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News Archive

Stories by : Anirban Roy Choudhury

It's party time for content producers

Digital

Anirban Roy Choudhury Fri, 16 Feb 2018

Digital platforms and telcos are willing to pay big bucks for quality video content, but there are challenges too.

"The target is to get advertisers to switch from print to TV": Ravish Kumar, Viacom18

Media Publishing

Anirban Roy Choudhury Tue, 13 Feb 2018

We spoke to the regional head of the network on the sidelines of its Colors Tamil launch event in Chennai. The channel goes live on February 19, 2018.

"The vision is to be what Mudra was to Reliance": Aditya Bhat, Head, Jio Studios

Marketing

Anirban Roy Choudhury Wed, 07 Feb 2018

Jio Studios is the creative communications arm of Reliance. A look at how it was born.

A look at the supply-demand mismatch in digital videos

Digital

Anirban Roy Choudhury Mon, 05 Feb 2018

Vishnu Mohta, Devendra Deshpande and Nishant Radia spoke on the matter in a panel discussion.

Amazon's marketing effort for 'Breathe' is at par with Bigg Boss, KBC

Marketing

Anirban Roy Choudhury Wed, 31 Jan 2018

Amazon Prime Video mounts its latest show like a big budget movie or premium TV show.

"TV data, measured by a third party, is granular": Shashi Sinha

Media Publishing

Anirban Roy Choudhury Tue, 30 Jan 2018

The IPG Mediabrands India CEO spoke to Janine Stein in a face to face.

"Consumers wanted a lean-back experience": Saregama's Vikram Mehra on Carvaan

Digital

Anirban Roy Choudhury Thu, 25 Jan 2018

In an era of Netflix, Gaana, YouTube, a portable music player has taken the market by storm - how? An interview with the managing director, Saregama India.

"It'll take that one show for all of us to start downloading apps, paying for digital content:" Ekta Kapoor

Media Publishing

Anirban Roy Choudhury Tue, 23 Jan 2018

The joint managing director and creative director - Balaji Telefilms said this while delivering a keynote at vdonxt asia 2018.

"Achieving consensus is the biggest challenge for EKAM": Partho Dasgupta, BARC India

Digital

Anirban Roy Choudhury Mon, 22 Jan 2018

BARC India CEO, Dasgupta spoke to Janine Stein, editorial director, Content Asia, at vdonxt asia 2018.

How are OTT players fighting the distribution challenge?

Digital

Anirban Roy Choudhury Wed, 17 Jan 2018

For now, telcos have emerged as one of the most viable distribution partners.

With Baba Ramdev's biopic in its arsenal, Discovery announces GEC battle

Media Publishing

Anirban Roy Choudhury Wed, 10 Jan 2018

General Entertainment Channel Discovery JEET will hit TV screens on February 12, 2018.

When Dabur's Amit Burman decided to bet on poker

Media Publishing

Anirban Roy Choudhury Mon, 08 Jan 2018

Dabur vice-chairman, Amit Burman, is co-founder of the Poker Sports League that will be on TV soon.