News Archive

Stories by : Ashwini Gangal and Suraj Ramnath

"Digital video must be honest; you've got to let the warts show": The Quint's Ritu Kapur


Ashwini Gangal Fri, 19 Oct 2018

The founder and CEO of The Quint narrated what it has been like to start up in an unfamiliar medium, at Digipub World 2018. Her talk was laced with candour and humour.

Will Indians pay for content?


Ashwini Gangal Thu, 18 Oct 2018

Online publishing in India has been built on the back of advertising. Many question whether this is sustainable. What will it take to get Indians to pay for content?

Search versus social traffic: What's more precious to web publishers?


Ashwini Gangal Wed, 17 Oct 2018

The answer depends on the genre of the content in question, among other things.

"Broadcast and online audiences have very different needs": Suparna Singh, CEO, NDTV Group

Media Publishing

Ashwini Gangal Tue, 16 Oct 2018

At Digipub World 2018, Vanita Kohli-Khandekar, contributing editor, Business Standard, interviewed Suparna Singh, CEO, NDTV Group, about NDTV Convergence, one of India's largest digital news entities.

"Ad-supported OTT will take the largest pie of digital advertising": Kedar Gavane, comScore


Ashwini Gangal Fri, 12 Oct 2018

Trends in the Indian digital media sphere - and some projections.

"If Heinz baked beans were sponsored, they wouldn't care about the content, would they?"


Ashwini Gangal Thu, 11 Oct 2018

Media brands worldwide are struggling to achieve viability. A flight from tradition, this article gives us an insight into the story of western publishers.

EMVIES 2018: Wavemaker wins Agency of the Year award


Suraj Ramnath Sat, 06 Oct 2018

Vodafone India went on to win Client of the Year award.

"OTT content has become too intense; we need visually bright shows": Shailesh Kapoor, founder and CEO, Ormax Media


Ashwini Gangal Fri, 28 Sep 2018

Why are so many OTT shows conceptually -and visually- dark? An interview with the man who foretells the fate of video content across platforms - Ormax Media's Shailesh Kapoor, who feels OTT as a collective platform is running on "borrowed sensibilities" in India.

Eros Now launches first original series - Side Hero


Suraj Ramnath Thu, 20 Sep 2018

All eight episodes of the show starring Kunaal Roy Kapur will be available on the platform from September 24.

Hoichoi to launch 30 original shows and 12 original films


Suraj Ramnath Thu, 20 Sep 2018

The OTT platform has plans to acquire 200 Bengali movies in the next one year.

50 Years of Account Planning: Researchers to 'brief writers' to the CMO's 'brand glue'...


Ashwini Gangal Tue, 11 Sep 2018

This year, strategic planning turns 50 - a global milestone that has us holding our microscope above the local bearers of this discipline. What do brand marketers expect from account planners in 2018?

Just how many OTT apps are we supposed to download?


Suraj Ramnath Fri, 31 Aug 2018

Social media and e-commerce apps have made mobile screen real estate very precious. Where does that leave OTT apps - each with a different library of content?