News Archive

Stories by : Shweta Mulki

"We want to be an agile giant": Anil Viswanathan, Mondelez

Marketing

Shweta Mulki Wed, 13 Jun 2018

This man is ready to take on the competition and extend Cadbury's reign as the market leader in chocolates.

Is online driving offline store sales? Big time, says Google

Digital

Shweta Mulki Mon, 14 May 2018

The Online-to-Offline team at Google is pleased that Indian advertisers are eager to experiment in O2O...

India is more than ready for Alexa: Ravi Desai, Amazon

Digital

Shweta Mulki Thu, 29 Mar 2018

What makes him certain of that? We find out as we chat with Desai about Amazon's new set of TVCs that sell the Alexa-enabled Echo

10 Years of YouTube in India: We are just getting started, says Google

Digital

Shweta Mulki Sat, 24 Mar 2018

Speaking at YouTube's Brandcast 2018, Google's Rajan Anandan said YouTube reaches 85 per cent of internet users above 18 years in India.

Have you met Flipkart's 'Penguin Dads'?

Advertising

Shweta Mulki Mon, 12 Mar 2018

Insight on online buying behaviour made Flipkart conduct a survey which finally led to a film on active dads.

"We were surprised how forward-thinking GroupM is": The Glitch founders

Media

Shweta Mulki Fri, 16 Feb 2018

Earlier this week, GroupM announced its decision to acquire The Glitch. We interviewed the founders, Rohit Raj and Varun Duggirala, and their CEO Pooja Jauhari.

It's here: Facebook's first big India campaign

Advertising

Shweta Mulki Wed, 14 Feb 2018

Amidst reports about trying too hard to retain young users, Facebook launches a massive India-exclusive consumer campaign, including TV spots.

15 Super Bowl ads that are heating up the web

Advertising

Shweta Mulki Fri, 09 Feb 2018

Can the world learn a thing or two from this annual American advertising spectacle?

"The Indian OTT industry has taken the audience for a ride": Vikram Bhatt

Digital

Shweta Mulki Fri, 05 Jan 2018

The filmmaker is set to enter the OTT space with the launch of his app 'VB on the Web' later this month. A chat.

Has social media exposure reduced celebrities' equity in the brand world?

Marketing

Shweta Mulki Fri, 22 Dec 2017

Brands need to learn new tricks to get around this reality, feel experts.

"This was a tiny channel; a love project almost": Faye D'Souza on Mirror Now

Media Publishing

Shweta Mulki Mon, 04 Dec 2017

A look at how the channel and its 'calm' editor plan to take on legacy channels.

Just how much protection do we need from misleading ads?

Advertising

Shweta Mulki Tue, 07 Nov 2017

The government has announced stricter measures to tackle false advertising. How do stakeholders assess this?

How Cornitos hit the magic spot between chips and 'namkeen'

Marketing

Shweta Mulki Fri, 06 Oct 2017

Vikram Agarwal, creator of Cornitos, tells us why he gave up selling capacitors and banked big on nachos.