Ranveer Singh, former copywriter at JWT and O&M, admits he has lost a staggering amount of money by refusing to endorse brands that came his way. "There were wrong brands at the right prices and right brands at the wrong prices," he says. Then, Durex happened. And things have not been quite the same for the effervescent actor. An interview with Ranveer Ching, oops Singh, about his endorsement career.
K S Chakravarthy was national creative director for the agency, which he joined in July 2008.
The duo had co-launched Salt Brand Solutions back in 2011. Now, Achan has opted out
OgilvyOne's planning director talks about the changes that a brand's social media manager needs to bring about following Facebook's recent tweaks in its news feed algorithm.
How can brands gain from advergaming?