News Archive

Stories by : Sohini Sen and Saumya Tiwari

"I am applying a lot of skills that I learnt in advertising and marketing here": Arvind Sharma, Indiasarihouse.com

Digital

Sohini Sen Wed, 23 Sep 2015

Sharma left Leo Burnett in 2013 after spending three decades at the agency. His next move as an e-tailer took the industry by surprise. We caught up with him to find out how his tryst with e-tailing is going so far.

"I believe in ratings more than reviews; reviews can be a lot of noise": Yogendra Vasupal, Stayzilla

Digital

Sohini Sen Fri, 18 Sep 2015

Stayzilla's founder, Yogendra Vasupal, talks about the demand-supply mismatch in the alternative stays category in India.

Viral Now: Serena Williams' incredible prediction of herself

Digital

Sohini Sen Thu, 17 Sep 2015

Gatorade's new spot is a blast from the past, featuring a young, confident Williams.

"We have not done enough to grow the PC category in India": Bhaskar Choudhuri, Lenovo India

Marketing

Sohini Sen Tue, 15 Sep 2015

The marketing director of Lenovo talks about the impact of engagement-driven campaigns, a new breed of consumers in Tier II and III towns, reviving the PC category and foreseeing what the consumer wants.

Emvies 2015: Mindshare reclaims top spot, wins Media Agency of the year

Media Planning & Buying

Sohini Sen Sat, 12 Sep 2015

Madison Media took second place, followed by Maxus and Lodestar.

Points of View: Has the logo design brief changed?

Marketing

Sohini Sen Fri, 11 Sep 2015

Google's new logo is a reminder of how much the mobile screen rules our life. What is the extent to which a logo design is influenced by the variety of screens on which it appears? Or has the fundamental principle of logo design remained the same?

JP Infra: Mira Road shows Mumbai 'how to live'

OOH News

Sohini Sen Wed, 09 Sep 2015

The OOH campaign for JP Infra's new project in Mira Road subtly challenges perceptions about the North of the city.

BookMyShow is hiring in style

Digital

Sohini Sen Tue, 08 Sep 2015

The online ticket booking site has launched a creative microsite asking people to apply for jobs.

Bharat Matrimony has a funny take on marriage matters

Digital

Sohini Sen Mon, 07 Sep 2015

The new, mobile-only campaign from the matrimony site promotes its app, so that users can choose their partners themselves.

Asian Paints: Memories Etched in Wood

Digital

Sohini Sen Mon, 07 Sep 2015

With a new digital campaign around Onam, Asian Paints WoodTech Emporio is trying to raise awareness about the wood finish category.

Viral Now: When Burger King sent McDonald's a friend request

Digital

Sohini Sen Thu, 03 Sep 2015

The international burger chain proposed a day of peace to rival McDonald's, by offering to jointly make a McWhopper.

Now, a Tata Sky box for your travels

Advertising

Sohini Sen Thu, 03 Sep 2015

The DTH company has launched a set top box which will allow users to record content and travel with it in multiple hand-held devices.

Saina Nehwal: Smash hit for brands?

Marketing

Sohini Sen Mon, 31 Aug 2015

The reigning badminton champion recently signed an endorsement deal worth Rs. 25 crore with celebrity management firm IOS Sports. On the brand circuit, she has become the highest paid sportsperson, outside of cricket. A look at the categories she has endorsed so far and the ones she can, in the days ahead.