News Archive

Stories by : Anirban Roy Choudhury

English news channel fracas

Media Publishing

Anirban Roy Choudhury Mon, 22 May 2017

Controversy is food for the News TV business. This time, however, it is the business itself that is making news.

"The charges are laughable:" Arnab Goswami on BCCL's police complaint

Media Publishing

Anirban Roy Choudhury Thu, 18 May 2017

On May 17, Bennett, Coleman & Co. Ltd, Goswami's former employer, filed a police complaint accusing him and his colleague Prema Sridevi of copyright infringement.

Honda's YS Guleria on the 'Scooterisation of India'


Anirban Roy Choudhury Thu, 18 May 2017

An interview with Yadvinder Singh Guleria, senior vice-president - sales and marketing, Honda Motorcycles and Scooters India.

Vodafone's Siddharth Banerjee on telecom marketing: "It's not a job for the faint-hearted"


Anirban Roy Choudhury Mon, 08 May 2017

As the IPL enters its most exciting phase, we bring you an interview with the custodian of one its long-standing sponsors - Vodafone's EVP, Marketing, Siddharth Banerjee.

"Advertisers punt on Colors' experiments:" Raj Nayak

Media Publishing

Anirban Roy Choudhury Sat, 06 May 2017

'India Banega Manch', Colors' adaptation of Israeli format 'Win The Crowd', will go live on May 7, 2017.

From PR executive to business head, Sony YAY: Meet Leena Lele Dutta

Media Publishing

Anirban Roy Choudhury Thu, 27 Apr 2017

We try to get to know the business head of Sony YAY!, the brain-child of SPNI CEO NP Singh.

Spotted these new ads yet? Yes, Indeed...


Anirban Roy Choudhury Wed, 19 Apr 2017

A look at the brand's first high decibel print and outdoor-led campaign in this market.

Who is cuter than Vodafone's 'Pug' and 'Zoozoos'?


Anirban Roy Choudhury Mon, 17 Apr 2017

Take a quick look at the brand's IPL campaign, that showcases its data-strong network, to find out.

As ongoing show takes chilling twist, Star amps up media plan

Media Publishing

Anirban Roy Choudhury Fri, 14 Apr 2017

We spoke to Narayan Sundararaman, general manager, Star Plus about the channel's media plan to promote 'Kya Qusoor Hai Amla Ka'.

"Behind the rosy PR stories, survival is really tough for everybody.": Archana Anand, Zee Digital


Anirban Roy Choudhury Tue, 04 Apr 2017

That's what Archana Anand, head of digital-India, Z5 business and Zee Digital, says about online video business in India.

"There is no single model or answer": Ajit Mohan, CEO, Hotstar


Anirban Roy Choudhury Thu, 23 Mar 2017

An interview with Ajit Mohan, CEO, Hotstar, who is riding the online video wave his way.

Why Raj Nayak feels subscription is the only way forward for online video platforms


Anirban Roy Choudhury Wed, 22 Mar 2017

On the sidelines of FICCI-Frames 2017 we spoke to Raj Nayak, CEO, Colors about the future of online video in this market.