News Archive

Stories by : Suraj Ramnath and Aditi Srivastava

Does Nokia's big comeback campaign cut it?


Suraj Ramnath Wed, 18 Oct 2017

A look at the two-film campaign created by Dentsu One.

A look at Britannia's first online-only ad for Good Day...


Suraj Ramnath Mon, 09 Oct 2017

We spoke to Ali Harris Shere, marketing director, Britannia Industries about the effort.

Rs 500 crore Marico biz moves out of Madison

Media Planning & Buying

Suraj Ramnath Fri, 06 Oct 2017

The FMCG giant had initiated a media pitch in July this year.

"I am the agency for Oppo": Sam Ahmed


Suraj Ramnath Wed, 04 Oct 2017

We spoke to Sam Ahmed - who goes by Sam Bombay - former adman and present day ad film director, about his new Oppo commercial.

Taproot Dentsu, McCann win big at Spikes Asia 2017


Suraj Ramnath Sun, 01 Oct 2017

While Taproot Dentsu clinched the 'Country Agency of the Year' title, 1 Grand Prix and 1 Gold, McCann won 1 Grand Prix and 2 Golds.

Axis My India's upcoming consumer survey to cover 600 plus districts


Suraj Ramnath Thu, 28 Sep 2017

The Mumbai based research company will invest Rs 100 crore into the project.

Deconstructing the J&K Tourism ad everyone's talking about


Suraj Ramnath Wed, 27 Sep 2017

Titled Kashmir - The Warmest Place on Earth, the five-minute-long film, has been created by JWT India and shot by Amit Sharma's Chrome Pictures.

What is Tata CLiQ's Social Media Manager doing in Uber film?


Suraj Ramnath Tue, 19 Sep 2017

We spoke to Tata CLiQ's Ruchir Falodia and Sanjay Gupta, head of marketing, Uber India, to find out.

"We did not make this ad to sell the product," Anuraag Khandelwal on his new ad for H&R Johnson


Suraj Ramnath Fri, 15 Sep 2017

We spoke to Khandelwal, ECD and creative head, Soho Square (Mumbai) about the second phase of the Red Ramp Project campaign.

25 seconds, 28 kinds of images, a three-letter word...


Suraj Ramnath Tue, 29 Aug 2017

A look at a racy new ad by Fastrack Frames.

Bisleri invests Rs.60 lakhs in local langauage labels; "Consumer in villages should not be cheated" says marketing head


Suraj Ramnath Mon, 28 Aug 2017

Bisleri's marketing director, Anjana Ghosh, tells us the effort is a move to tide over problems like counterfeit products and language barriers in the heartlands.

What would you advice Sri Sri Ravi Shankar as he takes on Patanjali?


Suraj Ramnath Fri, 25 Aug 2017

We posed this question to a few branding and marketing experts. Here's what they had to say.