News Archive

Stories by : Ashwini Gangal

"Outdoor is an under-leveraged medium; e-commerce segment uses it well": Vani Gupta

Advertising

Ashwini Gangal Mon, 23 Apr 2018

An interview with Vani Gupta, outgoing marketing director - Indian Snacks, Foods, PepsiCo India.

"Design brief was - catch attention at cluttered point of sale": Jagrut Kotecha, PepsiCo on Kurkure re-packaging

Marketing

Ashwini Gangal Sat, 21 Apr 2018

As Kurkure goes to market - nationwide - with its newly re-designed packs for 40 variants, including a recently launched ragi-based offering Kurkure Multigrain, we speak to the brand and design teams about the effort.

"I believe in simple, clear creative briefs": Madhu S Dutta, Raymond

Advertising

Ashwini Gangal Thu, 19 Apr 2018

Raymond's advertising has become markedly fashionable of late - and people are beginning to wonder where 'The Complete Man' has disappeared. We spoke to the brand's marketing head, who clarified that 'The Complete Man' philosophy is here to stay.

"We do two famous campaigns every year; I want five": Yashaswini Samat, GREY Group India

Advertising

Ashwini Gangal Tue, 17 Apr 2018

An interview with the newly appointed chairperson and managing director, GREY Group India, who has built a 25-year-long career at the agency, cutting her teeth on the P&G account.

PepsiCo's Vani Gupta to move on from the company

Marketing

Ashwini Gangal Tue, 10 Apr 2018

At PepsiCo, Vani led Kurkure as category head and was responsible for the success of this Rs.1,000 crore brand.

"Nadia Chauhan is an ideal client..."

Marketing

Ashwini Gangal Tue, 10 Apr 2018

We interviewed Jessica Walsh, partner, Sagmeister & Walsh, the agency that makes ads for Parle Agro's Frooti.

"It gave us the moral high-ground": The guy who wrote the first 'Jaago Re' brief

Advertising

Ashwini Gangal Tue, 03 Apr 2018

He no longer writes the briefs for this 'creative franchise', but we spoke to him anyway... about the inception and journey of 'Jaago Re', and being heard amid the din of cause-led advertising messages.

"Brands still don't understand the metrics of content": Malini Agarwal

Digital

Ashwini Gangal Fri, 09 Mar 2018

From online publishing to online video, MissMalini Entertainment, credited with scaling influencer marketing and native advertising, has come a long way. The firm was in the news recently when founder Malini Agarwal launched her book '#ToTheMoon - How I Blogged My Way To Bollywood'. This week, she was on Forbes' list of '2018 W-Power Trailblazers'.

Chat with Chandramouli Venkatesan, author of 'Catalyst'

Marketing

Ashwini Gangal Thu, 01 Mar 2018

A quick chat with Mouli, former MD, Mondelēz International, about his book on winning at work and life. Presently, he handles special projects for Pidilite.

"It's a capsule of what the world of Tinder offers": Tinder's Taru Kapoor on her new ad

Advertising

Ashwini Gangal Thu, 15 Feb 2018

After getting a thumbs down for its last ad, Tinder seems to have struck the right note with its latest one. We spoke to the lady in-charge of the brand in India about the effort.

In the world of digital video, what does innovation really entail?

Digital

Ashwini Gangal Mon, 12 Feb 2018

Five experts in the field attempt to answer this question.

From 'Storytelling' to 'Storyliving'

Digital

Ashwini Gangal Wed, 07 Feb 2018

A peek into the possibilities of making your ads more immersive with augmented and virtual reality.

Will Indians really pay for online video content?

Digital

Ashwini Gangal Tue, 06 Feb 2018

The clue to the answer lies in how much they pay for content on other media channels, finds Vanita Kohli-Khandekar, contributing editor, Business Standard.