News Archive

Stories by : Ashwini Gangal and Sunit Roy

Red Label curates real stories for video series

Digital

Sunit Roy Mon, 06 Nov 2017

The tea brand from HUL has collaborated with The Better India, a tech-media platform, for this series. A look at the first story.

Decoding the content-tech relationship

Digital

Ashwini Gangal Tue, 31 Oct 2017

A panel of experts discussed this complicated relationship at Digipub World.

"The day I stop being audacious, I will die": Praveen Kenneth

Advertising

Ashwini Gangal Mon, 30 Oct 2017

After selling his share in L&K Saatchi & Saatchi to Publicis Groupe, Praveen Kenneth has retired from agency life at 47. A look at how he built his agency, that employs close to 400 people today.

Stunning Assam Tourism video to hit TV screens on November 1

Advertising

Sunit Roy Fri, 27 Oct 2017

The three-and-a-half-minute-long YouTube version has fetched a fair share of attention over the past few days. The campaign is by Yaap and Crayons.

Is there an antidote to fake news?

Media

Ashwini Gangal Wed, 25 Oct 2017

At Digipub World, a panel of experts spoke about the fake news menace.

Should publishers be scared of Facebook?

Digital

Ashwini Gangal Tue, 24 Oct 2017

A panel of experts spoke about coping with changing algorithms, at Digipub World.

Spunky Sridevi in, funky Ranveer out? "You'll see him very soon" assures Capital Foods' Ajay Gupta

Advertising

Sunit Roy Mon, 23 Oct 2017

A look at the recently released ad campaign by Ching's, created by Grey Group.

Can consumers be persuaded to pay for news?

Digital

Ashwini Gangal Wed, 18 Oct 2017

A panel of experts discussed this at Digipub World.

Can video advertising deliver on its promise?

Digital

Ashwini Gangal Tue, 17 Oct 2017

A panel of experts discussed this at Digipub World.

Will advertisers pay a premium for a specialised web audience?

Digital

Ashwini Gangal Fri, 13 Oct 2017

A panel of experts discussed the challenge and promise of specialised websites, at Digipub World.

Realising the potential of Indian language publishing

Digital

Ashwini Gangal Thu, 12 Oct 2017

That Indian language publishing has huge potential is well known. What will it take to realise it? A panel of experts discussed this subject at Digipub World.

Can native advertising be scaled?

Digital

Ashwini Gangal Wed, 11 Oct 2017

A panel of experts tried to answer this question at Digipub World recently.

Mobile App Versus Mobile Site

Digital

Ashwini Gangal Tue, 10 Oct 2017

What should publishers focus on more?