News Archive

Stories by : Ashwini Gangal

Decoding the content-tech relationship


Ashwini Gangal Tue, 31 Oct 2017

A panel of experts discussed this complicated relationship at Digipub World.

"The day I stop being audacious, I will die": Praveen Kenneth


Ashwini Gangal Mon, 30 Oct 2017

After selling his share in L&K Saatchi & Saatchi to Publicis Groupe, Praveen Kenneth has retired from agency life at 47. A look at how he built his agency, that employs close to 400 people today.

Is there an antidote to fake news?


Ashwini Gangal Wed, 25 Oct 2017

At Digipub World, a panel of experts spoke about the fake news menace.

Should publishers be scared of Facebook?


Ashwini Gangal Tue, 24 Oct 2017

A panel of experts spoke about coping with changing algorithms, at Digipub World.

Can consumers be persuaded to pay for news?


Ashwini Gangal Wed, 18 Oct 2017

A panel of experts discussed this at Digipub World.

Can video advertising deliver on its promise?


Ashwini Gangal Tue, 17 Oct 2017

A panel of experts discussed this at Digipub World.

Will advertisers pay a premium for a specialised web audience?


Ashwini Gangal Fri, 13 Oct 2017

A panel of experts discussed the challenge and promise of specialised websites, at Digipub World.

Realising the potential of Indian language publishing


Ashwini Gangal Thu, 12 Oct 2017

That Indian language publishing has huge potential is well known. What will it take to realise it? A panel of experts discussed this subject at Digipub World.

Can native advertising be scaled?


Ashwini Gangal Wed, 11 Oct 2017

A panel of experts tried to answer this question at Digipub World recently.

Mobile App Versus Mobile Site


Ashwini Gangal Tue, 10 Oct 2017

What should publishers focus on more?

Do websites really need to invest in brand building?


Ashwini Gangal Mon, 09 Oct 2017

If yes, are web publishers doing enough to that end?

"Our goal is to be the best platform for publishers..."


Ashwini Gangal Thu, 05 Oct 2017

A quick look at what Gulshan Verma, chief revenue officer, Times Internet, spoke about at Digipub World.

"We earned revenue of Rs. 30 crore last year; not a single rupee was from brands..."


Ashwini Gangal Wed, 04 Oct 2017

... said Vinay Singhal, co-founder and CEO of, at Digipub World.