"Digital shouldn't be treated as a shiny new object that's just about participation," Anand ChakravarthyAdvertising
Shweta Mulki Wed, 26 Sep 2018
The India MD at Essence - GroupM's fourth-largest agency, adds that in digital, if you don't invest to threshold level, you can't see the impact...
"When new generations enter the brand, how will nostalgia create trusteeship?": asks Uma Talreja, CMO, Shoppers StopMarketing
Shweta Mulki Thu, 20 Sep 2018
An interview with the woman in charge of a nostalgia-heavy retail brand in the age of online shopping.
Shweta Mulki Fri, 07 Sep 2018
The platform has teamed up with music maestro AR Rahman for its first 'Originals' offering from India.
Shweta Mulki Mon, 03 Sep 2018
After a stint in Germany as regional marketing manager, Europe, for the global brand, Samal recently returned to India as marketing head for Volkswagen here. A quick chat.
Shweta Mulki Thu, 16 Aug 2018
An 'immersive partnership' between the two, 'CiP' is a first of its kind between a creative agency and Google - anywhere in the world.
Shweta Mulki Fri, 10 Aug 2018
With plans to invest $1.5 bn in the country, the home-goods giant will ride big on its'value with quality' promise to consumers.
"Clients are sometimes disappointed if I don't suggest changes to the storyboard" Vinil Mathew, ad filmmakerAdvertising
Shweta Mulki Tue, 31 Jul 2018
A chat with one of adland's most prolific directors - (most recent work: Mondelez's latest change-in-positioning film) - about his craft.
Shweta Mulki Wed, 13 Jun 2018
This man is ready to take on the competition and extend Cadbury's reign as the market leader in chocolates.
Shweta Mulki Mon, 14 May 2018
The Online-to-Offline team at Google is pleased that Indian advertisers are eager to experiment in O2O...
Shweta Mulki Thu, 29 Mar 2018
What makes him certain of that? We find out as we chat with Desai about Amazon's new set of TVCs that sell the Alexa-enabled Echo
Shweta Mulki Sat, 24 Mar 2018
Speaking at YouTube's Brandcast 2018, Google's Rajan Anandan said YouTube reaches 85 per cent of internet users above 18 years in India.