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Stories by : Viveat Susan Pinto

Reliance Capital to acquire 51% stake in Adlabs Films

Media Publishing

Fri, 01 Jul 2005

On June 30, the Adlabs Films board agreed in principle to an acquisition of 51 per cent stake by Reliance Capital subsidiary Reliance Land in the company

MSN targets cybercafés for marketing & promotions

Media Publishing

Thu, 30 Jun 2005

MSN is not the first marketer to take the cybercafé route; Sify and Reliance Infocomm have their network of iWays and WebWorlds across the country

BCCL targets 6-lakh TOI households for Mumbai Mirror

Media Publishing

Tue, 28 Jun 2005

Bennett, Coleman & Co. Ltd. is looking to provide TOI readers the option of subscribing to the Mumbai Mirror along with its flagship brand

Home entertainment players get into expansion mode

Media Publishing

Mon, 27 Jun 2005

Companies such as Ultra, which is active in the Hindi home entertainment space, is getting into production and distribution of movies

EMVIES 2005: Mindshare is the Media Agency of the Year


Fri, 24 Jun 2005

The agency won by a huge margin of 40 points

Paramount invites Cruise, Kidman & Spielberg to town

Media Publishing

Fri, 24 Jun 2005

Paramount Films is choc-a-bloc with film offerings this Jul-Dec '05

ZEE aims to pull in viewers with new formats, TV stars

Media Publishing

Mon, 20 Jun 2005

The two shows to launch today are poles apart. One is a psycho-socio, political thriller, the other an intense drama

Divya Bhaskar plans full-fledged Mumbai edition

Media Publishing

Mon, 20 Jun 2005

The group currently has a satellite edition in the city. It is likely to launch a full-fledged one later this year

BPCL media pitch on in full swing

Media Planning & Buying

Fri, 17 Jun 2005

Mediaedge:cia, Starcom, Initiative and Lodestar participated in the pitch; the BPCL top brass sat through presentations on Thursday

Now, Batman hollers Mirindaaaaaaa!


Thu, 16 Jun 2005

Batman Begins: In India, Mirinda and Mattel Toys have tied up with the film, while Pepsi, Dell, Nintendo have aligned with the movie at the worldwide level

ITC Foods reviews media biz; MEC, Lodestar, Interactions in the fray

Media Planning & Buying

Wed, 15 Jun 2005

The company is likely to spend Rs 20-25 crore this year, say industry sources

Battleground Mumbai: Dailies woo with more pages, new sections

Media Publishing

Tue, 14 Jun 2005

TOI recently introduced a section called Times Nation, HT promises a 40-page issue with regular supplements, while DNA will hit the stands with over 40 pages of content

Madison on a high, scouts for acquisitions

Media Planning & Buying

Mon, 06 Jun 2005

Sam Balsara, CMD, Madison, is bullish on Madison Creative; the creative division has grown by 75% in the last year