Here's how Durex is promoting Meetha Paan, Kaala K...
Advertising
JWT to handle creative duties of KidZania
AdvertisingAnindita Sarkar Thu, 25 Apr 2013
The business will be handled by the Mumbai office of the agency.
Profile Jaspreet Bindra: Digitally inclined
DigitalAnindita Sarkar Mon, 22 Apr 2013
The son of an IPS officer, Jaspreet Bindra chose the customary engineering-management route. However, his career has taken him through the most unexpected places: from India's largest business group to a top multinational via an internet start up. His latest adventure is as CEO of GETIT, which he hopes to scale up by powering it digitally.
Profile Gaurav Seth: Man of the Match
Media PublishingAnindita Sarkar Tue, 09 Apr 2013
Sports is his passion. So, when Gaurav Seth (a graduate of the University of Washington) got a call for an interview from ESPN Star Sports, in 1997, for the post of a marketing manager, he knew that he had to get the job. "I prayed hard," he grins.
Prem Kamath given additional responsibility of GM at STAR Pravah
Media PublishingAnindita Sarkar Fri, 05 Apr 2013
Kamath, who heads Channel V as EVP & GM, has been assigned another responsibility at STAR Pravah that was earlier looked after by Nachiket Pantvaidya.
TV ad regulation: What's the dilemma?
Media PublishingAnindita Sarkar Mon, 01 Apr 2013
The new TRAI notification will cut down channels' ad inventory by almost 50 per cent, compelling channels to increase ad rates.
"There is no such thing as a safe decision": Sam Balsara, chairman and managing director, Madison World
Media Planning & BuyingAnindita Sarkar Tue, 26 Mar 2013
Sam Balsara has been in the press extensively this past week because his independent media agency, Madison, has just turned 25. Since reams has already been written about Sam the Media Specialist, afaqs! decided to interview Sam the Entrepreneur instead.
"If you take a big chance, you can get big success" - Man Jit Singh, CEO, MSM
Media PublishingAnindita Sarkar Wed, 20 Mar 2013
Come April 3 and a fresh struggle will begin in Indian homes for control of the remote. Cricket's annual extravaganza, the Indian Premier League, tends to do that to families. This is the perfect time, then, to ask the CEO of Multi Screen Media (MSM, still identified by many as the Sony network) about the role and importance of IPL for the broadcaster.
OLX.in to part ways with Saatchi; pitch in the pipeline
AdvertisingAnindita Sarkar Wed, 13 Mar 2013
As of now, ITSA handles the brand's creative mandate on a project basis.
"In a country like India non-digital never dies": GETIT's Bindra
DigitalAnindita Sarkar Fri, 08 Mar 2013
GETIT Infoservices announced the acquisition of Infomedia Yellow Pages and AskMe from Network18 last week. This came close on the heels of GETIT roping in former senior Microsoft hand Jaspreet Bindra as CEO. He quit Microsoft in February, 2012 and took a year's sabbatical. An interview to understand the acquisition which has created a 2,000-employee company.
POV: Can standalone digital agencies remain independent?
DigitalAnindita Sarkar Fri, 08 Mar 2013
Looking at the trade-off between staying independent and getting acquired by a multinational agency network.
POV: Do Premature TV Premieres Spell Box Office Doom?
Media PublishingAnindita Sarkar Thu, 28 Feb 2013
Vishwaroopam's plans for a DTH premiere recently upset theatre owners and distributors alike. Might this happen again? Do TV premieres hurt theatre releases?
Pranav Sharma quits Rediffusion-Y&R
AdvertisingAnindita Sarkar Wed, 16 Jan 2013
The agency has seen a couple of senior-level exits in recent days to which add this one.
TV Channel Promos: Quick and Snappy
Media PublishingAnindita Sarkar Wed, 16 Jan 2013
Channel promos are getting more innovative by the day, creating a sub-culture of communication. What is pushing the television business to try so hard?
