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News Archive

Stories by : Shweta Mulki

"We were surprised how forward-thinking GroupM is": The Glitch founders

Media

Shweta Mulki Fri, 16 Feb 2018

Earlier this week, GroupM announced its decision to acquire The Glitch. We interviewed the founders, Rohit Raj and Varun Duggirala, and their CEO Pooja Jauhari.

It's here: Facebook's first big India campaign

Advertising

Shweta Mulki Wed, 14 Feb 2018

Amidst reports about trying too hard to retain young users, Facebook launches a massive India-exclusive consumer campaign, including TV spots.

15 Super Bowl ads that are heating up the web

Advertising

Shweta Mulki Fri, 09 Feb 2018

Can the world learn a thing or two from this annual American advertising spectacle?

"The Indian OTT industry has taken the audience for a ride": Vikram Bhatt

Digital

Shweta Mulki Fri, 05 Jan 2018

The filmmaker is set to enter the OTT space with the launch of his app 'VB on the Web' later this month. A chat.

Has social media exposure reduced celebrities' equity in the brand world?

Marketing

Shweta Mulki Fri, 22 Dec 2017

Brands need to learn new tricks to get around this reality, feel experts.

"This was a tiny channel; a love project almost": Faye D'Souza on Mirror Now

Media Publishing

Shweta Mulki Mon, 04 Dec 2017

A look at how the channel and its 'calm' editor plan to take on legacy channels.

Just how much protection do we need from misleading ads?

Advertising

Shweta Mulki Tue, 07 Nov 2017

The government has announced stricter measures to tackle false advertising. How do stakeholders assess this?

How Cornitos hit the magic spot between chips and 'namkeen'

Marketing

Shweta Mulki Fri, 06 Oct 2017

Vikram Agarwal, creator of Cornitos, tells us why he gave up selling capacitors and banked big on nachos.

'Kanagana is disruptive and had to fight challenges, just like us' says Reebok's Silvia Tallon

Advertising

Shweta Mulki Thu, 21 Sep 2017

Tallon, who is in charge of the brand in India, talks about its fight to reclaim its past glory.

India's first ad on tampons is here...

Digital

Shweta Mulki Thu, 14 Sep 2017

In its launch films for this segment, feminine hygiene brand Sofy discards euphemism and subtlety, opting for 'real words'.

"Recent internet growth in India is unlike anything in the history of commercial internet", says Google's Rajan Anandan

Digital

Shweta Mulki Fri, 11 Aug 2017

Internet user base to touch 650 million in 2020; Data and smartphone pricing as well as regional languages continue to drive growth.

"Content is not great unless it's viral..."

Digital

Shweta Mulki Mon, 31 Jul 2017

... says Vinay Singhal, founder of WittyFeed, one of India's largest content platforms. What exactly is it? And why hasn't the market noticed it yet?

"We have a warship": Culture Machine's Sameer and Venkat

Digital

Shweta Mulki Wed, 12 Jul 2017

Culture Machine's founders Sameer Pitalwalla and Venkat Prasad on how they built a new-age media network.