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  • "A brand should stick by its 'face' through thick and thin": Ranveer Singh

    Ranveer Singh, former copywriter at JWT and O&M, admits he has lost a staggering amount of money by refusing to endorse brands that came his way. "There were wrong brands at the right prices and right brands at the wrong prices," he says. Then, Durex happened. And things have not been quite the same for the effervescent actor. An interview with Ranveer Ching, oops Singh, about his endorsement career.

  • Case Study: 19 Simple Twitter Retweet Tips

    Want more retweets on Twitter? Of course you do! Here are 19 simple Twitter tips that will take 2 minutes or less!

People

Chax quits FCB Ulka after six years

Chax quits FCB Ulka after six years

K S Chakravarthy was national creative director for the agency, which he joined in July 2008.

Minakshi Achan and Mahesh Chauhan part ways.

Minakshi Achan and Mahesh Chauhan part ways.

The duo had co-launched Salt Brand Solutions back in 2011. Now, Achan has opted out

Case Studies

Brand Storytelling with Instagram

Source: Happy Marketer Pvt Ltd
Description:The art of brand storytelling is not about showcasing your greatness or emphasizing on how amazing you are, its about depicting the connection that the brand intends to make with the customer. .

Marketing In The Connected Age

Source: We Are Social Singapore
Description:The presentation explains the new 3Ps of marketing and vision statements for the future of marketing in a connected age..

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