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  • Special

    E-commerce vs Shopping Malls

    As online shopping takes off in India, malls are readying to pull a number of tricks to keep those customers coming.

  • Caprese transits form niche to mass

    Caprese, handbag brand from VIP Industries, releases a multi-media ad campaign featuring Alia Bhatt. The aim is to reach out to a larger consumer base and re-position itself - from a niche high-fashion brand to a mass lifestyle brand. The marketing budget is Rs 15 crore.

  • Goodyear goes Outdoor

    The tyre brand has taken the outdoor route to promote its latest technology tyre which goes for 80 km even after it is punctured or flat.

  • afaqs! Creative Showcase: McDowell's ode to friendship

    McDowell's has released a 7-minute long film on the digital medium showcasing how true friendship stands the test of time. The ad features three friends who relive their college days as they visit their former teacher. The spirit of friendship comes alive when even the teacher says her favourite has always been the trio -together.

People

Activeark JWT India ropes in Utkarsh Dange

Activeark JWT India ropes in Utkarsh Dange

Dange will be the digital project manager and will work with existing international clients and deliver projects.

DDB Mudra West appoints Keegan Pinto as Group Creative Director

DDB Mudra West appoints Keegan Pinto as Group Creative Director

He joins the agency from Lowe Lintas, Mumbai.

Case Studies

Social Sale - Adding value beyond the transaction

Source: We Are Social
Description:The sale is no longer the light at the end of a tunnel. It is the beginning of a social relationship between a brand and a consumer..

10+ Visual Marketing Tips for Non Designers

Source: SEMrush
Description:90% of information transmitted to the brain is visual. We love images and understand them much faster than text. Images capture our attention and bring emotions. One header image will make your post a lot more popular. Use it in your online marketing strategy!.

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