News Archive

Stories by : afaqs! news bureau

afaqs! Creative Showcase: When Vodafone put pugs on a badminton court

Advertising

afaqs! news bureau Wed, 17 Jan 2018

This was done at the recently held Premiere Badminton League finals at Hyderabad. The brand called the activation the 'augmented avatar' of its loved mascot.

Kamal Basu call it quits from Volkswagen

Marketing

afaqs! news bureau Wed, 17 Jan 2018

His stint with the company lasted for three years.

Hotstar's new campaign targeting enthusiasts minds to run till January 22

Digital

afaqs! news bureau Wed, 17 Jan 2018

Bangalore, Hyderabad and Powai are primary targets for Star India's video-on-demand platform.

The Guardian goes under the knife!

Media Publishing

afaqs! news bureau Tue, 16 Jan 2018

The Guardian changes its wordmark, format and brand colour all at once.

Kia Motors India makes senior level appointments

Marketing

afaqs! news bureau Tue, 16 Jan 2018

Manohar Bhat has been appointed as head of marketing and sales and Yong S. Kim as executive director.

Famous Innovations elevates Siddhartha Singh to CEO, Mumbai

Advertising

afaqs! news bureau Tue, 16 Jan 2018

Singh had joined the agency as head of business in mid-2017.

Brands release topicals around Makar Sankranti

Advertising

afaqs! news bureau Mon, 15 Jan 2018

Check out a few of these creative here.

afaqs! Creative Showcase: Check out Rustomjee Urbania's in-metro branding

Advertising

afaqs! news bureau Mon, 15 Jan 2018

These are images of Mumbai's Metro Train No.8 from Andheri to Ghatkopar.

Perfetti Van Melle India retains Wavemaker India for media duties

Media Planning & Buying

afaqs! news bureau Mon, 15 Jan 2018

Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.

Why Visa and other brands are refocusing on sound

Marketing

afaqs! news bureau Mon, 15 Jan 2018

Sonic branding or the use of sound to reinforce a brand's identity is getting a larger say in the marketing mix of companies.

IRS 2017 to release on January 18

Media Publishing

afaqs! news bureau Mon, 15 Jan 2018

IRS 2017 is a full year Report covering four quarters of fieldwork.