Shweta Mulki Fri, 10 Aug 2018
With plans to invest $1.5 bn in the country, the home-goods giant will ride big on its'value with quality' promise to consumers.
"Clients are sometimes disappointed if I don't suggest changes to the storyboard" Vinil Mathew, ad filmmakerAdvertising
Shweta Mulki Tue, 31 Jul 2018
A chat with one of adland's most prolific directors - (most recent work: Mondelez's latest change-in-positioning film) - about his craft.
Shweta Mulki Wed, 13 Jun 2018
This man is ready to take on the competition and extend Cadbury's reign as the market leader in chocolates.
Shweta Mulki Mon, 14 May 2018
The Online-to-Offline team at Google is pleased that Indian advertisers are eager to experiment in O2O...
Shweta Mulki Thu, 29 Mar 2018
What makes him certain of that? We find out as we chat with Desai about Amazon's new set of TVCs that sell the Alexa-enabled Echo
Shweta Mulki Sat, 24 Mar 2018
Speaking at YouTube's Brandcast 2018, Google's Rajan Anandan said YouTube reaches 85 per cent of internet users above 18 years in India.
Shweta Mulki Fri, 16 Feb 2018
Earlier this week, GroupM announced its decision to acquire The Glitch. We interviewed the founders, Rohit Raj and Varun Duggirala, and their CEO Pooja Jauhari.
Shweta Mulki Fri, 05 Jan 2018
The filmmaker is set to enter the OTT space with the launch of his app 'VB on the Web' later this month. A chat.