Sunit Roy Tue, 19 Sep 2017
"Previously, bulk of ad spend was on TV," says Kartikeya Bhandari, senior director, marketing at Flipkart.
Sunit Roy Fri, 08 Sep 2017
A quick look at the six-and-a-half-minute-long video, produced by Kent RO.
Sunit Roy Tue, 22 Aug 2017
She will be based out of Gurgaon, and lead the business vertical on Horlicks.
Sunit Roy Tue, 15 Aug 2017
Here's how brands are celebrating the spirit of freedom.
Sunit Roy Thu, 03 Aug 2017
In these print and TV ads, the newspaper brand targets brands and their media agencies.
Sunit Roy Wed, 02 Aug 2017
GIF is an acronym for Graphic Interchange Format.
"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle ProductsMarketing
Sunit Roy Mon, 24 Jul 2017
Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.
Sunit Roy Fri, 07 Jul 2017
An interview with Vinay Pant, Assistant Vice President - Marketing, Maruti Suzuki India.
Sunit Roy Thu, 06 Jul 2017
An interview with Shoumyan Biswas, Chief Marketing Officer, Flipkart.
"Bagging IPL title sponsorship was our first step towards growth in this market": Vivek Zhang, CMO, Vivo IndiaDigital
Sunit Roy Thu, 29 Jun 2017
As Vivo retains its IPL sponsorship for the next five years - for which the brand bid a whopping Rs. 2,199 crore - we bring you an interview with the brand's local custodian.