News Archive

Stories by : Anirban Roy Choudhury

The making and marketing of ALTBalaji's political thriller 'Bose: Dead/Alive'


Anirban Roy Choudhury Thu, 23 Nov 2017

We spoke to Manav Sethi, CMO, ALTBalaji and Indranil Chakraborty, CEO, Big Synergy about the newly launched OTT series.

When P&G got YouTuber Lilly Singh to endorse Pantene online


Anirban Roy Choudhury Tue, 21 Nov 2017

Titled #TelKoTelLagao, the campaign looks to replace good ol' hair oil.

"Not getting into sports is a conscious decision": Sudhanshu Vats, Viacom18

Media Publishing

Anirban Roy Choudhury Mon, 20 Nov 2017

Viacom18 recently turned 10. An interview with the boss of the network, on the occasion.

Star Plus' Yeh Rishta Kya Kehlata Hai: Life After 2,500 episodes

Media Publishing

Anirban Roy Choudhury Fri, 17 Nov 2017

We spoke to Rajan Shahi, show runner and producer of this hit soap.

"It was Hindustan Unilever that made me a marketer": ZEEL CMO Prathyusha Agarwal

Media Publishing

Anirban Roy Choudhury Wed, 15 Nov 2017

Profile: Prathyusha Agarwal, chief marketing officer, ZEEL, who is close to completing a year at the network.

Why Ronnie Screwvala thinks e-sports is the next big thing


Anirban Roy Choudhury Wed, 25 Oct 2017

As the founder of Unilazer Ventures gears up to launch UCypher - India's biggest e-gaming league - in January 2018, we bring you this special interview.

"This is no experiment; it's serious business": Hoichoi co-founder Vishnu Mohta


Anirban Roy Choudhury Tue, 17 Oct 2017

We spoke to Mohta about his month-old Bengali OTT platform, a venture he is confident will break even within four years.

Why Bigg Boss continues to excite advertisers

Media Publishing

Anirban Roy Choudhury Wed, 27 Sep 2017

Season 11 is set to hit the TV screens on October 1, 2017 on Colors.

ChuChu TV: Like a diamond in the Sky


Anirban Roy Choudhury Wed, 06 Sep 2017

How ChuChu TV - recipient of YouTube's Diamond Play Button Award - became one of the 50 most subscribed YouTube channels worldwide, all on the back of nursery rhymes.