News Archive

Stories by : Suraj Ramnath and Ashwini Gangal

This 8.5-minute video looks like a web series episode

Digital

Suraj Ramnath Tue, 17 Jul 2018

We spoke to Zoomcar about its digital content marketing effort.

Zee Café to launch second edition of BBC First

Media Publishing

Suraj Ramnath Mon, 16 Jul 2018

We spoke to Aparna Bhosle, business cluster head - English cluster channels, Zeel, about the reason behind the launch.

Meet the Design Mahouts

Marketing

Ashwini Gangal Thu, 12 Jul 2018

Ashwini Deshpande - along with partners Ashish Deshpande and Partho Guha- runs Elephant Design, a 30-year-old design agency that helped create brands like Symphony in the '90s to Paper Boat few years back. Where's the design function headed in India? Over to the artistic trio.

Can online pharmacies take on local 'chemists'?

Digital

Suraj Ramnath Wed, 11 Jul 2018

If a recent surge in advertising is much to go by, online pharmacies seem optimistic about taking on the friendly neighbourhood chemist. The question is - can they get buyers to trust them?

"Spend time with your agency partners": Ambi Parameswaran to brand marketers, CMOs

Advertising

Ashwini Gangal Fri, 06 Jul 2018

MG Parameswaran's ninth book is out. This one's called 'Sponge - Leadership Lessons I Learnt From My Clients'.

"There was a growing demand from our customers for comedy": Amazon's Vijay Subramaniam

Digital

Suraj Ramnath Wed, 27 Jun 2018

We spoke to Vijay Subramaniam, Amazon Prime Video's director and head, content, on the launch of a new original, Comicstaan.

ALTBalaji to Netflix: "Tum Karo Toh Lust Stories, Hum Kare Toh Gandii Baat"

Digital

Suraj Ramnath Wed, 20 Jun 2018

Now OTT platforms take to ambush marketing. Here's the low-down.

Prega News, Muthoot Fincorp and Future Generali among our pick of best Father's Day ad films

Advertising

Suraj Ramnath Mon, 18 Jun 2018

We've curated a listicle of videos that best showcase the celebration of Father's Day by popular brands.

LinkedIn launches ad unit - Carousel Ads

Digital

Suraj Ramnath Thu, 14 Jun 2018

Carousel Ads in an ad unit for sponsored content that allows marketers to feature a swipeable series of up to 10 cards to tell a visually-engaging brand story.

Star India and The IPL Jackpot: An Analysis

Media Publishing

Suraj Ramnath Mon, 11 Jun 2018

The broadcaster has seen an overall growth of 15 per cent in total viewership of IPL 11 compared to IPL 10 on Sony. The final match saw a growth of 41 per cent.

"Netflix took 7 years to aggregate content before embarking on originals": Hungama's Neeraj Roy

Digital

Suraj Ramnath Thu, 07 Jun 2018

We spoke to Neeraj Roy, managing director and CEO, Hungama Digital Media about the newly launched original show Damaged.

Nickelodeon to launch a new magic show - Rudra

Media Publishing

Suraj Ramnath Wed, 06 Jun 2018

The show will go on-air from June 11, at 7.25 pm, Monday to Friday.

"Shashi Sinha is expecting a lot from me in this new role": Vaishali Verma, CEO, Initiative

Media Planning & Buying

Suraj Ramnath Mon, 04 Jun 2018

The newly appointed CEO of Initiative speaks about her plans for the agency.