News Archive

Stories by : Sunit Roy and Ashwini Gangal

100 years, 10 ads: Does Britannia's centennial media burst cut it?


Sunit Roy Tue, 18 Sep 2018

A look at Lowe Lintas' campaign on the occasion.

RepIndia wins digital mandate for Ranna Gill


Sunit Roy Fri, 14 Sep 2018

The mandate includes enhancing brand equity while increasing awareness for the fashion label.

Few years back this ad would've featured a male protagonist...


Sunit Roy Thu, 13 Sep 2018

A closer look at vehicle insurance brand CocoRide's maiden digital film.

50 Years of Account Planning: Researchers to 'brief writers' to the CMO's 'brand glue'...


Ashwini Gangal Tue, 11 Sep 2018

This year, strategic planning turns 50 - a global milestone that has us holding our microscope above the local bearers of this discipline. What do brand marketers expect from account planners in 2018?

RepIndia bags digital and creative mandate of Flipkart Ads


Sunit Roy Fri, 07 Sep 2018

The account will be managed by the agency's Bengaluru office.

#SleepyUncle decoded...


Sunit Roy Fri, 07 Sep 2018

A closer look at Philips' new consumer-facing campaign for sleep apnea related products.

"All Arun Nanda said to us was 'Unfurl the flag again'": Rediffusion's new presidents


Ashwini Gangal Thu, 30 Aug 2018

An interview with Rahul Jauhari and Navonil Chatterjee, the recently elevated joint presidents of the suddenly, and finally, independent Rediffusion.

"'Baap ka Road' was an instinctive insight": R Balki on his latest outing as ad film writer-director


Sunit Roy Tue, 28 Aug 2018

A closer look at the three recent social awareness films released by Ministry of Road Transport and Highways that have tickled many a netizen across social media.

"Marketers need to bring back the romance of advertising": Pallavi Singh, MG Motor


Ashwini Gangal Mon, 27 Aug 2018

MG Motor India's recent collaboration with media platform The Better India highlights social work done by six women. But what's that got to do with selling a 94 year old British-born car historically associated with races, roadsters and royalty? We asked the brand's marketing head Pallavi Singh.

"Clients' expectations have changed drastically": Hemant Misra, CEO, MagicCircle


Sunit Roy Fri, 17 Aug 2018

As MagicCircle completes 100 days, we spoke to Misra, co-founder of the advertising startup - and former CEO of Publicis Capital - about his journey so far and the road ahead.

Does every brand really need a higher purpose?


Ashwini Gangal Mon, 13 Aug 2018

And... what the devil happened to good ol' hard sell?

"New Nomarks pack focussed on Ayurvedic aspect": Sandeep Verma


Sunit Roy Wed, 01 Aug 2018

Nomarks restages itself with completely new packaging, a new TVC campaign with Tapsee Pannu and launches first-ever AI-technology driven Skin Stress Tool.

Again, we hear the words 'doctor-engineer' in a commercial


Sunit Roy Tue, 24 Jul 2018

This time, in a Havells ad - and with a twist.