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Some find them akin to aliens; others insist they are animated cartoon characters, while a third bunch doesn’t quite know what to make of it. Nevertheless, we have all been privy to these white, scrawny creatures with giant heads as they invade our TV screens during an IPL match.
In 2008, Vodafone had unveiled the ‘Happy to Help’ series during the first season of the Indian Premier League (IPL). With the launch of the second season, Vodafone has given birth to the Zoozoo: a special character created specifically to convey a value added service (VAS) offering in each of the newly released commercials.
What’s interesting is that there are some 25 such commercials planned under this campaign, 10 of which are already on air. The aim is to release approximately one ad a day, to sustain interest till the end of the IPL.
So what’s with so many?
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It’s no mean feat to unleash so many commercials at a go, with the risk of consumers not grasping them as fast as the brand churns them out.
Explains Harit Nagpal, chief marketing officer, Vodafone India, “We’re acquiring customers at a very fast pace, but a large number of them are unaware of the range of services we offer. I mean, ‘phone backup’, which we’re advertising now, was launched two years ago, for instance!”
Media spends and visibility for brands peak during the IPL, so Vodafone obviously wanted a piece of the pie. Further, Nagpal explains, the brand was in need of an idea that would work doubly hard, as it was planning to spend some four months’ worth of marketing monies in one month. “So, we chose not to do just one or two ads, or viewers would get bored quickly, watching them over and over on the IPL,” says Nagpal.
Six months ago, Vodafone briefed its agency, Ogilvy India, to create uncommon characters – a common thread to link the ads in the campaign together. Rajiv Rao, executive creative director, South Asia, Ogilvy India, tells afaqs! that the only starting point for the team was that the character had to be simple to a stupefying level. And thus, the Zoozoo was born.
You egghead!
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Ogilvy experimented with several characters and finally took its love for the term ‘egghead’ one step too far, creating characters that don the colour white (with black dots for eyes and a mouth), have heads resembling eggs, and disproportionately thin bodies.
The idea is to tell the VAS stories in a world akin to, yet different, from humans. The creatures were then given a characterisation: they are to lead simple lives, speak a language of their own (something that sounds like gibberish), move in a certain way, and even emote like human beings, with big frowns or big grins to do the trick. The execution is almost like emoticons. “We even limited the number of emotions to be used, to keep things easy,” says Rao.
A completely Indian concept, Rao lent these characters a name: the Zoozoos. There’s no science to it, he explains – the name just had to be something fun, memorable and catchy, and not a clever one that’s difficult to pronounce.
Ironically, nowhere in the communication does the Zoozoo name pop up, but Rao doesn’t feel that’s much of a problem: it wasn’t a task to popularise the name in the first place.
Currently, some10 films are on air, for service offerings such as Cricket Alerts, Beauty Alerts, Phone Backup, the IPL Contest 1, the IPL Contest 2, Chhota Credit, Vodafone Maps, Vodafone Call Filter, Live Games and Musical Greetings. Each film, shot against a Grey backdrop, has these characters interacting with one another (some storylines even have Zoozoo families) with the product story weaved in.
For instance, the Phone Backup ad (the first in the series) has several Zoozoos lined up to have their faces photocopied through a photocopier, while a tetris towards the end (the messenger in all the ads) announces how Vodafone allows for creating a phonebook backup.
Making of the Zoozoo
No, they aren’t animated characters. They are human beings who were made to wear body suits. “The design of the characters is such that one gets fooled into thinking it is animation,” shrugs Rao, which was indeed the very illusion that had to be created. “In a sense, it is ‘live’ animation!” he quips, referring to the fact that it was all shot live.
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Prakash Varma, ad filmmaker, Nirvana Films, has directed the commercials, and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, costume design and artwork were crucial elements.
“It took me three weeks of pre-production to understand how it will work,” says Varma. There were two fabrics that were considered for the body suits, and one was rejected for it had too many wrinkles and was shiny. The wrinkles would have shown when the characters moved, thereby shattering the illusion of animation. “So we chose the more practical, thicker fabric,” Varma explains.
The production team divided the outfit into two parts: the body and the head. The body part of the outfit was stuffed with foam in some places, while the head was attached separately. To make it look bigger than a human head, a harder material called Perspex was used, which in turn was stuffed with foam (with scope for ventilation).
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If one wishes to understand the size of this head, here’s a fact: a human head would typically reach up to the mouth level of this giant Zoozoo head. “We kept the hands and legs thin, which is why we cast women – and occasionally children – wearing the costumes,” says Varma. The thin limbs, contrasted with big bellies and a bulbous head, all add to the illusion that these creatures are ‘smaller’ than humans. Sets were created to suit the size of the Zoozoos.
Cinematically, this ‘size’ was a trick: the creatures look smaller than they actually are on screen, to portray a different world of sorts. For this, the speed of shooting was altered: Nirvana shot it in a high-speed format to make them look the size that they do.
Furthermore, simple sets/backdrops were created and spray painted with neutral Greys – a colour of choice so that attention isn’t diverted from the main characters. For a supposedly ‘outdoor’ shot, even the shadow of a Zoozoo was kept ‘live’ and not done in post production: it was painted in a darker shade of grey on the ground. An even lighting was maintained throughout.
There was virtually no post production work done.
The films were shot by Nirvana in Cape Town, South Africa, with the help of a local production house there, called Platypus. Incidentally, the same combination of people also worked on the ‘Happy to Help’ series last year. When asked whether Cape Town is fast becoming a tourist spot for Vodafone and Nirvana, Varma laughs, saying, “Oh no! It’s just that we are very comfortable with the team there and know what sort of work to expect from them.”
Nagpal adds here that the production cost had to be minimal for unveiling such a large number of commercials. “Otherwise, our production costs would exceed media spends,” he quips.
Zoozoos: storming the digital world
In the digital space, Zoozoos are currently featured on a specially created microsite – here, one can partake in quizzes and contests, including the ‘What kind of Zoozoo are you?’ quiz. Each Zoozoo has a unique set of characteristics and traits allotted to it. The microsite also allows for goodies to be downloaded (including wallpapers, screensavers and ringtones), and offers details on the IPL. With a specially created YouTube channel on the site, the TVCs are provided there for people to watch and share.
Apart from the microsite, a Zoozoo fan page has been created on Facebook, which has more than 5,600 members. Fans have access to special tag-me images, Zoozoo sounds (such as Zoozoo laughter and music tracks) and ad previews. People are also following Zoozoos on Twitter and get updates whenever new commercials go on air.
Zoozoo ads are fast becoming popular on YouTube, and on certain days, claims Nagpal of Vodafone, some of the videos even managed to figure among the most watched lot on the site.
The team behind the Vodafone-Zoozoo work includes Rao, along with Kiran Anthony, Elizabeth Dias, Rajesh Mani, Mehul Patil, Kumar Subramaniam, Kapil Arora, Debaleena Ghosh and Desmond Fernandes.
Zo, what do zoo think?
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Zoozoos clearly seem to be a favourite amongst the ad fraternity. From the name ‘Zoozoo’ to the painted eyes and mouth, Brijesh Jacob, managing partner, White Canvas, says he has not seen anything like it. “They have a certain madness to them, which makes them likeable and memorable,” he says.
In the past, too, Orange and then Hutch (the earlier avatars of Vodafone in India) had made use of characters – an animated boy-girl duo – to whip up its VAS offerings before consumers. But those characters were limited by their definition, unlike the Zoozoos, where an entire world of such characters has been etched. “Zoozoos come in all shapes and sizes; kids, mother, friends, individuals…there does not seem to be a set format to use them,” Jacob adds, which makes the possibilities endless.
Satbir Singh, chief creative officer, Euro RSCG, shares his own Zoozoo story: “Every time the commercial gets over, my two-year old son Angad hands me the remote and demands to watch it again. The other day, a waiter at a club mixed up my order as he was too busy watching the ad during IPL!” That pretty much sums up the ‘Zooperb’ impact, as he puts it.
While many would say that Zoozoos are cute, not all are in accord with this new being. Mythili Chandrasekar, senior vice-president and executive planning director, JWT India, says, “I think Vodafone has made delightful stories in the past with humans as well. Maybe I’m too old, so I didn’t particularly like the Zoozoos personally.”
She attributes it to her personal dislike of the sci-fi type genre of communication, or the creation of something abstract that doesn’t exist.
Some feel that the Zoozoos could well become a part of the brand story, instead of just being used for this VAS oriented campaign. But this comes with a warning tag: one has to be careful about letting the Zoozoos become bigger than the brand or the message. “Vodafone shouldn’t get stuck with a format,” says Jacob of White Canvas. “They did suffer this to a certain extent with the pug.”
© 2010 afaqs!From Gaurav Manna, Sat 17 Apr 2010 10:49:55 PM When I first saw these ads,I thought they were animations...until today!It's really amazing how they created these ads,it looks like real animation.This method could also be used to make movies or tv shows.
