Sunit Roy Fri, 27 Oct 2017
The three-and-a-half-minute-long YouTube version has fetched a fair share of attention over the past few days. The campaign is by Yaap and Crayons.
Sunit Roy Mon, 23 Oct 2017
A look at the recently released ad campaign by Ching's, created by Grey Group.
Sunit Roy Tue, 26 Sep 2017
The founder and CEO of The News Minute spoke about the genesis and purpose of his independent news and media website, at Digipub World.
Sunit Roy Mon, 25 Sep 2017
Digipub World saw founders of startups share their success stories through the F/10 series. We bring you one such, from Day One of the convention - Pratik Sinha, founder of Alt News.
Sunit Roy Tue, 19 Sep 2017
"Previously, bulk of ad spend was on TV," says Kartikeya Bhandari, senior director, marketing at Flipkart.
Sunit Roy Fri, 08 Sep 2017
A quick look at the six-and-a-half-minute-long video, produced by Kent RO.
Sunit Roy Tue, 22 Aug 2017
She will be based out of Gurgaon, and lead the business vertical on Horlicks.
Sunit Roy Tue, 15 Aug 2017
Here's how brands are celebrating the spirit of freedom.
Sunit Roy Thu, 03 Aug 2017
In these print and TV ads, the newspaper brand targets brands and their media agencies.
Sunit Roy Wed, 02 Aug 2017
GIF is an acronym for Graphic Interchange Format.
"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle ProductsMarketing
Sunit Roy Mon, 24 Jul 2017
Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.