News Archive

Stories by : Ashee Sharma

"In emerging markets, people love outsmarting spam..."


Ashee Sharma Wed, 29 Mar 2017

...says Kari Krishnamurthy, VP, brand and PR strategy, Truecaller, during an interview about Truecaller 8, the latest version of the app.

Meet MapmyIndia, the 'Desi Google Map'


Ashee Sharma Tue, 21 Mar 2017

We spoke to Rohan Verma, executive director and chief technology officer, MapmyIndia, about the brand's recent TV outing and more.

How a sassy girl called Cemora sold a sexy car called Racemo...


Ashee Sharma Thu, 16 Mar 2017

A look at an instagram-heavy marketing effort by Tata Motors and Jack In The Box.

When comedian Abish Mathew was hired to tell us how secure ICICI Bank's iMobile app is...


Ashee Sharma Thu, 02 Mar 2017

The online campaign comprises of three videos. A quick look at two.

The making of the 'Bharat QR' logo: A design story


Ashee Sharma Thu, 23 Feb 2017

As citizens and netizens discuss the recently launched Bharat QR Code, we spoke to Lulu Raghavan of Landor about how her team created the right logo for it.

UCWeb's Rs 200 crore investment to push content in India


Ashee Sharma Tue, 21 Feb 2017

UCWeb, the Alibaba Group Company, will focus on tapping the potential of user-generated content through UC News.

5 Valentine's Day-themed campaigns that caught our attention


Ashee Sharma Wed, 15 Feb 2017

Here's what Tanishq, CloseUp, MTV, CaratLane and Nestlé Alpino did.

"We want to be the Fabindia of Ayurveda": KK Chutani, Dabur


Ashee Sharma Mon, 13 Feb 2017

An interview with Krishan Kumar Chutani, executive director - consumer care business, Dabur India.

Just how many apps are we supposed to download?


Ashee Sharma Thu, 09 Feb 2017

After McDonald's, Airtel and Tapzo, now Domino's promotes its mobile app. We spoke to S. Murugan Narayanaswamy, senior vice-president - marketing, Domino's Pizza India, about the overcrowded Indian smartphone screen.

Fortune Mustard Oil does a 'Jaago Re'


Ashee Sharma Mon, 06 Feb 2017

The spot featuring Swara Bhaskar takes on the issue of political funding.

3 Republic Day-themed campaigns that caught our attention...


Ashee Sharma Thu, 26 Jan 2017

Bajaj Avenger and Vodafone released ad films; Craftsvilla created a culture-rich digital poster.

Will Patanjali's Bhajan Reality Show 'Bhajan Ratna' Cut It?

Media Publishing

Ashee Sharma Fri, 20 Jan 2017

The show will be broadcast on Aastha Channel soon.