News Archive

Stories by : Anirban Roy Choudhury

Hotstar's Game of Thrones promos, 'Torrents Morghulis', create buzz


Anirban Roy Choudhury Wed, 26 Jul 2017

We spoke to Sidharth Shakdher, head of acquisition and brand development, Hotstar, about the campaign that attempts to bring Game of Thrones fans onto the VOD platform.

"We need to break the tyranny of sameness": Punit Misra, ZEEL

Media Publishing

Anirban Roy Choudhury Tue, 25 Jul 2017

From selling one kind of soap to selling a totally different kind, Punit Misra, CEO, domestic broadcast business, Zee Entertainment Enterprises, has come a long way. An interview.

"We aspire to be the Zee, Star or Viacom18 of digital:" Gurpreet Singh, One Digital


Anirban Roy Choudhury Fri, 21 Jul 2017

We spoke to Gurpreet Singh, COO and co-founder, One Digital Entertainment, and got to know his company a little better.

Amazon Prime's Inside EDGE rakes in the buzz; will subscribers follow?


Anirban Roy Choudhury Fri, 14 Jul 2017

With a front-page TOI ad and a whopping Rs.20 crore production budget, Inside EDGE is Amazon Prime's first Hindi original web-series. "We did not treat it as a web-series," the writer of the show tells afaqs!.

"Competition is everywhere": Nachiket Pantvaidya, ALTBalaji


Anirban Roy Choudhury Tue, 11 Jul 2017

An interview with Nachiket Pantvaidya, CEO, ALTBalaji on targeting viewers who fall between Naagin and Narcos.

"At this stage, what I really want to do is make a mark in the digital space": Ekta Kapoor

Media Publishing

Anirban Roy Choudhury Mon, 03 Jul 2017

An interview with Ekta Kapoor, joint MD and creative director, Balaji Telefilms.

Former Disney hand Vijay Subramaniam heads to Amazon Prime Video


Anirban Roy Choudhury Tue, 27 Jun 2017

He joins as 'content head' and will take care of both original and licensed content.

"Even if people are not buying our phones, they should consider it": Vikas Agarwal, OnePlus


Anirban Roy Choudhury Mon, 26 Jun 2017

An interview with Vikas Agarwal, general manager - India, OnePlus, on the sidelines of the launch of OnePlus 5...

'Tenali Rama' to return to TV; producer calls it "most expensive historical"

Media Publishing

Anirban Roy Choudhury Wed, 21 Jun 2017

SAB TV to air a fresh rendition of Tenali Rama, DD's hit show from the '90s, starting next month.

Is 'residual equity' enough for brand Nokia?


Anirban Roy Choudhury Fri, 16 Jun 2017

What's the most important tool in Nokia's comeback kit? What role will marketing and advertising play?

Kumkum Bhagya: Life after topping BARC's charts

Media Publishing

Anirban Roy Choudhury Mon, 12 Jun 2017

Zee TV's daily soap - now 860 episodes old - was the most watched show in its genre thrice in a row. A look at what this means to the makers.

"An advertising-based VOD market is great for businesses like ours": Nitesh Kripalani, Amazon Video India


Anirban Roy Choudhury Tue, 30 May 2017

As that's the stepping stone towards the Holy Grail of subscription, reasons the director and country head of Amazon Video India.