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  • How do channels cope with the loss of their 'star' anchors?

    Rajdeep Sardesai, Karan Thapar and Sagarika Ghosh made news when they quit CNN-IBN recently. There are unconfirmed reports of other well-known anchors exiting channels. How does it affect the latter when 'star' anchors quit?

  • Vodafone Tuesday relaunched

    The telecom brand, in its latest marketing initiative, is offering a 1+1 offer to the consumer at select retail outlets.

People

McCann's O.R. Radhakrishnan joins enormous brands as ECD

McCann's O.R. Radhakrishnan joins enormous brands as ECD

He was working as a senior creative director at McCann Mumbai.

Percept consolidates marcom business; Shiv Sethuraman is CEO of 'Percept One'

Percept consolidates marcom business; Shiv Sethuraman is CEO of 'Percept One'

Previously, the marcom business comprised three separate verticals namely creative, media and other services.

Case Studies

Chennai Super Kings - IPL - Social Media Campaign

Source: Digitally Inspired Media
Description:For Chennai Super Kings, agency's social media strategy was to release humorous, original and fun content in line with the events around the IPL 2014 season, to create a buzz among the online community. All of agency's posts were illustrated, designed and developed with the ultimate objective of entertaining fans and engaging them in conversations about CSK. Over a period of 40 days, it released 11 posts, receiving an unprecedented response. .

Krrish 3 Digital Campaign

Source: Moes Art
Description:To design a campaign to promote Krrish 3, a sequel to the biggest superhero franchise in India Ц Koi Mil Gaya and Krrish, across the digital platform in the most effective manner by attaining the highest reach any Bollywood movie has ever achieved, with high level of customer engagement and interaction in the most entertaining manner..

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