afaqs!

News Archive

Stories by : afaqs! news bureau

TVF's next web series to star Tanmay Bhat, Kanan Gill

Digital

afaqs! news bureau Mon, 05 Dec 2016

Titled 'Humorously Yours', the show is about the business of comedy. It will be released on December 11, on TVF Play.

Ogilvy creates video CVs for acid-attack survivors

Advertising

afaqs! news bureau Mon, 05 Dec 2016

The campaign #SkillsNotScars takes viewers and potential employers to a page - an online employment exchange - created for acid-attack survivors.

TOI has the most viewed videos on Facebook: Study

Digital

afaqs! news bureau Fri, 02 Dec 2016

The report by Vidooly also says that Star Plus tops FB video views in the'Traditional Entertainment Media Brand' category.

Ogilvy wins Bajaj Auto's Dominar 400 account

Advertising

afaqs! news bureau Fri, 02 Dec 2016

Dominar 400 is a new bike that will be launched very soon by Bajaj Auto. Ogilvy already manages the advertising for Pulsar and Platina.

GEC Watch: Sony Pal topples Zee Anmol to become number one in rural, Naagin Season - 2 leads top programmes chart

Media Publishing

afaqs! news bureau Fri, 02 Dec 2016

Colors continued to be the number one channel in Urban + Rural and Urban market in the week 47 ratings of BARC India.

Round Up: Digital Account Movements

Advertising

afaqs! news bureau Fri, 02 Dec 2016

A look at some of the key digital account movements of the week.

World's largest trade fair EuroShop enters India

Marketing

afaqs! news bureau Thu, 01 Dec 2016

EuroShop's parent Messe Düsseldorf has partnered with In-store Asia to tap into growing Indian retail market.

Effectiveness of video content will be scrutinised in 2017: LinkedIn Report

Digital

afaqs! news bureau Thu, 01 Dec 2016

The report by LinkedIn in association with DMAi, lists the top Indian content marketing predictions for 2017.

Nestlé goes 'Ding Ding Dinga' in new anthem

Advertising

afaqs! news bureau Thu, 01 Dec 2016

This two-and-a-half-minute-long video is part of the brand's corporate social initiative #EducateTheGirlChild, in association with Nanhi Kali, an NGO. The music is by Shankar-Ehsaan-Loy.

BBC launches daily vertical video news product

Media Publishing

afaqs! news bureau Wed, 30 Nov 2016

Users can swipe through a curated list of 'videos of the day', to get an up-to-date summary of the day's news in an easy-to-consume and engaging format.

Curry Nation wins creative mandate for ACC Cements

Advertising

afaqs! news bureau Wed, 30 Nov 2016

The account was won post a multi-agency pitch.

Unruly partners with Ogilvy and Mather and Reprise Media

Digital

afaqs! news bureau Wed, 30 Nov 2016

The deal brings in a contest testing tool that allows brands to maximise both emotional and business impact of ads.

GroupM announces the global launch of [m]PLATFORM

Media Planning & Buying

afaqs! news bureau Wed, 30 Nov 2016

The platform will improve advertisers' ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media.