News Archive

Stories by : Ashwini Gangal and Sunit Roy

Ayurveda Advertising: The Patanjali Effect

Advertising

Sunit Roy Tue, 16 Jan 2018

As Patanjali prepares to invest in its e-commerce presence and partnerships with e-retailers/aggregators, we look at the 'Ayurveda advertising' phenomenon.

"I see everybody as competition": Arun Iyer

Advertising

Ashwini Gangal Thu, 11 Jan 2018

A breezy chat with the chairman and chief creative officer of Lowe Lintas.

Nishi Suri quits Cheil Worldwide

Advertising

Sunit Roy Tue, 09 Jan 2018

Suri has been working with the agency since December 2016.

How does offline electronics chain, Vijay Sales, combat its online rivals?

Advertising

Sunit Roy Tue, 26 Dec 2017

We spoke to Nilesh Gupta, managing partner, Vijay Sales, about how the team looked to advertising and media planning to solve this problem.

A blindfolded taxi driver takes us on a tour of SoBo for Radio City

Media Publishing

Sunit Roy Tue, 19 Dec 2017

The radio brand launches the second phase of its 'Rag Rag Mein Daude City' campaign.

Radio City launches Video City

Media Publishing

Sunit Roy Mon, 18 Dec 2017

We spoke to Abraham Thomas, CEO, Radio City, about India's first 'Video FM' station.

Google Maps goes local with five-minute story

Advertising

Sunit Roy Fri, 08 Dec 2017

The mobile app launches third phase of #LookBeforeYouLeave campaign.

"We've moved from analog to cloud marketing": Coke's Vijay Parasuraman

Marketing

Sunit Roy Mon, 27 Nov 2017

A quick chat with Vijay Parasuraman - VP, Marketing at Coca-Cola.

Pranav Harihar Sharma quits Rediffusion Y&R

Advertising

Sunit Roy Fri, 24 Nov 2017

He joined the agency in August 2015 as executive creative director.

"I might be a monk": Sonal Dabral, Ogilvy

Advertising

Ashwini Gangal Fri, 24 Nov 2017

Dabral has completed over two months as group chief creative officer and vice chairman, Ogilvy India. An interview.

Red Label curates real stories for video series

Digital

Sunit Roy Mon, 06 Nov 2017

The tea brand from HUL has collaborated with The Better India, a tech-media platform, for this series. A look at the first story.

Decoding the content-tech relationship

Digital

Ashwini Gangal Tue, 31 Oct 2017

A panel of experts discussed this complicated relationship at Digipub World.

"The day I stop being audacious, I will die": Praveen Kenneth

Advertising

Ashwini Gangal Mon, 30 Oct 2017

After selling his share in L&K Saatchi & Saatchi to Publicis Groupe, Praveen Kenneth has retired from agency life at 47. A look at how he built his agency, that employs close to 400 people today.