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  • GEC Watch: Slow start for Yudh

    The Amitabh Bachchan show fails to do any good for Sony. The ratings of the show are as low as that of Bade Achche Lagte Hain, which was recently taken off owing to its poor performance.

  • Star Gold's special content to celebrate Kick's release

    The channel will air an hour-long event on July 27 to showcase performances by Bollywood stars, including Kick's Salman Khan and Jacqueline Fernandes.

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McCann's O.R. Radhakrishnan joins enormous brands as ECD

McCann's O.R. Radhakrishnan joins enormous brands as ECD

He was working as a senior creative director at McCann Mumbai.

Percept consolidates marcom business; Shiv Sethuraman is CEO of 'Percept One'

Percept consolidates marcom business; Shiv Sethuraman is CEO of 'Percept One'

Previously, the marcom business comprised three separate verticals namely creative, media and other services.

Case Studies

Chennai Super Kings - IPL - Social Media Campaign

Source: Digitally Inspired Media
Description:For Chennai Super Kings, agency's social media strategy was to release humorous, original and fun content in line with the events around the IPL 2014 season, to create a buzz among the online community. All of agency's posts were illustrated, designed and developed with the ultimate objective of entertaining fans and engaging them in conversations about CSK. Over a period of 40 days, it released 11 posts, receiving an unprecedented response. .

Krrish 3 Digital Campaign

Source: Moes Art
Description:To design a campaign to promote Krrish 3, a sequel to the biggest superhero franchise in India Ц Koi Mil Gaya and Krrish, across the digital platform in the most effective manner by attaining the highest reach any Bollywood movie has ever achieved, with high level of customer engagement and interaction in the most entertaining manner..

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