News Archive

Stories by : Suraj Ramnath

What is Tata CLiQ's Social Media Manager doing in Uber film?

Digital

Suraj Ramnath Tue, 19 Sep 2017

We spoke to Tata CLiQ's Ruchir Falodia and Sanjay Gupta, head of marketing, Uber India, to find out.

"We did not make this ad to sell the product," Anuraag Khandelwal on his new ad for H&R Johnson

Digital

Suraj Ramnath Fri, 15 Sep 2017

We spoke to Khandelwal, ECD and creative head, Soho Square (Mumbai) about the second phase of the Red Ramp Project campaign.

25 seconds, 28 kinds of images, a three-letter word...

Digital

Suraj Ramnath Tue, 29 Aug 2017

A look at a racy new ad by Fastrack Frames.

Bisleri invests Rs.60 lakhs in local langauage labels; "Consumer in villages should not be cheated" says marketing head

Marketing

Suraj Ramnath Mon, 28 Aug 2017

Bisleri's marketing director, Anjana Ghosh, tells us the effort is a move to tide over problems like counterfeit products and language barriers in the heartlands.

What would you advice Sri Sri Ravi Shankar as he takes on Patanjali?

Marketing

Suraj Ramnath Fri, 25 Aug 2017

We posed this question to a few branding and marketing experts. Here's what they had to say.

Why is the former head of Taproot Dentsu painting walls?

Advertising

Suraj Ramnath Mon, 21 Aug 2017

afaqs! profiles Ninad Umargekar. Who is he? Read on.

"The virality of the video irked them": RJ Malishka on 'Sonu Song Pothole Mix'

Digital

Suraj Ramnath Tue, 01 Aug 2017

We spoke to the lady in the eye of the storm about her recent 'Mumbai tula BMC var bharosa nahi ka' video.

Skoda takes a dig at SUV owners in new Onida-esque ads

Advertising

Suraj Ramnath Fri, 28 Jul 2017

Conceptually, the ads remind us of the old 'Neighbour's envy - owner's pride' theme.

When was the last time you saw a TVC that specifically addressed gym-goers?

Digital

Suraj Ramnath Mon, 17 Jul 2017

MuscleBlaze, marketer of sports nutrition products, will release its first 30 seconder on TV soon. In the meanwhile, sample the longer, digital film.