News Archive

Stories by : Ashwini Gangal and Sunit Roy

Levi's launches #IShapeMyWorld Season 2


Sunit Roy Thu, 21 Sep 2017

The campaign features Shakti Mohan, Bani J and Ileana D'cruz.

"It's important for us to draw a clear line back to ROI": Rajeev Raja, BrandMusiq, on sonic branding


Ashwini Gangal Wed, 20 Sep 2017

Ranjan Kapur and Subhash Kamath are now part of the advisory board of BrandMusiq, a sonic branding outfit. We interviewed Rajeev Raja, co-founder of the firm.

Flipkart leverages FB Live, TVF and comedians to promote Big Billion Day


Sunit Roy Tue, 19 Sep 2017

"Previously, bulk of ad spend was on TV," says Kartikeya Bhandari, senior director, marketing at Flipkart.

When it comes to advertising, we often feel we are in the third world": Manish Bhatt, Scarecrow


Ashwini Gangal Fri, 08 Sep 2017

The adman feels Publicis Milan's recent ad for Diesel is similar to his 2016 campaign for Spykar.

Law & Kenneth Saatchi & Saatchi creates Kashmir montage


Sunit Roy Fri, 08 Sep 2017

A quick look at the six-and-a-half-minute-long video, produced by Kent RO.

FCB India appoints Jyotsana Singh Kaushik as vice-president


Sunit Roy Tue, 22 Aug 2017

She will be based out of Gurgaon, and lead the business vertical on Horlicks.

Independence Day: Spots that grabbed our attention


Sunit Roy Tue, 15 Aug 2017

Here's how brands are celebrating the spirit of freedom.

"TV ads have become mindless, cacophonous": Pops


Ashwini Gangal Fri, 04 Aug 2017

So he wrote a book on the stories behind the scenes of some his favourite ads from the past - recent and remote. And he's already alluding to a Part 2.

A look at Mathrubhumi's new burst of B2B communication


Sunit Roy Thu, 03 Aug 2017

In these print and TV ads, the newspaper brand targets brands and their media agencies.

Meet Ogilvy India's newly crowned creative leaders


Ashwini Gangal Tue, 01 Aug 2017

Interviews with Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak, Ajay Gahlaut, Azazul Haque, Mahesh Gharat and Sumanto Chattopadhyay.

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products


Sunit Roy Mon, 24 Jul 2017

Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.

"Digital marketers have incredibly stressful lives": Hushidar Kharas, Amazon Prime Video, on a book he co-authored with Venke Sharma


Ashwini Gangal Wed, 19 Jul 2017

The book is titled 'The Indestructible Brand'. We bring you a quick chat with the authors.