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  • Special

    E-commerce vs Shopping Malls

    As online shopping takes off in India, malls are readying to pull a number of tricks to keep those customers coming.

  • An introduction to Ram Subramanian's 'MUTE' guy

    Sumeet Thakur made an on-screen appearance with Ram Subramanian's MUTE film, early this year. afaqs! Catches up with the Kolkata boy to know more about him, his likes and his experience on working with Subramanian on his three films.

  • Britannia Spices Up The Humble Rusk

    The recently launched herb-flavoured Maska Rusk will be promoted through two ad films that will hit TV screens on December 5. The marketing objective is two-fold: provide rusk-eaters with a new variant, and remind the rest that the rusk makes for a great tea-time snack option, after all.

  • IndiaMART Goes Mass

    The online B2B marketplace is all set to roll out its first TV campaign next week. The film, targeted at SMBs, features actor Irrfan Khan and promotes the tagline 'Kaam Yahin Banta Hain'. The brand's annual marketing budget is around Rs 40-50 crore.

People

Sagar Mahableshwarkar to move to Bates Singapore

Sagar Mahableshwarkar to move to Bates Singapore

He will work as ECD for the agency's Singapore office, and will also handle accounts from markets like China, Malaysia, Myanmar and India, among others

Activeark JWT India ropes in Utkarsh Dange

Activeark JWT India ropes in Utkarsh Dange

Dange will be the digital project manager and will work with existing international clients and deliver projects.

Case Studies

Social Sale - Adding value beyond the transaction

Source: We Are Social
Description:The sale is no longer the light at the end of a tunnel. It is the beginning of a social relationship between a brand and a consumer..

10+ Visual Marketing Tips for Non Designers

Source: SEMrush
Description:90% of information transmitted to the brain is visual. We love images and understand them much faster than text. Images capture our attention and bring emotions. One header image will make your post a lot more popular. Use it in your online marketing strategy!.

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