News Archive

Stories by : Sunit Roy

Who's that guy?

Media Publishing

Sunit Roy Mon, 26 Feb 2018

We profiled the actor who plays Baba Ramdev on TV.

Oxemberg changes lanes: High fashion imagery to human interest stories


Sunit Roy Mon, 19 Feb 2018

The apparel brand has recently released a bunch of digital films about social causes. A look at the brand's new advertising tack.

Ambuja Cement: From Khali to Gulzar


Sunit Roy Fri, 02 Feb 2018

Ambuja Cement has changed lanes from humour to emotion. Triton Communications creates a 4-minute-long video that captures the soul of India's rooftops. Gulzar has penned the script.

"Star India will simulcast IPL live on both Hotstar and TV": Star India's Sanjay Gupta

Media Publishing

Sunit Roy Thu, 18 Jan 2018

A quick chat with Sanjay Gupta, Managing Director, Star India.

Ayurveda Advertising: The Patanjali Effect


Sunit Roy Tue, 16 Jan 2018

As Patanjali prepares to invest in its e-commerce presence and partnerships with e-retailers/aggregators, we look at the 'Ayurveda advertising' phenomenon.

Nishi Suri quits Cheil Worldwide


Sunit Roy Tue, 09 Jan 2018

Suri has been working with the agency since December 2016.

How does offline electronics chain, Vijay Sales, combat its online rivals?


Sunit Roy Tue, 26 Dec 2017

We spoke to Nilesh Gupta, managing partner, Vijay Sales, about how the team looked to advertising and media planning to solve this problem.

A blindfolded taxi driver takes us on a tour of SoBo for Radio City

Media Publishing

Sunit Roy Tue, 19 Dec 2017

The radio brand launches the second phase of its 'Rag Rag Mein Daude City' campaign.

Radio City launches Video City

Media Publishing

Sunit Roy Mon, 18 Dec 2017

We spoke to Abraham Thomas, CEO, Radio City, about India's first 'Video FM' station.

Google Maps goes local with five-minute story


Sunit Roy Fri, 08 Dec 2017

The mobile app launches third phase of #LookBeforeYouLeave campaign.

"We've moved from analog to cloud marketing": Coke's Vijay Parasuraman


Sunit Roy Mon, 27 Nov 2017

A quick chat with Vijay Parasuraman - VP, Marketing at Coca-Cola.

Pranav Harihar Sharma quits Rediffusion Y&R


Sunit Roy Fri, 24 Nov 2017

He joined the agency in August 2015 as executive creative director.

Red Label curates real stories for video series


Sunit Roy Mon, 06 Nov 2017

The tea brand from HUL has collaborated with The Better India, a tech-media platform, for this series. A look at the first story.