143 Socio-economic variables for strategic decisions
From The Mobile Indian
There's a new fragrance in town - Engage!
Ever since it started, Indian Premier League's succeeding seasons have yielded newer controversies. While IPL chairman Lalit Modi was suspended in 2010 (IPL Season 3), the Kochi franchisee was terminated in 2011 (IPL Season 4); also, Shahrukh Khan being banned from Wankhede Stadium, Preity Zinta showing anger over the umpire's decision or the unproven spot-fixing allegations (IPL Season 5) and similar controversies have involved managers, team owners and now, players (three players arrested for spot fixing on May, 16).
Controversies notwithstanding, the cumulative reach of the property has shown an increasing trend, albeit with a gradual decrease in TVRs year on year. However, it is still the only non-fiction property with the largest viewership and widest reach on Indian television.
While the discussion between agencies and broadcasters continues, advertising has been temporarily pulled off from television screens, the only exception being made for IPL. afaqs! spoke to stakeholders on their views.
The inclusion of small-town India in viewership ratings has sent the TV business into turmoil. How are broadcasters dealing with the new perspective on what is viewed in towns with less than one lakh people?
Ford Motor Company was forced to apologise for a series of offensive ads - three of them - that were leaked online. How does one deal with a digital fire?
Despite its efforts on social media, Google has - barring YouTube - not met with the kind of success it would have liked. Has it been left behind in the 'social media race'?
Several personalities and brands are leveraging negative publicity to their advantage. Is the thin line between fame and notoriety disappearing?
Are public service campaigns in India high on talk but low on delivery? Are they losing their appeal, with a more cynical, highly aware and defiant audience? afaqs! finds out.
Many regional English dailies such as Deccan Herald and The New Indian Express are moving beyond their backyard. afaqs! finds out from industry experts if they can fight established behemoths outside.
After being in the dock for carrying 'objectionable' content, Google and Facebook, along with15 other websites, are fighting for what they call internet freedom. Wikipedia went dark to protest the Web Piracy Bill being introduced in the US. afaqs! speaks to industry experts to find out if a move to monitor content can backfire.
