News Archive

Stories by : Suraj Ramnath and Aditi Srivastava

ALTBalaji to Netflix: "Tum Karo Toh Lust Stories, Hum Kare Toh Gandii Baat"


Suraj Ramnath Wed, 20 Jun 2018

Now OTT platforms take to ambush marketing. Here's the low-down.

Prega News, Muthoot Fincorp and Future Generali among our pick of best Father's Day ad films


Suraj Ramnath Mon, 18 Jun 2018

We've curated a listicle of videos that best showcase the celebration of Father's Day by popular brands.

LinkedIn launches ad unit - Carousel Ads


Suraj Ramnath Thu, 14 Jun 2018

Carousel Ads in an ad unit for sponsored content that allows marketers to feature a swipeable series of up to 10 cards to tell a visually-engaging brand story.

Star India and The IPL Jackpot: An Analysis

Media Publishing

Suraj Ramnath Mon, 11 Jun 2018

The broadcaster has seen an overall growth of 15 per cent in total viewership of IPL 11 compared to IPL 10 on Sony. The final match saw a growth of 41 per cent.

"Netflix took 7 years to aggregate content before embarking on originals": Hungama's Neeraj Roy


Suraj Ramnath Thu, 07 Jun 2018

We spoke to Neeraj Roy, managing director and CEO, Hungama Digital Media about the newly launched original show Damaged.

Nickelodeon to launch a new magic show - Rudra

Media Publishing

Suraj Ramnath Wed, 06 Jun 2018

The show will go on-air from June 11, at 7.25 pm, Monday to Friday.

"Shashi Sinha is expecting a lot from me in this new role": Vaishali Verma, CEO, Initiative

Media Planning & Buying

Suraj Ramnath Mon, 04 Jun 2018

The newly appointed CEO of Initiative speaks about her plans for the agency.

&flix to replace Zee Studio as ZEEL's English movie channel

Media Publishing

Suraj Ramnath Thu, 31 May 2018

The new channel that will launch on June 3 is being promoted through TVC, digital, outdoor, and print campaigns.

"We were confident that the format of 2008 won't work": Sony's Danish Khan on Dus Ka Dum

Media Publishing

Suraj Ramnath Tue, 29 May 2018

We spoke to Danish Khan, EVP and business head, Sony Entertainment Television, on the new format of Dus Ka Dum which is being re-launched after nine years.

"No one would have expected a brand like Paytm to become a huge threat to conventional banks": Dinesh Menon, CMO, SBI


Suraj Ramnath Thu, 17 May 2018

An interview with SBI's first-ever chief marketing officer, Dinesh Menon on the brand's challenges, the changing BFSI space and competition from fintech brands.

"Who is your Parle-G?"


Suraj Ramnath Wed, 16 May 2018

Parle G's new five-film campaign is part of a Rs30 crore communication plan. This is the first time the team has personified the biscuit.

"I've won more awards than some of the biggest creative names in the industry": Pratap Bose


Suraj Ramnath Tue, 15 May 2018

Every now and then, ad agencies are accused of creating work for no reason but to win awards. But at the recently concluded Goafest, The Social Street came under unusually scathing attack after it won 'Creative Agency of the Year'. Pratap Bose, founding partner and chairman of the three-year-agency, thinks that is unfair.

"There is no such rule that a PSU bank has to work with several agencies": SBI's Dinesh Menon


Suraj Ramnath Fri, 11 May 2018

Dinesh Menon, chief marketing officer of State Bank of India speaks about his newly appointed agency Rediffusion and his plans to appoint a digital and media agency.