"The safety aspect differentiates us from the 'best deal', cashback frenzy": PayPal India marketing headAdvertising
Deepashree Banerjee Fri, 20 Jul 2018
We spoke to Jayant Desai about his brand's first TV outing in this market.
Deepashree Banerjee Wed, 18 Jul 2018
The brand has created multi-episode digital content with comedians Abish Mathew and Mallika Dua.
Deepashree Banerjee Tue, 10 Jul 2018
The fast-food chain ditches 'mainstream' celebs for a comedian and social influencer. A look at the strategy and new campaign.
Deepashree Banerjee Tue, 03 Jul 2018
Giving hard sell a miss, the brand tries to build emotional equity. We explore the why - and why now.
Deepashree Banerjee Mon, 02 Jul 2018
As QSRs struggle to differentiate basis their food alone - because food delivery apps have brought consumers in touch with unbranded outlets with similar menus - KFC invests in its branding. The campaign is centred on the mascotisation of KFC's late founder Colonel Harland David Sanders.
Deepashree Banerjee Fri, 29 Jun 2018
That's a line from Wagh Bakri's latest advert. Does the tea category need a new narrative - one that goes beyond metaphoric warmth and 'tea as the glue that holds relationships together', perhaps?
Deepashree Banerjee Wed, 27 Jun 2018
She is presently based out of New Delhi.
Deepashree Banerjee Tue, 26 Jun 2018
The film markets a product that combines oats and chocolate.
Deepashree Banerjee Fri, 15 Jun 2018
Coke has been using its bottle packaging as a media platform. We spoke to Ajay Bathija, director, Colas, Coca-Cola India & South West Asia about it.
Deepashree Banerjee Thu, 14 Jun 2018
Wait... who? Read on to know more.
Deepashree Banerjee Thu, 07 Jun 2018
The Times of India creates city montages for Mumbai, Bengaluru, Delhi, Kolkata and Chennai in a campaign that promotes its metro supplements.