News Archive

Stories by : Suraj Ramnath and Aditi Srivastava

Will Polycab's clever IPL media plan cut it?

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Suraj Ramnath Tue, 25 Apr 2017

For this season of IPL, the brand has released multiple ads in different languages featuring Bollywood actor Paresh Rawal.

"We don't believe in undercutting; we attract the price we want": Raj Gupta, CEO, Lowe Lintas

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Suraj Ramnath Fri, 21 Apr 2017

We caught up with Raj Gupta, the recently elevated CEO of Lowe Lintas and Arun Iyer, the agency's chairman and chief creative officer.

"Facebook Creative Shop is not a creative agency": Juhi Kalia

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Suraj Ramnath Sun, 09 Apr 2017

At Goafest 2017, the head of Facebook Creative Shop India and global accounts APAC addressed ad-land.

Goafest 2017: Open Strategy & Design wins 4 Golds on day 3

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Suraj Ramnath Sat, 08 Apr 2017

Overall, that is across all three days of the festival, Taproot Dentsu won maximum Golds (9).

Goafest 2017: Taproot Dentsu wins six Golds for 'Odds by Addidas' campaign

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Suraj Ramnath Fri, 07 Apr 2017

The agency went on to win the Abbies under the Radio Single, Radio Craft, Brand Activation and Direct categories.

Acharya Balakrishna on 'aaj kal kay ads'

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Suraj Ramnath Fri, 07 Apr 2017

At Goafest 2017 the CEO of Patanjali Ayurved addressed ad-land. Quick highlights.

Goafest 2017: Media and Publishers Abby announced

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Suraj Ramnath Thu, 06 Apr 2017

In the Media Abby category, Mindshare won 2 Golds. In the Publishers Abby category, Jagran Prakashan and Bhaskar Group won 2 Golds each.

Amit Akali on #LaughAtDeath video shoot: "The mood was never morose"

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Suraj Ramnath Thu, 06 Apr 2017

A look at Medulla Communications' video in which terminally ill patients do stand-up comedy.

Paperboat Brandworks wins Croma account

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Suraj Ramnath Tue, 28 Mar 2017

Croma, an Infiniti Retail brand, was previously with Lowe Lintas.

Lufthansa rides on cricket fever in new spot

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Suraj Ramnath Tue, 28 Mar 2017

The ad takes the 'More Indian than you think' idea, first introduced in 2014, forward.

Meet Keegan Pinto, copywriter-cum-musician

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Suraj Ramnath Wed, 15 Mar 2017

We profile copywriter-cum-musician Keegan Pinto, who composed the music for Amul's recent 'Mother for mothers' ad.

Hindustan Unilever blends love, dementia and a cup of tea

Digital

Suraj Ramnath Fri, 03 Mar 2017

After making religion and gender-themed ads, HUL's Brooke Bond Red Label now talks about Alzheimer's disease.

"I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad

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Suraj Ramnath Mon, 27 Feb 2017

A look at the brand's summer campaign that features actors Ram Sethi and Daisy Irani.