News Archive

Stories by : Ashwini Gangal and Suraj Ramnath

"Currently, the focus is not on chasing rankings, but on building brand Sony Marathi": Sony's NP Singh

Media Publishing

Suraj Ramnath Wed, 15 Aug 2018

Sony Pictures Networks India's new Marathi channel is launching on August 19.

"Chlorophyll 3.0 will be a balanced combination of science and the art of branding": Kiran Khalap

Marketing

Suraj Ramnath Wed, 15 Aug 2018

As Chlorophyll enters its 20th year, MD and co-founder, Khalap, speaks to afaqs! about the way ahead for the agency.

India could play against Pakistan thrice in Asia Cup 2018

Advertising

Suraj Ramnath Tue, 14 Aug 2018

Gautam Thakar, CEO of Star Sports unveiled the new campaign for the upcoming Asia Cup starting September 15.

Does every brand really need a higher purpose?

Advertising

Ashwini Gangal Mon, 13 Aug 2018

And... what the devil happened to good ol' hard sell?

"Self-regulation is the best way": Zee5's Tarun Katial on censorship of OTT content

Digital

Suraj Ramnath Fri, 10 Aug 2018

We spoke to the chief executive officer of ZEE5 about the content, strategy and challenges of his VOD platform.

"There shouldn't be a situation like 'IPL is over, let's uninstall the app'": Vuclip's Arun Prakash

Digital

Suraj Ramnath Wed, 01 Aug 2018

The president and COO of Vuclip which has streaming platform Viu takes a subtle dig at Hotstar, during a chat about his content and marketing strategies.

If someone doesn't understand Marathi, Liftman is dubbed in other languages too: Manish Aggarwal

Media Publishing

Suraj Ramnath Fri, 27 Jul 2018

We spoke to the business head of Zee5 about the launch of a new Marathi web-series - Liftman.

"There needs to be distance between marketing and advertising teams": Prashanth Challapalli

Advertising

Suraj Ramnath Wed, 25 Jul 2018

We profiled the recently elevated chief operating officer, Leo Burnett Orchard.

Has online video begun affecting TV ratings?

Digital

Suraj Ramnath Mon, 23 Jul 2018

A look at what the experts from the industry have to say.

This 8.5-minute video looks like a web series episode

Digital

Suraj Ramnath Tue, 17 Jul 2018

We spoke to Zoomcar about its digital content marketing effort.

Zee Café to launch second edition of BBC First

Media Publishing

Suraj Ramnath Mon, 16 Jul 2018

We spoke to Aparna Bhosle, business cluster head - English cluster channels, Zeel, about the reason behind the launch.

Meet the Design Mahouts

Marketing

Ashwini Gangal Thu, 12 Jul 2018

Ashwini Deshpande - along with partners Ashish Deshpande and Partho Guha- runs Elephant Design, a 30-year-old design agency that helped create brands like Symphony in the '90s to Paper Boat few years back. Where's the design function headed in India? Over to the artistic trio.

Can online pharmacies take on local 'chemists'?

Digital

Suraj Ramnath Wed, 11 Jul 2018

If a recent surge in advertising is much to go by, online pharmacies seem optimistic about taking on the friendly neighbourhood chemist. The question is - can they get buyers to trust them?