Online Video News

Arré ropes in Jaideep Singh as Director

Arré ropes in Jaideep Singh as Director

Digital

Suraj Ramnath | April 12, 2017

Singh will be part of the management team and will help guide the platform's monetisation drive/strategy, launch Arré's music vertical and contribute his experience towards expanding other content verticals as well. Read more

Behind the rosy PR stories survival is really tough for everybody Archana Anand Zee Digital

"Behind the rosy PR stories, survival is really tough for everybody": Archana Anand, Zee Digital

Digital

| April 04, 2017

That's what Archana Anand, head of digital-India, Z5 business and Zee Digital, says about online video business in India. Read more

FIR against TVFs Arunabh Kumar filed

FIR against TVF's Arunabh Kumar filed

Digital

Ashwini Gangal | March 30, 2017

The investigation is underway. Read more

Attentive reach is the new currency for advertisers- YouTube

'Attentive reach' is the new currency for advertisers- YouTube

Digital

| March 27, 2017

At its annual Brandcast, the platform addresses, among other things, digital's 'foundational problem' when it comes to viewability. Read more

There is no single model or answer Ajit Mohan CEO Hotstar

"There is no single model or answer": Ajit Mohan, CEO, Hotstar

Digital

| March 23, 2017

An interview with Ajit Mohan, CEO, Hotstar, who is riding the online video wave his way. Read more

Why Raj Nayak feels subscription is the only way forward for online video platforms

Why Raj Nayak feels subscription is the only way forward for online video platforms

Digital

| March 22, 2017

On the sidelines of FICCI-Frames 2017 we spoke to Raj Nayak, CEO, Colors about the future of online video in this market. Read more

Sarabhai VS Sarabhai on Hotstar An Analysis

Sarabhai VS Sarabhai on Hotstar: An Analysis

Digital

| March 17, 2017

The show will retain its original characters and will take a seven year leap. The show won't be put behind a pay wall. Read more

Hotstar and Zapr join hands to drive next wave of mobile audience analytics in India

Hotstar and Zapr join hands to drive next wave of mobile audience analytics in India

Media

Sunit Roy | March 07, 2017

The two companies will work together to create a deep understanding of mobile audiences that can be leveraged by brands to create personalized communication and offers. Read more

Netflix in deal with Airtel Vodafone and Videocon d2h to offer OTT services

Netflix in deal with Airtel, Vodafone and Videocon d2h to offer OTT services

Media

Shweta Mulki | March 06, 2017

While Videocon d2h and Airtel will offer Netflix content via the DTH service, the Vodafone deal is for prepaid programmes. Read more

Amazon Prime Video India signs exclusive content deal with Lionsgate

Amazon Prime Video India signs exclusive content deal with Lionsgate

Digital

Suraj Ramnath | March 03, 2017

Movies like La La Land, Power Rangers, Deepwater Horizons and much more will be available for Indian viewers on the subscription based platform. Read more

DEN Networks launches DEN TV a mobile streaming platform

DEN Networks launches DEN TV+, a mobile streaming platform

Digital

Shweta Mulki | February 28, 2017

The cable company's new mobile TV app now live streams 130 TV channels, over 2500+ movies and recorded content across genres, for its subscribers. Read more

Amazon Prime Video launches India Ka Naya Primetime campaign

Amazon Prime Video launches 'India Ka Naya Primetime' campaign

Advertising

| February 15, 2017

The streaming service's second integrated campaign post launch has been created by Leo Burnett. Read more

The 10 Most-Watched Indian Ads on YouTube in January 2017

The 10 Most-Watched Indian Ads on YouTube in January 2017

Digital

Aravinda R Holla | February 08, 2017

This month's list features a healthy mix of BFSI brands, e-commerce companies, food & beverage manufacturers and smartphone brands. Read more

What does it take to build and sustain an OTT platform

What does it take to build and sustain an OTT platform?

Digital

| January 24, 2017

At vdonxt session 2017, Akamai's Vijay Koli shares his insights on how to deliver content seamlessly, and retain users in an OTT ecosystem. Read more

Breaking news is no longer TVs domain Ashok Venkatramani

'Breaking news is no longer TV's domain': Ashok Venkatramani

Digital

Shweta Mulki | January 24, 2017

Venkatramani along with FirstPost's BV Rao and NDTV Convergence's Suparna Singh discuss how digital video will impact television news as we know it, at a vdonxt asia 2017 session moderated by Shweta Mulki of afaqs!. Read more