News Archive

Stories by : Sunit Roy

When a newspaper brand repositioned Sunday...

Media Publishing

Sunit Roy Mon, 29 May 2017

A look at The Hindu's new ad that promotes its special Sunday edition, first launched in February.

Maggi pushes new flavours in mass media campaign


Sunit Roy Tue, 23 May 2017

A look at the communication burst that promotes four new flavours - Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal.

After turning 'Rapper Thakur', now Big B takes some serious acting lessons


Sunit Roy Mon, 22 May 2017

Tata Sky teaches everyone to act with new campaign, conceptualised by Ogilvy & Mather, featuring Amitabh Bachchan.

"We speak about issues that plague the nation": Sushant Dash on new Jaago Re ad


Sunit Roy Wed, 10 May 2017

The latest film from the house of Tata Tea is an attempt to wake up to the issue of student suicides.

Does Coke's desi rendition of 'The Elevator' ad cut it?


Sunit Roy Thu, 04 May 2017

The Indian adaptation of Coca-Cola's international ad film - of which there are several versions across markets - features Bollywood actor Deepika Padukone.

Hindustan Times stakes claim to Mumbai in 3-film campaign


Sunit Roy Tue, 02 May 2017

We spoke to Rajan Bhalla, group CMO, HT Media, about the effort.

"Our marketing budget is around Rs 750 crore for 2017-18": Arvind Vohra, Gionee India


Sunit Roy Fri, 31 Mar 2017

We spoke to the MD and CEO of Gionee India about his new ad that highlights the phone's selfie feature, something rival brands Oppo and Vivo are also going to town with.

Atul Kasbekar, Pooja Bhatt in Moto India video


Sunit Roy Wed, 29 Mar 2017

Smartphone brand, Moto India releases online, crowdsourced campaign. The video features five celebrities.

Snapdeal puts its most fashionable foot forward; launches 5 new ads


Sunit Roy Mon, 20 Mar 2017

McCann WorldGroup creates five new ads to further the 'Unbox Zindagi' idea.

After Paytm, it's Visa's turn to solve India's "Chuttay ki jhig jhig"


Sunit Roy Mon, 06 Mar 2017

Visa supports a cashless economy with its new #KindnessIsCashless ad.

United Colors of Benetton bets big on 'femvertising'


Sunit Roy Mon, 20 Feb 2017

A look at the brand's new spot titled #UnitedByHalf, which promotes equality of the genders.

This V-Day, love your roomies, colleagues back, says CaratLane


Sunit Roy Tue, 07 Feb 2017

The online jeweller encourages #EveryDayLove in its new ads created by Famous Innovations.

Airtel pushes Payments Bank in new campaign


Sunit Roy Fri, 03 Feb 2017

Taproot Dentsu has worked on the campaign.