Abid Hussain Barlaskar Tue, 14 Aug 2018
In its latest film, Dailyhunt, a portal for news and regional language content, busts the bias that English news is more credible than vernacular language news.
Abid Hussain Barlaskar Wed, 08 Aug 2018
The story of Delhi's Buddh International Circuit.
"In FMCG, marketing drives the company; in non-FMCG, marketing is a support function": Rajesh Ramakrishnan, MD, Perfetti Van Melle IndiaMarketing
Abid Hussain Barlaskar Tue, 07 Aug 2018
An interview with Perfetti's recently appointed MD.
"We see people of all age groups, shopping wishlists on our portal": Flipkart's Shoumyan Biswas on his new adAdvertising
Abid Hussain Barlaskar Thu, 02 Aug 2018
Biswas, head of marketing, Flipkart Plus and Ads is referring to a new ad film which doesn't feature everyone's favourite - the Millenials.
Abid Hussain Barlaskar Thu, 19 Jul 2018
The recent plastic ban in Maharashtra and UP -violation of which can lead to a penalty of upto Rs.25,000- is being discussed and dissected online and offline. Meanwhile, we wonder: how are businesses in the e-commerce and 'delivery ecosystem' coping?
Abid Hussain Barlaskar Wed, 04 Jul 2018
The acquisition of the South Korean media player for $140 million is probably the biggest acquisition by an Indian media company outside the television space. An explanation for why Times Internet found the deal compelling.
Abid Hussain Barlaskar Mon, 25 Jun 2018
We analyse Culture Machine's new 5.5-minuter to explore this.
Abid Hussain Barlaskar Tue, 12 Jun 2018
Virat Kohli famously dropped Pepsi from his bag of brands because he won't endorse a product he doesn't consume. We spoke to Uber's marketing head about his choice of brand ambassador and more.