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Stories by : Aditi Srivastava

Viral Now: #BusterTheBoxer steals the show in John Lewis' Christmas TV spot

Advertising

Aditi Srivastava Fri, 11 Nov 2016

The TVC, created by Adam&Eve/DDB, has already clocked more than six million views, since it went live on the brand's YouTube channel on November 9, 2016.

Sulekha.com rides the rap route in its first long format digital film

Digital

Aditi Srivastava Thu, 10 Nov 2016

The brand talks about its 'Zero Spam Assurance' concept through Unique Virtual Number technology in its new spot.

Why are Tapsee Pannu, Priya Bapat, Neeti Mohan, Sunny Leone staring at themselves in the mirror?

Digital

Aditi Srivastava Fri, 21 Oct 2016

Aur Dikhao, a digital media channel, has released 12 videos featuring 15 celebrities, as part of its public service campaign #DetectToDefeat in order to promote breast cancer awareness.

Seen Mallika 'Gifty' Dua and Atul 'The Unfunny Boss' Khatri in DNA's latest campaign?

Advertising

Aditi Srivastava Mon, 10 Oct 2016

The duo, in its own inimitable style, takes us through slice-of-life situations which tell us why reading the all new DNA is a good idea.

"65% per cent YouTube watch time comes from mobile": Simon Kahn, chief marketing officer, Asia-Pacific, Google

Digital

Aditi Srivastava Mon, 03 Oct 2016

The announcement was made at Google for India 2016, an event held at Hyatt Regency, New Delhi on September 27, 2016, on the occasion of Google's 18th birthday.

"India will have 400 million local language users by 2020": Rajan Anandan, VP, India and South-East Asia, Google

Digital

Aditi Srivastava Thu, 29 Sep 2016

The announcement was made at Google for India 2016, an event held at Hyatt Regency, New Delhi on September 27, 2016, on the occasion of Google's 18th birthday.

When Amitabh Bachchan turned 'Rapper Thakur' for Tata Sky's #FamilyJingalala

Advertising

Aditi Srivastava Tue, 27 Sep 2016

Sporting a Bohemian look, the actor dons seven puppet-inspired avatars, as he raps 'Yo Se, Yo Se' about TV viewing habits of the Thakur clan.

When Ola put cameras in its cabs...

Advertising

Aditi Srivastava Thu, 22 Sep 2016

This was part of a recently held campaign in which musician Ankur Tewari drove regular Ola Prime SUV commuters to their destination.

When Kit Kat helped Twitterati enjoy a memorable #MyBreak...

Digital

Aditi Srivastava Tue, 20 Sep 2016

The idea was to offer Kit Kat fans a new way of enjoying Twitter-based content by changing all norms of content consumption.

Amazon cracks yet another desi insight

Advertising

Aditi Srivastava Wed, 17 Aug 2016

Says #DeliverTheLove in this special Raksha Bandhan ad.

Brands catch Rio fever: Pump sports-themed ads

Advertising

Aditi Srivastava Tue, 02 Aug 2016

In the run-up to the Rio Olympics slated to begin on August 5, brands are going to town with sports and athleticism-based themes.

Yatra.com marks 10th anniversary celebrations with return gifts

Digital

Aditi Srivastava Fri, 29 Jul 2016

On the occasion, the online travel and tourism company has released a campaign comprising a couple of videos created by McCann and a catchy song created by Flamingo Digital.