News Archive

Stories by : Sunit Roy and Ashwini Gangal

Brand Virat: Over-exposed, diluted or on point?

Advertising

Sunit Roy Tue, 19 Jun 2018

Here on, brands that get Kohli on board have to work doubly hard to differentiate their proposition and his role therein. The task for their agency partners is about to get tougher.

Creativeland Asia's Baaash Digital bags Pepsodent's Biz

Digital

Sunit Roy Wed, 13 Jun 2018

The agency will be responsible for end-to-end digital and social media solutions for the brand.

PepsiCo's Praveen Someshwar to join HT Media as CEO and MD

Media Publishing

Sunit Roy Thu, 24 May 2018

Someshwar will start his journey with HT Media on August 1.

Benoy Roychowdhury, executive director - HT Media, quits

Media

Sunit Roy Thu, 24 May 2018

He served as a whole - time director, printer and publisher for HMVL

Spot the LG products in this video

Digital

Sunit Roy Thu, 24 May 2018

The brand team integrates LG's products into a long-form film, a father-daughter story. We spoke to Amit Gujral, CMO, LG India, about the effort.

"Our categories and the media habits of our TG make us a 'TV first' brand": HUL's Shiva Krishnamurthy

Digital

Sunit Roy Mon, 21 May 2018

"...but digital in our media pie is increasing," says the marketer, in the context of Brooke Bond Red Label's latest communication under the 6-Pack Band umbrella.

"It's designed to get advertisers to rethink their consumers' journey", Sandeep Bhushan, Facebook, on new study with KPMG

Digital

Sunit Roy Fri, 18 May 2018

We spoke to Sandeep Bhushan - Director, Facebook India and South Asia, about 'Zero Friction Future', a new Facebook-KPMG study.

Saregama Carvaan wishes Happy Mother's Day in Retro style

Advertising

Sunit Roy Mon, 14 May 2018

The brand releases first-ever TVC for its portable digital audio player.

XUV500 goes for a drive in Jordanian desert

Advertising

Sunit Roy Wed, 09 May 2018

The dramatic ad has been used to introduce the upgraded model.

Prashant Peres elevated to senior director - Chocolates, AMEA at Mondelez

Marketing

Sunit Roy Tue, 08 May 2018

Anil Viswanathan will succeed Prashant Peres who has moved to a new regional role of senior director, Chocolate Equity and Innovations, AMEA, Mondelez International.

POV: Can Indian mobile phone brands survive?

Digital

Sunit Roy Mon, 07 May 2018

We asked a few senior people from the industry.

Tata AIG warms up to the summer holidays with witty ad film

Advertising

Sunit Roy Fri, 04 May 2018

The private insurance player launches'#ThinkAhead, Think Travel insurance' campaign.

Lowe Lintas bags Fabindia's creative mandate

Advertising

Sunit Roy Wed, 02 May 2018

The account will be managed by the agency's Delhi office.