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latest news

  • No astrology on Indian television?

    As per the latest advisory sent to the TV channels by the Ministry of information and broadcasting, all the advertorials relating to astrology, vastu and discourses by some gurus are misleading and encourage superstition.

  • Coca-Cola makes organisational changes to its Pacific group

    The soft drink multinational has promoted Atul Singh as deputy president, Pacific Group and Venkatesh Kini as deputy president, India and Southwest Asia business unit.

People

Cheil Worldwide SW Asia expands its team

Cheil Worldwide SW Asia expands its team

The creative agency has roped in Anupama Ramaswamy and Simran Sahni as group creative directors.

Lowe India gets Vikas Mehta as CMO

Lowe India gets Vikas Mehta as CMO

Mehta moves in from Lowe Singapore, where he worked as regional growth officer, Asia Pacific.

Points Of View

  • POV: Is brand IPL in a spot?

    Is the impact of spot fixing on brand IPL big enough for it to struggle for advertisers in the next year? afaqs! explores.

Case Studies

Micromax - Father's day Twitter Contest

Source: Interactive Avenues
Description:This case study outlines Micromax - Father's day Twitter campaign managed by Interactive Avenues to engage with fans on a holiday..

Vijay Sales 100k Campaign

Source: CogMat
Description:Vijay Sales, an Indian electronics retail store chain, celebrated the milestone of One Lakh fans on its Facebook page by thanking the fans 1,00,000 times with a 'Thank You' per fan. .

Guest Articles

Industry Events

OAC – Outdoor Advertising Convention
LTE World Summit 2013
Cannes Lions 2013

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