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  • Canon Says, "You Can!"

    Through its latest commercial titled 'Everyone can with Canon', the camera brand attempts to dismantle, and then reconfigure, consumer perception of the category. The message is: the segment is not just for professionals; it is for everyone.

  • ABP does its bit to 'empower' voters

    The channel has launched a marketing campaign spread across TV, radio, OOH and digital to encourage and empower the audience to make an informed voting decision.

  • Viral Now: The Social Experiment

    A 'social experiment' was conducted where a girl from the Northeast was subjected to racial abuse, and the reactions of people around her captured on camera.

  • Condoms in sachets?

    In its latest TVC, Zaroor+ TimeMax, condom brand by DKT India, highlights its unique packaging and distribution strategy.

People

Propaganda India appoints Manoj Jacob as creative director

Propaganda India appoints Manoj Jacob as creative director

Jacob moves to the agency after spending a little over three years at Meridian Communications.

Leo Burnett appoints RajDeepak Das as chief creative officer

Leo Burnett appoints RajDeepak Das as chief creative officer

He moves in from BBDO. Though he will focus on Leo Burnett's India operations, he will also support the agency's creative efforts across South Asia, just like outgoing CCO, KV Sridhar did. Nitesh Tiwari to continue being associated with the agency.

Points Of View

Case Studies

Social Media Marketing For Health Insurance Industry

Source: iffort
Description: Health Insurance brands face lot of challenges with trust & category education being the biggest of them. Here are 5 Must Do's for Health Insurance Players on social to ensure trust, seek attention and create impact! .

Twitter Trends for Elections 2014

Source: Team Pumpkin
Description:This case study highlights the Twitter analysis on followership ratio and fanbase of prominent leaders contesting elections of political parties and also the trending topics and top reactions by Online users..

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Industry Events

CMO Asia 2014
kyoorius Student Awards
Kyoorius Digital Awards
Kyoorius Design Awards
Kyoorius Advertising Awards
Youtube - How to use it for Marketing and Monetize the Youtube Channel

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