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Stories by : Anirban Roy Choudhury

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

Anirban Roy Choudhury Fri, 20 Jan 2017

Here's how Nestlé's Chandrasekar Radhakrishnan, Havas Media Group's Anita Nayyar and Leo Burnett's Prashanth Challapalli deconstructed the 'online-only' video at vdonxt asia last week.

Vernacular content is the next big thing on online video: YouTube's Satya Raghavan

Digital

Anirban Roy Choudhury Fri, 20 Jan 2017

ContentAsia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion.

Will Indians pay for online video content?

Digital

Anirban Roy Choudhury Wed, 18 Jan 2017

TVF's Arunabh Kumar, voot's Gaurav Gandhi, Balaji's Sameer Nair, Vuclip's Vishal Kumar Maheshwari discussed this at vdonxt asia 2017 last week.

How to integrate a brand in online content without killing it?

Digital

Anirban Roy Choudhury Wed, 18 Jan 2017

AIB's Ashish Shakya, Arré's Ajay Chacko, Fosters' Arjun Kalra and 101India's Cyrus Oshidar discussed this at vdonxt asia 2017 last week.

Digital ad spend to touch Rs 185 billion by 2020: EY-vdonxt Report

Digital

Anirban Roy Choudhury Tue, 17 Jan 2017

EY released a report titled 'Digital Opportunity, Indian media and entertainment' at vdonxt Asia 2017.

When it comes to 1 million plus cities, IPL on Hotstar will be much larger than IPL on Sony: Ajit Mohan at VDONXT 2017

Digital

Anirban Roy Choudhury Mon, 16 Jan 2017

Prasana Krishnan, Vinit Karnik, Ajit Mohan and Alex Hayward were panelists in a session moderated by Vanita Kohli Khandekar at vdonxt asia 2017.

Online video players are seriously kidding...

Digital

Anirban Roy Choudhury Wed, 11 Jan 2017

What platforms, content creators and media planners had to say about the business of kids' content on digital platforms.

Demonetisation and The Ad Dollar

Marketing

Anirban Roy Choudhury Mon, 02 Jan 2017

Marketers are optimistic, but cautious.

"It will take time for OTT to challenge TV": NP Singh

Media Publishing

Anirban Roy Choudhury Mon, 26 Dec 2016

An interview with NP Singh, CEO, Sony Pictures Networks India.

Deepak Chhabria returns to Star Plus

Media Publishing

Anirban Roy Choudhury Mon, 12 Dec 2016

His role is to look after fiction programming.

"There's a huge market for a safety watch": Suparna Mitra, Titan

Marketing

Anirban Roy Choudhury Mon, 12 Dec 2016

We spoke to Suparna Mitra, chief marketing officer, watches and accessories, Titan Company, about Sonata ACT, her new 'safety watch', a product she's confident of going to market with.

'Love Marriages' In The Broadcast Space: An Analysis

Media Publishing

Anirban Roy Choudhury Fri, 09 Dec 2016

A look at the recent wave of deals in the broadcast space.

"Fancy advertising can't sell a two wheeler": Sumeet Narang, Bajaj Auto

Marketing

Anirban Roy Choudhury Mon, 28 Nov 2016

Sumeet Narang, vice-president, Marketing (motorcycles), Bajaj Auto, opens up about V, his marketing challenges and the role of advertising.