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Points of View

Points Of View: Are Multiple Endorsers the Need of the Hour?

Brands have increasingly started to sign on several big-ticket endorsers for their products, unlike earlier, when one star was dropped for the other rising star. What tempts brands to sign on multiple endorsers?

Royal Stag recently signed on Arjun Kapoor and Ranveer Singh as brand ambassadors. The two young heart-throbs will now endorse the brand along with Shahrukh Khan, who has been the face of the brand for quite a while. On the other hand, Priyanka Chopra and Sonakshi Sinha are hiding secrets for their beautiful hair, from each other, in the latest campaign from Dabur Amla Hair Oil. King Khan and Ranbir Kapoor are jointly endorsing luxury watch brand Tag Heuer.

Read on...
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