Ashee Sharma Mon, 01 May 2017
Harsha Vardhan Agarwal, director, Emami on the star-studded affair that advertising for brand Navratna has been for years.
Ashee Sharma Tue, 11 Apr 2017
A look at the campaign that promotes Pepsi's new cans and bottles that have words like #SWAG, #MUAH, #JOLLU and #DHAMMU printed on them.
Ashee Sharma Mon, 03 Apr 2017
Created by Publicis Singapore, the three-and-a-half-minute-long ad has become quite popular on social media.
Ashee Sharma Wed, 29 Mar 2017
...says Kari Krishnamurthy, VP, brand and PR strategy, Truecaller, during an interview about Truecaller 8, the latest version of the app.
Ashee Sharma Thu, 16 Mar 2017
A look at an instagram-heavy marketing effort by Tata Motors and Jack In The Box.
Ashee Sharma Wed, 08 Mar 2017
A look at our pick of the lot.
Ashee Sharma Thu, 02 Mar 2017
The online campaign comprises of three videos. A quick look at two.
Ashee Sharma Thu, 23 Feb 2017
As citizens and netizens discuss the recently launched Bharat QR Code, we spoke to Lulu Raghavan of Landor about how her team created the right logo for it.
Ashee Sharma Tue, 21 Feb 2017
UCWeb, the Alibaba Group Company, will focus on tapping the potential of user-generated content through UC News.