From Pavan Shetty, Thu 01 Apr 2010 04:28:56 PM Please make a movie using the same concept and characters. it will one heck of a movie :)
From mona, Tue 16 Mar 2010 08:48:07 AM i really xcited after seeing zoozoo ads.
at begining of tis ad. i thought tat these are cartoon character..............
hats off to maker of zoozoo.............
From ZOOZOO FAN, Tue 08 Dec 2009 11:33:42 AM O , GOD
I THOUGHT THAT THESE ARE ANIMATED CHARACTERS......
BUT THESE ARE RESLISTIC......
I DONOT BELIEVE
CREATER ARE SUCH DONE A WONDERFUL GENIOUS JOB......
From Vanraj, Mon 31 Aug 2009 03:19:38 PM ZooZoo is used in the ad and by such way they have been famous in the world.
Thanks for such agreat idea, Zooperb.
From Glenn, Fri 14 Aug 2009 01:22:14 PM Zoozoos are back to celebrate Independence Day. Vodafone is giving free patriotic Callertunes. It's sure to bring a smile on your face. Check it @ http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=14560&media=Digital
From Reena Goyal, Tue 14 Jul 2009 02:30:44 PM Its too intresting n really great. i want to meet them if i get chance, But now a days ads are seen so far wat happen?
From surekha, Sat 04 Jul 2009 12:16:21 PM Am really fond of ZooZoo's. I think ZooZoo's will have a long life.
From Nayana , Tue 23 Jun 2009 01:05:29 PM Hates off to ZooZoo's and its creaters. I liked all of them
From Mee!, Mon 22 Jun 2009 04:29:51 PM This is what you call marketing!
From vikas Madnani (Radio City), Sat 13 Jun 2009 03:44:59 PM excellent explanation of entire story of zoozoos making.
Thanks to afaqs.
From ritu, Sat 13 Jun 2009 06:50:34 AM Brilliant job ! With an excellent idea and an aim to keep the interest of the viewers !
Very very strong impact on the target customers and great recall of the brand
From MEHRIN, Fri 12 Jun 2009 07:37:40 PM I HAVE FALLEN IN LOVE WITH ZOO ZOO.JUST WANT TO GIVE ALL THE ZOO ZOOS A BIG HUG AND A VERY BIG KISS
From Parag Vedpathak, Fri 12 Jun 2009 03:03:45 PM It was a great campaign. especially the ad of "international roaming" and the gesture of Zoozoos! amazing!
From Ajeet Singh, Fri 12 Jun 2009 02:06:02 PM great job done
i love ZOOZOO
Ajeet
From Neha Vijay Kumar , Fri 12 Jun 2009 01:21:42 PM ZOOZOOs are veryyyyyyyyyyyyyyyyyyyyyyyyyyy cute.I lovd all the ads especiallly Call Friend (group calling).Good Crativity.
Zoozoooooooooooooooooooooooooooooooooooooooo
From Vinay Singh, Thu 11 Jun 2009 07:07:38 PM hey.. I Love'em.. but did it really helped to generate more sales?
From Pravin R. Nandurkar, Tue 09 Jun 2009 04:56:11 PM Hi
my son like zoozoo....lot of....
From Akshay Kumar, Mon 08 Jun 2009 06:54:38 PM The ZooZoo are soo superb and amazing hatsoff to the creator or ZooZoo, its the best ad in which i have seen in my life time, congragulations on doing this good keep doing more good latest inventions like this. its really superb and great.
i m proud of being an vodafone user
From yuvraj singh, Thu 04 Jun 2009 08:06:36 PM hats off of 2 all....what a superb idea 2 express thoughts....great
From teja, Thu 28 May 2009 05:06:20 PM what an brilliant and sofisticated idea of expressing thougts.hatsd off mr rajiv
From harris, Thu 28 May 2009 01:13:09 PM great work prakash.....excited to know that u r from kerala!!!
From Navneet kumar, Thu 28 May 2009 01:07:38 PM supeb,
My son is 10 months old, he not close eyes when he seeing this ad on TV.
From Anupama Srivastava, Wed 27 May 2009 04:32:04 PM Its simply great........ :) :)
From koppaka tulasi usha rani, Wed 27 May 2009 03:35:52 PM Hi all,
zoozoos are simply superb. Idea is so excellent, but vodophone people are not taking care of customer problems. Can you all please work on that. Vodophone signals are not coming every where as your advertisement wherever you go i will follow is not at all working properly. we have 1000 connections in our neibouhood, which everybody is not at all happy with vodophone.Please work on this and try to solve this problem first.
regards
usha
From Simran, Wed 27 May 2009 12:19:52 PM i loved these zoo zoos
From paridhi juneja, Wed 27 May 2009 11:37:34 AM i loved everything abt these commercials... the concept, theme and above the all zoozoo's.. i jus love them....hats off to Mr. Rajiv Rao... Just one word.. Brilliant..!
From pallavi, Tue 26 May 2009 08:11:17 PM wonderfullllllllllllllllllllllllllllllllllllllllll
From Shreyas, Tue 26 May 2009 02:36:34 PM ZOOZOO, nice character to put up in a zoo :D
Jokes apart it is seriously an innovative creation by the company and make us feel more happy and proud that its from Indian Ad Fraternity to the Indian Customers.
Moreover, its nice creation from vodafone and their ideas to relate with a common man , as before zoozoo it was nice pet dog.
All the best and hope to see some more exciting creation form the ad company
Hail ZOOZOO
shreyas
From Srinivas p, Tue 26 May 2009 01:00:04 PM Superrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
From Vipul Jaiswal, Tue 26 May 2009 01:05:53 AM Ads very well done.... a most simplistic way to communicate to prospective customers..... like al ads, one ads communcating stock alert should project both scenario, Happy & Sad....
Keep up the ZOO Zoo going
From Derick Anil, Mon 25 May 2009 10:19:06 PM There is no doubt that the zoo zoos impress every age group including me. However, when it comes to the message of the advertisement, I think it fails largely atleast from Indian perspective.
We must remember that India consists diverse culture and communications. Again, the urban population vastly can read, write and speak english, in case of rural population very little can read, write and speak english, but are literates in their own languages (mother tongue).
Since the concept of the advertisement is in the form of the text and appears in the end of the advertisment, majority of the population don't understand. This grey area must be looked into. Otherwise it will become a mere cartoon shows.
wishing zoo zoo and the team good luck.
derick
From varun kumar, Mon 25 May 2009 05:28:21 PM zoozoos r d best in d ad fraternity so far,it leaves u wid a tickle in d belly....
they r d latest crush & those who dont like dem r actly jealous of their popularity...
no amount of advertising sense would reject it,as it is captivating & will work wonders for vodafone in d long run....
its impact is huge n quite devastating for its competitors!!!
I GIVE IT A THUMBS UP.
THANX TO D CREATIVE GENES WHO CREATED (ZOOZOOS)..
From Derick Anil, Mon 25 May 2009 03:00:54 PM There is no doubt that the zoo zoos impress every age group including me. However, when it comes to the message of the advertisement, I think it fails largely atleast from Indian perspective.
We must remember that India consists diverse culture and communications. Again, the urban population vastly can read, write and speak english, in case of rural population very little can read, write and speak english, but are literates in their own languages (mother tongue).
Since the concept of the advertisement is in the form of the text and appears in the end of the advertisment, majority of the population don't understand. This grey area must be looked into. Otherwise it will become a mere cartoon shows.
wishing zoo zoo and the team good luck.
derick
From PMC, Mon 25 May 2009 11:33:13 AM WAT 2 SAY ABT DA ZOOZOOS
DEY CUD B DEFINED AS DA 'STARS' OF 'IPL'
From uma, Sun 24 May 2009 12:34:19 PM zoozoooo...sss 2 much fascinating. dont feel fed up 2 watch again n again. my mum , dad n myself feel like watching them again n again. they r just superb . they have left a gre8 impact on everyones mind. i really love them very very much. they r just 2 goooooooooooooooooooooood.
From Dinesh Kumar, Sat 23 May 2009 11:38:39 PM Awesome!!! Nice creativity!!!
proud to be a vodafone customer....
Keep it up!!!
From Shilpa.R, Sat 23 May 2009 10:45:59 AM Superb concept, Very Interesting and innovative. Hats off to the team..............ZOOOOOOOO ZOOOOOOOO :) Its simply superb and very catchy.............Good job.
From Abhilash, Fri 22 May 2009 04:36:17 PM Yeah..........it's very nice.......full credit goes to Mr.Rajeev,I knw him and i meted at Kochi his last workshop with K3A
From Saloni Rai, Thu 21 May 2009 08:34:25 PM "ZOOZOO"-Wat to say abt them! Simply amazing and one of the best and awesome creatures on the television screen.
The way they smile, laugh, talk, stand, fight, walk, run and many more similar activities is just so unusual to catch hold of the viewers tightly on their couch.
ZooZoo appears so real that I simply feel like holding them. They are adorable characters.
Congrats to the entire team for creating an indispensable and immortal character in the television history!!!
