News Archive

Stories by : Shweta Mulki

'Attentive reach' is the new currency for advertisers- YouTube

Digital

Shweta Mulki Mon, 27 Mar 2017

At its annual Brandcast, the platform addresses, among other things, digital's 'foundational problem' when it comes to viewability.

Amazon Prime Video launches 'India Ka Naya Primetime' campaign

Advertising

Shweta Mulki Wed, 15 Feb 2017

The streaming service's second integrated campaign post launch has been created by Leo Burnett.

What does it take to build and sustain an OTT platform?

Digital

Shweta Mulki Tue, 24 Jan 2017

At vdonxt session 2017, Akamai's Vijay Koli shares his insights on how to deliver content seamlessly, and retain users in an OTT ecosystem.

Where will the next 100 million consumers of online video come from?

Digital

Shweta Mulki Fri, 20 Jan 2017

At vdonxt asia 2017, Vanita Kohli-Khandekar got media expert Paritosh Joshi, Spuul's Subin Subaiah and Mindshare's Vinod Thadani to discuss this.

Online Video Content: Create or Curate?

Digital

Shweta Mulki Fri, 20 Jan 2017

At a vdonxt asia 2017 session, ContentAsia's Janine Stein posed this question to Sony Liv's Uday Sodhi, Web Talkies' Virendra Shahaney, One Digital's Gurpreet Singh and OML's Ajay Nair.

"If sports is free in OTT in a country, then no one else can go pay" - Rajesh Kamat, Emerald Media

Digital

Shweta Mulki Wed, 18 Jan 2017

In a vdonxt asia 2017 session, moderator Vanita Kohli-Khandekar gets Rajesh Kamat, MD of Emerald Media, to throw light on the various factors influencing his company's investment decisions, and also share his views on the OTT space in India.

When Ching's got Yash Raj to crack an agency brief...

Digital

Shweta Mulki Wed, 18 Jan 2017

Ajay Gupta of Capital Foods and Ashish Patil of Y-Films take us through the success that was 'Ranveer Ching Returns' at vdonxt asia 2017.

"We have an internal 'no brand integration' policy for our toddler content" - Chu Chu TV's Vinoth Chandar

Digital

Shweta Mulki Tue, 17 Jan 2017

Chandar and Voot's Akash Banerji shared their insights on the kids'online content space in a session moderated by Vanita Kohli-Khandekar at vdonxt asia 2017.

Is it easy to become an online star?

Digital

Shweta Mulki Tue, 17 Jan 2017

YouTube stars Darshan Raval, Jayvijay, Prajakta Koli and Shalini Samuel share their insights in a session moderated by Vanita Kohli-Khandekar at vdonxt asia 2017.

Meet the Masters of Digital Video

Digital

Shweta Mulki Mon, 16 Jan 2017

Arunabh Kumar, founder of TVF won 'Person of the Year - New Media' and comedy collective All India Bakchod (AIB) won 'Person of The Year - Content Creator' at the vdonxt awards 2017.

Amazon Prime Video now streaming in India

Digital

Shweta Mulki Thu, 15 Dec 2016

Calling it the 'best shopping deal' out there, Amazon provides streaming content to Prime's members at no additional cost to the Rs 499 annual fee.

Meet Vikrant Massey, ad land's favourite boy-next door

Advertising

Shweta Mulki Fri, 25 Nov 2016

From Hindi GECs to the ad-circuit to film noir - the actor talks about seamless transitions.