Digital advertising has shown promising growth in 2013, vis-à-vis 2012, which is about 38.7 per cent, followed by gaming which grew by 25.5 per cent. As for the 2018 prediction, digital advertising is expected to lead the CAGR with 27.7 per cent, followed by radio with 18.1 per cent.
Previously, Barua held the position of COO at the agency.
Previously, she was client servicing director at Interface Communications.
Does a brand need to have social media in its DNA to understand and use the medium better?
A look into the future of digital advertising, through six tenets.