The seventh season of the Indian Premier League starts today. Multi Screen Media, the network that will broadcast it, has upped its marketing budget for the property by around 10-15 per cent, as compared to the previous season. Nine sponsors have been roped in. Before the games begin, we pause to check out the marketing effort.
Brands he has worked closely on at the agency include Cadbury, Castrol, Bajaj and Fiat, among several others.
Based in Mumbai, Rebello will be responsible for the agency's creative output.
Endless scandal has made the Indian Premier League a tainted property. Should the brands associated with it - Pepsi, the title sponsor, as well as the rest - be worried? afaqs! finds out.
Within creative agencies, is there a growing lack of enthusiasm towards print advertising? afaqs! finds out.
Consistent and regular communication may build awareness but may not lead to the next stages of brand relationship.
Rediffusion's head of Brand Asset Valuator (BAV) division analyses the Uttar Pradesh elections scenario using the agency's brand diagnosis tool.