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Online Video News

Where will the next 100 million consumers of online video come from?

Where will the next 100 million consumers of online video come from?

Digital

| January 20, 2017

At vdonxt asia 2017, Vanita Kohli-Khandekar got media expert Paritosh Joshi, Spuul's Subin Subaiah and Mindshare's Vinod Thadani to discuss this. Read more

A client a media buyer and a digital geek on the online-only ad

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

| January 20, 2017

Here's how Nestlé's Chandrasekar Radhakrishnan, Havas Media Group's Anita Nayyar and Leo Burnett's Prashanth Challapalli deconstructed the 'online-only' video at vdonxt asia last week. Read more

Vernacular content is the next big thing on online video YouTubes Satya Raghavan

Vernacular content is the next big thing on online video: YouTube's Satya Raghavan

Digital

| January 20, 2017

ContentAsia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion. Read more

Online Video Content Create or Curate

Online Video Content: Create or Curate?

Digital

| January 20, 2017

At a vdonxt asia 2017 session, ContentAsia's Janine Stein posed this question to Sony Liv's Uday Sodhi, Web Talkies' Virendra Shahaney, One Digital's Gurpreet Singh and OML's Ajay Nair. Read more

Gaurav Chutki Gera and Mallika Dua on cracking virality

Gaurav 'Chutki' Gera and Mallika Dua on cracking virality

Digital

| January 20, 2017

Why is virality elusive? How does one catch it? Digital Expert Nimesh Shah quizzed online video artistes Mallika Dua and Gaurav Gera about this at vdonxt asia 2017 last week. Read more

Amazon Prime Video partners with OML for stand-up comedy specials

Amazon Prime Video partners with OML for stand-up comedy specials

Digital

Shweta Mulki | January 19, 2017

The long-term arrangement will see the platform globally stream 14 hour-long specials by OML's artists. Read more

You can buy views but not shares Unrulys Vijay Anand Kunduri

"You can buy views, but not shares": Unruly's Vijay Anand Kunduri

Digital

| January 19, 2017

Vijay Anand Kunduri, commercial director, ASEAN and India, Unruly, spoke about the science of sharing, at vdonxt asia 2017. Read more

When Ola got drunk

When Ola got drunk

Digital

Ashee Sharma | January 19, 2017

The brand's funny Twitter campaign sought to discourage people from drunk driving. Read more

If sports is free in OTT in a country then no one else can go pay - Rajesh Kamat Emerald Media

"If sports is free in OTT in a country, then no one else can go pay" - Rajesh Kamat, Emerald Media

Digital

| January 18, 2017

In a vdonxt asia 2017 session, moderator Vanita Kohli-Khandekar gets Rajesh Kamat, MD of Emerald Media, to throw light on the various factors influencing his company's investment decisions, and also share his views on the OTT space in India. Read more

You dont always need to spend money organic content has a lot of power Facebooks Saurabh Doshi

"You don't always need to spend money; organic content has a lot of power": Facebook's Saurabh Doshi

Digital

| January 18, 2017

Saurabh Doshi, head of media partnerships at Facebook, discussed the impact of social media and digital video on one another, at vdonxt asia 2017. Read more

Will Indians pay for online video content

Will Indians pay for online video content?

Digital

| January 18, 2017

TVF's Arunabh Kumar, voot's Gaurav Gandhi, Balaji's Sameer Nair, Vuclip's Vishal Kumar Maheshwari discussed this at vdonxt asia 2017 last week. Read more

How to integrate a brand in online content without killing it

How to integrate a brand in online content without killing it?

Digital

| January 18, 2017

AIB's Ashish Shakya, Arré's Ajay Chacko, Fosters' Arjun Kalra and 101India's Cyrus Oshidar discussed this at vdonxt asia 2017 last week. Read more

When Chings got Yash Raj to crack an agency brief

When Ching's got Yash Raj to crack an agency brief...

Digital

| January 18, 2017

Ajay Gupta of Capital Foods and Ashish Patil of Y-Films take us through the success that was 'Ranveer Ching Returns' at vdonxt asia 2017. Read more

Can brands find scale in online video content

Can brands find scale in online video content?

Digital

| January 17, 2017

Amin Lakhani, Sameer Pitalwalla and Rahul Kansal discussed this during a panel discussion, moderated by Janine Stein, at vdonxt asia 2017. Read more

We have an internal no brand integration policy for our toddler content - Chu Chu TVs Vinoth Chandar

"We have an internal 'no brand integration' policy for our toddler content" - Chu Chu TV's Vinoth Chandar

Digital

| January 17, 2017

Chandar and Voot's Akash Banerji shared their insights on the kids'online content space in a session moderated by Vanita Kohli-Khandekar at vdonxt asia 2017. Read more