afaqs!

News Archive

Stories by : Suraj Ramnath and Aditi Srivastava

Ogilvy India and Ogilvy Pakistan collaborate for this brand

Digital

Suraj Ramnath Thu, 22 Feb 2018

The ad is centred on two characters - a working mom and her school-going son.

"Next Effies, Lowe will come back in big numbers, with their usual zeal": Bipin Pandit

Advertising

Suraj Ramnath Thu, 08 Feb 2018

afaqs! met up with Bipin Pandit, chief operating officer, The Ad Club, who is about to complete 20 years at the organisation.

"The tagline belongs to the brand; it doesn't matter who coined it": Sashi Shankar, CMO, Idea Cellular

Advertising

Suraj Ramnath Mon, 29 Jan 2018

We spoke to Idea's Sashi Shankar and his recently appointed creative partner Josy Paul of BBDO.

Adobe's Ram Seshadri on the future of video

Digital

Suraj Ramnath Fri, 26 Jan 2018

At vdonxt 2018, Seshadri, head - digital strategy and solutions, Adobe India, spoke about the challenges and opportunities for video in the Indian market.

"On YouTube only 20 per cent users are women": Jessica Mayberry

Digital

Suraj Ramnath Fri, 26 Jan 2018

At vdonxt asia 2018, Mayberry spoke about her NGO - Video Volunteers - and how they are helping people from media-dark districts in India through videos.

What works better online: Long video or short video?

Digital

Suraj Ramnath Wed, 24 Jan 2018

Rajiv Dingra, Abhimanyu Singh and Kedar Gavane discussed this during a panel discussion, moderated by Janine Stein, at vdonxt asia 2018.

"The most challenging part was to handle 30 Pugs": Prakash Varma on new Vodafone campaign

Advertising

Suraj Ramnath Fri, 12 Jan 2018

The campaign #StrongerTogether has been conceptualised by Ogilvy India.

When a robot sold us cement...

Advertising

Suraj Ramnath Tue, 09 Jan 2018

In its latest commercial Dalmia Cement uses a robot as creative shorthand for high-tech. A look at the effort.

Effies 2018: McCann, Paytm win big

Advertising

Suraj Ramnath Fri, 05 Jan 2018

McCann Worldgroup India named Agency of the Year. One97 Communications (Paytm) named Client of the Year. Meanwhile, Grand Effie goes to Ogilvy India.

Do you know who heads the Vodafone account at Ogilvy?

Advertising

Suraj Ramnath Wed, 03 Jan 2018

We mean, on the creative front. After Rajiv Rao quit the agency last year, the Vodafone business fell onto this gentleman's shoulders.

"An agency partner should not just be conversant with, but live in, the online world": Pallavi Singh, MG Motor

Digital

Suraj Ramnath Thu, 21 Dec 2017

MG Motor has released its debut ad campaign for the India market. We spoke to Pallavi Singh, head of marketing, MG Motor India, about the effort.

India is an achievement-oriented country where failure is considered a taboo: HUL's Priya Nair

Advertising

Suraj Ramnath Wed, 06 Dec 2017

Nair, Executive Director, Home Care, HUL, spoke to afaqs! about Surf Excel's new campaign #HaarKoHarao.

Indranil SenGupta moves on from Viacom18

Media Publishing

Suraj Ramnath Tue, 05 Dec 2017

SenGupta worked with the company for more than four years.