Sunit Roy Tue, 18 Sep 2018
A look at Lowe Lintas' campaign on the occasion.
Sunit Roy Thu, 13 Sep 2018
A closer look at vehicle insurance brand CocoRide's maiden digital film.
Ashwini Gangal Tue, 11 Sep 2018
This year, strategic planning turns 50 - a global milestone that has us holding our microscope above the local bearers of this discipline. What do brand marketers expect from account planners in 2018?
Sunit Roy Fri, 07 Sep 2018
The account will be managed by the agency's Bengaluru office.
Ashwini Gangal Thu, 30 Aug 2018
An interview with Rahul Jauhari and Navonil Chatterjee, the recently elevated joint presidents of the suddenly, and finally, independent Rediffusion.
"'Baap ka Road' was an instinctive insight": R Balki on his latest outing as ad film writer-directorAdvertising
Sunit Roy Tue, 28 Aug 2018
A closer look at the three recent social awareness films released by Ministry of Road Transport and Highways that have tickled many a netizen across social media.
Ashwini Gangal Mon, 27 Aug 2018
MG Motor India's recent collaboration with media platform The Better India highlights social work done by six women. But what's that got to do with selling a 94 year old British-born car historically associated with races, roadsters and royalty? We asked the brand's marketing head Pallavi Singh.
Sunit Roy Fri, 17 Aug 2018
As MagicCircle completes 100 days, we spoke to Misra, co-founder of the advertising startup - and former CEO of Publicis Capital - about his journey so far and the road ahead.
Sunit Roy Wed, 01 Aug 2018
Nomarks restages itself with completely new packaging, a new TVC campaign with Tapsee Pannu and launches first-ever AI-technology driven Skin Stress Tool.
Sunit Roy Tue, 24 Jul 2018
This time, in a Havells ad - and with a twist.