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  • Special

    Star Plus: Leading the Pack

    Star India's flagship Hindi GEC has steadily outpaced the rest of the pack week after week. A look at how it has managed the show.

  • KBC: cutting across the divide

    The second film of the campaign dwells on Hindu-Muslim animosity. It shows how a young boy, in his own way, attempts to bridge the chasm.

People

McCann's O.R. Radhakrishnan joins enormous brands as ECD

McCann's O.R. Radhakrishnan joins enormous brands as ECD

He was working as a senior creative director at McCann Mumbai.

Percept consolidates marcom business; Shiv Sethuraman is CEO of 'Percept One'

Percept consolidates marcom business; Shiv Sethuraman is CEO of 'Percept One'

Previously, the marcom business comprised three separate verticals namely creative, media and other services.

Case Studies

Ideating and Creating Digital Strategy for promoting events

Source: Tangence
Description:This case study outlines how digital media can be leveraged by brands to promote physical events and conferences. The case study details how a perfect mix of integrated digital marketing (social, email, mobile and CSR) helped this client not only in creating a great online buzz, but also in getting loads of event attendees. .

National Australia Bank - More Give, Less Take Campaign

Source: The Practice
Description:How Clemenger BBDO worked with Warner Bros. Consumer Products to differentiate NAB from the other major banks and reinforce its brand promise: more give, less take.

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CMO Asia 2014

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