Due to the general election, and the security necessary for it, the initial matches of the seventh edition of the IPL will be held in the UAE instead of India. But the IPL is competing with the elections for more than just physical, logistics related issues.
Sure, one can't compare apples and oranges - especially when the purpose and scale is this different - but there's no denying that these two very different national events are currently vying for attention from the same Indian consumer.
We asked industry experts whether the IPL is competing with the elections for public attention, and deliberately refrained from specifying whether the article was being written from the perspective of advertising, TV viewership, engagement across other media channels such as print, or even from the perspective of consumers' thoughts in general.
Given that hundreds of students have secured yet rejected IIT seats, this year, because they don't trust the newer IITs, we asked education experts and IIT alumni, who currently occupy top media/marketing positions whether brand IIT has weakened.
Is the impact of spot fixing on brand IPL big enough for it to struggle for advertisers in the next year? afaqs! explores.
While the discussion between agencies and broadcasters continues, advertising has been temporarily pulled off from television screens, the only exception being made for IPL. afaqs! spoke to stakeholders on their views.
Will the app for Android phones get Indian marketers to think about mobile marketing in a different way?
The inclusion of small-town India in viewership ratings has sent the TV business into turmoil. How are broadcasters dealing with the new perspective on what is viewed in towns with less than one lakh people?