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News Archive

Stories by : Shweta Mulki

"This was a tiny channel; a love project almost": Faye D'Souza on Mirror Now

Media Publishing

Shweta Mulki Mon, 04 Dec 2017

A look at how the channel and its 'calm' editor plan to take on legacy channels.

Just how much protection do we need from misleading ads?

Advertising

Shweta Mulki Tue, 07 Nov 2017

The government has announced stricter measures to tackle false advertising. How do stakeholders assess this?

How Cornitos hit the magic spot between chips and 'namkeen'

Marketing

Shweta Mulki Fri, 06 Oct 2017

Vikram Agarwal, creator of Cornitos, tells us why he gave up selling capacitors and banked big on nachos.

'Kanagana is disruptive and had to fight challenges, just like us' says Reebok's Silvia Tallon

Advertising

Shweta Mulki Thu, 21 Sep 2017

Tallon, who is in charge of the brand in India, talks about its fight to reclaim its past glory.

India's first ad on tampons is here...

Digital

Shweta Mulki Thu, 14 Sep 2017

In its launch films for this segment, feminine hygiene brand Sofy discards euphemism and subtlety, opting for 'real words'.

"Recent internet growth in India is unlike anything in the history of commercial internet", says Google's Rajan Anandan

Digital

Shweta Mulki Fri, 11 Aug 2017

Internet user base to touch 650 million in 2020; Data and smartphone pricing as well as regional languages continue to drive growth.

"Content is not great unless it's viral..."

Digital

Shweta Mulki Mon, 31 Jul 2017

... says Vinay Singhal, founder of WittyFeed, one of India's largest content platforms. What exactly is it? And why hasn't the market noticed it yet?

"We have a warship": Culture Machine's Sameer and Venkat

Digital

Shweta Mulki Wed, 12 Jul 2017

Culture Machine's founders Sameer Pitalwalla and Venkat Prasad on how they built a new-age media network.

'Give credit where it's due' says Google, as it launches Google Attribution- a free tool for marketers

Digital

Shweta Mulki Wed, 24 May 2017

Google announces products aimed to help advertisers track the full journey of a sales conversion- from digital media to offline store visits.

'Attentive reach' is the new currency for advertisers- YouTube

Digital

Shweta Mulki Mon, 27 Mar 2017

At its annual Brandcast, the platform addresses, among other things, digital's 'foundational problem' when it comes to viewability.

Amazon Prime Video launches 'India Ka Naya Primetime' campaign

Advertising

Shweta Mulki Wed, 15 Feb 2017

The streaming service's second integrated campaign post launch has been created by Leo Burnett.

What does it take to build and sustain an OTT platform?

Digital

Shweta Mulki Tue, 24 Jan 2017

At vdonxt session 2017, Akamai's Vijay Koli shares his insights on how to deliver content seamlessly, and retain users in an OTT ecosystem.