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  • Pepsi India Lands Pre-Diwali Tearjerker

    PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days

  • Case Study: The Huge List of 127 Marketing Tools

    Looking for new tools to optimise your marketing mix? The folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

  • CouponDunia.in captures India's reaction to gifts

    This festive season, the website has launched an online video campaign that captures consumers' attitudes towards gifting - both, giving and receiving.

  • afaqs! Creative Showcase: Hero Plays For The Girl

    In light of the ongoing frenzy around the Hero India Super League, the title sponsor takes the famed 'Why should boys have all the fun?' idea a step further. In the ad, Ranbir Kapoor and gang, perched on their Hero Maestros, chase a football. They run into Alia Bhatt and gang, who, astride their respective Hero Pleasures, challenge them to a match.

People

Enormous beefs up creative team

Enormous beefs up creative team

Rajaram Kavatkar joins as creative director. Shradha Joshi, as senior creative director.

Paritosh Srivastava is now COO, Publicis Ambience

Paritosh Srivastava is now COO, Publicis Ambience

He will also join the management board of Publicis Worldwide in India.

Case Studies

Why flipkart apology is a gold standard in service recovery

Source: Rajesh Soundararajan, Managing Director at Futureshift
Description:Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart.

Advertising Agencies as Football Clubs

Source: Bruno Leo Ribeiro
Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy. .

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