Ashwini Gangal Mon, 23 Apr 2018
An interview with Vani Gupta, outgoing marketing director - Indian Snacks, Foods, PepsiCo India.
"Design brief was - catch attention at cluttered point of sale": Jagrut Kotecha, PepsiCo on Kurkure re-packagingMarketing
Ashwini Gangal Sat, 21 Apr 2018
As Kurkure goes to market - nationwide - with its newly re-designed packs for 40 variants, including a recently launched ragi-based offering Kurkure Multigrain, we speak to the brand and design teams about the effort.
Ashwini Gangal Thu, 19 Apr 2018
Raymond's advertising has become markedly fashionable of late - and people are beginning to wonder where 'The Complete Man' has disappeared. We spoke to the brand's marketing head, who clarified that 'The Complete Man' philosophy is here to stay.
Ashwini Gangal Tue, 17 Apr 2018
An interview with the newly appointed chairperson and managing director, GREY Group India, who has built a 25-year-long career at the agency, cutting her teeth on the P&G account.
Ashwini Gangal Tue, 03 Apr 2018
He no longer writes the briefs for this 'creative franchise', but we spoke to him anyway... about the inception and journey of 'Jaago Re', and being heard amid the din of cause-led advertising messages.
Ashwini Gangal Fri, 09 Mar 2018
From online publishing to online video, MissMalini Entertainment, credited with scaling influencer marketing and native advertising, has come a long way. The firm was in the news recently when founder Malini Agarwal launched her book '#ToTheMoon - How I Blogged My Way To Bollywood'. This week, she was on Forbes' list of '2018 W-Power Trailblazers'.
Ashwini Gangal Thu, 01 Mar 2018
A quick chat with Mouli, former MD, Mondelēz International, about his book on winning at work and life. Presently, he handles special projects for Pidilite.
Ashwini Gangal Thu, 15 Feb 2018
After getting a thumbs down for its last ad, Tinder seems to have struck the right note with its latest one. We spoke to the lady in-charge of the brand in India about the effort.
Ashwini Gangal Mon, 12 Feb 2018
Five experts in the field attempt to answer this question.