News Archive

Stories by : Sunit Roy and Ashwini Gangal

Oxemberg changes lanes: High fashion imagery to human interest stories


Sunit Roy Mon, 19 Feb 2018

The apparel brand has recently released a bunch of digital films about social causes. A look at the brand's new advertising tack.

"It's a capsule of what the world of Tinder offers": Tinder's Taru Kapoor on her new ad


Ashwini Gangal Thu, 15 Feb 2018

After getting a thumbs down for its last ad, Tinder seems to have struck the right note with its latest one. We spoke to the lady in-charge of the brand in India about the effort.

In the world of digital video, what does innovation really entail?


Ashwini Gangal Mon, 12 Feb 2018

Five experts in the field attempt to answer this question.

From 'Storytelling' to 'Storyliving'


Ashwini Gangal Wed, 07 Feb 2018

A peek into the possibilities of making your ads more immersive with augmented and virtual reality.

Will Indians really pay for online video content?


Ashwini Gangal Tue, 06 Feb 2018

The clue to the answer lies in how much they pay for content on other media channels, finds Vanita Kohli-Khandekar, contributing editor, Business Standard.

"Broadly, any sort of measurement is good": Facebook's Saurabh Doshi


Ashwini Gangal Fri, 02 Feb 2018

In the context of online video, what can content creators and brands do to get the most out of Facebook?

Ambuja Cement: From Khali to Gulzar


Sunit Roy Fri, 02 Feb 2018

Ambuja Cement has changed lanes from humour to emotion. Triton Communications creates a 4-minute-long video that captures the soul of India's rooftops. Gulzar has penned the script.

Two comedians and a suit on the business of laughter...


Ashwini Gangal Thu, 01 Feb 2018

The future looks bright for this breed of influencers, who're both enjoying and grappling with the presence of brands in their lives.

The changing face of brand integration in online video


Ashwini Gangal Wed, 31 Jan 2018

What has changed over the past 12 months - and what has stayed the same?

"Ranjan gave me the freedom to fly": Piyush Pandey


Ashwini Gangal Tue, 30 Jan 2018

A quick chat with Ogilvy's Piyush Pandey about Ranjan Kapur, who passed away earlier this week.

Are the best creative minds still in advertising?


Ashwini Gangal Tue, 30 Jan 2018

Marketers have increasingly started dipping into talent that lies outside the traditional creative agency system - content creators, production guys and other independent creative talent.

What is quality digital video worth?


Ashwini Gangal Thu, 25 Jan 2018

What makes a video premium - the lighting, the actors, the budget, the language... or something else? When 'crappy' content breaks the internet, can it be called premium?

Can you recognise the adman in this picture?


Ashwini Gangal Wed, 24 Jan 2018

Hint: He heads an advertising agency that was in the news recently because the founder sold his share to a network... and he rides for a cause.