News Archive

Stories by : Sankalp Dikshit

Why won't anyone help this lady with the dishes?


Sankalp Dikshit Thu, 17 Aug 2017

The advertiser - Xpert dishwash bar - implores families to reduce the load by using fewer utensils through the day, instead.

Meet the idiots, oops!, 'Mahapurush' of the Indian roads


Sankalp Dikshit Wed, 16 Aug 2017

CEAT's latest ad campaign, conceptualised by Ogilvy & Mather, takes another look at the idiots on the street.

What makes now the right time for Uber's first TV outing?


Sankalp Dikshit Mon, 14 Aug 2017

That's one of the questions we asked the brand's recently appointed marketing head Sanjay Gupta. We took a close look at the campaign created by Taproot Dentsu.

A look at the Fortis ad netizens are discussing...


Sankalp Dikshit Wed, 09 Aug 2017

We spoke to Puneet Prakash and Jasrita Dhir about the effort.

As Chhota Bheem bathes in Dettol...


Sankalp Dikshit Tue, 08 Aug 2017

...we speak to Manish Agarwal of mobile gaming publisher Nazara Technologies about how brands are using video games as a media platform.

What is the difference between .com and .net


Sankalp Dikshit Thu, 03 Aug 2017

None at all, insists BigRock, in a new film by Enormous.

"Moving from consumer goods to a digitally native brand was an OMG moment": Uber boss Sanjay Gupta


Sankalp Dikshit Fri, 28 Jul 2017

We got to know the new marketing head of Uber India, a little better. Before Uber, he worked at Urban Ladder and before that, at Marico.

Australian Lucy is here to teach you Indians a 'Wagga Wagga' lesson


Sankalp Dikshit Thu, 27 Jul 2017

A look at the four new ads of AGRL's new cooking oil range, crafted by DDBMudra.

"By end of the shoot, my feet were covered in blisters": Director of the Riso ad everyone's talking about


Sankalp Dikshit Tue, 18 Jul 2017

Riso Ricebran Oil has released a video that features and addresses the Indian housewife.

"We intentionally kept the spotlight away from our motorcycles": Royal Enfield on the new ad by W+K


Sankalp Dikshit Thu, 13 Jul 2017

Through a new spot, the brand is looking to promote its protective gear.

Are creative awards a waste of money, after all?


Sankalp Dikshit Thu, 06 Jul 2017

Here's what some creative minds said in response.

Who is Nishchay Luthra?


Sankalp Dikshit Tue, 04 Jul 2017

Team Adidas has taken it upon itself to make sure you know.