News Archive

Stories by : Sunit Roy

Red Label curates real stories for video series


Sunit Roy Mon, 06 Nov 2017

The tea brand from HUL has collaborated with The Better India, a tech-media platform, for this series. A look at the first story.

Stunning Assam Tourism video to hit TV screens on November 1


Sunit Roy Fri, 27 Oct 2017

The three-and-a-half-minute-long YouTube version has fetched a fair share of attention over the past few days. The campaign is by Yaap and Crayons.

Spunky Sridevi in, funky Ranveer out? "You'll see him very soon" assures Capital Foods' Ajay Gupta


Sunit Roy Mon, 23 Oct 2017

A look at the recently released ad campaign by Ching's, created by Grey Group.

"We want to make inroads into the vernacular news space": Vignesh Vellore, The News Minute


Sunit Roy Tue, 26 Sep 2017

The founder and CEO of The News Minute spoke about the genesis and purpose of his independent news and media website, at Digipub World.

"It's time we take fake news more seriously:" Alt News' Pratik Sinha


Sunit Roy Mon, 25 Sep 2017

Digipub World saw founders of startups share their success stories through the F/10 series. We bring you one such, from Day One of the convention - Pratik Sinha, founder of Alt News.

Levi's launches #IShapeMyWorld Season 2


Sunit Roy Thu, 21 Sep 2017

The campaign features Shakti Mohan, Bani J and Ileana D'cruz.

Flipkart leverages FB Live, TVF and comedians to promote Big Billion Day


Sunit Roy Tue, 19 Sep 2017

"Previously, bulk of ad spend was on TV," says Kartikeya Bhandari, senior director, marketing at Flipkart.

Law & Kenneth Saatchi & Saatchi creates Kashmir montage


Sunit Roy Fri, 08 Sep 2017

A quick look at the six-and-a-half-minute-long video, produced by Kent RO.

FCB India appoints Jyotsana Singh Kaushik as vice-president


Sunit Roy Tue, 22 Aug 2017

She will be based out of Gurgaon, and lead the business vertical on Horlicks.

Independence Day: Spots that grabbed our attention


Sunit Roy Tue, 15 Aug 2017

Here's how brands are celebrating the spirit of freedom.

A look at Mathrubhumi's new burst of B2B communication


Sunit Roy Thu, 03 Aug 2017

In these print and TV ads, the newspaper brand targets brands and their media agencies.

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products


Sunit Roy Mon, 24 Jul 2017

Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.