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  • IPL 2014: Let The Games Begin

    The seventh season of the Indian Premier League starts today. Multi Screen Media, the network that will broadcast it, has upped its marketing budget for the property by around 10-15 per cent, as compared to the previous season. Nine sponsors have been roped in. Before the games begin, we pause to check out the marketing effort.

  • TOI honours deceased farmers through live hoarding

    Garlanded photographs were put up on the hoardings in real time, one every half an hour, to signify the frequency at which farmers kill themselves.

People

Manoj Shetty ends 17 year stint at Ogilvy

Manoj Shetty ends 17 year stint at Ogilvy

Brands he has worked closely on at the agency include Cadbury, Castrol, Bajaj and Fiat, among several others.

TBWA India picks Louella Rebello as ECD

TBWA India picks Louella Rebello as ECD

Based in Mumbai, Rebello will be responsible for the agency's creative output.

Points Of View

Case Studies

Power of Social Media and Engaging Content

Source: Viral Curry
Description:How engaging content can generate leads on social media.

LancÔme #GoNoFilter Campaign

Source: White Marque Solutions
Description:To create awareness about LancÔme India’s new product launch - DreamTone.

Guest Articles

Industry Events

CMO Asia 2014
kyoorius Student Awards
Kyoorius Digital Awards
Kyoorius Design Awards
Kyoorius Advertising Awards
Youtube - How to use it for Marketing and Monetize the Youtube Channel
Brand Owner's Summit 2014

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