Suraj Ramnath Wed, 20 Jun 2018
Now OTT platforms take to ambush marketing. Here's the low-down.
Suraj Ramnath Mon, 18 Jun 2018
We've curated a listicle of videos that best showcase the celebration of Father's Day by popular brands.
Suraj Ramnath Thu, 07 Jun 2018
We spoke to Neeraj Roy, managing director and CEO, Hungama Digital Media about the newly launched original show Damaged.
Suraj Ramnath Mon, 04 Jun 2018
The newly appointed CEO of Initiative speaks about her plans for the agency.
Suraj Ramnath Thu, 31 May 2018
The new channel that will launch on June 3 is being promoted through TVC, digital, outdoor, and print campaigns.
Suraj Ramnath Tue, 29 May 2018
We spoke to Danish Khan, EVP and business head, Sony Entertainment Television, on the new format of Dus Ka Dum which is being re-launched after nine years.
"No one would have expected a brand like Paytm to become a huge threat to conventional banks": Dinesh Menon, CMO, SBIMarketing
Suraj Ramnath Thu, 17 May 2018
An interview with SBI's first-ever chief marketing officer, Dinesh Menon on the brand's challenges, the changing BFSI space and competition from fintech brands.
Suraj Ramnath Tue, 15 May 2018
Every now and then, ad agencies are accused of creating work for no reason but to win awards. But at the recently concluded Goafest, The Social Street came under unusually scathing attack after it won 'Creative Agency of the Year'. Pratap Bose, founding partner and chairman of the three-year-agency, thinks that is unfair.
Suraj Ramnath Fri, 11 May 2018
Dinesh Menon, chief marketing officer of State Bank of India speaks about his newly appointed agency Rediffusion and his plans to appoint a digital and media agency.