News Archive

Stories by : Suraj Ramnath

Ola launches first ever TV campaign for Ola Auto

Advertising

Suraj Ramnath Tue, 14 Nov 2017

The brand has launched two ad films, in four languages - Hindi, Tamil, Telugu and Kannada. The campaign has been created by Happy mcgarrybowen.

Godrej Locks turns thieves into brand ambassadors

Digital

Suraj Ramnath Mon, 13 Nov 2017

The brand team calls them 'reformed robbers'. A look at the effort.

"Women don't see eyewear as a fashion category": Lenskart's Peyush Bansal

Advertising

Suraj Ramnath Thu, 09 Nov 2017

This is the first time the brand has featured a celebrity in its campaign.

Who's That Girl?

Advertising

Suraj Ramnath Tue, 07 Nov 2017

Meet Shreya Dhanwanthary, a popular face in ad-land.

Vodafone is back with Asha & Bala

Advertising

Suraj Ramnath Fri, 03 Nov 2017

The telecom brand has undergone a logo and tagline change from 'Power to You' to 'The Future is exciting. Ready?' globally and is promoting it with a new campaign.

Who is Jadav Payeng? Mindshare Content+, 101 India and Tropicana tell us his story...

Advertising

Suraj Ramnath Thu, 26 Oct 2017

Watch this two and a half minute-long film - the result of an interesting association between these three entities.

Does Nokia's big comeback campaign cut it?

Advertising

Suraj Ramnath Wed, 18 Oct 2017

A look at the two-film campaign created by Dentsu One.

A look at Britannia's first online-only ad for Good Day...

Digital

Suraj Ramnath Mon, 09 Oct 2017

We spoke to Ali Harris Shere, VP, Marketing, Britannia Industries about the effort.

Rs 500 crore Marico biz moves out of Madison

Media Planning & Buying

Suraj Ramnath Fri, 06 Oct 2017

The FMCG giant had initiated a media pitch in July this year.

"I am the agency for Oppo": Sam Ahmed

Digital

Suraj Ramnath Wed, 04 Oct 2017

We spoke to Sam Ahmed - who goes by Sam Bombay - former adman and present day ad film director, about his new Oppo commercial.

Taproot Dentsu, McCann win big at Spikes Asia 2017

Advertising

Suraj Ramnath Sun, 01 Oct 2017

While Taproot Dentsu clinched the 'Country Agency of the Year' title, 1 Grand Prix and 1 Gold, McCann won 1 Grand Prix and 2 Golds.

Axis My India's upcoming consumer survey to cover 600 plus districts

Marketing

Suraj Ramnath Thu, 28 Sep 2017

The Mumbai based research company will invest Rs 100 crore into the project.

Deconstructing the J&K Tourism ad everyone's talking about

Digital

Suraj Ramnath Wed, 27 Sep 2017

Titled Kashmir - The Warmest Place on Earth, the five-minute-long film, has been created by JWT India and shot by Amit Sharma's Chrome Pictures.