BRAVO guys.
From Mitali Mohanta, Thu 21 May 2009 05:21:26 PM Hats off to vodafone for trying a new and splendid creation in the ad world. First it was a sweet pug and now its zoozoo. U wont imagine that i and my baby r mad for this ad and whenever it comes he shouts and calls me that this ad is coming. Very nice. Wonderful job done.
Hope to c some more gud ones in near future
From Kausthub, Thu 21 May 2009 03:59:14 PM Thank u 4 giving a lot of information about Zoozoos
From stephen, Thu 21 May 2009 01:38:46 AM Zoozoo is a rock star
From Sandeep, Thu 21 May 2009 12:42:01 AM Congrats. Awsome talent guys its good that u all r indians
From Arvind, Wed 20 May 2009 05:09:00 PM Simply Awesome.
From Shalini Jain, Tue 19 May 2009 07:33:44 PM Once again a great work from vodafone........really awesome
From Girish Kolhe, Fri 15 May 2009 12:37:31 PM I' m always a fan of vodafone ads. earlier the sweet PUG and now the revolutionary zoozoo have make it a wonderful creation for brand endorse. The idea of zoozoo is beyond imagination , the team really deserves a congrats for the same . Each day we hope for a new activity of zoozoo and their group.
I really appreciate the team for the search.
Girish Kolhe
From prajesh, Fri 15 May 2009 12:26:12 PM it's 2 great...and 2 comic
From CHANDRA SEKHAR VARMA, Fri 15 May 2009 11:37:22 AM Kudos!!Brilliant character ... love the way they walk talk and scream... they really are tha talk of the nation...!!Right kinda ad for right kinda targetS! greate job my dear varma
From Senthil Kumar Muthusamy, Fri 15 May 2009 11:26:41 AM Great creativity... Excellent job…
I never change channel when advertisements broadcasted…. I love to see advertisements….
I enjoyed by seeing all advertisements from the ZooZoo creators...
From Tanya Sobti, Fri 15 May 2009 11:07:47 AM the zoozoo cahracters are awsome.........its sucha unique concept.
i really like the way vodafone is connecting audience.
hats of to the team involved in zoozoo stories.
From Swyam, Fri 15 May 2009 02:31:59 AM Best creativity....
best ads ever.......Too good.. fantastic Job
From minal, Thu 14 May 2009 10:37:45 PM great job...so good...so funny..so lovely..and indeed a very new and innovative concept.......real great
From Praveen Calvin, Thu 14 May 2009 06:53:41 PM Hi,
Great work. I like the theme.
Praveen Calvin
From gopal , Thu 14 May 2009 04:52:47 PM done a great work....
From sivaraja, Thu 14 May 2009 04:50:09 PM awesome man.....
From Gobinath, Thu 14 May 2009 03:18:03 PM Really amazing.....
From Sowmya, Thu 14 May 2009 02:13:30 PM wow!!!!!!!! Its really beautiful.Hats off to the creator,I like watching advertisement more than programs,because i really enjoy the creative nature.My favorite ones are of Johnson & Johnson baby products,now "Zoo Zoo" s are also added to that list..Good work.Keep rocking ya........
From sweta sharma, Thu 14 May 2009 11:31:10 AM Im shocked .........zoozoos are not animated they are real human beings...........amazing !!!!!!!!!
Hats off guys .gr8 work done .
From Vijay Prakash, Thu 14 May 2009 09:50:31 AM Hi Team,
Gr8 Work and the Excellent concept....Hats-Off u guys....
Vijay
From victor israel, Thu 14 May 2009 01:10:59 AM Hi all,
Great work done bye the team, Hats off to the Team.
VictorIsrael
From Sankar, Thu 14 May 2009 12:17:18 AM un beliveble...But Truth......ZoooOOOzOoooOO
From sonia, Wed 13 May 2009 10:34:47 PM yaa those puppies in red were boring. Its GRE888888888888888888888888888888888. COOL man. Its AmaZOOing.
From Raghav, Wed 13 May 2009 10:06:52 PM Zoo Zoo, is my fav now, I am happy to use Vodafone :)
From Raghav, Wed 13 May 2009 10:06:37 PM Zoo Zoo is my fav now, I am happy to use Vodafone :)
From Swapnil, Wed 13 May 2009 06:57:31 PM Hi
Fantabolous .... zoozoo are amazing ! Best ad ever. My mom loves , my dad loves it , my sister loves, my brother loves and I love it the most ...this is too cute.
Swapnil
From Senthil, Wed 13 May 2009 06:15:48 PM Hi Rajiv
Excelent job
Best regards,
Senthil
From gayathri, Wed 13 May 2009 06:01:44 PM It was an xcellent thought for thinking the other way round....from regularly thinking that animated characters to be looking like real ones....and now the other way round....great minds at work...and kudos to the entire team for making the IPL pleasure seem more pleasurable....
From Mehul patel, Wed 13 May 2009 04:53:48 PM Great Creativity & Idea. Great Recall effect.
But... i also believe in ......
"One has to be careful about letting the Zoozoos become bigger than the brand or the message."
But great work.
From Nagaraj, Wed 13 May 2009 03:46:38 PM hi all
Great guess one of the work which Indian ad fraternity would be proud of.
Nag
From Dhananjaya , Wed 13 May 2009 12:43:44 PM It's an exellent job. I really enjoyyed it........................!
Congrats to you all
Regards,
Dhananjaya
From Santhosh HR, Wed 13 May 2009 10:52:16 AM I dont know wat to say about this.... Its absolutly Fantastic add.. that no one could ever thought of... Superb Ideas.....
From Ram sudarsan, Wed 13 May 2009 09:08:01 AM This is what known as creativity..... Eventhough it s a commercial ad.....but its having a excellent reach to the people....hats off to the team......congrats....
My opinion.... this would be looking much better if these characters would have been in a colourful atmosphere....
Ram Sudarsan.M
Surat.
From ashish, Wed 13 May 2009 02:49:35 AM its a brilliant piece of work........the way its creates illusion is awesome..........the character is so cute and lovable.......
From Arjun S, Tue 12 May 2009 07:01:51 PM Jacob is right but I dont think that there are chaces for the Ad to to get bigger than the Brand since it is a Campaign for VAS and not a Re-Positioning attempt by Vodafone. Good work by Ogilvy India.
From Raghu MK, Tue 12 May 2009 04:09:09 PM its a fantastic job!!!!! still i can't belive the truth.
From Krishnan, Tue 12 May 2009 03:46:54 PM The idea is just amazing, the emotions are delevered to the viewer clearly. Great Job!!!!
Thanks
Krishnan Raman
From Kanika, Tue 12 May 2009 02:20:41 PM AAAAAAAAAAAMMMMMMMMMMMMMMMMMMMMMMAAAAAAAAAAAAAAAAAAAAAAZZZZZZZZZZZZZZZZZZZZZZIIIIIIIIIIIIIIIIIIIIIINNNNNNNNNNNNNNNNNNNNGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG ............is the WORD :)
From Sathis Chandran, Mon 11 May 2009 10:46:59 PM Fantastic!!!!!!!!!!!!!!!!!
It's very much interesting to watch the zoozoo ads rather than watching IPL. My fly & myself waiting for the ads slot.
congrats.
From Sarmila Hazra, Mon 11 May 2009 05:42:37 PM a great relief from d boring n nonsence advertisements........thanx to vodafone................thanx to "zoozoos".....hats off...
From Oza, Mon 11 May 2009 02:55:03 PM :) should get best AD of d yr.
From Sudarshan Sahu, Mon 11 May 2009 02:50:46 PM Gr8 Job guys.......
I have a some better ideas with me ...........
Kindly mail me back for further discussion........
Cheers !!
From Prachi, Mon 11 May 2009 12:52:45 PM I feel this is one of the best ads ever seen. Hats off to the person who came with this concept. Simply Mindblowing..
I feel all these ads shd be shown in circular fashion everyday.
Everyday eager to see new ads.
ZooZOO Rocks!!!!!!!!!!!!
From Neena, Mon 11 May 2009 12:42:45 PM The zoo zoo's are just superb!!!!! Hats off to the creator !!!!! They are cool and exciting, they make me laugh in a new way everytime I watch these promotional characters........... I think no one other than zoo zoo's could ever be Vodafone's Value Added Service Ambassodors !!!!!!!!!!, Keep it up Vodafone, for allowing zoo zoo's to cheer us all up!!!!!!!!!
Neena (neena2300@yahoo.com)
From Kanika, Mon 11 May 2009 12:05:08 PM Marvelous........ :-)
It’s something truly innovative and amazing. Good job guys……Keep it up….!!!!
I'm loving it.....!!
From Sai Virupaksha Rudra, Mon 11 May 2009 11:56:19 AM Superb Creativity!!
It has been a trend that Vodafone creates unique adds to attract its customers. I loved the first one with a dog following everywhere the boy/girl go. This one with the zoozoos is another mliestone for the admakers and the company to gain attention for their products and services.
