News Archive

Stories by : Ashwini Gangal

"Digital marketers have incredibly stressful lives": Hushidar Kharas, Amazon Prime Video, on a book he co-authored with Venke Sharma


Ashwini Gangal Wed, 19 Jul 2017

The book is titled 'The Indestructible Brand'. We bring you a quick chat with the authors.

"It's about helping agencies prepare better pitches": Shiv Sethuraman on his new firm


Ashwini Gangal Mon, 17 Jul 2017

Called 'The New Business', the firm is positioned as a business acquisition service for communication agencies.

"Fastest growing segment in tea category is green tea bags": Shiva Krishnamurthy, Hindustan Unilever


Ashwini Gangal Tue, 04 Jul 2017

An interview with Shiva Krishnamurthy, General Manager, Beverages, Hindustan Unilever.

"I look at a challenge directly in the eye and give it a wink": Nadia Chauhan


Ashwini Gangal Mon, 03 Jul 2017

A quick interview with Nadia Chauhan, joint MD and CMO, Parle Agro.

How can online publishers kill the fake news virus?


Ashwini Gangal Fri, 30 Jun 2017

We spoke to a diverse set of experts in the online publishing space. A look at what they said.

"Quite frankly, I feel the simplicity of being an agency is lost": Vineet Bajpai


Ashwini Gangal Tue, 27 Jun 2017

An interview with Vineet Bajpai, founder and chairman, Magnon Group.

"It'll help agency executives ask the right questions": Ex-O&M hand R Sridhar on his book on ideation


Ashwini Gangal Mon, 05 Jun 2017

R Sridhar, former O&M executive and present day brand consultant, spoke to us about his recently released book, 'Unlock The Real Power of Ideation'.

Bajaj Corp initiates media pitch

Media Planning & Buying

Ashwini Gangal Wed, 17 May 2017

The account size is upwards of Rs.80 crore.

Print media is growing; will print advertising follow?


Ashwini Gangal Mon, 15 May 2017

Marketers are not surprised but say they are looking forward to the IRS numbers.

L'Oréal India's Shalini Raghavan on marketing makeup...


Ashwini Gangal Thu, 20 Apr 2017

In the era of the selfie and self-reverence, marketing makeup is no mean feat. We interviewed Shalini Raghavan, CMO of L'Oréal India's consumer products division, about the cosmetics segment.

Harley-Davidson's Pallavi Singh talks shop...


Ashwini Gangal Tue, 18 Apr 2017

We asked the marketing director of Harley-Davidson India 10 questions at a recent brand owners rally.

Do aggregators help or hurt web publishers?


Ashwini Gangal Wed, 12 Apr 2017

We got a few experts in the space to share their views.

Going to market, the Nadia Chauhan way...


Ashwini Gangal Mon, 10 Apr 2017

An interview with the joint MD and CMO of Parle Agro, who recently launched Frooti Fizz, a new product.