Departing from category codes, in its latest campaign, Ambuja Cement gives a metaphorical spin to the otherwise clichéd concept of 'mazbooti of a deewar'. The message is: let's work together to bring down the invisible 'walls' that threaten to fracture our societal fabric.
Brands he has worked closely on at the agency include Cadbury, Castrol, Bajaj and Fiat, among several others.
Based in Mumbai, Rebello will be responsible for the agency's creative output.
Endless scandal has made the Indian Premier League a tainted property. Should the brands associated with it - Pepsi, the title sponsor, as well as the rest - be worried? afaqs! finds out.
Within creative agencies, is there a growing lack of enthusiasm towards print advertising? afaqs! finds out.
Consistent and regular communication may build awareness but may not lead to the next stages of brand relationship.
Rediffusion's head of Brand Asset Valuator (BAV) division analyses the Uttar Pradesh elections scenario using the agency's brand diagnosis tool.