News Archive

Stories by : Sunit Roy and Ashwini Gangal

Pranav Harihar Sharma quits Rediffusion Y&R


Sunit Roy Fri, 24 Nov 2017

He joined the agency in August 2015 as executive creative director.

"I might be a monk": Sonal Dabral, Ogilvy


Ashwini Gangal Fri, 24 Nov 2017

Dabral has completed over two months as group chief creative officer and vice chairman, Ogilvy India. An interview.

Red Label curates real stories for video series


Sunit Roy Mon, 06 Nov 2017

The tea brand from HUL has collaborated with The Better India, a tech-media platform, for this series. A look at the first story.

Decoding the content-tech relationship


Ashwini Gangal Tue, 31 Oct 2017

A panel of experts discussed this complicated relationship at Digipub World.

"The day I stop being audacious, I will die": Praveen Kenneth


Ashwini Gangal Mon, 30 Oct 2017

After selling his share in L&K Saatchi & Saatchi to Publicis Groupe, Praveen Kenneth has retired from agency life at 47. A look at how he built his agency, that employs close to 400 people today.

Stunning Assam Tourism video to hit TV screens on November 1


Sunit Roy Fri, 27 Oct 2017

The three-and-a-half-minute-long YouTube version has fetched a fair share of attention over the past few days. The campaign is by Yaap and Crayons.

Is there an antidote to fake news?


Ashwini Gangal Wed, 25 Oct 2017

At Digipub World, a panel of experts spoke about the fake news menace.

Should publishers be scared of Facebook?


Ashwini Gangal Tue, 24 Oct 2017

A panel of experts spoke about coping with changing algorithms, at Digipub World.

Spunky Sridevi in, funky Ranveer out? "You'll see him very soon" assures Capital Foods' Ajay Gupta


Sunit Roy Mon, 23 Oct 2017

A look at the recently released ad campaign by Ching's, created by Grey Group.

Can consumers be persuaded to pay for news?


Ashwini Gangal Wed, 18 Oct 2017

A panel of experts discussed this at Digipub World.

Can video advertising deliver on its promise?


Ashwini Gangal Tue, 17 Oct 2017

A panel of experts discussed this at Digipub World.

Will advertisers pay a premium for a specialised web audience?


Ashwini Gangal Fri, 13 Oct 2017

A panel of experts discussed the challenge and promise of specialised websites, at Digipub World.

Realising the potential of Indian language publishing


Ashwini Gangal Thu, 12 Oct 2017

That Indian language publishing has huge potential is well known. What will it take to realise it? A panel of experts discussed this subject at Digipub World.