News Archive

Stories by : Anirban Roy Choudhury

With Baba Ramdev's biopic in its arsenal, Discovery announces GEC battle

Media Publishing

Anirban Roy Choudhury Wed, 10 Jan 2018

General Entertainment Channel Discovery JEET will hit TV screens on February 12, 2018.

When Dabur's Amit Burman decided to bet on poker

Media Publishing

Anirban Roy Choudhury Mon, 08 Jan 2018

Dabur vice-chairman, Amit Burman, is co-founder of the Poker Sports League that will be on TV soon.

Meet the reigning stars of the YouTube universe

Digital

Anirban Roy Choudhury Tue, 02 Jan 2018

We profiled YouTube chef Nisha Madhulika, tech reviewer Praval Sharma, beauty vlogger Shruti Arjun Anand, music band 'Sanam', and comedians Abish Mathew and Bhuvan Bam.

Unseen Undekha, Cutless, Bigg Buzz...a look at VOOT's Bigg Boss strategy

Media

Anirban Roy Choudhury Tue, 26 Dec 2017

"In absolute terms, Bigg Boss makes more money for us than any other VOOT property," says Gaurav Gandhi, COO, Viacom18 digital ventures.

Music on TV versus Music on apps

Marketing

Anirban Roy Choudhury Wed, 20 Dec 2017

A look at the on going race between the two.

Disney-Fox Analysis: Content, Culture, Distribution

Media Publishing

Anirban Roy Choudhury Mon, 18 Dec 2017

We spoke to D Sport's R C Venkateish, Deloitte's Jehil Thakkar, Castle Media's Vynsley Fernandes and Big Synergy's Indranil Chakraborty to find out what they think of this merger.

"I'm personally involved in each and every part of our marketing": MK Anand, Times Network

Media Publishing

Anirban Roy Choudhury Tue, 12 Dec 2017

An interview with the MD and CEO of Times Network for whom channels are brands.

"There is so much more to infotainment": Aditya Pittie, Epic TV

Media Publishing

Anirban Roy Choudhury Thu, 07 Dec 2017

Entrepreneur, sole national distributor of Patanjali and now boss of Epic TV, Pittie wants to outperform Discovery. Will he succeed?

Does your phone own you, asks Motorola

Digital

Anirban Roy Choudhury Tue, 05 Dec 2017

We spoke to Rachna Lather, Marketing Head, Motorola and Lenovo Mobiles India, to know more about the initiative.

What brings Royal Stag back to MTV Unplugged for the 6th consecutive year?

Media Publishing

Anirban Roy Choudhury Fri, 01 Dec 2017

We spoke to Raja Banerji, AVP, Marketing, Pernod Ricard India.

The making and marketing of ALTBalaji's political thriller 'Bose: Dead/Alive'

Digital

Anirban Roy Choudhury Thu, 23 Nov 2017

We spoke to Manav Sethi, CMO, ALTBalaji and Indranil Chakraborty, CEO, Big Synergy about the newly launched OTT series.

When P&G got YouTuber Lilly Singh to endorse Pantene online

Digital

Anirban Roy Choudhury Tue, 21 Nov 2017

Titled #TelKoTelLagao, the campaign looks to replace good ol' hair oil.