News Archive

Stories by : Suraj Ramnath and Ashwini Gangal

Can consumers be persuaded to pay for news?


Ashwini Gangal Wed, 18 Oct 2017

A panel of experts discussed this at Digipub World.

Does Nokia's big comeback campaign cut it?


Suraj Ramnath Wed, 18 Oct 2017

A look at the two-film campaign created by Dentsu One.

Can video advertising deliver on its promise?


Ashwini Gangal Tue, 17 Oct 2017

A panel of experts discussed this at Digipub World.

Will advertisers pay a premium for a specialised web audience?


Ashwini Gangal Fri, 13 Oct 2017

A panel of experts discussed the challenge and promise of specialised websites, at Digipub World.

Realising the potential of Indian language publishing


Ashwini Gangal Thu, 12 Oct 2017

That Indian language publishing has huge potential is well known. What will it take to realise it? A panel of experts discussed this subject at Digipub World.

Can native advertising be scaled?


Ashwini Gangal Wed, 11 Oct 2017

A panel of experts tried to answer this question at Digipub World recently.

Mobile App Versus Mobile Site


Ashwini Gangal Tue, 10 Oct 2017

What should publishers focus on more?

Do websites really need to invest in brand building?


Ashwini Gangal Mon, 09 Oct 2017

If yes, are web publishers doing enough to that end?

A look at Britannia's first online-only ad for Good Day...


Suraj Ramnath Mon, 09 Oct 2017

We spoke to Ali Harris Shere, marketing director, Britannia Industries about the effort.

Rs 500 crore Marico biz moves out of Madison

Media Planning & Buying

Suraj Ramnath Fri, 06 Oct 2017

The FMCG giant had initiated a media pitch in July this year.

"Our goal is to be the best platform for publishers..."


Ashwini Gangal Thu, 05 Oct 2017

A quick look at what Gulshan Verma, chief revenue officer, Times Internet, spoke about at Digipub World.

"I am the agency for Oppo": Sam Ahmed


Suraj Ramnath Wed, 04 Oct 2017

We spoke to Sam Ahmed - who goes by Sam Bombay - former adman and present day ad film director, about his new Oppo commercial.

"We earned revenue of Rs. 30 crore last year; not a single rupee was from brands..."


Ashwini Gangal Wed, 04 Oct 2017

... said Vinay Singhal, co-founder and CEO of, at Digipub World.