News Archive

Stories by : Sunit Roy

Atul Kasbekar, Pooja Bhatt in Moto India video


Sunit Roy Wed, 29 Mar 2017

Smartphone brand, Moto India releases online, crowdsourced campaign. The video features five celebrities.

Snapdeal puts its most fashionable foot forward; launches 5 new ads


Sunit Roy Mon, 20 Mar 2017

McCann WorldGroup creates five new ads to further the 'Unbox Zindagi' idea.

After Paytm, it's Visa's turn to solve India's "Chuttay ki jhig jhig"


Sunit Roy Mon, 06 Mar 2017

Visa supports a cashless economy with its new #KindnessIsCashless ad.

United Colors of Benetton bets big on 'femvertising'


Sunit Roy Mon, 20 Feb 2017

A look at the brand's new spot titled #UnitedByHalf, which promotes equality of the genders.

This V-Day, love your roomies, colleagues back, says CaratLane


Sunit Roy Tue, 07 Feb 2017

The online jeweller encourages #EveryDayLove in its new ads created by Famous Innovations.

Airtel pushes Payments Bank in new campaign


Sunit Roy Fri, 03 Feb 2017

Taproot Dentsu has worked on the campaign.

"Ami chini go chini tomare ogo bideshini" croons Shah Rukh Khan in this gorgeous West Bengal montage


Sunit Roy Fri, 27 Jan 2017

West Bengal Tourism markets the state as 'The sweetest part of India' in a three-and-a-half-minute-long ad film. The soundtrack is an old song by Rabindranath Tagore.

Does this HarperCollins ad make you want to pick up a book and read?


Sunit Roy Wed, 25 Jan 2017

Publishing house HarperCollins completes 25 years in India. A look at Taproot Dentsu's two-and-a-half-minute-long ad film that marks the occasion.

Titan Raga toasts the modern "ghumakkad" mom...


Sunit Roy Tue, 24 Jan 2017

In a new spot, Titan Raga gives #KhudSeNayaRishta a new twist - this time, the theme is motherhood.

"We wish to bust the myth that Ford cars are expensive to maintain": Rahul Gautam, VP Marketing, Ford India


Sunit Roy Fri, 20 Jan 2017

Ford will spend close to Rs 25 crore on the launch phase of this campaign, learns afaqs!.

Scarecrow creates 9 posters to promote Abby 2017


Sunit Roy Thu, 12 Jan 2017

Each ad is about a different award category. A quick look at the campaign.

18 million views in 6 days: Samsung's 4-minute film gathers digital moss


Sunit Roy Fri, 06 Jan 2017

We spoke to Ranjivjit Singh, chief marketing officer, Samsung India, about his new campaign #SamsungService. The film was published on YouTube on December 30, 2016.

Coca-Cola adapts international #BrotherlyLove ad for desi market


Sunit Roy Mon, 02 Jan 2017

The film takes the brand's #TasteTheFeeling thought forward.