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News Archive

Stories by : Sunit Roy

Flipkart leverages FB Live, TVF and comedians to promote Big Billion Day

Advertising

Sunit Roy Tue, 19 Sep 2017

"Previously, bulk of ad spend was on TV," says Kartikeya Bhandari, senior director, marketing at Flipkart.

Law & Kenneth Saatchi & Saatchi creates Kashmir montage

Digital

Sunit Roy Fri, 08 Sep 2017

A quick look at the six-and-a-half-minute-long video, produced by Kent RO.

FCB India appoints Jyotsana Singh Kaushik as vice-president

Advertising

Sunit Roy Tue, 22 Aug 2017

She will be based out of Gurgaon, and lead the business vertical on Horlicks.

Independence Day: Spots that grabbed our attention

Advertising

Sunit Roy Tue, 15 Aug 2017

Here's how brands are celebrating the spirit of freedom.

A look at Mathrubhumi's new burst of B2B communication

Advertising

Sunit Roy Thu, 03 Aug 2017

In these print and TV ads, the newspaper brand targets brands and their media agencies.

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products

Marketing

Sunit Roy Mon, 24 Jul 2017

Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.

"Pressure to carry out high decibel product launches is growing": Vinay Pant, Maruti Suzuki

Marketing

Sunit Roy Fri, 07 Jul 2017

An interview with Vinay Pant, Assistant Vice President - Marketing, Maruti Suzuki India.

"Marketers are under pressure to show returns on their investments": Shoumyan Biswas, Flipkart

Digital

Sunit Roy Thu, 06 Jul 2017

An interview with Shoumyan Biswas, Chief Marketing Officer, Flipkart.

"Bagging IPL title sponsorship was our first step towards growth in this market": Vivek Zhang, CMO, Vivo India

Digital

Sunit Roy Thu, 29 Jun 2017

As Vivo retains its IPL sponsorship for the next five years - for which the brand bid a whopping Rs. 2,199 crore - we bring you an interview with the brand's local custodian.

Jabong's Gunjan Soni talks shop...

Digital

Sunit Roy Tue, 06 Jun 2017

An interview with Gunjan Soni, Head, Jabong and CMO, Myntra.

When a newspaper brand repositioned Sunday...

Media Publishing

Sunit Roy Mon, 29 May 2017

A look at The Hindu's new ad that promotes its special Sunday edition, first launched in February.

Maggi pushes new flavours in mass media campaign

Advertising

Sunit Roy Tue, 23 May 2017

A look at the communication burst that promotes four new flavours - Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal.