News Archive

Stories by : afaqs! news bureau

Search Content vs. Social Content

Digital

afaqs! news bureau Thu, 30 Mar 2017

Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.

Abby 2017 Update: Jury Chairpersons Announced

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afaqs! news bureau Mon, 27 Mar 2017

Jury Chairpersons for all 18 categories have been announced.

Dentsu Webchutney decides to #PauseTheResume

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afaqs! news bureau Mon, 27 Mar 2017

The agency has launched a hiring program that selects candidates based on their browsing history.

Sony Pictures Networks India names its kids channel 'Yay'; to launch after IPL

Media Publishing

afaqs! news bureau Mon, 27 Mar 2017

Leena Lele Dutta will be business head, Yay; Sujoy Roy Bardhan to head marketing for the channel.

McCann Worldgroup India wins Grande Lotus at Adfest 2017

Advertising

afaqs! news bureau Mon, 27 Mar 2017

Taproot Dentsu bagged two Gold awards and an Integrated Lotus for its campaigns for adidas.

Navin Lalchandani joins Starcom India as Vice-President, Buying

Media

afaqs! news bureau Mon, 27 Mar 2017

Lalchandani was previously working with Carat Media Services, a media agency from Dentsu Aegis Network.

HUL, Amul in legal battle over latter's ad

Advertising

afaqs! news bureau Mon, 27 Mar 2017

Gujarat Cooperative Milk Marketing Federation (GCMMF, marketer of Amul) recently ran an ad for its ice cream brand. This irked HUL (a company that markets vegetable fat-based frozen desserts) because Amul's ad paints non-dairy fat-based desserts in poor light.

afaqs! Creative Showcase: Web series actors in new UrbanClap ad

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afaqs! news bureau Fri, 24 Mar 2017

The spot features Rasika Dugal and Sumeet Vyas. Check it out here.

Ad Club, AAAI to felicitate marketers at Goafest 2017

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afaqs! news bureau Fri, 24 Mar 2017

Nadia Chauhan, Chandrasekar Radhakrishnan, RS Sodhi, Harish Bhat and Amitabh Kant are among the awardees. It's called the 'Champions of Excellence' Award.

Patanjali is India's Buzziest Brand; Amazon, Jio follow...

Marketing

afaqs! news bureau Fri, 24 Mar 2017

In the 12th edition of India's Buzziest Brands, the most exciting edition ever, Baba Ramdev's Patanjali has emerged has the No.1 brand. At No.2 is last year's winner Amazon. At No.3 is Jio, a first-timer at the Buzzies.

GEC Watch: Star Plus maintains its No.1 position in Urban and U+R markets

Media Publishing

afaqs! news bureau Thu, 23 Mar 2017

Naagin Season - 2 went on to become the most watched show in Urban, Rural and U+R markets.

USD 30bn of Indian fashion market to be digitally influenced by 2020: BCG-Facebook Report

Digital

afaqs! news bureau Thu, 23 Mar 2017

As per the 'Fashion Forward 2020' report, this digital transformation is happening on the mobile with as many as 85 per cent online apparel shoppers preferring mobile over any other device.

Percept/H appoints Maneeza Ahuja as Branch Head, Delhi

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afaqs! news bureau Thu, 23 Mar 2017

She has also been given the additional responsibility of leading the North India portfolio of Percept One.