Ranveer Singh, former copywriter at JWT and O&M, admits he has lost a staggering amount of money by refusing to endorse brands that came his way. "There were wrong brands at the right prices and right brands at the wrong prices," he says. Then, Durex happened. And things have not been quite the same for the effervescent actor. An interview with Ranveer Ching, oops Singh, about his endorsement career.
He returns to advertising after his last stint at Basecamp India as creative head.
He was CEO of Percept One for the past few months, before which he was CEO of TBWA India Group.
The head of digital business at Multi Screen Media lists down the key factors driving the growth of mobile marketing in India.
The managing director of Facebook India pens her thoughts on why India will be the primary region of growth in 2015.