News Archive

Stories by : Sunit Roy

"We are aiming to double our distribution in smaller towns": Vineet Sharma


Sunit Roy Fri, 20 Apr 2018

We spoke to Vineet Sharma - brand manager, Tropicana, about the brand's new 'My Health My Way' campaign featuring Katrina Kaif.

Here's how Durex is promoting Meetha Paan, Kaala Khatta...


Sunit Roy Wed, 18 Apr 2018

These are names of flavours under the Durex Kohinoor range of condoms. We spoke to Pankaj Duhan, marketing director, RB Health, South Asia, about the campaign and brand research around it.

21N78E appoints Navin Kansal as chief creative officer


Sunit Roy Mon, 02 Apr 2018

Previously, Kansal was working with Indigo Consulting where he served as national creative director.

Rin's print ad with 300 villagers gathers buzz


Sunit Roy Tue, 27 Mar 2018

How did they shoot it? We spoke to the team behind it.

Bajaj V takes 'Invincible Indians' idea forward


Sunit Roy Fri, 23 Mar 2018

A look at the brand's new 'Postcards of Pride' film that pays homage to soldiers on Martyrs' Day.

Ogilvy recycles old Bollywood chartbuster in Star's IPL campaign


Sunit Roy Tue, 20 Mar 2018

The agency creates a theme song for the cricketing warriors of VIVO IPL 11.

Torsha Banerjee quits ESPN as associate director - marketing


Sunit Roy Fri, 16 Mar 2018

Banerjee has been working with the company since October 2004

Nestlé gets 'food influencers' Rocky and Mayur to visit Maggi's factories


Sunit Roy Wed, 14 Mar 2018

In a new digital video series, the duo takes us on a behind-the-scenes tour of the brand's manufacturing facilities. Why? We tried to find out.

afaqs! Creative Showcase: Swara Bhaskar, Radhika Apte in Levi's films


Sunit Roy Fri, 09 Mar 2018

This is the new leg of the brand's #IShapeMyWorld campaign. It features achievers from different fields

New Mountain Dew spot inspired by mountaineer Arjun Vajpai's story


Sunit Roy Tue, 06 Mar 2018

While PepsiCo continues to position its cola brand, Mountain Dew, as a sip of courage for the adrenaline junkie, a new 'biopic' layer has been added to this narrative in its latest ad.

Who's that guy?

Media Publishing

Sunit Roy Mon, 26 Feb 2018

We profiled the actor who plays the yoga guru on TV.

Oxemberg changes lanes: High fashion imagery to human interest stories


Sunit Roy Mon, 19 Feb 2018

The apparel brand has recently released a bunch of digital films about social causes. A look at the brand's new advertising tack.

Ambuja Cement: From Khali to Gulzar


Sunit Roy Fri, 02 Feb 2018

Ambuja Cement has changed lanes from humour to emotion. Triton Communications creates a 4-minute-long video that captures the soul of India's rooftops. Gulzar has penned the script.