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Sunil Lulla to replace Jishnu Sen at Grey

Sunil Lulla to replace Jishnu Sen at Grey

Lulla is moving to Grey after a nine-year stint at the Times Group.

Leo Burnett appoints Prajato Guha Thakurta and Sachin Kamble as Associate ECDs

Leo Burnett appoints Prajato Guha Thakurta and Sachin Kamble as Associate ECDs

Both of them will be based at the head office in Mumbai.

Case Studies

Ideating and Creating Digital Strategy for promoting events

Source: Tangence
Description:This case study outlines how digital media can be leveraged by brands to promote physical events and conferences. The case study details how a perfect mix of integrated digital marketing (social, email, mobile and CSR) helped this client not only in creating a great online buzz, but also in getting loads of event attendees. .

National Australia Bank - More Give, Less Take Campaign

Source: The Practice
Description:How Clemenger BBDO worked with Warner Bros. Consumer Products to differentiate NAB from the other major banks and reinforce its brand promise: more give, less take.

Industry Events

CMO Asia 2014

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