News Archive

Stories by : Anirban Roy Choudhury

Karan Bajaj: Discovering Scale

Media Publishing

Anirban Roy Choudhury Fri, 16 Mar 2018

An interview with the man credited with Indianising the Discovery Network and taking it to the masses.

"Future of TV in India": A panel discussion at FICCI-Frames 2018


Anirban Roy Choudhury Tue, 06 Mar 2018

The panellists were upbeat about the future of TV in India.

"There's no such thing as 'digital strategy'...": Swati Mohan, Fox Life

Media Publishing

Anirban Roy Choudhury Fri, 02 Mar 2018

Rather, it's about strategising for a digital consumer, insists the country head- National Geographic and Fox Networks Group India.

CID: 20 years and counting...

Media Publishing

Anirban Roy Choudhury Tue, 27 Feb 2018

This is not just a TV show. It's a brand. A look at its journey - that the original cast is still very much a part of.

It's party time for content producers


Anirban Roy Choudhury Fri, 16 Feb 2018

Digital platforms and telcos are willing to pay big bucks for quality video content, but there are challenges too.

"The target is to get advertisers to switch from print to TV": Ravish Kumar, Viacom18

Media Publishing

Anirban Roy Choudhury Tue, 13 Feb 2018

We spoke to the regional head of the network on the sidelines of its Colors Tamil launch event in Chennai. The channel goes live on February 19, 2018.

"The vision is to be what Mudra was to Reliance": Aditya Bhat, Head, Jio Studios


Anirban Roy Choudhury Wed, 07 Feb 2018

Jio Studios is the creative communications arm of Reliance. A look at how it was born.

A look at the supply-demand mismatch in digital videos


Anirban Roy Choudhury Mon, 05 Feb 2018

Vishnu Mohta, Devendra Deshpande and Nishant Radia spoke on the matter in a panel discussion.

Amazon's marketing effort for 'Breathe' is at par with Bigg Boss, KBC


Anirban Roy Choudhury Wed, 31 Jan 2018

Amazon Prime Video mounts its latest show like a big budget movie or premium TV show.

"TV data, measured by a third party, is granular": Shashi Sinha

Media Publishing

Anirban Roy Choudhury Tue, 30 Jan 2018

The IPG Mediabrands India CEO spoke to Janine Stein in a face to face.

"Consumers wanted a lean-back experience": Saregama's Vikram Mehra on Carvaan


Anirban Roy Choudhury Thu, 25 Jan 2018

In an era of Netflix, Gaana, YouTube, a portable music player has taken the market by storm - how? An interview with the managing director, Saregama India.

"It'll take that one show for all of us to start downloading apps, paying for digital content:" Ekta Kapoor

Media Publishing

Anirban Roy Choudhury Tue, 23 Jan 2018

The joint managing director and creative director - Balaji Telefilms said this while delivering a keynote at vdonxt asia 2018.