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  • Philips' 'Him Initiative', For Her

    The brand has launched a digital campaign to spread awareness about breast cancer. The campaign urges men to ensure that their wives take a 10-minute breast self examination once every month.

  • Viral Now: Cat-callers Of New York

    A video that brings forth the kind of 'street harassment' faced by urban women has gone viral. With over 15 million YouTube views in just 48 hours, the video chronicles a girl's 10-hour long walk around New York City.

  • ETV Gujarati to hike ad rates

    November onwards, the rates will be hiked by 100-200 per cent. The channel is also repositioning itself and launching six new shows to this end.

  • afaqs! Creative Showcase: IndusInd Bank Promotes 'Video Branch'

    IndusInd Bank leverages the popularity of actor Farhan Akhtar to launch a facility called 'Video Branch'. This enables customers to perform banking transactions via a video call. RK Swamy BBDO has worked on this campaign.

People

Manish Darji is Back at DDB Mudra West as ECD

Manish Darji is Back at DDB Mudra West as ECD

He joins the agency from BBH India.

Abhijit Avasthi Quits Ogilvy

Abhijit Avasthi Quits Ogilvy

Avasthi has been leading the agency's creative department as NCD or national creative director, along with his co-NCD Rajiv Rao for the past five years.

Case Studies

Why flipkart apology is a gold standard in service recovery

Source: Rajesh Soundararajan, Managing Director at Futureshift
Description:Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart.

Advertising Agencies as Football Clubs

Source: Bruno Leo Ribeiro
Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy. .

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