I'm proud to be a vodafone customer since 5 years and get educated about the valuable services with such ads.
Keep rocking..!!
From Kumar, Mon 11 May 2009 10:44:34 AM it is excellent and very creative.
From SheejaVishnu, Mon 11 May 2009 08:46:16 AM People think positively and negatively about Zoozoo ad... Instead of thinking about the negatives, the point is that how ceativity makes difference in the popularity of a brand... Innovative ideas will bring every product to success.
From Hemnath L, Mon 11 May 2009 04:22:47 AM When it was branded in name Hutch, you guys promoted add with that dog and got that dog named as Hutch dog itself. And now when you guys represent yourself as vodafone its ZOO ZOO. Amazing and how did you got that name Zoo Zoo its very perfect as is those characters are designed for that name. We would like to see more innovation and creative add from your end. Good job and great going.. Keep it up...!
From Ashwin Kumar Shah, Mon 11 May 2009 12:24:28 AM Excellent concept and equally excellent execution. A visual that makes one enjoy it and look forward to more, and without a female touch too...
From Ram, Sun 10 May 2009 07:08:56 PM The Good: Great curiosity generator, cute, well executed creatively and technically, amazingly challenging and buzz worthy
The Bad: Tough on the synapses of the 'aam' cell phone using aadmi's brain, sometimes confusing and lack of brand continuity.
The Ugly: I hope they have not neutered the poor pug!
From Vaibhav wardhan, Sun 10 May 2009 10:42:14 AM Guys a real grt work..
I am a Fan of Zoo Zoo's like others. but then how many of us are actually Interested in Knowing wut vodafone is trying to convey, Rather Zoo Zoo is too cute and too out of box thinking to change the behavior, It's not only about creating awareness but also increasing the VAS Revenue, then may be i will be more interested in knowing wut after IPL and ZOO ZOO's are over .. ???????
How do we use this awareness for revenue generation i.e. actually changing the consumer patters.. ?
From mohd.irfan, Sat 09 May 2009 07:34:09 PM so cute ZooZooo
KUDOS to the Team!!! Keep up the good work....
From anitha g, Sat 09 May 2009 05:41:30 PM good job done by team
From Sudheer Shenoy, Fri 08 May 2009 10:53:23 PM Great innovative idea from THE INDIANS... hats off...
From kamal akisetty, Fri 08 May 2009 09:17:59 PM If you wanna see some sensible adds that makes lot of people happy..then u gotta watch wht ever vodafone creats..the kind of stuff and the creatives that hire is just awesome...kudos to prakash varma and looking forward to see lof of adds like dis.....ZOOZOOssssss just rocks....
From Mahesh Mendgule, Fri 08 May 2009 03:35:58 PM Hi All,
Very Good job.
Mahesh
From SANTOSH KULKARNI, Fri 08 May 2009 03:16:32 PM very creative !
just love to see each act of zoozoo!
From Ramesh, Fri 08 May 2009 02:46:42 PM this one is really supertb!!! you know we all wish this to be the characters for an animated movie too for the best entertainment of this yr.
From Nilu, Fri 08 May 2009 01:59:27 PM Really Superb .....
From Arvind, Fri 08 May 2009 12:59:59 PM Excellent Creativity.. good sens of humour to communicate the message.
From shruti, Fri 08 May 2009 11:20:33 AM zoozoos r d best in d ad fraternity so far,it leaves u wid a tickle in d belly....
they r d latest crush & those who dont like dem r actly jealous of their popularity...
no amount of advertising sense would reject it,as it is captivating & will work wonders for vodafone in d long run....
its impact is huge n quite devastating for its competitors!!!
I GIVE IT A THUMBS UP.
THANX TO D CREATIVE GENES WHO CREATED (ZOOZOOS)..
From Mohit , Fri 08 May 2009 08:08:37 AM This idea is really superb. Each and every activity they do is really very cute and sweet.
Even sometimes i watch ipl match just to see the adv.
really a very appreciated job done...........
From Manoj Birje, Thu 07 May 2009 06:36:12 PM "Zoozoos make me smile!!!"
i never liked commerical breaks between matches... but with zoozoos these boring breaks hav become fun!!!
From Surajit Das, Thu 07 May 2009 05:13:57 PM Amazing thinking of Zoo Zoo,,,,, I am quite surprised when i saw the making of those ad,,,its not animation it is man made,,,wow nice job,,,carry on,,,wana see more thoughtful ad...best job...
From Saurabh, Thu 07 May 2009 03:09:22 PM Hats of the makers of this advertisement.
I love ZooZoo. :-)
From shiva chintakayala, Thu 07 May 2009 02:36:31 PM i never feel happy if i end up my compliments with few words.....great job...keep rocking......all the best....
From kuldeep shige, Thu 07 May 2009 02:24:47 PM it is great combination of creativity & imagination , lots of fun when we watch the vodafone adds.
zoozoos r cute and adorable...
From Rudransh, Thu 07 May 2009 01:55:32 PM I jaust wanted to say one word " Awesome"..........You guys rocks.....tooooogoooodd.........
GReat JOB guys ...........
I love the ADs and would love to see them again a again and forever..
Please continue the same in upcoming future...
Thanks a alot for the ADs.......every one is loving them.........
From Manjunath M , Thu 07 May 2009 01:55:29 PM Hey....
Wonderful creativity,and good job..
I was really surprised to seed the effort beyond this add
From Mouguilan Tirounavoucarassou, Thu 07 May 2009 12:52:12 PM I like the most of the character speed animation technique in creative way is very apt. and good visual creation done by the team. i frankly appreciate the team win by the innovative then the creative. Jai hind.
From Mouguilan Tirounavoucarassou, Thu 07 May 2009 12:51:29 PM I like the most of the charecter speed animation technique in creative way is ver apt. and good visual creation done by the team. i frankly appriciate the team wib by the innovative then the creative. Jai hind.
From dushala, Thu 07 May 2009 12:43:13 PM zoobaloush...................................
zoozoo..creativity at its best...way to go...O&M and Nirvana...
From vmbharathi, Thu 07 May 2009 12:28:15 PM whatever those zoo zoos are .. they are EXCELLENT..
BRILLIANT IDEA... MARVELOUS EXECUTION.. and SUPERB CONCEPT..
keep it going..
From Sudip , Thu 07 May 2009 10:06:46 AM Hey all for your information this is not any new concept, there was a ad in 2004-05 done by BBDO agency New York, on Spy vs Spy Mountain Dew with same concept, you can check more in the following link :)
http://www.sostav.ru/columns/gallery/2005/CannesFilms31/
From Glenn, Thu 07 May 2009 12:48:34 AM Vodafone India has started their official facebook page which has already registered 70,000+ fans. Become a fan and express your feelings towards the lovable creatures.
You also get to watch the new ads before they are aired during the IPL matches
http://www.zoozoo.in
From Agnelo T, Wed 06 May 2009 08:30:38 PM who would have thought of this brilliant lil thing.....
as far as the ads go its an amazing concept... however the frequency of repeating the ad during one IPL game is a little irritating. The least they should do is cycle the ads a bit....
All in all a Two thumbs up to the guys at Oglivy & Vodafone...
Cheers...
From Vibhas Devnani, Wed 06 May 2009 04:45:47 PM Kudos to the team!
Great ads! Great characters! :)
Cheers!
- Vibhas
From nihal, Wed 06 May 2009 04:33:13 PM hii..!!guys..?wateva it was it was jus awsome n too gud..!!i neva believd it dat it wer sum human beingz in der,til i found out thru ur site itself..!!
guyz hatts off to u...!!!DIL SE..!!ZOOZOO ROCKZ..!!
From raghu, Wed 06 May 2009 03:33:45 PM I Like IT
From vinay, Wed 06 May 2009 02:45:52 PM Zoo Zoo is flavour of d season
Zoo Zoo is talk of d town
Zoo Zoo fame is spreadin like Swine...
Zoo Zoo is a killer
Zoo zoo is d Best thing ever happened to Vodafone
Zoo Zoo Rocks...
From Manasa , Wed 06 May 2009 02:37:46 PM Awesome idea..and a fab direction..Hats off to you guys..
I loved each one of them..
great job:)
From M.N.Venkatesh, Wed 06 May 2009 02:04:10 PM I was worried very much on how to get the TV remote from my Kids to watch IPL match. Great Job!!! This shows "Not all Innovations are expensive". Now they only force me to watch IPL, so that they can watch this ad. Thanks to Nirvana Team
From Pooja, Wed 06 May 2009 01:26:28 PM ZOOZOO is really amazing! its been a hot favorite among everyone :) hats off to the whole team, especially those who played zoozoo :)
again, PROUD vodafone-ian
Pooja :)
From i cant say, Wed 06 May 2009 12:23:37 PM the zoozoos r really SOOO CUTE!!!!!!!!!!
From Sheela Nesa Rani Paul, Wed 06 May 2009 11:57:32 AM ZooZooz ... have inspired us a lot...
