He was working as a senior creative director at McCann Mumbai.
Previously, the marcom business comprised three separate verticals namely creative, media and other services.
This case study outlines how digital media can be leveraged by brands to promote physical events and conferences. The case study details how a perfect mix of integrated digital marketing (social, email, mobile and CSR) helped this client not only in creating a great online buzz, but also in getting loads of event attendees. .
How Clemenger BBDO worked with Warner Bros. Consumer Products to differentiate NAB from the other major banks and reinforce its brand promise: more give, less take.