News Archive

Stories by : Suraj Ramnath

Toonz Retail appoints Dentsu India as its creative agency


Suraj Ramnath Fri, 26 May 2017

The account was won post a multi-agency pitch.

"Here the objective is behaviour change" Sagar Kapoor on new Astral Pipes' campaign


Suraj Ramnath Fri, 26 May 2017

The campaign, #EveryWomansRight has been conceptualised by Lowe Lintas.

"We avoided getting into the advertising space and looking artifical": Nitish Sharma on Abbott's new campaign


Suraj Ramnath Thu, 25 May 2017

The healthcare company's new ads feature cast and crew members of the campaign's production including director Sharma himself.

Star moves on from 'Mauka Mauka' to 'Sabse Bada Moh'

Media Publishing

Suraj Ramnath Wed, 24 May 2017

Will this new campaign for ICC Champions Trophy measure up to the impact made by the previous one?

Foxglove Awards 2017: night out for BBH India and Happy mcgarrybowen


Suraj Ramnath Fri, 19 May 2017

The third edition of the awards for young agencies drew a record response.

"It's always crucial to get the right cast": Prakash Varma on shooting with the Dhananjayans


Suraj Ramnath Tue, 16 May 2017

23,000 Shares... and counting! As our story on the Vodafone couple continues to create waves, we bring you a quick chat with Prakash Varma of Nirvana Films, the production house that shot this campaign.

Meet Padma Bhushan awardees turned Vodafone actors: Shanta and Dhananjayan


Suraj Ramnath Thu, 11 May 2017

These Bharatnatyam dancers have become the new faces of Vodafone 4G.

Will Polycab's clever IPL media plan cut it?


Suraj Ramnath Tue, 25 Apr 2017

For this season of IPL, the brand has released multiple ads in different languages featuring Bollywood actor Paresh Rawal.

"We don't believe in undercutting; we attract the price we want": Raj Gupta, CEO, Lowe Lintas


Suraj Ramnath Fri, 21 Apr 2017

We caught up with Raj Gupta, the recently elevated CEO of Lowe Lintas and Arun Iyer, the agency's chairman and chief creative officer.

"Facebook Creative Shop is not a creative agency": Juhi Kalia


Suraj Ramnath Sun, 09 Apr 2017

At Goafest 2017, the head of Facebook Creative Shop India and global accounts APAC addressed ad-land.

Goafest 2017: Open Strategy & Design wins 4 Golds on day 3


Suraj Ramnath Sat, 08 Apr 2017

Overall, that is across all three days of the festival, Taproot Dentsu won maximum Golds (9).

Goafest 2017: Taproot Dentsu wins six Golds for 'Odds by Addidas' campaign


Suraj Ramnath Fri, 07 Apr 2017

The agency went on to win the Abbies under the Radio Single, Radio Craft, Brand Activation and Direct categories.