Abid Hussain Barlaskar Wed, 19 Sep 2018
Cars24's latest advertising outing has no involvement of a creative agency. Is this a one-off or a new model more advertisers will follow?
Abid Hussain Barlaskar Wed, 12 Sep 2018
In this spot, the brand rides on its B2B equity (informs consumers that many home appliances like refrigerators are coated with Nerolac) to boost preference in the retail market.
Abid Hussain Barlaskar Thu, 23 Aug 2018
All in a bid to entertain consumers into ditching Swiggy, Zomato.
Abid Hussain Barlaskar Tue, 14 Aug 2018
In its latest film, Dailyhunt, a portal for news and regional language content, busts the bias that English news is more credible than vernacular language news.
Abid Hussain Barlaskar Wed, 08 Aug 2018
The story of Delhi's Buddh International Circuit.
"In FMCG, marketing drives the company; in non-FMCG, marketing is a support function": Rajesh Ramakrishnan, MD, Perfetti Van Melle IndiaMarketing
Abid Hussain Barlaskar Tue, 07 Aug 2018
An interview with Perfetti's recently appointed MD.
"We see people of all age groups, shopping wishlists on our portal": Flipkart's Shoumyan Biswas on his new adAdvertising
Abid Hussain Barlaskar Thu, 02 Aug 2018
Biswas, head of marketing, Flipkart Plus and Ads is referring to a new ad film which doesn't feature everyone's favourite - the Millenials.
Abid Hussain Barlaskar Thu, 19 Jul 2018
The recent plastic ban in Maharashtra and UP -violation of which can lead to a penalty of upto Rs.25,000- is being discussed and dissected online and offline. Meanwhile, we wonder: how are businesses in the e-commerce and 'delivery ecosystem' coping?