Those funny creatures are so sweet to look at and are fitty in actions... Personally, am inspired ;)
Wish all the team members involved in this ZooZoos creativity... CONGRATZ team!!!
- Sheela :-)
From Kiran Kumar T A, Wed 06 May 2009 11:48:17 AM I Think people who liked PINGU the penguin would love the zoozoo ads. I am One of them. Ads are SIMPLY BRILLIANT
From Sankalp, Wed 06 May 2009 11:02:47 AM IN my opinion they are one the most irritating adds by vodafone. A little out of context. The zoozoo is a big let down after the pug.
From srirambabu, Wed 06 May 2009 10:28:00 AM Superb ad.........
Very interesting
What a innovative idea
From Srinivasan B, Wed 06 May 2009 09:04:48 AM Nice creativity.. character color and backdrop selections are vague.
Good and eye catching ad.. Most of youngsters like this much.. And the concept which aired are extremely superb..
From Sunil, Wed 06 May 2009 08:50:49 AM Its really amazing work Man....
From Pradeshi, Wed 06 May 2009 01:14:12 AM A very delightful and entertaining concept not only for kids but also for adults. However, as always there are critics like Mythili Chandrasekar who are averse to such novel ideas. Anyway, such things are beyond the realm of their understanding. Way to go Zoozoos. Pradeshi
From PARAM, Tue 05 May 2009 11:36:20 PM vodafone.............................wowwwwwwwwwwwwwwwwww wat an idea of creating zoozoo's, indeed an innovative and mind bogling idea. No one can say that these zoozoo's are real humans. thanks to the wonderful team who created such a realistic animated type of ads.
From Janardhan, Tue 05 May 2009 08:29:41 PM Hats off to Prakash Varma and Team
Great Job. People started beleiving- 'Vodafone is No.1 mobile network'.
From Srinivas Hewitt, Tue 05 May 2009 07:52:51 PM Extremly creation of Zozoo's superb :)
From Ria, Tue 05 May 2009 06:33:00 PM Simply amazing...........
From shantanu saxena, Tue 05 May 2009 05:08:31 PM The add is really nice.
The best part is the act of performers who performed it like they are real creatures.
They are looking like kids.
And I also want to congrats as there is too much creativity in it.
From karuna, Tue 05 May 2009 05:00:39 PM I luv the ads..when am logged in to FB..all i wait for a NEW zoozoo ad to be launched in its community!
From Mahesh, Tue 05 May 2009 04:50:33 PM Excellent imagination.... Especially, the roaming one was awesome. The background music, lyrics and dance (body language) was mind blowing. We laughed like anything. Great work once again...
From Saran Babu Bhuma, Tue 05 May 2009 04:36:08 PM The concept is very good and also very nice to see,
We all are always awaiting for vodafone advertisement ,when we were infront of tv.
the advertisement dominates all the programmes(including IPL matches also).
I think TRP ratings also rapidly increasing when this advertisement is telecasting in any television or in any programme.
Hey great congrats to Designers and Directors
From Shankar, Tue 05 May 2009 02:41:11 PM ZooZoo's dont do it for me. Some of the ads are quite silly and they repeat so often that they grow on you -- in an increasingly irritating way.
From Prashanthi James, Tue 05 May 2009 01:25:15 PM The ad is mind blowing.
I am no great fan of cricket but watch the match just for the zoozoos.
I just keep waiting for it. In fact my entire family. I loved it. All the best.
From Darshan, Mon 04 May 2009 11:03:38 PM am not a family member of vodafone...
but i dont think to relate zoozoos with any service providers ......
it has become what character will todays zoozoo would be playing during IPL......
i enjoy lot and cant control laughing whole IPL.
really u ppl have done great job by making me laugh in this busy schedule....
i need a zoozoo as my day today life... is there any way to get it?
if any provide me.
what next zoozoo
From Yunush_Manu, Mon 04 May 2009 10:41:54 PM What a waste!!!
All this hype ,all this change ,all this spends........ guess what they came up with... A moronic ZOOZOO!!!!!
Guys Oglivy has always come up with some great work .. i am aback to see how they could miss on this one......
Ny ways lets see what the Advertisements would do for thier VAS..... maybe its too early to comment..
From engineer sood, Mon 04 May 2009 10:08:13 PM What an idea! The mind blowing concept. Every ad without speaking single word defines everything.
The concept was easy to think but implementing it into reality with such an attraction is superb thing.
it was again an wondering experience when come to know that real zoo zoo's are humans.
What can be said more i just appreciate the whole team for this superb creature zoo zoo..
I love u all zoo zoo's & wish to be a zoo zoo once is life.................
:-)
From Karanth Srihari, Mon 04 May 2009 04:28:18 PM Innovative.. i felt for the first time vodafone has beaten airtel in creativity.. :)
From Ketan Kerkar, Mon 04 May 2009 01:59:00 PM Hey good work man..!!!!!!!!!
First of all after reading it is hard to beleive that it is not an animation, hats off to actors also..!!!
It also works as a good entertainment in a tense IPL match..!!!!!!!
From taq, Mon 04 May 2009 01:54:09 PM ZooZoo's Rock.. Everytime the Beauty alerts ad comes up on tv.. I am down to the floor laughing.. Amazing stuff.. Kudos to Vodafone and Ogvily.. But guyzz.. keep the ads as limited..Release them with a gap.. Flood of too many ZooZoo's will spoil the fun...
From Rajaram, Mon 04 May 2009 12:25:29 PM When I saw the ad. I like it....
When I saw them again, I loved it...
When I saw lots of concept to each ad. I wished for see more...
When I saw more concepts, each and every day. I dont want to miss it..
VADA(a) works...
Excellent ad. Never slips from peoples mind. Superb way to register the BRAND.
From kavya Reddy, Mon 04 May 2009 10:30:29 AM ZooZoos are cool. But i liked the pug very much. The message was loud and clear with the pug. I do not know if large chunk of vodafone audience could relate to abstract species like zoozoos. The message may be understood only by limited audience......
From Neha Rastogi, Mon 04 May 2009 09:41:23 AM Vodafine is zooming ahead with the Zoozoos!! Excellent creativity and tive and mindboggling execution thats something that defines this new series by Ogilvy. I personally like the one showing 'Dating Tips'. and somehow, the cute characters remind me of Wall-e, one of my favorite animation movies. And if you come to think of it, the Zoozoos are really humans not animated characters.
Good Job! Brilliant Ogilvy!
From Lakshmi, Mon 04 May 2009 09:01:35 AM Vodaphone always ROCKS.
nice concept and its really amazing to know that,they are not animations.Brillant work , guess one of the work which Indian ad fraternity would be proud of.
Kudos to the team at O&M
From locoideator, Mon 04 May 2009 12:18:13 AM What a waste!! That was my first reaction when I saw the first one of the series and eventually read a much more detailed story about its production, elsewhere in print which was a follow-up on afaqs story.
I've been a great admirer of Ogilvy's work on this brand since the time it was called Hutch.But this time they not only got it wrong,(maybe realised it also) they went on big PR offensive to create a hype round it. It was called the most viewed, to me it was the most suffered.
Mr Creative Director I've few questions, why on earth you've to travel to South Africa to find actors when they appear totally covered (still looking ugly) and behaving like some psychotic insects. And I've no words to express how shoddy are the sets. All in the name of simplicity?
Haven't you heard of Kathputli Colony In Delhi- mostly inhabited by beautiful craft people from Rajasthan, a state in North India also famous for a birthplace of some great talents in advertising. They would've done a far better job for less than one-tenth of the cost.
From Raj, Sun 03 May 2009 08:00:11 PM ZooZoo seem to be inspired from 'Pingo'
Famous cartoon in 90s, zoo .. and pingo are very much similar
You can catch pingo in youtube
From Amrita Gupta, Sun 03 May 2009 03:01:18 PM Amazing concept... very well executed.... keeps u wanting to see more and slowly builds a relation with the charachter...Zoozoos are zust out of the world !!!
From siva, Sun 03 May 2009 11:41:35 AM Zooooooooooooooooo,
This is development of old Vadofone 2D to 3D - Animated version...
But look and feel is good......
oooooooooooooooooooz
From sheshadri Gupta, Sun 03 May 2009 12:40:56 AM GR8 JOB ...........
I LOVE THE ADs and love to see them again a again.
From maharaj patil,Bangaluru, Sat 02 May 2009 11:42:04 PM Zoozoos Zooming more than IPL.........Really a fantastic work!
Vodafone brought new impression ,innovation, creativity!
I m a value added customer of Vodafone,but i never use to say .... i alway use to tell i m using HUTCH cos it as left a very good imperession in my mind and i even didn't like any of the vodafone ads but this time with new inovation of zoozoos they have done a mind blowing work.
I just love zoozooooooooooooooooooos................!
SUPERB work Mr. Prakash Varma %#@$ Hats off!
