Sunit Roy Fri, 16 Mar 2018
Banerjee has been working with the company since October 2004
Sunit Roy Wed, 14 Mar 2018
In a new digital video series, the duo takes us on a behind-the-scenes tour of the brand's manufacturing facilities. Why? We tried to find out.
Sunit Roy Fri, 09 Mar 2018
This is the new leg of the brand's #IShapeMyWorld campaign. It features achievers from different fields
Ashwini Gangal Fri, 09 Mar 2018
From online publishing to online video, MissMalini Entertainment, credited with scaling influencer marketing and native advertising, has come a long way. The firm was in the news recently when founder Malini Agarwal launched her book '#ToTheMoon - How I Blogged My Way To Bollywood'. This week, she was on Forbes' list of '2018 W-Power Trailblazers'.
Sunit Roy Tue, 06 Mar 2018
While PepsiCo continues to position its cola brand, Mountain Dew, as a sip of courage for the adrenaline junkie, a new 'biopic' layer has been added to this narrative in its latest ad.
Ashwini Gangal Thu, 01 Mar 2018
A quick chat with Mouli, former MD, Mondelēz International, about his book on winning at work and life. Presently, he handles special projects for Pidilite.
Sunit Roy Mon, 19 Feb 2018
The apparel brand has recently released a bunch of digital films about social causes. A look at the brand's new advertising tack.
Ashwini Gangal Thu, 15 Feb 2018
After getting a thumbs down for its last ad, Tinder seems to have struck the right note with its latest one. We spoke to the lady in-charge of the brand in India about the effort.
Ashwini Gangal Mon, 12 Feb 2018
Five experts in the field attempt to answer this question.
Ashwini Gangal Fri, 02 Feb 2018
In the context of online video, what can content creators and brands do to get the most out of Facebook?