For an ad agency, how similar or different is the experience of working on a campaign for a political party from that of working on a regular brand campaign? This election season, afaqs! tries to answer this and other related questions.
JWT and Grey finish second with four wins each, followed by TBWA and Creativeland Asia with two metals each. Taproot, Linen-A Lintas Group and BBDO India win one metal each. JWT is the only Indian agency mentioned in the Lotus Roots category.
Previously, she was client servicing director at Interface Communications.
The agency has also made other structural changes across its Mumbai, Delhi and South offices.
A look into the future of digital advertising, through six tenets.
And, how marketers and app developers can tap into the phenomenon.