News Archive

Stories by : Suraj Ramnath and Aditi Srivastava

"The virality of the video irked them": RJ Malishka on 'Sonu Song Pothole Mix'


Suraj Ramnath Tue, 01 Aug 2017

We spoke to the lady in the eye of the storm about her recent 'Mumbai tula BMC var bharosa nahi ka' video.

Skoda takes a dig at SUV owners in new Onida-esque ads


Suraj Ramnath Fri, 28 Jul 2017

Conceptually, the ads remind us of the old 'Neighbour's envy - owner's pride' theme.

When was the last time you saw a TVC that specifically addressed gym-goers?


Suraj Ramnath Mon, 17 Jul 2017

MuscleBlaze, marketer of sports nutrition products, will release its first 30 seconder on TV soon. In the meanwhile, sample the longer, digital film.

"Today, digital creates a beautiful opportunity at a very low cost..."


Suraj Ramnath Mon, 19 Jun 2017

...says Lalatendu Panda, marketing head, Reliance Value Format, in the context of his Eid-themed film.

This is probably Bata's most glossy ad yet


Suraj Ramnath Tue, 13 Jun 2017

A look at the brand new, minute-long film released by Bata Woman.

"E-comm brands need a mix of thematic and practical advertising": Vikrant Mudaliar, CMO,


Suraj Ramnath Fri, 09 Jun 2017

We spoke to Mudaliar about his new ad campaign that stars Ranbir Kapoor - and challenges MakeMyTrip's Ranveer Singh, perhaps?

Why the work of rival agencies adorns the walls of Scarecrow...


Suraj Ramnath Wed, 07 Jun 2017

A quick chat with the agency's founder Manish Bhatt, as he takes us on a tour of his new office.

Yet again, Lowe Mumbai creates Ramadan ad for Surf Excel Pakistan


Suraj Ramnath Wed, 31 May 2017

The broad theme is the same as last year's. This time, though, it's called #NekiEkIbadat.

Toonz Retail appoints Dentsu India as its creative agency


Suraj Ramnath Fri, 26 May 2017

The account was won post a multi-agency pitch.

"Here the objective is behaviour change" Sagar Kapoor on new Astral Pipes' campaign


Suraj Ramnath Fri, 26 May 2017

The campaign, #EveryWomansRight has been conceptualised by Lowe Lintas.

"We avoided getting into the advertising space and looking artifical": Nitish Sharma on Abbott's new campaign


Suraj Ramnath Thu, 25 May 2017

The healthcare company's new ads feature cast and crew members of the campaign's production including director Sharma himself.