News Archive

Stories by : afaqs! news bureau

M&C Saatchi renames M&C Saatchi Mobile to M&C Saatchi Performance

Advertising

afaqs! news bureau Tue, 25 Sep 2018

The new name reflects shift in consumer behaviour driven by hyperconnectivity.

MUFTI appoints Vipul Mathur as chief operating officer

Marketing

afaqs! news bureau Tue, 25 Sep 2018

Mathur will be responsible for augmenting consumer experiences and propelling the brand towards stronger growth.

Punit Goenka elected President of IAA India Chapter

Advertising

afaqs! news bureau Tue, 25 Sep 2018

While Goenka was elected as president, Shashi Sinha from Media Brands India was elected vice president.

Has the early promise of online video been realised?

Digital

afaqs! news bureau Tue, 25 Sep 2018

The improvement in bandwidth, accompanied by a fall in prices, gave the online publishing business new hope on the monetisation front thanks to online video. A reality check for 2018.

Hotstar CEO Ajit Mohan joins Facebook as MD and VP

Digital

afaqs! news bureau Mon, 24 Sep 2018

In his new role, Mohan will be aligning teams and driving Facebook's overall strategy in India.

Coca-Cola elevates Asha Sekhar to VP and chief digital officer, India and SWA

Marketing

afaqs! news bureau Mon, 24 Sep 2018

Previously, Sekhar held the designation of director - media, Coca-Cola India and South West Asia.

Grapes Digital wins Maxxis Tyres' digital mandate

Advertising

afaqs! news bureau Mon, 24 Sep 2018

The account was won post a multi-agency pitch.

What publishers have learnt from experimenting with newer ad formats

Digital

afaqs! news bureau Mon, 24 Sep 2018

Three publishers and one digital agency head hold forth with their views on a debate that is gathering considerable momentum in the digital world.

Thinkstr appoints Sanjay Tandon as CEO

Advertising

afaqs! news bureau Fri, 21 Sep 2018

Previously, Tandon worked with RSPL Group as consumer marketing head.

Indian digital news publishers form first Digital News Publishers Association

Digital

afaqs! news bureau Fri, 21 Sep 2018

The DNPA is formed by Dainik Bhaskar, India Today Group, NDTV, Hindustan Times, Indian Express, Times of India, Amar Ujala, Dainik Jagran, Eenadu and Malayala Manorama.

Indian Society of Advertisers re-elects Sunil Kataria as chairman

Advertising

afaqs! news bureau Fri, 21 Sep 2018

Kataria is currently chief executive officer, India and SAARC, Godrej Consumer Products.