News Archive

Stories by : Ashwini Gangal

"It'll help agency executives ask the right questions": Ex-O&M hand R Sridhar on his book on ideation


Ashwini Gangal Mon, 05 Jun 2017

R Sridhar, former O&M executive and present day brand consultant, spoke to us about his recently released book, 'Unlock The Real Power of Ideation'.

Bajaj Corp initiates media pitch

Media Planning & Buying

Ashwini Gangal Wed, 17 May 2017

The account size is upwards of Rs.80 crore.

Print media is growing; will print advertising follow?


Ashwini Gangal Mon, 15 May 2017

Marketers are not surprised but say they are looking forward to the IRS numbers.

L'Oréal India's Shalini Raghavan on marketing makeup...


Ashwini Gangal Thu, 20 Apr 2017

In the era of the selfie and self-reverence, marketing makeup is no mean feat. We interviewed Shalini Raghavan, CMO of L'Oréal India's consumer products division, about the cosmetics segment.

Harley-Davidson's Pallavi Singh talks shop...


Ashwini Gangal Tue, 18 Apr 2017

We asked the marketing director of Harley-Davidson India 10 questions at a recent brand owners rally.

Do aggregators help or hurt web publishers?


Ashwini Gangal Wed, 12 Apr 2017

We got a few experts in the space to share their views.

Going to market, the Nadia Chauhan way...


Ashwini Gangal Mon, 10 Apr 2017

An interview with the joint MD and CMO of Parle Agro, who recently launched Frooti Fizz, a new product.

Malayala Manorama ends association with news aggregator Dailyhunt

Media Publishing

Ashwini Gangal Tue, 04 Apr 2017

We spoke to Boby Paul, general manager, marketing, at the publication, to understand why.

"Goafest is the most democratic awards show of its kind": Nakul Chopra


Ashwini Gangal Tue, 14 Mar 2017

An interview with an adman who's been there and done that.

"Bite-sized content is the way to go": Umang Bedi, Facebook


Ashwini Gangal Fri, 24 Feb 2017

An interview with Umang Bedi, managing director, Facebook, India and South Asia.

"We are not running an entertainment business": Chandrasekar Radhakrishnan, Nestlé


Ashwini Gangal Tue, 10 Jan 2017

An interview with Chandrasekar Radhakrishnan, head of communications and eCommerce, Nestlé India, about what marketing products 'The Nestlé Way' means.

"A bad ad is forgiven very easily; a bad movie is not": Nitesh Tiwari, director, Dangal


Ashwini Gangal Thu, 22 Dec 2016

Aamir Khan-starrer Dangal releases tomorrow. What better time to chat with former adman Nitesh Tiwari, director and writer of the film?

"My design gene has woken up": Malvika Mehra on her new venture


Ashwini Gangal Fri, 18 Nov 2016

It's called Tomorrow Creative Lab, and she's ready to go to market with it.