"It's important for us to draw a clear line back to ROI": Rajeev Raja, BrandMusiq, on sonic brandingAdvertising
Ashwini Gangal Wed, 20 Sep 2017
Ranjan Kapur and Subhash Kamath are now part of the advisory board of BrandMusiq, a sonic branding outfit. We interviewed Rajeev Raja, co-founder of the firm.
Sunit Roy Tue, 19 Sep 2017
"Previously, bulk of ad spend was on TV," says Kartikeya Bhandari, senior director, marketing at Flipkart.
Ashwini Gangal Fri, 08 Sep 2017
The adman feels Publicis Milan's recent ad for Diesel is similar to his 2016 campaign for Spykar.
Sunit Roy Fri, 08 Sep 2017
A quick look at the six-and-a-half-minute-long video, produced by Kent RO.
Sunit Roy Tue, 22 Aug 2017
She will be based out of Gurgaon, and lead the business vertical on Horlicks.
Sunit Roy Tue, 15 Aug 2017
Here's how brands are celebrating the spirit of freedom.
Sunit Roy Thu, 03 Aug 2017
In these print and TV ads, the newspaper brand targets brands and their media agencies.
Sunit Roy Wed, 02 Aug 2017
GIF is an acronym for Graphic Interchange Format.
Ashwini Gangal Tue, 01 Aug 2017
Interviews with Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak, Ajay Gahlaut, Azazul Haque, Mahesh Gharat and Sumanto Chattopadhyay.
"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle ProductsMarketing
Sunit Roy Mon, 24 Jul 2017
Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.
"Digital marketers have incredibly stressful lives": Hushidar Kharas, Amazon Prime Video, on a book he co-authored with Venke SharmaDigital
Ashwini Gangal Wed, 19 Jul 2017
The book is titled 'The Indestructible Brand'. We bring you a quick chat with the authors.