Royal Stag recently signed on Arjun Kapoor and Ranveer Singh as brand ambassadors. The two young heart-throbs will now endorse the brand along with Shahrukh Khan, who has been the face of the brand for quite a while. On the other hand, Priyanka Chopra and Sonakshi Sinha are hiding secrets for their beautiful hair, from each other, in the latest campaign from Dabur Amla Hair Oil. King Khan and Ranbir Kapoor are jointly endorsing luxury watch brand Tag Heuer.
With the Indian Super League (ISL) beginning this October, the campaign to promote the property has taken off. What remains to be seen is whether advertisers will take to this first-of-its-kind commercial football league in cricket-crazy India.
Endless scandal has made the Indian Premier League a tainted property. Should the brands associated with it - Pepsi, the title sponsor, as well as the rest - be worried? afaqs! finds out.
Within creative agencies, is there a growing lack of enthusiasm towards print advertising? afaqs! finds out.
While there is no study that demonstrates what the causal impact of online viewing is on TV viewership, afaqs! talks to industry experts to learn more about the same.
Given that hundreds of students have secured yet rejected IIT seats, this year, because they don't trust the newer IITs, we asked education experts and IIT alumni, who currently occupy top media/marketing positions whether brand IIT has weakened.
Is the impact of spot fixing on brand IPL big enough for it to struggle for advertisers in the next year? afaqs! explores.