News Archive

Stories by : Abid Hussain Barlaskar

"Acquiring users is easy; keeping them on the platform is hard": Umang Bedi, president, Dailyhunt


Abid Hussain Barlaskar Tue, 14 Aug 2018

In its latest film, Dailyhunt, a portal for news and regional language content, busts the bias that English news is more credible than vernacular language news.

How an F1 track became an ad film studio for car brands


Abid Hussain Barlaskar Wed, 08 Aug 2018

The story of Delhi's Buddh International Circuit.

"We see people of all age groups, shopping wishlists on our portal": Flipkart's Shoumyan Biswas on his new ad


Abid Hussain Barlaskar Thu, 02 Aug 2018

Biswas, head of marketing, Flipkart Plus and Ads is referring to a new ad film which doesn't feature everyone's favourite - the Millenials.

When people rage, should marketers quaver?


Abid Hussain Barlaskar Thu, 26 Jul 2018

Marketers, Jishnu Sen, Deepika Tewari, Rajat Mehta, Anshul Khandelwal, Pranesh Misra and Raagaleena Sripada from top brands put forth POV.

How is the Plastic Ban affecting businesses?


Abid Hussain Barlaskar Thu, 19 Jul 2018

The recent plastic ban in Maharashtra and UP -violation of which can lead to a penalty of upto Rs.25,000- is being discussed and dissected online and offline. Meanwhile, we wonder: how are businesses in the e-commerce and 'delivery ecosystem' coping?

When Jio used AI to create the Bachchan bot...


Abid Hussain Barlaskar Fri, 13 Jul 2018

This AI-based Video Call Bot was used recently to promote the movie 102 Not Out and managed to engage 1.3 crore people. But wait a second - what exactly is it?

Baggit raps 'mansplainers' on the knuckles


Abid Hussain Barlaskar Thu, 05 Jul 2018

In a new campaign titled #PutItOnTheTable, Baggit condemns 'mansplaining'. But will it help the brand sell more bags?

Why did Times Internet pay Rs 1,000 crore for MX Player?


Abid Hussain Barlaskar Wed, 04 Jul 2018

The acquisition of the South Korean media player for $140 million is probably the biggest acquisition by an Indian media company outside the television space. An explanation for why Times Internet found the deal compelling.

Kotak Mahindra Bank plays inclusion card


Abid Hussain Barlaskar Thu, 28 Jun 2018

Why does a bank need to prove it does not discriminate? We spoke to Elizabeth Venkataraman, executive vice president - Marketing, Kotak Mahindra Bank, about this high decibel campaign.

At what point does a long-form ad become digital content?


Abid Hussain Barlaskar Mon, 25 Jun 2018

We analyse Culture Machine's new 5.5-minuter to explore this.

When social media flak dictates media plans...


Abid Hussain Barlaskar Fri, 22 Jun 2018

Yesterday, Myntra's football-themed poster was removed from FB after it angered netizens. In the digital age, public opinion moulds media planning as much as brand strategy.

"Virat uses Uber when he is abroad": Sanjay Gupta, the brand's marketing boss


Abid Hussain Barlaskar Tue, 12 Jun 2018

Virat Kohli famously dropped Pepsi from his bag of brands because he won't endorse a product he doesn't consume. We spoke to Uber's marketing head about his choice of brand ambassador and more.