News Archive

Stories by : Saumya Tewari and Prachi Srivastava launches first TV spot


Saumya Tewari Thu, 07 Apr 2016

The campaign will debut during the IPL 2016

Pepsi's Mafia web-series goes viral; is India ready for the Mini Can?


Saumya Tewari Wed, 06 Apr 2016

The beverage giant launched its 150 ml Mini Can in this market in March this year. A look at the communication.

Ola, Uber, ixigo, Swiggy, Sony and Cocofly turn pranksters


Saumya Tewari Fri, 01 Apr 2016

Brands seem to be having their bit of fun with consumers this April Fool's Day with promises of capturing ghosts, finding coolies and delivering food orders from Paris.

Want to be a senior mattress tester at Urban Ladder?


Saumya Tewari Thu, 31 Mar 2016

Check the brand's recent LinkedIn job posting to apply.

Havells Withdraws Anti-Reservation Spot


Saumya Tewari Wed, 30 Mar 2016

The recently-released TVC, now off-air, titled 'Main Pankha Hoon', appears to have come in the wake of the recent Jat agitation over reservation-related issues. The film falls under the brand's popular 'Hawa Badlegi' umbrella thought.

Book hotels via MakeMyTrip, urge Alia Bhatt and Ranveer Singh


Saumya Tewari Tue, 22 Mar 2016

The online travel agent (OTA) launches high-decibel campaign #BefikarBookKar with two Bollywood stars to drive growth in hotel booking segment.

Stop dialling, order online, says Zomato in quirky print ad


Saumya Tewari Mon, 21 Mar 2016

The online food platform mashes a popular Hindi film title with the unreliable state of mobile telephony to create an amusing print ad.

Coke releases first desi ad under Taste the Feeling umbrella


Saumya Tewari Tue, 15 Mar 2016

The ad, which unveils the local rendition of the new global positioning 'Taste the Feeling', features Bollywood actor Sidharth Malhotra.

Biba on Dowry: If you can't beat it, flip it around


Saumya Tewari Mon, 14 Mar 2016

Under its #ChangeIsBeautiful series, apparel brand Biba rolls out a digital campaign highlighting how a change in attitude is imperative when it comes to dowry.

ad:tech New Delhi: Marketers on how brands can leverage content


Saumya Tewari Mon, 07 Mar 2016

The opening day of the sixth edition of ad:tech witnessed senior marketers discuss the rules of content monetisation

"We are leveraging mobile through visual platforms like Instagram": Partho Chakrabarti, PepsiCo


Saumya Tewari Mon, 07 Mar 2016

A quick interview with Partho Chakrabarti, vice-president, snacks category, PepsiCo India.

Copyright On Creativity?


Saumya Tewari Mon, 29 Feb 2016

Ogilvy claims that Leo Burnett's recent HDFC Life campaign #MemoriesforLife is inspired by its Future Generali ad of 2012. We asked industry experts if it is possible to have copyright on creativity.

Flipkart turns story-teller


Saumya Tewari Mon, 22 Feb 2016

Flipkart Stories, a dedicated website for company stories, stands apart with a significant social presence and diverse content.