News Archive

Stories by : Sunit Roy

New Honda spot traces storyline of recent Hero ad...

Advertising

Sunit Roy Wed, 10 Oct 2018

Both two-wheeler brands released ads just months apart. A look at the coincidence.

Apollo Munich encourages people to #NeverGiveUp while fighting cancer

Digital

Sunit Roy Wed, 03 Oct 2018

The brand's latest digital campaign is a precursor to Apollo Munich's new cancer-specific plan - 'iCan'.

RepIndia bags Timex India's biz

Advertising

Sunit Roy Tue, 25 Sep 2018

The mandate includes strategising growth in SEO, optimising the existing website, building a niche readership through blogging, and disseminating social media campaigns through content marketing.

Samsung attempts tear-jerker with ad for Bixby Voice Assistant

Digital

Sunit Roy Mon, 24 Sep 2018

Conceptualised by Cheil WW India, the video is based on a real-life story.

100 years, 10 ads: Does Britannia's centennial media burst cut it?

Advertising

Sunit Roy Tue, 18 Sep 2018

A look at Lowe Lintas' campaign on the occasion.

RepIndia wins digital mandate for Ranna Gill

Advertising

Sunit Roy Fri, 14 Sep 2018

The mandate includes enhancing brand equity while increasing awareness for the fashion label.

Few years back this ad would've featured a male protagonist...

Digital

Sunit Roy Thu, 13 Sep 2018

A closer look at vehicle insurance brand CocoRide's maiden digital film.

RepIndia bags digital and creative mandate of Flipkart Ads

Advertising

Sunit Roy Fri, 07 Sep 2018

The account will be managed by the agency's Bengaluru office.

#SleepyUncle decoded...

Digital

Sunit Roy Fri, 07 Sep 2018

A closer look at Philips' new consumer-facing campaign for sleep apnea related products.

"'Baap ka Road' was an instinctive insight": R Balki on his latest outing as ad film writer-director

Advertising

Sunit Roy Tue, 28 Aug 2018

A closer look at the three recent social awareness films released by Ministry of Road Transport and Highways that have tickled many a netizen across social media.

"Clients' expectations have changed drastically": Hemant Misra, CEO, MagicCircle

Advertising

Sunit Roy Fri, 17 Aug 2018

As MagicCircle completes 100 days, we spoke to Misra, co-founder of the advertising startup - and former CEO of Publicis Capital - about his journey so far and the road ahead.

"New Nomarks pack focussed on Ayurvedic aspect": Sandeep Verma

Advertising

Sunit Roy Wed, 01 Aug 2018

Nomarks restages itself with completely new packaging, a new TVC campaign with Tapsee Pannu and launches first-ever AI-technology driven Skin Stress Tool.

Again, we hear the words 'doctor-engineer' in a commercial

Digital

Sunit Roy Tue, 24 Jul 2018

This time, in a Havells ad - and with a twist.