News Archive

Stories by : Suraj Ramnath and Ashwini Gangal

India is an achievement-oriented country where failure is considered a taboo: HUL's Priya Nair


Suraj Ramnath Wed, 06 Dec 2017

Nair, Executive Director, Home Care, HUL, spoke to afaqs! about Surf Excel's new campaign #HaarKoHarao.

Indranil SenGupta moves on from Viacom18

Media Publishing

Suraj Ramnath Tue, 05 Dec 2017

SenGupta worked with the company for more than four years.

No one knows how to say 'bolognese' Zomato assures in clever outdoor ad

OOH News

Suraj Ramnath Thu, 30 Nov 2017

Lots more where that one came from. A look at the creatives.

GSK's Iodex does a reverse 'Share the Load'; an analysis


Suraj Ramnath Wed, 29 Nov 2017

Leo Burnett's new ad for Iodex takes the pain relief narrative forward - the brand now has a higher purpose.

These 'skippable' YouTube pre-roll ads are actually promos for 'Fukrey Returns'...


Suraj Ramnath Tue, 28 Nov 2017

The 'ad films' have been created by Excel Entertainment and Trigger Happy Entertainment.

Manforce ad crosses 20 million views on YouTube


Suraj Ramnath Mon, 27 Nov 2017

"We knew it would disturb and shock," says agency.

"I might be a monk": Sonal Dabral, Ogilvy


Ashwini Gangal Fri, 24 Nov 2017

Dabral has completed over two months as group chief creative officer and vice chairman, Ogilvy India. An interview.

Can Saregama Carvaan's 'music box' find a market in the YouTube era?


Suraj Ramnath Wed, 22 Nov 2017

A look at the brand's new five-minuter created by The Womb and directed by Amit Sharma.

This agency wants to give free ads to five startups...


Suraj Ramnath Tue, 21 Nov 2017

Utopeia turns five. On the occasion, the team flips the pitch process around and invites briefs from five cash-strapped startups. The carrot? Free ads!

Ola launches first ever TV campaign for Ola Auto


Suraj Ramnath Tue, 14 Nov 2017

The brand has launched two ad films, in four languages - Hindi, Tamil, Telugu and Kannada. The campaign has been created by Happy mcgarrybowen.

Godrej Locks turns thieves into brand ambassadors


Suraj Ramnath Mon, 13 Nov 2017

The brand team calls them 'reformed robbers'. A look at the effort.

"Women don't see eyewear as a fashion category": Lenskart's Peyush Bansal


Suraj Ramnath Thu, 09 Nov 2017

This is the first time the brand has featured a celebrity in its campaign.

Who's That Girl?


Suraj Ramnath Tue, 07 Nov 2017

Meet Shreya Dhanwanthary, a popular face in ad-land.