News Archive

Stories by : Ashwini Gangal and Suraj Ramnath

S. Murugan Narayanaswamy, SVP - Marketing, Domino's Pizza India, Quits


Suraj Ramnath Tue, 13 Mar 2018

Narayanaswamy had joined the company in October 2015

Fukrey cast in Pepsi's new TV spot


Suraj Ramnath Tue, 13 Mar 2018

This is the brand's first new TV ad in 11 months.

"Brands still don't understand the metrics of content": Malini Agarwal


Ashwini Gangal Fri, 09 Mar 2018

From online publishing to online video, MissMalini Entertainment, credited with scaling influencer marketing and native advertising, has come a long way. The firm was in the news recently when founder Malini Agarwal launched her book '#ToTheMoon - How I Blogged My Way To Bollywood'. This week, she was on Forbes' list of '2018 W-Power Trailblazers'.

Prega News tackles postpartum depression in new ad


Suraj Ramnath Wed, 07 Mar 2018

The campaign, created by ADK Fortune, portrays an urban executive grappling with this condition.

Chat with Chandramouli Venkatesan, author of 'Catalyst'


Ashwini Gangal Thu, 01 Mar 2018

A quick chat with Mouli, former MD, Mondelēz International, about his book on winning at work and life. Presently, he handles special projects for Pidilite.

Adland's new bahu shows tough love with no dialogues in this spot...


Suraj Ramnath Wed, 28 Feb 2018

A look at All Out's new ad film #StandByToughMoms, created by BBDO and directed by Shoojit Sircar.

Ogilvy India and Ogilvy Pakistan collaborate for this brand


Suraj Ramnath Thu, 22 Feb 2018

The ad is centred on two characters - a working mom and her school-going son.

"It's a capsule of what the world of Tinder offers": Tinder's Taru Kapoor on her new ad


Ashwini Gangal Thu, 15 Feb 2018

After getting a thumbs down for its last ad, Tinder seems to have struck the right note with its latest one. We spoke to the lady in-charge of the brand in India about the effort.

In the world of digital video, what does innovation really entail?


Ashwini Gangal Mon, 12 Feb 2018

Five experts in the field attempt to answer this question.

"Next Effies, Lowe will come back in big numbers, with their usual zeal": Bipin Pandit


Suraj Ramnath Thu, 08 Feb 2018

afaqs! met up with Bipin Pandit, chief operating officer, The Ad Club, who is about to complete 20 years at the organisation.

From 'Storytelling' to 'Storyliving'


Ashwini Gangal Wed, 07 Feb 2018

A peek into the possibilities of making your ads more immersive with augmented and virtual reality.

Will Indians really pay for online video content?


Ashwini Gangal Tue, 06 Feb 2018

The clue to the answer lies in how much they pay for content on other media channels, finds Vanita Kohli-Khandekar, contributing editor, Business Standard.

"Broadly, any sort of measurement is good": Facebook's Saurabh Doshi


Ashwini Gangal Fri, 02 Feb 2018

In the context of online video, what can content creators and brands do to get the most out of Facebook?