, 2017

While Videocon d2h and Airtel will offer Netflix content via the DTH service, the Vodafone deal is for prepaid programmes. Read more