This wedding season, Tanishq promotes jewellery that's tailor-made for different Indian communities. Directed by Abhinay Deo, the new TVC rides on the nation's favourite North-South divide to make its point.
The brand's latest campaign, featuring actress Nimrat Kaur, marks a change in both, its target group and the mindset of the Indian woman. An ad film created by Ogilvy India is at the heart of this campaign.
The emotional insight the campaign is based on is the fear people experience before investing in property. Created by Ogilvy's creative supremo Piyush Pandey, the campaign conveys the brand's promise, 'Aapko ghar tak pahunchaye'.
He joins the agency from Publicis Singapore.
He will continue to hold the position of president of Everest Brand Solutions.
De-coding Gen-Y, India's fast-growing buyer pool.
Some key takeaways from Quest, a recently held customer experience management summit.