News Archive

Stories by : Ashee Sharma

Amitabh Bachchan turns #RaahatRaja for Navratna Oil

Advertising

Ashee Sharma Mon, 01 May 2017

Harsha Vardhan Agarwal, director, Emami on the star-studded affair that advertising for brand Navratna has been for years.

Pepsi tweaks its packaging to woo new age consumers

Advertising

Ashee Sharma Tue, 11 Apr 2017

A look at the campaign that promotes Pepsi's new cans and bottles that have words like #SWAG, #MUAH, #JOLLU and #DHAMMU printed on them.

Mrs. Funnybones makes a case for Google Pixel

Advertising

Ashee Sharma Fri, 07 Apr 2017

A look at #DayWithPixel, new ad featuring author Twinkle Khanna.

First TVC for Pulse candy to air over the weekend

Advertising

Ashee Sharma Wed, 05 Apr 2017

'Pran jaaye par Pulse na jaaye', is the tagline.

Motherhood has no gender, says P&G in new Vicks ad

Digital

Ashee Sharma Mon, 03 Apr 2017

Created by Publicis Singapore, the three-and-a-half-minute-long ad has become quite popular on social media.

"In emerging markets, people love outsmarting spam..."

Digital

Ashee Sharma Wed, 29 Mar 2017

...says Kari Krishnamurthy, VP, brand and PR strategy, Truecaller, during an interview about Truecaller 8, the latest version of the app.

Meet MapmyIndia, the 'Desi Google Map'

Advertising

Ashee Sharma Tue, 21 Mar 2017

We spoke to Rohan Verma, executive director and chief technology officer, MapmyIndia, about the brand's recent TV outing and more.

How a sassy girl called Cemora sold a sexy car called Racemo...

Digital

Ashee Sharma Thu, 16 Mar 2017

A look at an instagram-heavy marketing effort by Tata Motors and Jack In The Box.

When comedian Abish Mathew was hired to tell us how secure ICICI Bank's iMobile app is...

Digital

Ashee Sharma Thu, 02 Mar 2017

The online campaign comprises of three videos. A quick look at two.

The making of the 'Bharat QR' logo: A design story

Digital

Ashee Sharma Thu, 23 Feb 2017

As citizens and netizens discuss the recently launched Bharat QR Code, we spoke to Lulu Raghavan of Landor about how her team created the right logo for it.

UCWeb's Rs 200 crore investment to push content in India

Digital

Ashee Sharma Tue, 21 Feb 2017

UCWeb, the Alibaba Group Company, will focus on tapping the potential of user-generated content through UC News.

5 Valentine's Day-themed campaigns that caught our attention

Advertising

Ashee Sharma Wed, 15 Feb 2017

Here's what Tanishq, CloseUp, MTV, CaratLane and Nestlé Alpino did.