The online eyewear retailer claims to be the lone fighter in a self-created category. As part of its fight, Lenskart has launched a TV campaign to emphasise its features. afaqs! takes a look at the category.
His last day with the agency will be on May 4.
Brands he has worked closely on at the agency include Cadbury, Castrol, Bajaj and Fiat, among several others.
Endless scandal has made the Indian Premier League a tainted property. Should the brands associated with it - Pepsi, the title sponsor, as well as the rest - be worried? afaqs! finds out.
Within creative agencies, is there a growing lack of enthusiasm towards print advertising? afaqs! finds out.
Raising iBrows' head of engagement strategies details how political advertising has grown in India.
Consistent and regular communication may build awareness but may not lead to the next stages of brand relationship.