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Stories by : Anirban Roy Choudhury

ChuChu TV: Like a diamond in the Sky

Digital

Anirban Roy Choudhury Wed, 06 Sep 2017

How ChuChu TV - recipient of YouTube's Diamond Play Button Award - became one of the 50 most subscribed YouTube channels worldwide, all on the back of nursery rhymes.

IPL Media Rights: How Star snagged the glory

Media Publishing

Anirban Roy Choudhury Tue, 05 Sep 2017

The ball is now in Star's court, caution experts.

IPL: Star India's Rs 16,000 crore plus bid wins broadcast rights

Media

Anirban Roy Choudhury Mon, 04 Sep 2017

The rights are valid for a period of five years - 2018-22.

Controversial TV show 'Pehredaar Piya Ki' goes off air; "social media outburst against it was irresponsible", says producer

Media Publishing

Anirban Roy Choudhury Wed, 30 Aug 2017

After 30 episodes, the show - a daily soap on Sony - was discontinued. The last episode was aired on August 25, 2017.

"The ad is not a dig..."

Advertising

Anirban Roy Choudhury Fri, 18 Aug 2017

"... it's an introduction to a new approach towards long distance riding," says Sumeet Narang, vice-president, marketing, Bajaj Auto about the newly launched 60-seconder.

'What the folks', Pocket Aces' Saas-Bahu drama with a twist

Digital

Anirban Roy Choudhury Thu, 17 Aug 2017

The digital entertainment company has roped in Epigamia and Zoomcar as 'title' and 'driven by' sponsors for the web series.

ALTBalaji content will soon be available on Vodafone Play

Digital

Anirban Roy Choudhury Wed, 09 Aug 2017

Vodafone Play is a video-on-demand platform for Vodafone subscribers.

Zee to launch new VOD platform Z5; Ozee, dittoTV will be defunct soon

Media Publishing

Anirban Roy Choudhury Wed, 09 Aug 2017

Scheduled to be launched later this year, Z5 will be based on the 'freemium' model.