News Archive

Stories by : Sunit Roy

Flipkart leverages FB Live, TVF and comedians to promote Big Billion Day


Sunit Roy Tue, 19 Sep 2017

"Previously, bulk of ad spend was on TV," says Kartikeya Bhandari, senior director, marketing at Flipkart.

Law & Kenneth Saatchi & Saatchi creates Kashmir montage


Sunit Roy Fri, 08 Sep 2017

A quick look at the six-and-a-half-minute-long video, produced by Kent RO.

FCB India appoints Jyotsana Singh Kaushik as vice-president


Sunit Roy Tue, 22 Aug 2017

She will be based out of Gurgaon, and lead the business vertical on Horlicks.

Independence Day: Spots that grabbed our attention


Sunit Roy Tue, 15 Aug 2017

Here's how brands are celebrating the spirit of freedom.

A look at Mathrubhumi's new burst of B2B communication


Sunit Roy Thu, 03 Aug 2017

In these print and TV ads, the newspaper brand targets brands and their media agencies.

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products


Sunit Roy Mon, 24 Jul 2017

Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.

"Pressure to carry out high decibel product launches is growing": Vinay Pant, Maruti Suzuki


Sunit Roy Fri, 07 Jul 2017

An interview with Vinay Pant, Assistant Vice President - Marketing, Maruti Suzuki India.

"Marketers are under pressure to show returns on their investments": Shoumyan Biswas, Flipkart


Sunit Roy Thu, 06 Jul 2017

An interview with Shoumyan Biswas, Chief Marketing Officer, Flipkart.

"Bagging IPL title sponsorship was our first step towards growth in this market": Vivek Zhang, CMO, Vivo India


Sunit Roy Thu, 29 Jun 2017

As Vivo retains its IPL sponsorship for the next five years - for which the brand bid a whopping Rs. 2,199 crore - we bring you an interview with the brand's local custodian.

Jabong's Gunjan Soni talks shop...


Sunit Roy Tue, 06 Jun 2017

An interview with Gunjan Soni, Head, Jabong and CMO, Myntra.

When a newspaper brand repositioned Sunday...

Media Publishing

Sunit Roy Mon, 29 May 2017

A look at The Hindu's new ad that promotes its special Sunday edition, first launched in February.

Maggi pushes new flavours in mass media campaign


Sunit Roy Tue, 23 May 2017

A look at the communication burst that promotes four new flavours - Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal.