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  • Pause For Peace: A Letter to Pakistan

    Ram Subramanian's ad film production house Handloom Picture Company is back with yet another eye-catching film. This time, it's about the ever-sensitive Indo-Pak issue.

  • Meet the face of Amazon Kindle

    We spoke to 'that cute guy' in 'that new ad'. Varun Mitra on his acting career and his experience shooting for Amazon Kindle's maiden media campaign in India.

People

DDB Mudra West appoints Keegan Pinto as Group Creative Director

DDB Mudra West appoints Keegan Pinto as Group Creative Director

He joins the agency from Lowe Lintas, Mumbai.

Grey's Kaizad Pardiwalla joins Orchard Advertising

Grey's Kaizad Pardiwalla joins Orchard Advertising

He joins the agency as chief operating officer.

Case Studies

How Google Works

Source: Eric Schmidt, Executive Chairman at Google
Description:In this case study How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google..

How to Create a Powerful Brief

Source: Petra Dharma Anderson, Strategist at Semut Api Colony
Description:For agency, It's difficult to convert one line e-mail or a 15min call client's brief into a big and powerful campaign. At the end, there are no happiness between client and their agency. This is the simple slides to show you, from agency eye, how to create brief as tool of conversation to make powerful campaign..

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