News Archive

Stories by : Ashwini Gangal

"It's important for us to draw a clear line back to ROI": Rajeev Raja, BrandMusiq, on sonic branding


Ashwini Gangal Wed, 20 Sep 2017

Ranjan Kapur and Subhash Kamath are now part of the advisory board of BrandMusiq, a sonic branding outfit. We interviewed Rajeev Raja, co-founder of the firm.

When it comes to advertising, we often feel we are in the third world": Manish Bhatt, Scarecrow


Ashwini Gangal Fri, 08 Sep 2017

The adman feels Publicis Milan's recent ad for Diesel is similar to his 2016 campaign for Spykar.

"TV ads have become mindless, cacophonous": Pops


Ashwini Gangal Fri, 04 Aug 2017

So he wrote a book on the stories behind the scenes of some his favourite ads from the past - recent and remote. And he's already alluding to a Part 2.

Meet Ogilvy India's newly crowned creative leaders


Ashwini Gangal Tue, 01 Aug 2017

Interviews with Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak, Ajay Gahlaut, Azazul Haque, Mahesh Gharat and Sumanto Chattopadhyay.

"Digital marketers have incredibly stressful lives": Hushidar Kharas, Amazon Prime Video, on a book he co-authored with Venke Sharma


Ashwini Gangal Wed, 19 Jul 2017

The book is titled 'The Indestructible Brand'. We bring you a quick chat with the authors.

"It's about helping agencies prepare better pitches": Shiv Sethuraman on his new firm


Ashwini Gangal Mon, 17 Jul 2017

Called 'The New Business', the firm is positioned as a business acquisition service for communication agencies.

"Fastest growing segment in tea category is green tea bags": Shiva Krishnamurthy, Hindustan Unilever


Ashwini Gangal Tue, 04 Jul 2017

An interview with Shiva Krishnamurthy, General Manager, Beverages, Hindustan Unilever.

"I look at a challenge directly in the eye and give it a wink": Nadia Chauhan


Ashwini Gangal Mon, 03 Jul 2017

A quick interview with Nadia Chauhan, joint MD and CMO, Parle Agro.

How can online publishers kill the fake news virus?


Ashwini Gangal Fri, 30 Jun 2017

We spoke to a diverse set of experts in the online publishing space. A look at what they said.

"Quite frankly, I feel the simplicity of being an agency is lost": Vineet Bajpai


Ashwini Gangal Tue, 27 Jun 2017

An interview with Vineet Bajpai, founder and chairman, Magnon Group.

"It'll help agency executives ask the right questions": Ex-O&M hand R Sridhar on his book on ideation


Ashwini Gangal Mon, 05 Jun 2017

R Sridhar, former O&M executive and present day brand consultant, spoke to us about his recently released book, 'Unlock The Real Power of Ideation'.

Bajaj Corp initiates media pitch

Media Planning & Buying

Ashwini Gangal Wed, 17 May 2017

The account size is upwards of Rs.80 crore.

Print media is growing; will print advertising follow?


Ashwini Gangal Mon, 15 May 2017

Marketers are not surprised but say they are looking forward to the IRS numbers.