This wedding season, Tanishq promotes jewellery that's tailor-made for different Indian communities. Directed by Abhinay Deo, the new TVC rides on the nation's favourite North-South divide to make its point.
He joins the agency from Publicis Singapore.
He will continue to hold the position of president of Everest Brand Solutions.
De-coding Gen-Y, India's fast-growing buyer pool.
Some key takeaways from Quest, a recently held customer experience management summit.