News Archive

Stories by : Sankalp Dikshit

"By end of the shoot, my feet were covered in blisters": Director of the Riso ad everyone's talking about


Sankalp Dikshit Tue, 18 Jul 2017

Riso Ricebran Oil has released a video that features and addresses the Indian housewife.

"We intentionally kept the spotlight away from our motorcycles": Royal Enfield on the new ad by W+K


Sankalp Dikshit Thu, 13 Jul 2017

Through a new spot, the brand is looking to promote its protective gear.

Are creative awards a waste of money, after all?


Sankalp Dikshit Thu, 06 Jul 2017

Here's what some creative minds said in response.

Who is Nishchay Luthra?


Sankalp Dikshit Tue, 04 Jul 2017

Team Adidas has taken it upon itself to make sure you know.

"Chinese brands are a big challenge for me": Shubhodip Pal, Micromax


Sankalp Dikshit Thu, 22 Jun 2017

A look at the brand's recent ads - including the one released around Father's Day - and communication strategy.

A men's grooming ad with no vanity shots? Marico's Anuradha Aggarwal explains why...


Sankalp Dikshit Thu, 15 Jun 2017

A look at Marico's new ad for 'Parachute Advansed Men Hair Cream', a product targeted at men who're too busy to preen.

PayU India tells you to #BeLazy in its new ad campaign for LazyPay


Sankalp Dikshit Wed, 14 Jun 2017

Digital influencers Kaneez Surka, Cyrus Sahukar and Jeeveshu Ahluwalia make a case for PayU, a payment gateway brand.

Samsung furthers #SapneHueBade campaign with new long-format video


Sankalp Dikshit Fri, 02 Jun 2017

Crafted by Cheil, the three-and-a-half-minute-long video promotes Samsung's Technical School, a CSR Initiative for the girl child.