News Archive

Stories by : Anirban Roy Choudhury

"There is no single model or answer": Ajit Mohan, CEO, Hotstar

Digital

Anirban Roy Choudhury Thu, 23 Mar 2017

An interview with Ajit Mohan, CEO, Hotstar, who is riding the online video wave his way.

Why Raj Nayak feels subscription is the only way forward for online video platforms

Digital

Anirban Roy Choudhury Wed, 22 Mar 2017

On the sidelines of FICCI-Frames 2017 we spoke to Raj Nayak, CEO, Colors about the future of online video in this market.

Sarabhai VS Sarabhai on Hotstar: An Analysis

Digital

Anirban Roy Choudhury Fri, 17 Mar 2017

The show will retain its original characters and will take a seven year leap. The show won't be put behind a pay wall.

Indian Premier League Season 10: Big business, big bucks

Media Publishing

Anirban Roy Choudhury Fri, 10 Mar 2017

Sony Pictures Networks India has sold nearly all its ad inventory, worth Rs. 1,300 crore. 12 sponsors are on board. The tournament will be broadcast between April 5 and May 21.

Meet Sumeet Vyas, the poster boy of the web series world

Digital

Anirban Roy Choudhury Thu, 09 Mar 2017

He is best known for his roles in TVF's Permanent Roommates and Tripling.

"Being a former advertiser, I can tell you that experiments on TV are welcome": Narayan Sundararaman, Star Plus

Media Publishing

Anirban Roy Choudhury Tue, 28 Feb 2017

We spoke to Narayan Sundararaman, general manager, Star Plus and former Mondelez hand, and Gaurav Banerjee, president and head of content studio, Star India, about Star Plus' new afternoon programming bet.

We will not allow Arnab to run past us: MK Anand, Times Network

Media Publishing

Anirban Roy Choudhury Wed, 22 Feb 2017

In conversation with MK Anand, CEO and MD, Times Network, about his English news channel Times Now, post-Arnab Goswami.

"Demand for green tea is rising in smaller towns": Sushant Dash, Tata Global Beverages

Advertising

Anirban Roy Choudhury Tue, 14 Feb 2017

Can green tea ever be sold on the back of taste in India? Probably not. That's why brands like Tetley see merit in going to market with upgraded products and health-related promises. A look at the brand's new ad for its 'Super Green Tea'.

Can Peugeot revive brand Ambassador?

Marketing

Anirban Roy Choudhury Tue, 14 Feb 2017

It is possible, but it won't be easy.

Should Indian brands re-look the way they buy digital media?

Digital

Anirban Roy Choudhury Fri, 10 Feb 2017

P&G's chief brand officer Marc Pritchard called the digital media buying process "murky" and "fraudulent" in a recent speech. What repercussions will this have, if any, in the way digital media is bought in India?

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

Anirban Roy Choudhury Fri, 20 Jan 2017

Here's how Nestlé's Chandrasekar Radhakrishnan, Havas Media Group's Anita Nayyar and Leo Burnett's Prashanth Challapalli deconstructed the 'online-only' video at vdonxt asia last week.

Vernacular content is the next big thing on online video: YouTube's Satya Raghavan

Digital

Anirban Roy Choudhury Fri, 20 Jan 2017

ContentAsia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion.

Will Indians pay for online video content?

Digital

Anirban Roy Choudhury Wed, 18 Jan 2017

TVF's Arunabh Kumar, voot's Gaurav Gandhi, Balaji's Sameer Nair, Vuclip's Vishal Kumar Maheshwari discussed this at vdonxt asia 2017 last week.