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News Archive

Stories by : Anirban Roy Choudhury

We will not allow Arnab to run past us: MK Anand, Times Network

Media Publishing

Anirban Roy Choudhury Wed, 22 Feb 2017

In conversation with MK Anand, CEO and MD, Times Network, about his English news channel Times Now, post-Arnab Goswami.

"Demand for green tea is rising in smaller towns": Sushant Dash, Tata Global Beverages

Advertising

Anirban Roy Choudhury Tue, 14 Feb 2017

Can green tea ever be sold on the back of taste in India? Probably not. That's why brands like Tetley see merit in going to market with upgraded products and health-related promises. A look at the brand's new ad for its 'Super Green Tea'.

Can Peugeot revive brand Ambassador?

Marketing

Anirban Roy Choudhury Tue, 14 Feb 2017

It is possible, but it won't be easy.

Should Indian brands re-look the way they buy digital media?

Digital

Anirban Roy Choudhury Fri, 10 Feb 2017

P&G's chief brand officer Marc Pritchard called the digital media buying process "murky" and "fraudulent" in a recent speech. What repercussions will this have, if any, in the way digital media is bought in India?

A client, a media buyer and a digital geek on the 'online-only' ad...

Digital

Anirban Roy Choudhury Fri, 20 Jan 2017

Here's how Nestlé's Chandrasekar Radhakrishnan, Havas Media Group's Anita Nayyar and Leo Burnett's Prashanth Challapalli deconstructed the 'online-only' video at vdonxt asia last week.

Vernacular content is the next big thing on online video: YouTube's Satya Raghavan

Digital

Anirban Roy Choudhury Fri, 20 Jan 2017

ContentAsia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion.

Will Indians pay for online video content?

Digital

Anirban Roy Choudhury Wed, 18 Jan 2017

TVF's Arunabh Kumar, voot's Gaurav Gandhi, Balaji's Sameer Nair, Vuclip's Vishal Kumar Maheshwari discussed this at vdonxt asia 2017 last week.

How to integrate a brand in online content without killing it?

Digital

Anirban Roy Choudhury Wed, 18 Jan 2017

AIB's Ashish Shakya, Arré's Ajay Chacko, Fosters' Arjun Kalra and 101India's Cyrus Oshidar discussed this at vdonxt asia 2017 last week.

Digital ad spend to touch Rs 185 billion by 2020: EY-vdonxt Report

Digital

Anirban Roy Choudhury Tue, 17 Jan 2017

EY released a report titled 'Digital Opportunity, Indian media and entertainment' at vdonxt Asia 2017.

When it comes to 1 million plus cities, IPL on Hotstar will be much larger than IPL on Sony: Ajit Mohan at VDONXT 2017

Digital

Anirban Roy Choudhury Mon, 16 Jan 2017

Prasana Krishnan, Vinit Karnik, Ajit Mohan and Alex Hayward were panelists in a session moderated by Vanita Kohli Khandekar at vdonxt asia 2017.

Online video players are seriously kidding...

Digital

Anirban Roy Choudhury Wed, 11 Jan 2017

What platforms, content creators and media planners had to say about the business of kids' content on digital platforms.

Demonetisation and The Ad Dollar

Marketing

Anirban Roy Choudhury Mon, 02 Jan 2017

Marketers are optimistic, but cautious.

"It will take time for OTT to challenge TV": NP Singh

Media Publishing

Anirban Roy Choudhury Mon, 26 Dec 2016

An interview with NP Singh, CEO, Sony Pictures Networks India.