Deepashree Banerjee Mon, 17 Sep 2018
That's the plot of Red Label tea's latest spot - inspired by a true story.
Deepashree Banerjee Mon, 10 Sep 2018
...We ask PR gurus whether this - as opposed to a traditional press release - is the best approach. And what it says about the times we live in.
"We'll differentiate using humility and positive aggression": Shashank Sinha, Eureka Forbes on TVC that appears to rival KentAdvertising
Deepashree Banerjee Wed, 05 Sep 2018
Taproot Dentsu's new spot for Aquaguard says the product is better than a certain 'Lovely RO'.
Deepashree Banerjee Wed, 22 Aug 2018
Soho Square's new boy-girl spot has brought Balki's 2007 mother-son ad back into the conversation. We couldn't resist a comparative critique.
Deepashree Banerjee Thu, 09 Aug 2018
"We're leaving a lot to imagination!" says Prashant Gaur, chief brand officer, Pizza Hut India.
Deepashree Banerjee Mon, 06 Aug 2018
The brand markets its 'premium economy' offering in a set of digital films that feature these two social media influencers.
Deepashree Banerjee Wed, 01 Aug 2018
What started on 29th June in Delhi, the Ninth Jagran Film Festival has received over 3500 entries from about 112 countries, covering over 50 languages. The next leg of the festival will take place on August 3-5 in Jamshedpur and Ranchi.
Deepashree Banerjee Mon, 30 Jul 2018
McCann has created a new set of ad films for the ministry of tourism.
Deepashree Banerjee Fri, 27 Jul 2018
Called Metropolis, this brand is trying hard to position itself as a trustworthy diagnostics chain. Does this campaign cut it?
"The safety aspect differentiates us from the 'best deal', cashback frenzy": PayPal India marketing headAdvertising
Deepashree Banerjee Fri, 20 Jul 2018
We spoke to Jayant Desai about his brand's first TV outing in this market.
Deepashree Banerjee Wed, 18 Jul 2018
The brand has created multi-episode digital content with comedians Abish Mathew and Mallika Dua.
Deepashree Banerjee Tue, 10 Jul 2018
The fast-food chain ditches 'mainstream' celebs for a comedian and social influencer. A look at the strategy and new campaign.