Caprese, handbag brand from VIP Industries, releases a multi-media ad campaign featuring Alia Bhatt. The aim is to reach out to a larger consumer base and re-position itself - from a niche high-fashion brand to a mass lifestyle brand. The marketing budget is Rs 15 crore.
McDowell's has released a 7-minute long film on the digital medium showcasing how true friendship stands the test of time. The ad features three friends who relive their college days as they visit their former teacher. The spirit of friendship comes alive when even the teacher says her favourite has always been the trio -together.
Dange will be the digital project manager and will work with existing international clients and deliver projects.
He joins the agency from Lowe Lintas, Mumbai.
A look at the notion and how it works.
What can we learn from the recent Xiaomi wave? Here are five tips from the desk of a planner.