Ashwini Gangal Tue, 11 Sep 2018
This year, strategic planning turns 50 - a global milestone that has us holding our microscope above the local bearers of this discipline. What do brand marketers expect from account planners in 2018?
Ashwini Gangal Thu, 30 Aug 2018
An interview with Rahul Jauhari and Navonil Chatterjee, the recently elevated joint presidents of the suddenly, and finally, independent Rediffusion.
Ashwini Gangal Mon, 27 Aug 2018
MG Motor India's recent collaboration with media platform The Better India highlights social work done by six women. But what's that got to do with selling a 94 year old British-born car historically associated with races, roadsters and royalty? We asked the brand's marketing head Pallavi Singh.
Ashwini Gangal Thu, 12 Jul 2018
Ashwini Deshpande - along with partners Ashish Deshpande and Partho Guha- runs Elephant Design, a 30-year-old design agency that helped create brands like Symphony in the '90s to Paper Boat few years back. Where's the design function headed in India? Over to the artistic trio.
Ashwini Gangal Fri, 06 Jul 2018
MG Parameswaran's ninth book is out. This one's called 'Sponge - Leadership Lessons I Learnt From My Clients'.
Ashwini Gangal Mon, 23 Apr 2018
An interview with Vani Gupta, outgoing marketing director - Indian Snacks, Foods, PepsiCo India.
"Design brief was - catch attention at cluttered point of sale": Jagrut Kotecha, PepsiCo on Kurkure re-packagingMarketing
Ashwini Gangal Sat, 21 Apr 2018
As Kurkure goes to market - nationwide - with its newly re-designed packs for 40 variants, including a recently launched ragi-based offering Kurkure Multigrain, we speak to the brand and design teams about the effort.
Ashwini Gangal Thu, 19 Apr 2018
Raymond's advertising has become markedly fashionable of late - and people are beginning to wonder where 'The Complete Man' has disappeared. We spoke to the brand's marketing head, who clarified that 'The Complete Man' philosophy is here to stay.
Ashwini Gangal Tue, 17 Apr 2018
An interview with the newly appointed chairperson and managing director, GREY Group India, who has built a 25-year-long career at the agency, cutting her teeth on the P&G account.
Ashwini Gangal Tue, 03 Apr 2018
He no longer writes the briefs for this 'creative franchise', but we spoke to him anyway... about the inception and journey of 'Jaago Re', and being heard amid the din of cause-led advertising messages.