"I am applying a lot of skills that I learnt in advertising and marketing here": Arvind Sharma, Indiasarihouse.comDigital
Sohini Sen Wed, 23 Sep 2015
Sharma left Leo Burnett in 2013 after spending three decades at the agency. His next move as an e-tailer took the industry by surprise. We caught up with him to find out how his tryst with e-tailing is going so far.
"I believe in ratings more than reviews; reviews can be a lot of noise": Yogendra Vasupal, StayzillaDigital
Sohini Sen Fri, 18 Sep 2015
Stayzilla's founder, Yogendra Vasupal, talks about the demand-supply mismatch in the alternative stays category in India.
Sohini Sen Thu, 17 Sep 2015
Gatorade's new spot is a blast from the past, featuring a young, confident Williams.
Sohini Sen Tue, 15 Sep 2015
The marketing director of Lenovo talks about the impact of engagement-driven campaigns, a new breed of consumers in Tier II and III towns, reviving the PC category and foreseeing what the consumer wants.
Sohini Sen Sat, 12 Sep 2015
Madison Media took second place, followed by Maxus and Lodestar.
Sohini Sen Fri, 11 Sep 2015
Google's new logo is a reminder of how much the mobile screen rules our life. What is the extent to which a logo design is influenced by the variety of screens on which it appears? Or has the fundamental principle of logo design remained the same?
Sohini Sen Mon, 07 Sep 2015
The new, mobile-only campaign from the matrimony site promotes its app, so that users can choose their partners themselves.
Sohini Sen Thu, 03 Sep 2015
The international burger chain proposed a day of peace to rival McDonald's, by offering to jointly make a McWhopper.
Sohini Sen Mon, 31 Aug 2015
The reigning badminton champion recently signed an endorsement deal worth Rs. 25 crore with celebrity management firm IOS Sports. On the brand circuit, she has become the highest paid sportsperson, outside of cricket. A look at the categories she has endorsed so far and the ones she can, in the days ahead.