From Savio T, Sat 02 May 2009 09:53:09 PM I really like the ZooZoo....
kickass concept by Ogilvy... Maha-perfect execution by Nirvana....
this is one brilliant article... compliments to the Writer :-)
From sonali raj, Sat 02 May 2009 08:53:32 PM devina, why didn't they just animate it? 3d? wouldn't it've been way cheaper?
or what
From Poulomi Banerjee, Sat 02 May 2009 07:50:49 PM the Zoozoo ads are excellent!! it is a perfect communication made in todays over communicated society!! it is simply out of the box and has done its job very cleverly!! hats off to the zoozoo team. hope to see more brilliant creations in the future from them!
From manu, Sat 02 May 2009 07:29:43 PM zoozoos are really zoomplistically zooperb
From Sakina Vohra, Sat 02 May 2009 04:21:14 PM superb adv... the latest one on economical packages... awesome.. great creative thinking...now this is called 'Out of the Box thinking'
From Mukesh, Sat 02 May 2009 03:48:57 PM The Ads are simply superb and it is very much profitable for Vodafone and its creative agency O & M.
But it is really irritating for parents because, specially in my case my 4 yr old daughter Katyayani wants to see that add again n again and i dont think it is possible.i still give a suggestion that y dont they give 2 diffrent Zoooo ads back to back?
Mukesh Mutyala
Mumbai
From Pallavi Nautiyal, Sat 02 May 2009 03:21:33 PM ZooZoos have bcum my favourite!! :)
They are unbelievably cute! Just look at their body language - so full of innocence!
No one in my family wants to miss even a single ad, n r always curious to see, what wud the next ad be like!
Sometimes a certain ZooZoo reminds me of a certain small kido in the neighbourhood, n thn it becums all da more interesting!! ;)
Great work!!
From Pooja, Sat 02 May 2009 02:05:20 PM Celebrities endorsin brands is no big thing... b it saif-kareena or madhavan-vidya balan.....it does create an impact but sumthn like a ZOOZOO is simply worth appreciatin.... cheers 2 the whol team who made it happpen....
From Parth, Sat 02 May 2009 02:04:34 PM This ad-series manifests that using the same (or even lesser) budget of signing up an actor worth crores just for a single ad-shoot, a good creative agency can create the same kind of impact of what the brand ambassadors do. O&M is the best!
From archana, Sat 02 May 2009 01:47:41 PM Amazing work...specially the way they move really awesome idea, we have something refreshing in between IPL to watch.
From kinnari, Sat 02 May 2009 01:07:06 PM its superb !! ideation, executions!!
amazing execution! and its not an animation, once i read tht my mouth opened!
everytime i saw the ad.. i was observing.. tht the animation is achieved soooooooo perfectly!!
its amazingly shot!! Ogilvy Rocks!!!
From mateen khan, Sat 02 May 2009 01:04:47 PM I belong to media and advertising , when I saw the commecials initially they did attract my attention as the characters were absolutely unfamiliar and the concept was not catchy but after knowing the reality of zoozoo thru afaqs, i am attracted to the commercials and appreciate the great creative work of o&m...its out the world.
From santosh verma, Sat 02 May 2009 12:45:21 PM idea is amazing, like differece of male and female and background dark b/w is so good
From Sanat Solanki, Sat 02 May 2009 12:04:16 PM ZOOBOULOUS !!!!
1 more outstanding work from ogilvy..
seriously watching ipl..I'm sure all guys must be having ZOOPERB time !!!!!!
From yogesh sahu, Sat 02 May 2009 12:00:38 PM Breaking away from the clutter... Amazing visual appeal and very refreshing, i was always looking at it again and again to make out wheter its animation or live, another highlight of the commercials is the musical score, it takes the film to another level, kudos to the team behind the campaing, the only drawback is one get carried away by the ads and forget the last tags, which is the main communication point, neverthless its brilliant and showcase the tremendous amount of creative ability of our own
cheers to zoo zooing
From Amit Kumar Bose, Sat 02 May 2009 11:57:29 AM This is creativity without precedent! Not the aloof kind, but the engaging one!!
From Gaurav, Sat 02 May 2009 11:54:29 AM Product Recall? Is it as good as the ad?
From Cherojit Goswami, Sat 02 May 2009 11:08:58 AM Absolutely clutter breaking and befitting a leap from the 'Pug' campaign that was a masterpiece in itself. Another legend to O&M in India. Bravo to Vodafone for being open to such ideas and glory to O&M
From Puneet Shrama, Sat 02 May 2009 10:53:29 AM The advt. are good, comic, but some zoozoo commercials are that good.
Like the latest rooming facility creative.
Poople may take it as comic, but the fact lies in the impact of commercial over the commom people.
Since, the senior members of our family may not like. But the kidy may like it.
Is this what the company is looking, they just whan't to target the educated youth segment of the population or other segments as well.
That's the question the creative head and the brand manager of the company should ans????
From JEY, Sat 02 May 2009 10:28:18 AM I have seen this ZOOZOO ad while im watching the IPL match. you have done a tremendous effort to park your spots/ad at the right tme and right place. the two ad which i liked most is "CRICKET" & "MAP". Keep going & think innovative and give the best among the best.
JEY
From manish kuamr, Fri 01 May 2009 06:16:13 PM wowwwwwwwwwwwwwwwwwwww, wat a creativity, only genious can do these things, they really attracts everyone from a small infant to a 100yrs old person. Their voice wow. Can you do a road show so that everyone can meet these characters. Even no one believe that these are animated. Please i want to meet these characters
From deepak dhingra, Fri 01 May 2009 03:59:19 PM I was surprised when i think about the animations but when i know about the fact of real human , I was double suprised for the great idea
From smitha, Fri 01 May 2009 02:37:22 PM Amazing idea the cartoon and the Music goes extremely well.Very nice and innovative.Keep up the good job.
From Ashish Shukla, Fri 01 May 2009 02:14:07 PM Zoozoos have doubled the chances of ad being attended...and presenting new ad every time has nullify the scope of boredom....
From Himanshu Joshi, Fri 01 May 2009 01:05:40 PM Cool thinking and very nice concept.
But their voice really irritates.
From Arun Jayapal, Fri 01 May 2009 12:58:03 PM Those zoozooo's really look good.. That may probably add profit to vodafone's account too,... But why is it the case that vodafone network is not good?.. If it is good in other parts of india, why not it is good in DELHI(NCR)?
From Purvang, Fri 01 May 2009 12:09:21 PM bravo for Zoozooing the mundane ad logic...
From Pankaj Kumar Singh, Fri 01 May 2009 11:33:45 AM it's a nice concept .......
From anand, Fri 01 May 2009 11:32:37 AM it sucks... very very irritating
From Swatilekha, Fri 01 May 2009 10:20:03 AM Pretty Nice .... jst love the zoozoo-s ...... bt the last paragraph of the story is rly well written .... these characters shldnt become bigger than the brand or the message .....
Kudos to the team .... grt wrk done
From Parvathi, Thu 30 Apr 2009 11:51:15 PM Being a viscom student,i found this ad extremely interesting.innovative and really very cute and adorable...May Vodafone come up with much more exciting and creative ads...Im delighted and very glad to see the painstaking work of the people..Im very much interested in Ad making and this was surely an eye opener for me:-)
Great job and really proud of the makers of the ad...!!!
Cheers!!!!!!
From Arvind kolapkar, Thu 30 Apr 2009 10:52:56 PM creative work.,nice job
From hiral goklani, Thu 30 Apr 2009 09:52:02 PM Zoozoo is simply superb character!!!!!!!........Great.....
From V, Thu 30 Apr 2009 09:49:20 PM Brillient adds...I liked all of them.
From Ravi Thota, Thu 30 Apr 2009 09:48:22 PM Mind blowing... These kept the viewers thinking about them for long after the ad ended... "What these things could be made up of?" And this was still going on in my head even when the actual IPL was on the screen.
From Karan Bhatia, Thu 30 Apr 2009 07:52:10 PM The sort of thing that makes one want to work in an advertising agency. KICK ASS! Makes all otehr agencies look like nooblets!
From srinivas, Thu 30 Apr 2009 07:08:36 PM tats a very g8 job
i liked very much including the music
plz can u suggest how i iwll get tat band music for ring tone
From Kanagavel, Thu 30 Apr 2009 06:22:26 PM Zoo Zoo - Zimply Zoooper
From Deepak Mehta, ManakTv, Thu 30 Apr 2009 05:56:28 PM Hi All
Great Great........i just loveeeeee ZOOZOO ads and found them extremely funny.
ZooZoo ka Jadoo Chal Gaya !!
Deepak Mehta,
ManakTv, Jaipur
From kaveer, Thu 30 Apr 2009 05:38:09 PM hats off .....i thought these were animated ....just had a thing for the body lang which was too good to be animated ...but what can i say somethingz are ment to be just too good ...n somethings stand on top of them ..like this one does
From Jolly P.R., Thu 30 Apr 2009 04:37:55 PM What an 'IDEA ' for VODAFONE .... superb !
