Abid Hussain Barlaskar Tue, 12 Jun 2018
Virat Kohli famously dropped Pepsi from his bag of brands because he won't endorse a product he doesn't consume. We spoke to Uber's marketing head about his choice of brand ambassador and more.
Abid Hussain Barlaskar Wed, 06 Jun 2018
Does leveraging such fleeting virality really help? We asked, Chandramohan Mehra, CMO, Bajaj Allianz Life Insurance.
Abid Hussain Barlaskar Tue, 05 Jun 2018
For a while now Bata's advertising has been more of an image management than a communication effort. In its latest advert, the brand tries to shed the 'school shoes' and 'mummy's brand' image.
Abid Hussain Barlaskar Wed, 30 May 2018
...says Anshul Mishra, category director, Cipla, about her new ad for Nicotex, that is heavy on 'product demo' to the point of instructing people exactly 'how' to chew it.
Abid Hussain Barlaskar Mon, 28 May 2018
From its memorable 'Dhara, Dhara, Shudh Dhara' and 'Jalebi' ads, to now standing for a more egalitarian society, this cooking oil has traversed the distance between functional and progressive advertising.
Abid Hussain Barlaskar Wed, 23 May 2018
Snack brand Too Yumm gave its advertising an interesting spin by getting Virat's fans to ponder on whether he was cheating on his diet.
Abid Hussain Barlaskar Tue, 22 May 2018
The president and content head of Culture Machine, a digital media company, is referring to his team's new ad film for the upcoming FIFA World Cup.