News Archive

Stories by : Ashwini Gangal and Sunit Roy

Torsha Banerjee quits ESPN as associate director - marketing


Sunit Roy Fri, 16 Mar 2018

Banerjee has been working with the company since October 2004

Nestlé gets 'food influencers' Rocky and Mayur to visit Maggi's factories


Sunit Roy Wed, 14 Mar 2018

In a new digital video series, the duo takes us on a behind-the-scenes tour of the brand's manufacturing facilities. Why? We tried to find out.

afaqs! Creative Showcase: Swara Bhaskar, Radhika Apte in Levi's films


Sunit Roy Fri, 09 Mar 2018

This is the new leg of the brand's #IShapeMyWorld campaign. It features achievers from different fields

"Brands still don't understand the metrics of content": Malini Agarwal


Ashwini Gangal Fri, 09 Mar 2018

From online publishing to online video, MissMalini Entertainment, credited with scaling influencer marketing and native advertising, has come a long way. The firm was in the news recently when founder Malini Agarwal launched her book '#ToTheMoon - How I Blogged My Way To Bollywood'. This week, she was on Forbes' list of '2018 W-Power Trailblazers'.

New Mountain Dew spot inspired by mountaineer Arjun Vajpai's story


Sunit Roy Tue, 06 Mar 2018

While PepsiCo continues to position its cola brand, Mountain Dew, as a sip of courage for the adrenaline junkie, a new 'biopic' layer has been added to this narrative in its latest ad.

Chat with Chandramouli Venkatesan, author of 'Catalyst'


Ashwini Gangal Thu, 01 Mar 2018

A quick chat with Mouli, former MD, Mondelēz International, about his book on winning at work and life. Presently, he handles special projects for Pidilite.

Who's that guy?

Media Publishing

Sunit Roy Mon, 26 Feb 2018

We profiled the actor who plays the yoga guru on TV.

Oxemberg changes lanes: High fashion imagery to human interest stories


Sunit Roy Mon, 19 Feb 2018

The apparel brand has recently released a bunch of digital films about social causes. A look at the brand's new advertising tack.

"It's a capsule of what the world of Tinder offers": Tinder's Taru Kapoor on her new ad


Ashwini Gangal Thu, 15 Feb 2018

After getting a thumbs down for its last ad, Tinder seems to have struck the right note with its latest one. We spoke to the lady in-charge of the brand in India about the effort.

In the world of digital video, what does innovation really entail?


Ashwini Gangal Mon, 12 Feb 2018

Five experts in the field attempt to answer this question.

From 'Storytelling' to 'Storyliving'


Ashwini Gangal Wed, 07 Feb 2018

A peek into the possibilities of making your ads more immersive with augmented and virtual reality.

Will Indians really pay for online video content?


Ashwini Gangal Tue, 06 Feb 2018

The clue to the answer lies in how much they pay for content on other media channels, finds Vanita Kohli-Khandekar, contributing editor, Business Standard.

"Broadly, any sort of measurement is good": Facebook's Saurabh Doshi


Ashwini Gangal Fri, 02 Feb 2018

In the context of online video, what can content creators and brands do to get the most out of Facebook?