"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle ProductsMarketing
Sunit Roy Mon, 24 Jul 2017
Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.
Sunit Roy Fri, 07 Jul 2017
An interview with Vinay Pant, Assistant Vice President - Marketing, Maruti Suzuki India.
Sunit Roy Thu, 06 Jul 2017
An interview with Shoumyan Biswas, Chief Marketing Officer, Flipkart.
"Bagging IPL title sponsorship was our first step towards growth in this market": Vivek Zhang, CMO, Vivo IndiaDigital
Sunit Roy Thu, 29 Jun 2017
As Vivo retains its IPL sponsorship for the next five years - for which the brand bid a whopping Rs. 2,199 crore - we bring you an interview with the brand's local custodian.
Sunit Roy Mon, 22 May 2017
Tata Sky teaches everyone to act with new campaign, conceptualised by Ogilvy & Mather, featuring Amitabh Bachchan.
Sunit Roy Wed, 10 May 2017
The latest film from the house of Tata Tea is an attempt to wake up to the issue of student suicides.
Sunit Roy Thu, 04 May 2017
The Indian adaptation of Coca-Cola's international ad film - of which there are several versions across markets - features Bollywood actor Deepika Padukone.
Sunit Roy Tue, 02 May 2017
We spoke to Rajan Bhalla, group CMO, HT Media, about the effort.
Sunit Roy Fri, 31 Mar 2017
We spoke to the MD and CEO of Gionee India about his new ad that highlights the phone's selfie feature, something rival brands Oppo and Vivo are also going to town with.