News Archive

Stories by : Abid Hussain Barlaskar

Can consulting firms replace ad agencies? Cars24 seems to think so...


Abid Hussain Barlaskar Wed, 19 Sep 2018

Cars24's latest advertising outing has no involvement of a creative agency. Is this a one-off or a new model more advertisers will follow?

RR Kabel mocks Havells in new spot


Abid Hussain Barlaskar Fri, 14 Sep 2018

The brand turns its rival's 'Wires that don't catch fire' Unique Selling Proposition into a Unique Mocking Proposition.

"Paint is an exciting category," insists Nerolac's GM, Marketing, Peeyush Bachlaus


Abid Hussain Barlaskar Wed, 12 Sep 2018

In this spot, the brand rides on its B2B equity (informs consumers that many home appliances like refrigerators are coated with Nerolac) to boost preference in the retail market.

Is ambush marketing making a comeback?


Abid Hussain Barlaskar Thu, 06 Sep 2018

Many recent ads unabashedly take digs at their rivals. This is one of the oldest tricks in the book. Is digital making it popular again?

ResiQuick challenges Fevikwik in new ad films


Abid Hussain Barlaskar Tue, 04 Sep 2018

An ambush marketing campaign - Will it stick?

UberEats recycles Cadbury, Dhara, Nirma ads from '90s


Abid Hussain Barlaskar Thu, 23 Aug 2018

All in a bid to entertain consumers into ditching Swiggy, Zomato.

How can agencies attract the right talent?


Abid Hussain Barlaskar Tue, 21 Aug 2018

The most common grouse in agencies today is lack of talent. Then there's talk of whether the brightest creative minds even want to enter the ad world. A few tips.

"Acquiring users is easy; keeping them on the platform is hard": Umang Bedi, president, Dailyhunt


Abid Hussain Barlaskar Tue, 14 Aug 2018

In its latest film, Dailyhunt, a portal for news and regional language content, busts the bias that English news is more credible than vernacular language news.

How an F1 track became an ad film studio for car brands


Abid Hussain Barlaskar Wed, 08 Aug 2018

The story of Delhi's Buddh International Circuit.

"We see people of all age groups, shopping wishlists on our portal": Flipkart's Shoumyan Biswas on his new ad


Abid Hussain Barlaskar Thu, 02 Aug 2018

Biswas, head of marketing, Flipkart Plus and Ads is referring to a new ad film which doesn't feature everyone's favourite - the Millenials.

When people rage, should marketers quaver?


Abid Hussain Barlaskar Thu, 26 Jul 2018

Marketers, Jishnu Sen, Deepika Tewari, Rajat Mehta, Anshul Khandelwal, Pranesh Misra and Raagaleena Sripada from top brands put forth POV.

How is the Plastic Ban affecting businesses?


Abid Hussain Barlaskar Thu, 19 Jul 2018

The recent plastic ban in Maharashtra and UP -violation of which can lead to a penalty of upto Rs.25,000- is being discussed and dissected online and offline. Meanwhile, we wonder: how are businesses in the e-commerce and 'delivery ecosystem' coping?