News Archive

Stories by : Sankalp Dikshit

Meet Deepika Tewari, the lady behind Tanishq's advertising


Sankalp Dikshit Mon, 06 Nov 2017

Presently, Tewari is high on the brand's big Padmavati tie-up, that has already 'broken even'.

Talking oats with PepsiCo's Deepika Warrier


Sankalp Dikshit Wed, 01 Nov 2017

Her latest multi-media ad campaign for Quaker Oats+Milk broke recently.

This video by Manforce Condoms has a chilling message...


Sankalp Dikshit Tue, 31 Oct 2017

We spoke to the brand team about this new long-form ad that does not feature ambassador Sunny Leone.

Split-screen advertising format makes a comeback in Tata Salt's new TVC


Sankalp Dikshit Mon, 30 Oct 2017

The ad has been conceptualised by Ogilvy & Mather India and features Konkona Sen Sharma.

When Simeran Bhasin, ex CMO of Fastrack, Wildcraft became a bralette marketer


Sankalp Dikshit Tue, 24 Oct 2017

And why the entrepreneur is not afraid of the Zivames and Clovias of the online world.

Brands have begun Diwali messaging...


Sankalp Dikshit Mon, 16 Oct 2017

A look at some spots that stood out - so far.

Ghadi Detergent takes the narrative on stains forward...


Sankalp Dikshit Fri, 13 Oct 2017

Surf Excel has been saying 'Daag Acche Hain' for long. Now Ghadi Detergent takes a stance around 'Mann ka mael'.

Oriflame pushes social message in 7-minute-long ad with Kalki Koechlin


Sankalp Dikshit Thu, 12 Oct 2017

A look at the long-format film crafted by Brandmovers India.

Can these intense visuals spur test drives for the Skoda Kodiaq?


Sankalp Dikshit Tue, 10 Oct 2017

In a new spot, the brand ditches car shots for some profound imagery.

Why won't anyone help this lady with the dishes?


Sankalp Dikshit Thu, 17 Aug 2017

The advertiser - Xpert dishwash bar - implores families to reduce the load by using fewer utensils through the day, instead.

Meet the idiots, oops!, 'Mahapurush' of the Indian roads


Sankalp Dikshit Wed, 16 Aug 2017

CEAT's latest ad campaign, conceptualised by Ogilvy & Mather, takes another look at the idiots on the street.

What makes now the right time for Uber's first TV outing?


Sankalp Dikshit Mon, 14 Aug 2017

That's one of the questions we asked the brand's recently appointed marketing head Sanjay Gupta. We took a close look at the campaign created by Taproot Dentsu.

A look at the Fortis ad netizens are discussing...


Sankalp Dikshit Wed, 09 Aug 2017

We spoke to Puneet Prakash and Jasrita Dhir about the effort.