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News Archive

Stories by : Prachi Srivastava

Dubbed Content

Media Publishing

Prachi Srivastava Tue, 18 Aug 2015

Dubbed or re-made, advertisers will buy if the show grabs the desired eyeballs. A close look at the market for dubbed content on Indian television.

"We will not shy away from airing dubbed movies on Max 2": Neeraj Vyas

Media Publishing

Prachi Srivastava Fri, 31 Jul 2015

Vyas talks about the Hindi movie channel's performance in one year. The channel hopes to break even by end of 2015.

Cheil's Avinash Joshi joins Reliance Jio

Advertising

Prachi Srivastava Fri, 24 Jul 2015

He has joined the company as AVP, digital marketing - social media and communities, content marketing and eCare.

Are TV shopping channels holding their own?

Media Publishing

Prachi Srivastava Thu, 16 Jul 2015

... Or will e-commerce brands crush them? A look at the TV commerce segment, in the era of e-commerce.

"The awareness of Epic Channel is still low. We hope to take it to the next level with the new campaign" - Mahesh Samat, founder and MD, Epic Television Networks

Media Publishing

Prachi Srivastava Fri, 03 Jul 2015

Epic Channel is launching eight shows this month. Of these, it is betting big on three shows which will be directed/hosted by Bollywood personalities Anurag Basu, Javed Akhtar and Naseeruddin Shah.

Hamdard Laboratories scouts for a creative agency

Advertising

Prachi Srivastava Fri, 19 Jun 2015

At present, JWT Gurgaon and JWT Mindset handle the creative duties of the company's brands including RoohAfza, Safi and Sualin.

9XM bets big on ticket-based events

Media Publishing

Prachi Srivastava Thu, 18 Jun 2015

The upcoming Arijit Singh concert could yield revenues of over Rs1.5 crore through ticketing alone. The channel will also edit the three-hour long concert to a 30-minute-long TV show.

"IPL retains its strong viewership in season 8": NP Singh

Media Publishing

Prachi Srivastava Wed, 17 Jun 2015

The chief executive of Multi Screen Media talks about the performance of the eighth season of the highly popular T20 tournament and the other network channels.

Carat Media's Vidhu Sagar joins Blue Hive India

Media Planning & Buying

Prachi Srivastava Tue, 02 Jun 2015

Sagar joins the WPP company as managing partner, a position previously held by Rajiv Rakshit.

AXN strengthens weekend line-up; to premiere Hannibal Season 3 on Sony Liv

Media Publishing

Prachi Srivastava Tue, 02 Jun 2015

The channel will also launch Orphan Black, NCIS: New Orleans and CSI: Cyber.

Arjun Kumar on 'benefit of collaborations on YouTube': Zee Melt 2015

Digital

Prachi Srivastava Mon, 25 May 2015

The partner manager of YouTube educated the audience about the benefits that YouTube creators can have by collaborating with each other.

Zee Melt 2015: The Big Mobile Debate

Digital

Prachi Srivastava Mon, 25 May 2015

Arnab Goswami, Raghav Bahl, Vikram Sakujha and Rajiv Lochan debated on whether the mobile medium can take over as a primary medium for news and entertainment consumption, in the next four years.

Profile: Prasanth Kumar: The Go-To Guy

Media Planning & Buying

Prachi Srivastava Mon, 18 May 2015

Mindshare's CEO, South Asia, looks back at his 16-year-long career. He shares his experiences in the industry and the mentors who shaped his career.