News Archive

Stories by : Sunit Roy

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products

Marketing

Sunit Roy Mon, 24 Jul 2017

Krishna Rao, category head, Parle Products, is talking about his recent ad - part of a three-film campaign - that reminds the viewer that brands like Kaccha Mango Bite, among others, belong to Parle.

"Pressure to carry out high decibel product launches is growing": Vinay Pant, Maruti Suzuki

Marketing

Sunit Roy Fri, 07 Jul 2017

An interview with Vinay Pant, Assistant Vice President - Marketing, Maruti Suzuki India.

"Marketers are under pressure to show returns on their investments": Shoumyan Biswas, Flipkart

Digital

Sunit Roy Thu, 06 Jul 2017

An interview with Shoumyan Biswas, Chief Marketing Officer, Flipkart.

"Bagging IPL title sponsorship was our first step towards growth in this market": Vivek Zhang, CMO, Vivo India

Digital

Sunit Roy Thu, 29 Jun 2017

As Vivo retains its IPL sponsorship for the next five years - for which the brand bid a whopping Rs. 2,199 crore - we bring you an interview with the brand's local custodian.

Jabong's Gunjan Soni talks shop...

Digital

Sunit Roy Tue, 06 Jun 2017

An interview with Gunjan Soni, Head, Jabong and CMO, Myntra.

When a newspaper brand repositioned Sunday...

Media Publishing

Sunit Roy Mon, 29 May 2017

A look at The Hindu's new ad that promotes its special Sunday edition, first launched in February.

Maggi pushes new flavours in mass media campaign

Advertising

Sunit Roy Tue, 23 May 2017

A look at the communication burst that promotes four new flavours - Amritsari Achari, Mumbaiya Chatak, Super Chennai and Bengali Jhaal.

After turning 'Rapper Thakur', now Big B takes some serious acting lessons

Advertising

Sunit Roy Mon, 22 May 2017

Tata Sky teaches everyone to act with new campaign, conceptualised by Ogilvy & Mather, featuring Amitabh Bachchan.

"We speak about issues that plague the nation": Sushant Dash on new Jaago Re ad

Advertising

Sunit Roy Wed, 10 May 2017

The latest film from the house of Tata Tea is an attempt to wake up to the issue of student suicides.

Does Coke's desi rendition of 'The Elevator' ad cut it?

Advertising

Sunit Roy Thu, 04 May 2017

The Indian adaptation of Coca-Cola's international ad film - of which there are several versions across markets - features Bollywood actor Deepika Padukone.

Hindustan Times stakes claim to Mumbai in 3-film campaign

Advertising

Sunit Roy Tue, 02 May 2017

We spoke to Rajan Bhalla, group CMO, HT Media, about the effort.

"Our marketing budget is around Rs 750 crore for 2017-18": Arvind Vohra, Gionee India

Advertising

Sunit Roy Fri, 31 Mar 2017

We spoke to the MD and CEO of Gionee India about his new ad that highlights the phone's selfie feature, something rival brands Oppo and Vivo are also going to town with.

Atul Kasbekar, Pooja Bhatt in Moto India video

Digital

Sunit Roy Wed, 29 Mar 2017

Smartphone brand, Moto India releases online, crowdsourced campaign. The video features five celebrities.