News Archive

Stories by : Shweta Mulki

How Cornitos hit the magic spot between chips and 'namkeen'

Marketing

Shweta Mulki Fri, 06 Oct 2017

Vikram Agarwal, creator of Cornitos, tells us why he gave up selling capacitors and banked big on nachos.

'Kanagana is disruptive and had to fight challenges, just like us' says Reebok's Silvia Tallon

Advertising

Shweta Mulki Thu, 21 Sep 2017

Tallon, who is in charge of the brand in India, talks about its fight to reclaim its past glory.

India's first ad on tampons is here...

Digital

Shweta Mulki Thu, 14 Sep 2017

In its launch films for this segment, feminine hygiene brand Sofy discards euphemism and subtlety, opting for 'real words'.

"Recent internet growth in India is unlike anything in the history of commercial internet", says Google's Rajan Anandan

Digital

Shweta Mulki Fri, 11 Aug 2017

Internet user base to touch 650 million in 2020; Data and smartphone pricing as well as regional languages continue to drive growth.

"Content is not great unless it's viral..."

Digital

Shweta Mulki Mon, 31 Jul 2017

... says Vinay Singhal, founder of WittyFeed, one of India's largest content platforms. What exactly is it? And why hasn't the market noticed it yet?

"We have a warship": Culture Machine's Sameer and Venkat

Digital

Shweta Mulki Wed, 12 Jul 2017

Culture Machine's founders Sameer Pitalwalla and Venkat Prasad on how they built a new-age media network.

'Give credit where it's due' says Google, as it launches Google Attribution- a free tool for marketers

Digital

Shweta Mulki Wed, 24 May 2017

Google announces products aimed to help advertisers track the full journey of a sales conversion- from digital media to offline store visits.

'Attentive reach' is the new currency for advertisers- YouTube

Digital

Shweta Mulki Mon, 27 Mar 2017

At its annual Brandcast, the platform addresses, among other things, digital's 'foundational problem' when it comes to viewability.

Amazon Prime Video launches 'India Ka Naya Primetime' campaign

Advertising

Shweta Mulki Wed, 15 Feb 2017

The streaming service's second integrated campaign post launch has been created by Leo Burnett.

What does it take to build and sustain an OTT platform?

Digital

Shweta Mulki Tue, 24 Jan 2017

At vdonxt session 2017, Akamai's Vijay Koli shares his insights on how to deliver content seamlessly, and retain users in an OTT ecosystem.

Where will the next 100 million consumers of online video come from?

Digital

Shweta Mulki Fri, 20 Jan 2017

At vdonxt asia 2017, Vanita Kohli-Khandekar got media expert Paritosh Joshi, Spuul's Subin Subaiah and Mindshare's Vinod Thadani to discuss this.

Online Video Content: Create or Curate?

Digital

Shweta Mulki Fri, 20 Jan 2017

At a vdonxt asia 2017 session, ContentAsia's Janine Stein posed this question to Sony Liv's Uday Sodhi, Web Talkies' Virendra Shahaney, One Digital's Gurpreet Singh and OML's Ajay Nair.