"It's important for us to draw a clear line back to ROI": Rajeev Raja, BrandMusiq, on sonic brandingAdvertising
Ashwini Gangal Wed, 20 Sep 2017
Ranjan Kapur and Subhash Kamath are now part of the advisory board of BrandMusiq, a sonic branding outfit. We interviewed Rajeev Raja, co-founder of the firm.
Ashwini Gangal Fri, 08 Sep 2017
The adman feels Publicis Milan's recent ad for Diesel is similar to his 2016 campaign for Spykar.
Ashwini Gangal Tue, 01 Aug 2017
Interviews with Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak, Ajay Gahlaut, Azazul Haque, Mahesh Gharat and Sumanto Chattopadhyay.
"Digital marketers have incredibly stressful lives": Hushidar Kharas, Amazon Prime Video, on a book he co-authored with Venke SharmaDigital
Ashwini Gangal Wed, 19 Jul 2017
The book is titled 'The Indestructible Brand'. We bring you a quick chat with the authors.
Ashwini Gangal Mon, 17 Jul 2017
Called 'The New Business', the firm is positioned as a business acquisition service for communication agencies.
"Fastest growing segment in tea category is green tea bags": Shiva Krishnamurthy, Hindustan UnileverMarketing
Ashwini Gangal Tue, 04 Jul 2017
An interview with Shiva Krishnamurthy, General Manager, Beverages, Hindustan Unilever.
Ashwini Gangal Mon, 03 Jul 2017
A quick interview with Nadia Chauhan, joint MD and CMO, Parle Agro.
Ashwini Gangal Fri, 30 Jun 2017
We spoke to a diverse set of experts in the online publishing space. A look at what they said.
Ashwini Gangal Tue, 27 Jun 2017
An interview with Vineet Bajpai, founder and chairman, Magnon Group.
"It'll help agency executives ask the right questions": Ex-O&M hand R Sridhar on his book on ideationAdvertising
Ashwini Gangal Mon, 05 Jun 2017
R Sridhar, former O&M executive and present day brand consultant, spoke to us about his recently released book, 'Unlock The Real Power of Ideation'.
Ashwini Gangal Mon, 15 May 2017
Marketers are not surprised but say they are looking forward to the IRS numbers.