News Archive

Stories by : Deepashree Banerjee

"Comedy is the most consumed genre of content among Millennials": Ali Harris Shere, Britannia

Digital

Deepashree Banerjee Wed, 18 Jul 2018

The brand has created multi-episode digital content with comedians Abish Mathew and Mallika Dua.

"Tanmay Bhat was our first choice": Emili Matsumura, director marketing, Taco Bell APAC

Digital

Deepashree Banerjee Tue, 10 Jul 2018

The fast-food chain ditches 'mainstream' celebs for a comedian and social influencer. A look at the strategy and new campaign.

Hyundai attempts tear-jerker through long-form video

Digital

Deepashree Banerjee Tue, 03 Jul 2018

Giving hard sell a miss, the brand tries to build emotional equity. We explore the why - and why now.

KFC's mascotisation of Colonel Sanders...

Advertising

Deepashree Banerjee Mon, 02 Jul 2018

As QSRs struggle to differentiate basis their food alone - because food delivery apps have brought consumers in touch with unbranded outlets with similar menus - KFC invests in its branding. The campaign is centred on the mascotisation of KFC's late founder Colonel Harland David Sanders.

"Hamare yahan rishte 'Hi' se nahi, chai se bante hain..."

Advertising

Deepashree Banerjee Fri, 29 Jun 2018

That's a line from Wagh Bakri's latest advert. Does the tea category need a new narrative - one that goes beyond metaphoric warmth and 'tea as the glue that holds relationships together', perhaps?

Britannia's latest digital ad mimics an animated movie trailer

Digital

Deepashree Banerjee Tue, 26 Jun 2018

The film markets a product that combines oats and chocolate.

When ads became fitness videos...

Advertising

Deepashree Banerjee Thu, 21 Jun 2018

Of late, there has been a flood of fitness-related imagery in Indian ads - sportswear and others. How does one stand out amidst similar looking visuals?

"We did not want to just copy-paste the global template": Ajay Bathija, Coca-Cola

Advertising

Deepashree Banerjee Fri, 15 Jun 2018

Coke has been using its bottle packaging as a media platform. We spoke to Ajay Bathija, director, Colas, Coca-Cola India & South West Asia about it.

"The idea is to renew our relationship with readers": Sanjeev Bhargava, Brand Director, TOI

Media

Deepashree Banerjee Thu, 07 Jun 2018

The Times of India creates city montages for Mumbai, Bengaluru, Delhi, Kolkata and Chennai in a campaign that promotes its metro supplements.

Chief Everything Officers wear denim to work...

Digital

Deepashree Banerjee Wed, 06 Jun 2018

...says Shoppers Stop in new campaign. The retail brand appeals to young office-goers to debunk work-and workwear-myths.