News Archive

Stories by : Abid Hussain Barlaskar

When social media flak dictates media plans...


Abid Hussain Barlaskar Fri, 22 Jun 2018

Yesterday, Myntra's football-themed poster was removed from FB after it angered netizens. In the digital age, public opinion moulds media planning as much as brand strategy.

"Virat uses Uber when he is abroad": Sanjay Gupta, the brand's marketing boss


Abid Hussain Barlaskar Tue, 12 Jun 2018

Virat Kohli famously dropped Pepsi from his bag of brands because he won't endorse a product he doesn't consume. We spoke to Uber's marketing head about his choice of brand ambassador and more.

Bajaj Allianz piggybacks on the suddenly viral 'Dancing Uncle'


Abid Hussain Barlaskar Wed, 06 Jun 2018

Does leveraging such fleeting virality really help? We asked, Chandramohan Mehra, CMO, Bajaj Allianz Life Insurance.

"Want to showcase fashion makeover of Bata": Anand Narang, VP Marketing, Bata, on new ad


Abid Hussain Barlaskar Tue, 05 Jun 2018

For a while now Bata's advertising has been more of an image management than a communication effort. In its latest advert, the brand tries to shed the 'school shoes' and 'mummy's brand' image.

"Nicotex looks like regular chewing gum; consumers tend to chew it like that..."


Abid Hussain Barlaskar Wed, 30 May 2018

...says Anshul Mishra, category director, Cipla, about her new ad for Nicotex, that is heavy on 'product demo' to the point of instructing people exactly 'how' to chew it.

Now, Dhara rides 'cause-vertising' wave; guns for societal change


Abid Hussain Barlaskar Mon, 28 May 2018

From its memorable 'Dhara, Dhara, Shudh Dhara' and 'Jalebi' ads, to now standing for a more egalitarian society, this cooking oil has traversed the distance between functional and progressive advertising.

When a long copy ad masqueraded as an open letter by Virat Kohli


Abid Hussain Barlaskar Wed, 23 May 2018

Snack brand Too Yumm gave its advertising an interesting spin by getting Virat's fans to ponder on whether he was cheating on his diet.

"We produced it not as an ad, but as a tiny film": Jigar Fernandes, Culture Machine


Abid Hussain Barlaskar Tue, 22 May 2018

The president and content head of Culture Machine, a digital media company, is referring to his team's new ad film for the upcoming FIFA World Cup.