News Archive

Stories by : Suraj Ramnath and Aditi Srivastava

Meet Keegan Pinto, copywriter-cum-musician


Suraj Ramnath Wed, 15 Mar 2017

We profile copywriter-cum-musician Keegan Pinto, who composed the music for Amul's recent 'Mother for mothers' ad.

Hindustan Unilever blends love, dementia and a cup of tea


Suraj Ramnath Fri, 03 Mar 2017

After making religion and gender-themed ads, HUL's Brooke Bond Red Label now talks about Alzheimer's disease.

"I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad


Suraj Ramnath Mon, 27 Feb 2017

A look at the brand's summer campaign that features actors Ram Sethi and Daisy Irani.

adidas appoints Isobar as its digital agency


Suraj Ramnath Mon, 20 Feb 2017

The account will be handled by the agency's Gurgaon office.

Hyundai gets online artistes to promote Grand i10


Suraj Ramnath Mon, 20 Feb 2017

We spoke to Puneet Anand, general manager and group head - marketing, Hyundai Motor India about his new digital campaign.

Tata Tea is back with 'Jaago Re' ad after a 3 year gap


Suraj Ramnath Thu, 16 Feb 2017

Called 'Alarm Bajne se Pehle Jaago Re', the campaign introduces an angry young female protagonist.

McDonald's pushes McDelivery app through adorable new spot


Suraj Ramnath Thu, 02 Feb 2017

With so many food delivery apps to pick from, will the consumer see merit in downloading the McDelivery app?

Blind protagonist in new cosmetics ad; a Kaabil-inspired media plan?


Suraj Ramnath Wed, 01 Feb 2017

Aravind Laboratories has released a digital ad for cosmetics brand Eyetex Dazller. We asked the agency, SoCheers Infotech, whether the timing has anything to do with the release of the movie Kaabil, in which the lead actors are visually impaired.

"This is not potshot advertising": Lowe's Arun Iyer on Idea ads that appear to mock Jio, Airtel


Suraj Ramnath Tue, 31 Jan 2017

Idea Cellular's new spots caution consumers against 'free data' offers out there.

"Most apps compete with WhatsApp for space": Ankur Singla, Tapzo


Suraj Ramnath Mon, 23 Jan 2017

Tapzo, an 'all-in-one' app brand has released its first TV campaign. We spoke to Ankur Singla, founder and chief executive officer, Tapzo, about it.

Gaurav 'Chutki' Gera and Mallika Dua on cracking virality


Suraj Ramnath Fri, 20 Jan 2017

Why is virality elusive? How does one catch it? Digital Expert Nimesh Shah quizzed online video artistes Mallika Dua and Gaurav Gera about this at vdonxt asia 2017 last week.

"You can buy views, but not shares": Unruly's Vijay Anand Kunduri


Suraj Ramnath Thu, 19 Jan 2017

Vijay Anand Kunduri, commercial director, ASEAN and India, Unruly, spoke about the science of sharing, at vdonxt asia 2017.

"You don't always need to spend money; organic content has a lot of power": Facebook's Saurabh Doshi


Suraj Ramnath Wed, 18 Jan 2017

Saurabh Doshi, head of media partnerships at Facebook, discussed the impact of social media and digital video on one another, at vdonxt asia 2017.