News Archive

Stories by : Ashwini Gangal

"I believe in simple, clear creative briefs": Madhu S Dutta, Raymond


Ashwini Gangal Thu, 19 Apr 2018

Raymond's advertising has become markedly fashionable of late - and people are beginning to wonder where 'The Complete Man' has disappeared. We spoke to the brand's marketing head.

"We do two famous campaigns every year; I want five": Yashaswini Samat, GREY Group India


Ashwini Gangal Tue, 17 Apr 2018

An interview with the newly appointed chairperson and managing director, GREY Group India, who has built a 25-year-long career at the agency, cutting her teeth on the P&G account.

PepsiCo's Vani Gupta to move on from the company


Ashwini Gangal Tue, 10 Apr 2018

At PepsiCo, Vani led Kurkure as category head and was responsible for the success of this Rs.1,000 crore brand.

"Nadia Chauhan is an ideal client..."


Ashwini Gangal Tue, 10 Apr 2018

We interviewed Jessica Walsh, partner, Sagmeister & Walsh, the agency that makes ads for Parle Agro's Frooti.

"It gave us the moral high-ground": The guy who wrote the first 'Jaago Re' brief


Ashwini Gangal Tue, 03 Apr 2018

He no longer writes the briefs for this 'creative franchise', but we spoke to him anyway... about the inception and journey of 'Jaago Re', and being heard amid the din of cause-led advertising messages.

"Brands still don't understand the metrics of content": Malini Agarwal


Ashwini Gangal Fri, 09 Mar 2018

From online publishing to online video, MissMalini Entertainment, credited with scaling influencer marketing and native advertising, has come a long way. The firm was in the news recently when founder Malini Agarwal launched her book '#ToTheMoon - How I Blogged My Way To Bollywood'. This week, she was on Forbes' list of '2018 W-Power Trailblazers'.

Chat with Chandramouli Venkatesan, author of 'Catalyst'


Ashwini Gangal Thu, 01 Mar 2018

A quick chat with Mouli, former MD, Mondelēz International, about his book on winning at work and life. Presently, he handles special projects for Pidilite.

"It's a capsule of what the world of Tinder offers": Tinder's Taru Kapoor on her new ad


Ashwini Gangal Thu, 15 Feb 2018

After getting a thumbs down for its last ad, Tinder seems to have struck the right note with its latest one. We spoke to the lady in-charge of the brand in India about the effort.

In the world of digital video, what does innovation really entail?


Ashwini Gangal Mon, 12 Feb 2018

Five experts in the field attempt to answer this question.

From 'Storytelling' to 'Storyliving'


Ashwini Gangal Wed, 07 Feb 2018

A peek into the possibilities of making your ads more immersive with augmented and virtual reality.

Will Indians really pay for online video content?


Ashwini Gangal Tue, 06 Feb 2018

The clue to the answer lies in how much they pay for content on other media channels, finds Vanita Kohli-Khandekar, contributing editor, Business Standard.

"Broadly, any sort of measurement is good": Facebook's Saurabh Doshi


Ashwini Gangal Fri, 02 Feb 2018

In the context of online video, what can content creators and brands do to get the most out of Facebook?

Two comedians and a suit on the business of laughter...


Ashwini Gangal Thu, 01 Feb 2018

The future looks bright for this breed of influencers, who're both enjoying and grappling with the presence of brands in their lives.