News Archive

Stories by : Shweta Mulki

IKEA says 'Hej India!' as it opens doors to its first store in India


Shweta Mulki Fri, 10 Aug 2018

With plans to invest $1.5 bn in the country, the home-goods giant will ride big on its'value with quality' promise to consumers.

"Clients are sometimes disappointed if I don't suggest changes to the storyboard" Vinil Mathew, ad filmmaker


Shweta Mulki Tue, 31 Jul 2018

A chat with one of adland's most prolific directors - (most recent work: Mondelez's latest change-in-positioning film) - about his craft.

Does IKEA's first ad for India meet expectations?


Shweta Mulki Mon, 16 Jul 2018

After three years of 'understanding the Indian consumer' the furniture giant has rolled out its ad campaign here, weeks before the grand opening of its first store...

Are Kareena and Saif the right fit for Airbnb?


Shweta Mulki Fri, 06 Jul 2018

As Airbnb hires the star couple to woo travellers with an appetite to try new ways of doing old things, we speak to Varun Raina on its first wide-reach India campaign.

"We want to be an agile giant": Anil Viswanathan, Mondelez


Shweta Mulki Wed, 13 Jun 2018

This man is ready to take on the competition and extend Cadbury's reign as the market leader in chocolates.

Is online driving offline store sales? Big time, says Google


Shweta Mulki Mon, 14 May 2018

The Online-to-Offline team at Google is pleased that Indian advertisers are eager to experiment in O2O...

India is more than ready for Alexa: Ravi Desai, Amazon


Shweta Mulki Thu, 29 Mar 2018

What makes him certain of that? We find out as we chat with Desai about Amazon's new set of TVCs that sell the Alexa-enabled Echo

10 Years of YouTube in India: We are just getting started, says Google


Shweta Mulki Sat, 24 Mar 2018

Speaking at YouTube's Brandcast 2018, Google's Rajan Anandan said YouTube reaches 85 per cent of internet users above 18 years in India.

Have you met Flipkart's 'Penguin Dads'?


Shweta Mulki Mon, 12 Mar 2018

Insight on online buying behaviour made Flipkart conduct a survey which finally led to a film on active dads.

"We were surprised how forward-thinking GroupM is": The Glitch founders


Shweta Mulki Fri, 16 Feb 2018

Earlier this week, GroupM announced its decision to acquire The Glitch. We interviewed the founders, Rohit Raj and Varun Duggirala, and their CEO Pooja Jauhari.

It's here: Facebook's first big India campaign


Shweta Mulki Wed, 14 Feb 2018

Amidst reports about trying too hard to retain young users, Facebook launches a massive India-exclusive consumer campaign, including TV spots.

15 Super Bowl ads that are heating up the web


Shweta Mulki Fri, 09 Feb 2018

Can the world learn a thing or two from this annual American advertising spectacle?

"The Indian OTT industry has taken the audience for a ride": Vikram Bhatt


Shweta Mulki Fri, 05 Jan 2018

The filmmaker is set to enter the OTT space with the launch of his app 'VB on the Web' later this month. A chat.