News Archive

Stories by : Ashwini Gangal

L'Oréal India's Shalini Raghavan on marketing makeup...

Marketing

Ashwini Gangal Thu, 20 Apr 2017

In the era of the selfie and self-reverence, marketing makeup is no mean feat. We interviewed Shalini Raghavan, CMO of L'Oréal India's consumer products division, about the cosmetics segment.

Harley-Davidson's Pallavi Singh talks shop...

Marketing

Ashwini Gangal Tue, 18 Apr 2017

We asked the marketing director of Harley-Davidson India 10 questions at a recent brand owners rally.

Do aggregators help or hurt web publishers?

Digital

Ashwini Gangal Wed, 12 Apr 2017

We got a few experts in the space to share their views.

Going to market, the Nadia Chauhan way...

Marketing

Ashwini Gangal Mon, 10 Apr 2017

An interview with the joint MD and CMO of Parle Agro, who recently launched Frooti Fizz, a new product.

Malayala Manorama ends association with news aggregator Dailyhunt

Media Publishing

Ashwini Gangal Tue, 04 Apr 2017

We spoke to Boby Paul, general manager, marketing, at the publication, to understand why.

"Goafest is the most democratic awards show of its kind": Nakul Chopra

Advertising

Ashwini Gangal Tue, 14 Mar 2017

An interview with an adman who's been there and done that.

"Bite-sized content is the way to go": Umang Bedi, Facebook

Digital

Ashwini Gangal Fri, 24 Feb 2017

An interview with Umang Bedi, managing director, Facebook, India and South Asia.

"We are not running an entertainment business": Chandrasekar Radhakrishnan, Nestlé

Marketing

Ashwini Gangal Tue, 10 Jan 2017

An interview with Chandrasekar Radhakrishnan, head of communications and eCommerce, Nestlé India, about what marketing products 'The Nestlé Way' means.

"A bad ad is forgiven very easily; a bad movie is not": Nitesh Tiwari, director, Dangal

Advertising

Ashwini Gangal Thu, 22 Dec 2016

Aamir Khan-starrer Dangal releases tomorrow. What better time to chat with former adman Nitesh Tiwari, director and writer of the film?

"My design gene has woken up": Malvika Mehra on her new venture

Advertising

Ashwini Gangal Fri, 18 Nov 2016

It's called Tomorrow Creative Lab, and she's ready to go to market with it.

"Pan masala category suffers from baggage of gutka players": Pan Bahar CEO on why Pierce Brosnan ads got trolled

Advertising

Ashwini Gangal Mon, 10 Oct 2016

Akhil Jain, CEO of the company that markets Pan Bahar, spoke to us about his new ads and the flak they've fetched.

Meet Pierce 'Pan Bahar' Brosnan

Advertising

Ashwini Gangal Fri, 07 Oct 2016

This new pan masala campaign suddenly has everyone's attention - online and offline.