News Archive

Stories by : Suraj Ramnath

When was the last time you saw a TVC that specifically addressed gym-goers?


Suraj Ramnath Mon, 17 Jul 2017

MuscleBlaze, marketer of sports nutrition products, will release its first 30 seconder on TV soon. In the meanwhile, sample the longer, digital film.

"Today, digital creates a beautiful opportunity at a very low cost..."


Suraj Ramnath Mon, 19 Jun 2017

...says Lalatendu Panda, marketing head, Reliance Value Format, in the context of his Eid-themed film.

This is probably Bata's most glossy ad yet


Suraj Ramnath Tue, 13 Jun 2017

A look at the brand new, minute-long film released by Bata Woman.

"E-comm brands need a mix of thematic and practical advertising": Vikrant Mudaliar, CMO,


Suraj Ramnath Fri, 09 Jun 2017

We spoke to Mudaliar about his new ad campaign that stars Ranbir Kapoor - and challenges MakeMyTrip's Ranveer Singh, perhaps?

Why the work of rival agencies adorns the walls of Scarecrow...


Suraj Ramnath Wed, 07 Jun 2017

A quick chat with the agency's founder Manish Bhatt, as he takes us on a tour of his new office.

Yet again, Lowe Mumbai creates Ramadan ad for Surf Excel Pakistan


Suraj Ramnath Wed, 31 May 2017

The broad theme is the same as last year's. This time, though, it's called #NekiEkIbadat.

Toonz Retail appoints Dentsu India as its creative agency


Suraj Ramnath Fri, 26 May 2017

The account was won post a multi-agency pitch.

"Here the objective is behaviour change" Sagar Kapoor on new Astral Pipes' campaign


Suraj Ramnath Fri, 26 May 2017

The campaign, #EveryWomansRight has been conceptualised by Lowe Lintas.

"We avoided getting into the advertising space and looking artifical": Nitish Sharma on Abbott's new campaign


Suraj Ramnath Thu, 25 May 2017

The healthcare company's new ads feature cast and crew members of the campaign's production including director Sharma himself.

Star moves on from 'Mauka Mauka' to 'Sabse Bada Moh'

Media Publishing

Suraj Ramnath Wed, 24 May 2017

Will this new campaign for ICC Champions Trophy measure up to the impact made by the previous one?

Foxglove Awards 2017: night out for BBH India and Happy mcgarrybowen


Suraj Ramnath Fri, 19 May 2017

The third edition of the awards for young agencies drew a record response.

"It's always crucial to get the right cast": Prakash Varma on shooting with the Dhananjayans


Suraj Ramnath Tue, 16 May 2017

23,000 Shares... and counting! As our story on the Vodafone couple continues to create waves, we bring you a quick chat with Prakash Varma of Nirvana Films, the production house that shot this campaign.