News Archive

Stories by : Ashwini Gangal

Does every brand really need a higher purpose?


Ashwini Gangal Mon, 13 Aug 2018

And... what the devil happened to good ol' hard sell?

Meet the Design Mahouts


Ashwini Gangal Thu, 12 Jul 2018

Ashwini Deshpande - along with partners Ashish Deshpande and Partho Guha- runs Elephant Design, a 30-year-old design agency that helped create brands like Symphony in the '90s to Paper Boat few years back. Where's the design function headed in India? Over to the artistic trio.

"Spend time with your agency partners": Ambi Parameswaran to brand marketers, CMOs


Ashwini Gangal Fri, 06 Jul 2018

MG Parameswaran's ninth book is out. This one's called 'Sponge - Leadership Lessons I Learnt From My Clients'.

"Outdoor is an under-leveraged medium; e-commerce segment uses it well": Vani Gupta


Ashwini Gangal Mon, 23 Apr 2018

An interview with Vani Gupta, outgoing marketing director - Indian Snacks, Foods, PepsiCo India.

"Design brief was - catch attention at cluttered point of sale": Jagrut Kotecha, PepsiCo on Kurkure re-packaging


Ashwini Gangal Sat, 21 Apr 2018

As Kurkure goes to market - nationwide - with its newly re-designed packs for 40 variants, including a recently launched ragi-based offering Kurkure Multigrain, we speak to the brand and design teams about the effort.

"I believe in simple, clear creative briefs": Madhu S Dutta, Raymond


Ashwini Gangal Thu, 19 Apr 2018

Raymond's advertising has become markedly fashionable of late - and people are beginning to wonder where 'The Complete Man' has disappeared. We spoke to the brand's marketing head, who clarified that 'The Complete Man' philosophy is here to stay.

"We do two famous campaigns every year; I want five": Yashaswini Samat, GREY Group India


Ashwini Gangal Tue, 17 Apr 2018

An interview with the newly appointed chairperson and managing director, GREY Group India, who has built a 25-year-long career at the agency, cutting her teeth on the P&G account.

PepsiCo's Vani Gupta to move on from the company


Ashwini Gangal Tue, 10 Apr 2018

At PepsiCo, Vani led Kurkure as category head and was responsible for the success of this Rs.1,000 crore brand.

"Nadia Chauhan is an ideal client..."


Ashwini Gangal Tue, 10 Apr 2018

We interviewed Jessica Walsh, partner, Sagmeister & Walsh, the agency that makes ads for Parle Agro's Frooti.

"It gave us the moral high-ground": The guy who wrote the first 'Jaago Re' brief


Ashwini Gangal Tue, 03 Apr 2018

He no longer writes the briefs for this 'creative franchise', but we spoke to him anyway... about the inception and journey of 'Jaago Re', and being heard amid the din of cause-led advertising messages.

"Brands still don't understand the metrics of content": Malini Agarwal


Ashwini Gangal Fri, 09 Mar 2018

From online publishing to online video, MissMalini Entertainment, credited with scaling influencer marketing and native advertising, has come a long way. The firm was in the news recently when founder Malini Agarwal launched her book '#ToTheMoon - How I Blogged My Way To Bollywood'. This week, she was on Forbes' list of '2018 W-Power Trailblazers'.

Chat with Chandramouli Venkatesan, author of 'Catalyst'


Ashwini Gangal Thu, 01 Mar 2018

A quick chat with Mouli, former MD, Mondelēz International, about his book on winning at work and life. Presently, he handles special projects for Pidilite.

"It's a capsule of what the world of Tinder offers": Tinder's Taru Kapoor on her new ad


Ashwini Gangal Thu, 15 Feb 2018

After getting a thumbs down for its last ad, Tinder seems to have struck the right note with its latest one. We spoke to the lady in-charge of the brand in India about the effort.