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  • Yebhi.com: Coffee shopping

    Online shopping portal Yebhi.com has launched 30 virtual stores in association with Cafe Coffee Day across Delhi and Bengaluru.

  • Latest

    UEFA Euro 2016 to be telecast on Sony Six

    Considering the increasing popularity of Football in the country, this is the first grand event acquired by the newbie in the sports genre.

People

Vivek Rao joins Havas Worldwide as ECD

Vivek Rao joins Havas Worldwide as ECD

Rao will partner with Shavon Barua, president, West & South, Havas Worldwide.

Contract finds NCD in McCann's Ashish Chakravarty

Contract finds NCD in McCann's Ashish Chakravarty

He will be responsible for Contract's creative output across verticals including iContract, Designsutra and Core Consulting.

Points Of View

Case Studies

Nikon - Through The Lens

Source: WATConsult
Description:A way to give passionate photographers a personal touch.

Shiva Trilogy - The Oath of Vayuputra Marketing Campaign

Source: Think WhyNot Group
Description:The challenge was to not just to get existing fans of the franchise to buy the Vayuputras - that would happen anyways, but to expand the base of the franchise and introduce the trilogy to completely new audiences. Hence the marketing needed to smart, viral and cost effective though the scale was larger than that of any Indian book ever marketed. The attached case study, encapsulates every element of the campaign, the approach and the final outcome. .

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Industry Events

OAC – Outdoor Advertising Convention
LTE World Summit 2013
Cannes Lions 2013
World Children Expo

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