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Vivek Rao joins Havas Worldwide as ECD

Vivek Rao joins Havas Worldwide as ECD

Rao will partner with Shavon Barua, president, West & South, Havas Worldwide.

Contract finds NCD in McCann's Ashish Chakravarty

Contract finds NCD in McCann's Ashish Chakravarty

He will be responsible for Contract's creative output across verticals including iContract, Designsutra and Core Consulting.

Points Of View

Case Studies

Shiva Trilogy - The Oath of Vayuputra Marketing Campaign

Source: Think WhyNot Group
Description:The challenge was to not just to get existing fans of the franchise to buy the Vayuputras - that would happen anyways, but to expand the base of the franchise and introduce the trilogy to completely new audiences. Hence the marketing needed to smart, viral and cost effective though the scale was larger than that of any Indian book ever marketed. The attached case study, encapsulates every element of the campaign, the approach and the final outcome. .

Initiating Social Shopping For The Brand @home Stores

Source: WATConsult
Description:This case study outlines @home's social media campaign by WAT Consult to showcase the brand '@home' as Discoverable, Distinctive and to Drive Footfalls to the store..

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OAC – Outdoor Advertising Convention
LTE World Summit 2013
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World Children Expo

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