News Archive

Stories by : Suraj Ramnath

"The most challenging part was to handle 30 Pugs": Prakash Varma on new Vodafone campaign


Suraj Ramnath Fri, 12 Jan 2018

The campaign #StrongerTogether has been conceptualised by Ogilvy India.

When a robot sold us cement...


Suraj Ramnath Tue, 09 Jan 2018

In its latest commercial Dalmia Cement uses a robot as creative shorthand for high-tech. A look at the effort.

Effies 2018: McCann, Paytm win big


Suraj Ramnath Fri, 05 Jan 2018

McCann Worldgroup India named Agency of the Year. One97 Communications (Paytm) named Client of the Year. Meanwhile, Grand Effie goes to Ogilvy India.

Do you know who heads the Vodafone account at Ogilvy?


Suraj Ramnath Wed, 03 Jan 2018

We mean, on the creative front. After Rajiv Rao quit the agency last year, the Vodafone business fell onto this gentleman's shoulders.

"An agency partner should not just be conversant with, but live in, the online world": Pallavi Singh, MG Motor


Suraj Ramnath Thu, 21 Dec 2017

MG Motor has released its debut ad campaign for the India market. We spoke to Pallavi Singh, head of marketing, MG Motor India, about the effort.

India is an achievement-oriented country where failure is considered a taboo: HUL's Priya Nair


Suraj Ramnath Wed, 06 Dec 2017

Nair, Executive Director, Home Care, HUL, spoke to afaqs! about Surf Excel's new campaign #HaarKoHarao.

Indranil SenGupta moves on from Viacom18

Media Publishing

Suraj Ramnath Tue, 05 Dec 2017

SenGupta worked with the company for more than four years.

No one knows how to say 'bolognese' Zomato assures in clever outdoor ad

OOH News

Suraj Ramnath Thu, 30 Nov 2017

Lots more where that one came from. A look at the creatives.

GSK's Iodex does a reverse 'Share the Load'; an analysis


Suraj Ramnath Wed, 29 Nov 2017

Leo Burnett's new ad for Iodex takes the pain relief narrative forward - the brand now has a higher purpose.

These 'skippable' YouTube pre-roll ads are actually promos for 'Fukrey Returns'...


Suraj Ramnath Tue, 28 Nov 2017

The 'ad films' have been created by Excel Entertainment and Trigger Happy Entertainment.

Manforce ad crosses 20 million views on YouTube


Suraj Ramnath Mon, 27 Nov 2017

"We knew it would disturb and shock," says agency.

Can Saregama Carvaan's 'music box' find a market in the YouTube era?


Suraj Ramnath Wed, 22 Nov 2017

A look at the brand's new five-minuter created by The Womb and directed by Amit Sharma.

This agency wants to give free ads to five startups...


Suraj Ramnath Tue, 21 Nov 2017

Utopeia turns five. On the occasion, the team flips the pitch process around and invites briefs from five cash-strapped startups. The carrot? Free ads!