News Archive

Stories by : Deepashree Banerjee

Hands that rise for namaz also make Ganpati idols...


Deepashree Banerjee Mon, 17 Sep 2018

That's the plot of Red Label tea's latest spot - inspired by a true story.

As Amul's Sodhi puts video on social media to issue product clarification...


Deepashree Banerjee Mon, 10 Sep 2018

...We ask PR gurus whether this - as opposed to a traditional press release - is the best approach. And what it says about the times we live in.

"We'll differentiate using humility and positive aggression": Shashank Sinha, Eureka Forbes on TVC that appears to rival Kent


Deepashree Banerjee Wed, 05 Sep 2018

Taproot Dentsu's new spot for Aquaguard says the product is better than a certain 'Lovely RO'.

Havells spins another sweet tale to tell us the wires "don't catch fire"


Deepashree Banerjee Wed, 22 Aug 2018

Soho Square's new boy-girl spot has brought Balki's 2007 mother-son ad back into the conversation. We couldn't resist a comparative critique.

Swiggy creates digital spot to thank deliverymen


Deepashree Banerjee Mon, 20 Aug 2018

On the occasion of its fourth year in business, food delivery app Swiggy makes a video based on the experiences of its delivery staff.

Pizza Hut takes a dig at Domino's in first celeb-backed TVC after 8-year gap


Deepashree Banerjee Thu, 09 Aug 2018

"We're leaving a lot to imagination!" says Prashant Gaur, chief brand officer, Pizza Hut India.

After Maggi, Rocky and Mayur appear in Vistara's Twitter ads


Deepashree Banerjee Mon, 06 Aug 2018

The brand markets its 'premium economy' offering in a set of digital films that feature these two social media influencers.

"This is a People's festival," says Basant Rathore, senior VP, Jagran Prakashan

Media Publishing

Deepashree Banerjee Wed, 01 Aug 2018

What started on 29th June in Delhi, the Ninth Jagran Film Festival has received over 3500 entries from about 112 countries, covering over 50 languages. The next leg of the festival will take place on August 3-5 in Jamshedpur and Ranchi.

Yoga, Ayurveda re-packaged in new incredible India ads


Deepashree Banerjee Mon, 30 Jul 2018

McCann has created a new set of ad films for the ministry of tourism.

"Hello, Fever Fighters?" goes the copy of this ad for a path-lab


Deepashree Banerjee Fri, 27 Jul 2018

Called Metropolis, this brand is trying hard to position itself as a trustworthy diagnostics chain. Does this campaign cut it?

"Comedy is the most consumed genre of content among Millennials": Ali Harris Shere, Britannia


Deepashree Banerjee Wed, 18 Jul 2018

The brand has created multi-episode digital content with comedians Abish Mathew and Mallika Dua.

"Tanmay Bhat was our first choice": Emili Matsumura, director marketing, Taco Bell APAC


Deepashree Banerjee Tue, 10 Jul 2018

The fast-food chain ditches 'mainstream' celebs for a comedian and social influencer. A look at the strategy and new campaign.