Through its latest digital campaign, #SpecialDelivery, Google India pays a tribute to the unsung middlemen whose job it is to bring us our e-comm goodies. We spoke to Google India's Sandeep Menon about the effort.
For agency, It's difficult to convert one line e-mail or a 15min call client's brief into a big and powerful campaign. At the end, there are no happiness between client and their agency. This is the simple slides to show you, from agency eye, how to create brief as tool of conversation to make powerful campaign.
The NCD and founding member of the Leo Burnett sister concern decides to move on after 16 years.
He has been with TBWA since 2005.
De-coding Gen-Y, India's fast-growing buyer pool.
Some key takeaways from Quest, a recently held customer experience management summit.