From Happy, Thu 30 Apr 2009 04:26:52 PM Hi,all really very good job.more kids like to watch it.congratsss...
From Dhananjay, Thu 30 Apr 2009 04:14:15 PM hey,
these new characters are fantastic. everytime i see a new type of ad, i actually pay attention to the message. and its amazing how creatively these ads are made. there are so many services which you offer, which i had no clue about. i think i shld start using few of them. also, i'm not an ad-man but i've always tried to be creative. really appreciate your efforts.
cheers!!
From Pradeep Yadav, Thu 30 Apr 2009 04:02:53 PM Zoomply great. .....
samll zoozooo is looking very nice and great,every one like these add series.
i am very proud of these steps done by Vodafone.They are not using any actor or star that very good point.
From Nivedhan, Thu 30 Apr 2009 03:50:33 PM Excellent ad......especially the ad for games.....chooooooo chweeeeeeeeeeeet
From kanti Rao, Thu 30 Apr 2009 03:27:44 PM simple great...
showing cracks in the skull when the ball hits the Zoozo,greatttttttttttt
From rohit suresh, Thu 30 Apr 2009 03:24:05 PM you got to hand it vodafone... they got out not just one, but a series of amazing ads which hit hard featuring these zoozoos!! and to top it of... they didn't have to waste crores for featuring a supposed major bollywood star or cricketer for the usual senseless ads like the other big telecom players do... kudos to vodafone.. and kudos to the zoozoo team!!
From Kishor Raj, Thu 30 Apr 2009 02:26:20 PM The ad concept is simply mind-blowing.
I thought that the pug ads were the best. The Zoo zoo ads are way better.
I just can't change the channel whenever I see this ad. To see what new point they are trying to make
and what are they actually trying to sell.
Wonderful Concepts.
Hope to see this continue for a long long time.
From Prasad, Thu 30 Apr 2009 01:59:50 PM Really it is a good work and appreciating the creators... Surely vodafone is the one which comes always with some good ads...
They will come up with very small budget but it will be so good.
From Smrithin Satishan, Thu 30 Apr 2009 01:51:56 PM first and foremost, congrats to vodafone ppl for hav'g received such an awesome response for this ad..
but the point is simple...ask a layman like me and he would never understand this zoozoo and poopoo and soosooo...especially wen he has an IPL match to see and i wonder what creativity are they talking about???...r u all guys up here O&M employees????
From Amit, Thu 30 Apr 2009 01:39:01 PM Simply Great Stuff...
I think the ZooZoos r .... Superb !!!
From SHAILENDRA SHRIVASTAVA, Thu 30 Apr 2009 01:33:15 PM its an excellent example of creativity.ZooZoo will have a long impression to their TG. NO NEED TO SAY ABOUT BACK GROUND MUSIC AND ZOOZOO GESTURE.
From Steve, Thu 30 Apr 2009 12:19:52 PM It's an awesome creativity.. Attracts the attention of everybody....Vodafone is always famous for it's unique ads...Now they've proved it again.....
From Swap, Thu 30 Apr 2009 11:51:21 AM I don't believe that everything is shooted live and there is no touch of digital animation, I have a few questions:
1. how the hell, a laugh is not animated as the shape of the face change and the facial expressions also change?
2. How it is possible to show cracks in the skull when the ball hits the Zoozo?
At least some part of it is animation and everybody should agree on it. what say???
From Renga Prakash, Thu 30 Apr 2009 10:11:35 AM Hi All.............!!!!!!!
ohhhhh its one of the best advert.. which cover the peoples,
great job from the creative team
From Bimal , Thu 30 Apr 2009 09:34:42 AM Great effort n nice result congrats :)
From ashutosh sharma, Thu 30 Apr 2009 01:51:47 AM hello, hats off to you, being an animator and in the field i have seen lot of ads and movies but this is fantastic, what you guys have created without animation.......is superb.
keep it coming.......
ashutosh.s
From Dr Parvathi, Wed 29 Apr 2009 10:58:08 PM I've always been watching IPL mainly for the zoozoo ads and eagerly wait for those cute and amazing cho chweets!!!!!!!!!!!!!!!!!!!!!!!!!! ( which one to mention and which to leave Oh!!!!!!!! the musical greetings,especially stock alerts hahaha!!!!!!!!!!! and the best beauty alerts!!!!!!!!!!!!!!!! Good work and keep adding more zoozoo ads
From Swagat Ghosh, Wed 29 Apr 2009 09:57:29 PM I think that a full length movie must be made using this concept...... will be a sure shot revolution
From Ritesh, Wed 29 Apr 2009 08:54:39 PM GR8 advt., gr8 thought, gr8 execution, right time ......
Only thing missing is in real life, 'Help' factor from Vodafone ... customer care needs actual process & functioning improvements
From vinay tiwari, Wed 29 Apr 2009 05:42:30 PM I always wondered how they have created these Zoozoos.. are they animated or some clay structures? The action ,emotions, responses etc were so close to human being. I go mad whenever i saw the adds. How?
These adds are making great impact and way of presenting different add in every match is awesome.
Overall. great thoughts.. great work and great execution.
-Vinay
From Srikanth, Wed 29 Apr 2009 05:16:41 PM >>>Srikanth shining>>>
O&M may rock, but not this time. Advertising is not only about creativity. You need to understand it from a business perspective. My point was the cost involved in such simple projects. You contact any small hot creative shop down the road in Bangalore I can bet, you will get a 1000 times better commercial. Clients are stuck with O&M for no reason & so called big agencies suck blood out of client pockets. All this leads to a an average ad with a huge cost, where in the cost is eventually passed on to the consumer. Creativity is not owned by Ogilvy. You should remember that. With regards to the Zoozoo, they look like ghosts & very weird. I was amazed to see so many people liking it, but I never liked it & its my view after all. :). Finally, advertising that works & sells is called advertising.
From Yuvaraj, Wed 29 Apr 2009 05:06:50 PM The ideas/ads are pretty good. But, I believe the PUG stands out, even though Vodafone has sent it back home. That PUG did have a genuine personal touch ! :)..... Good Luck, anyways.
These Zoo Zoos are quite funny, personal touch .... hmmm.. missing !
From Deepak , Wed 29 Apr 2009 04:42:57 PM Superb ....
these ads are simply awesome......
you can even make a full .5 hours cartoon film on them. This is an amazing example of creativity, whenever Zoozoo come on screen my full family appears in front of TV leaving their work. You guys have made ur messages very clear without speaking a single word.
hope to be zoozooed in the same way..
Thanks
Deepak
From Mohit Jain, Wed 29 Apr 2009 04:24:29 PM wat else..but me and my bro keep enacting the "star of the match" with that awesome band beat and so catchy funny walk of the zoo zoos.......grreat name man "ZOO ZOOOSSSSs" this one will last longer.....the shock of my life that it aint ANIMATED....but live shooting !!!!! HATs off to the team...superb work guys...
From Rajesh Bajpai, Wed 29 Apr 2009 03:04:08 PM As pointed out by someone ZOO ZOO was always something children were supposed to be scared of ..... rona nahin.... nahin to zoo zoo aa jayega ...... jaldi khana khao nahin to zoo zoo kha lega ...... but thanks to this campaign it has changed the meaning of ZOO ZOO for ever ..... my dughter now smiles and does the same what told not to .... kyuonki ZOO ZOO aa jyega .... and thats what she wants ..... ZOO ZOO kab ayega :)
Three Cheers to Vodafone Ogilvy Team .... keep rocking ... or shud i say ... zoozooing ;)
From Pratik Chube, Wed 29 Apr 2009 02:52:26 PM Zoozoo Rocks !!
From Shonak, Wed 29 Apr 2009 02:49:33 PM The momentary expression and the Alien Rock band - the background score of the promos are really amazing !!!!
I
From Gautam, Wed 29 Apr 2009 02:45:46 PM Found the zoozos catchy.... though the flurry of ads by voda does make things a bit confusing...well written article be devina...keep up the good work afaqs!..
From Anandarup Bhattacharyya, Wed 29 Apr 2009 02:32:17 PM Zoopla!! The series surely has hit the bull's eye. Great Concept. Even better rendition.Great work guys.Hats off to you!!!
Only concern is that too many series of ZooZoos might overpower the individual message. Still the ad will always register and will work good for the brand.
Cheers!!
From Kanishka, Wed 29 Apr 2009 02:20:11 PM Hi the Rockstars,those alien Zouzous are simply cute,me and my daughter Shrestha really enjoy it..We look forward for some more Vodafone cuties in future...Cheers!
From Rahul, Wed 29 Apr 2009 02:16:05 PM Indeed a very good add and a catchy commercials. The article also written very nicely covering all the aspects.
Zoozooing Vodafone
Rahul
From Ullas Shriyan, Wed 29 Apr 2009 02:02:56 PM Hats off to Ogilvy for bringing out such a awesome ad .
