News Archive

Stories by : Sankalp Dikshit

Is LinkedIn becoming the new Facebook?


Sankalp Dikshit Fri, 20 Apr 2018

The professional networking site recently launched a mass media campaign. We analyse LinkedIn the product - and LinkedIn the advertiser.

"We spend a fraction of what many big brands do on advertising": Manu Kumar Jain, Xiaomi


Sankalp Dikshit Wed, 11 Apr 2018

An interview with the India head of the Chinese handset marketer that beat Samsung to become the top brand in its segment in the last quarter of 2017.

Coca-Cola launches its 'Share a Coke' campaign in the Indian market


Sankalp Dikshit Wed, 04 Apr 2018

After PepsiCo, Coca-Cola explores 'bromance' in its new ad which promotes a new label change. Take a look.

Fevicol puns on deodorant advertising in this spot


Sankalp Dikshit Mon, 02 Apr 2018

The ad is Fevicol Ezee Spray's first TVC. We spoke to the brand team about the effort.

ABBY jurors on Mumbai billboards

OOH News

Sankalp Dikshit Tue, 13 Mar 2018

A month away from Goafest, the awards team has put its jurors' mugshots on billboards. A look at the campaign.

Enormous Brands bags Dish TV's creative mandate


Sankalp Dikshit Thu, 08 Mar 2018

The account size is estimated to be between Rs 60-90 crores.

Brands bat for gender equality in Women's Day videos


Sankalp Dikshit Thu, 08 Mar 2018

Here's a quick look at our pick of the lot.

"Don't need advertising to meet next year's number": Byju's


Sankalp Dikshit Mon, 05 Mar 2018

A look at the ed-tech company's advertising journey so far...

BBH India crafts a glossless diamond ad


Sankalp Dikshit Fri, 23 Feb 2018

A look at BBH's new ad for the Diamond Producers Association.

Oppo's 13-minute-long 'mascotisation' video


Sankalp Dikshit Tue, 20 Feb 2018

The brand's latest ad is a mini-movie directed by Mohit Suri.

"Our monetisation comes from a live audience": Roshan Abbas


Sankalp Dikshit Wed, 07 Feb 2018

He is referring to Kommune, his collective of artistes.

Horlicks, Mirinda tackle exam pressure in new ads


Sankalp Dikshit Tue, 06 Feb 2018

Has pre-exam time become a 'season' for advertisers?