afaqs! Techafaqs! Campus The Mobile Indian Jobswitch Kulzy

Points of View

The Long And Short of Storytelling

Do Indian viewers fall in love with characters rather than the story they belong to? How are Hindi GECs adapting?

From mid-1980 to the early 2000s, Indian television had popular shows like 'Fauji' (DD National), 'Buniyaad' (DD National), 'Chausath Panne' (Zee TV), 'Aandhi' (Zee TV) and 'Shriman Shrimati' (DD National, Star One). The shows won accolades for their narrative and the cast that complemented the story.

All these shows ran for a limited period of time, say for 130-170 episodes, before a wave of long running shows hit Indian television. Ekta Kapoor gave viewers the famous 'K series' that went on for years. Kasautii Zindagi Kay (1,423 episodes), Kahani Ghar Ghar Ki (1,661 episodes), Kyunki Saas bhi Kabhi Bahu thi (1,833 episodes) and even BAG Network's Kumkum, all ran for at least six years.

Even today there are shows that have aired over 1,000 episodes and are still running. Star Plus' 'Yeh Rishta Kya Kehlata Hai', Sab TV's 'Taarak Mehta Ka Ooltah Chashmah', Colors' 'Balika Vadhu' and 'Uttaran' and Zee TV's 'Pavitra Rishta' are a few examples. The long life of these shows is evidence of the popularity, or habit of the TV viewer to find out what's going on in Akshara's (YRKKH) or Anandi's (Balika...) or Archana's (Pavitra Rishta) life.

Read on...
More POV's
Points of View: Is The Creative Brief Dead?
Is advertising provoking crimes against women?
Goafest 2014: Do we need an Abby category for unpublished/'proactive' work?
Goafest 2014: The Abby jury speaks on the quality of work
Goafest 2014: How is Goafest relevant for marketers?
Goafest 2014: Quick Bytes From Marketing Biggies
Goafest 2014: Does Goafest need to bring back the Scam Committee?
Goafest 2014: Is 'integration' a buzzword or the only way forward?
Goafest 2014: Who gains at the Goafest?
Goafest 2014: What is the biggest 'selling point' of the Abby Awards?
POV: Can Media and Money Change Football in India?
POV: To what extent has the media coaxed voting?
POV: Will interest in political news decline after the elections?
IPL and General Election: Competing for public attention?
POV: Should brands associated with IPL be worried?
  • POV: Do Creative Agencies Neglect Print Ads?

    Advertising

    Within creative agencies, is there a growing lack of enthusiasm towards print advertising? afaqs! finds out.

  • POV: Will online viewing hurt television?

    Media Publishing & Television

    While there is no study that demonstrates what the causal impact of online viewing is on TV viewership, afaqs! talks to industry experts to learn more about the same.

  • POV: Has brand IIT weakened?

    Others

    Given that hundreds of students have secured yet rejected IIT seats, this year, because they don't trust the newer IITs, we asked education experts and IIT alumni, who currently occupy top media/marketing positions whether brand IIT has weakened.

  • POV: Is brand IPL in a spot?

    Media Publishing & Television

    Is the impact of spot fixing on brand IPL big enough for it to struggle for advertisers in the next year? afaqs! explores.

  • POV: Gross or net billing?

    Media Publishing & Television

    While the discussion between agencies and broadcasters continues, advertising has been temporarily pulled off from television screens, the only exception being made for IPL. afaqs! spoke to stakeholders on their views.

Daily NewsLetter