From Sanju Ayyar, Wed 29 Apr 2009 01:31:07 PM Vodafone is a brave client and Ogilvy has beein doing exceptional quality of work consistently over so many years for them. The client is willing to spend on unusual product offerings which gives room for 'engaging and interesting scripts' while other telecom players are still stuck in communicating network and other such banal issues. Personally, I don't mind bribing someone to get hired into that Ogilvy Vodafone team. Fab work. Period.
From Krishan, Wed 29 Apr 2009 12:38:49 PM Good creativity but away from common man. not so easy to understand by anyone.
From Jayanta Kumar Sen, Wed 29 Apr 2009 12:05:17 PM Dear Voda and the creative team at Ogilvy , fantastic work , must congratulate the fact that it takes courage and belief in oneself and the team to have executed the same in such a high clutter and yet make a place for itself , with limited characters and emotions shown to it , had it not being told so well or executed seamlessly , it would have really fallen flat on the advertiser and the agency.
Another mindblowing work of Ogilvy on Vodafone.
From richa, Wed 29 Apr 2009 11:55:56 AM I feel it will create a new benchmark.The concept is very simple but potrayed and packaged in a very different and an excellent way.These brand icons can be used for a lot of other things by the brand.U cant stop watching the ads..i mean it brings a big smile on the face.Everyone is talking abt Zoozoo and the ads....this shows the team has been sucessfull in their great, stupendous work.
From Sanjiva Jha, Wed 29 Apr 2009 11:15:37 AM This is certainly catchy and scores very high on noticeability. It's kind of cute and loveable!! It maybe worthwhile to check out the appeal across various age groups! But zoozoo is ceratinly going places!!
From chintan, Wed 29 Apr 2009 10:35:26 AM It's catching on so much with the kids, that they will now start sayin "mummy mummy, mujhe zoozoo lagi hai" :P
love the campaign, hats off Rajiv sir and Prakash Verma
From jayakumar, Wed 29 Apr 2009 10:23:49 AM one of the best and interesting creative thoughts and executions in the recent times. if you watch the Zoozoos quite closely, you can see that the movements and expressions are so natural. The detailing is stupendous. Everything is perfect about it, with a dash of a humour - the branding, the message... simple and very effective.marvellous job.kudos to the entire team
From Utkarsh Jumle, Wed 29 Apr 2009 09:29:19 AM Whatte fun ads...
nice name of character
"zoozoo"
zoozoo rocks...!!!
From Kshitij, Tue 28 Apr 2009 11:54:07 PM First of all, hats off to Vodafone for coming up with such an excellent idea. The commercials are so short, yet they convey everything about the Value Added Service being talked about. Secondly, I got goosebumps when I read that the advertisement isn't a work of animation, but real humans. How could they do that??? It is really commendable.
Secondly, the zoozoos are so cute. I loved them the moment I first saw them during the 'Phonebook back-up' commercial. I am still wondering how the ad was made with real humans and still make you feel that it is animation!!! Once again, Congratulations and hats off to Vodafone and the ad agency that made it. No doubt its the most watched brand during the IPL
From Puneet Walia, Tue 28 Apr 2009 09:35:58 PM gr8 add... Really delight to watch... Mah parents who do not watch adds do love them a lot.... infact mum watches IPL to catch zoozoos..... U rock.. nw bharti has a real competitor
From Shaiu, Tue 28 Apr 2009 08:16:39 PM Its a good ads. its Innovative Creative ...
good ..my childrens very lik it....Best of Luck Team ...
From Super Man(junath), Tue 28 Apr 2009 07:59:05 PM Awesome ad done by Most creative, talented people.. Will be waiting for all the ads of this series...
I have seen few situation in which people were waiting to see ad than the ipl.. Great try, keep up the smart work...
From Nitai Das, Tue 28 Apr 2009 06:11:17 PM Very nuch appeling to all. Even my daughter laughes very much when she watches those. Best of luck. Regards.
From Deepika, Tue 28 Apr 2009 06:02:29 PM the name of the character zoozoo...... is very cute & catchy. I think it will be in talks soon as previous Hutch ka dogi...
From mohit totlani, Tue 28 Apr 2009 05:52:12 PM Great stuff done. the best part is the simplicity in communicating each value added service. execution very different and memorable.
From Dinesh, Tue 28 Apr 2009 05:34:10 PM ZOOZOOing ahead......gr8 one frm the team of O&M....this is what you call a top of the mind recall for vodafone...kudos to them!!!
From Srikanth S, Tue 28 Apr 2009 04:48:05 PM Hey Srikanth
This is Srikanth Shining (thats how I distinguish myself dude)
I think you have made a grave error by commenting like that
O&M rocks, Vodafone rocks, and there'll be rocks on your head if u disagree with that :-)
From Amruta S. Desai, Tue 28 Apr 2009 04:23:22 PM Zoozoos are just out of these world...great effort guys to create a space of the brand in the tg's mind...just not creating it but to last an impression for longer duration....keep zooooooooooing...
From seema kapoor , Tue 28 Apr 2009 04:20:52 PM i think vodafone has done a commendable job conceptualising zoozoo's n has brought them up at a very apt time..... zoozoo's r truly inventive n the by far the cutest brand endorser's in recent times..
loved the article..very well written miss devina joshi ...keep uo the good work !!! great goin !!!!
From Ashish Mehta, Jalte Deep, Tue 28 Apr 2009 04:09:39 PM In vodafone's entire history, this one is most beautiful. It is better than the old pug. Most cutest avtaar of any advt. HatsOFF!!! to the creative guys.
Ashish Mehta
Jalte Deep
From Megha, Tue 28 Apr 2009 03:50:38 PM ZZoooZpinggg.....the ads are fresh and something never done before.....EGG headed aliens Different....
Ogilvy every season has sumthing different to offer,.....one should nt forget it is the creative ad and the film maker to be appreciated and nt Vodafone...........
Great going!!!!!!!!!Superb...........
From Srikanth, Tue 28 Apr 2009 03:16:38 PM Sheer crap...This s not vodafone, when you look at is as worldwide brand. Guys you are just trying to compete with Virgin. Vodafone always had human touch to all its communication & it sold well. Period. I totally agree with the Lady - Mythili Chandrasekar. Vodafone as an Indian brand, is changing its core essence every year (In terms of brand showcasing & comm). I opine, young brands experiment like this & create hype & attract attention. Ogilvy should have done much more in this tough global times...I wonder why Nirvana had to go o Cape town to do basic shoots & sets. Prakash verma quotes that its because of the relationship with the Pro house in SA. But why should a client bear such heavy costs during these peenyless times??? Funny part, is when Prakash talks about budgeting... However Nirvana does great work, i totally agree on that front.
From Rohan Arthur, Tue 28 Apr 2009 02:41:55 PM Innovative, but not quite as likable as the older ads with real people and animals(read pug) in them. All the vodafone ads somehow have always stood out, even since their hutch days.
I know my opinion differs from the majority of the people who have provided feedback to this article, but I prefer the old themes better.
From Priayncka, Tue 28 Apr 2009 02:38:29 PM Where there is a connection between two masters, one from advertising world, Oglivy & Other from Telecom Industry, Vodafone, for sure a difrent connection and innovative expected from their master minds. I really love the commercial, especially the EggHead Alians... They are cute. Three cheers to both the organistaion for their new innovation and formula.
From mahakaal, Tue 28 Apr 2009 02:35:38 PM Salute to the imagination and creatives for this brilliant piece.. but i m lil bit confused whether it is just a good entertainment or also an effective way conveying your message across. if it is just for the metro population then it may be fine but for the average vodafonian urban or rural population which is forming the bulk of new additions, it is a tad diff for them to comprehend it. rather just counting the features it would have been better if they have conveyed the benefits... i dont kno but i may be wrong..
From Rahul , Tue 28 Apr 2009 02:12:13 PM Yes ! Its a good ads but some time its like a Allians .. But its Innovative Creative ...
good ..Best of Luck Team ...
From upasana, Tue 28 Apr 2009 01:57:52 PM itz really eye soothing.........amazingly framed,and a perfect proof of innovative instinct....hope more in the row...............keep it up.......
From Shaila Wajid, Tue 28 Apr 2009 01:36:07 PM excellent ads...i never thought "PUG" can ever have a rival..but here it comes...zoozoo..and both brand "endorsers" are so cute and funny that viewers actually wait to see them in ad breaks..
Superb work !!!
From Ashmit, Tue 28 Apr 2009 01:35:22 PM Vodafone has brought it loundly 1 more time that companies may not need celebs n big weight personalities 2create a sensation and recall of a product or service. The pug has been rocking n winning hearts.. n now its the zoozoo's
Guess many brands would make learnings with such innovation and bring out more of such wizz 2 audience n consumers..
From Rajender Reddy, Tue 28 Apr 2009 01:35:21 PM zooperb.. ads.....we are waiting for zoo zoos ad in tv...super concept...great..idea..Brillant work , guess one of the work which Indian ad fraternity would be proud of to the team at O&M...
I have loved the ZOOZOO ads and found them extremely funny and catchy. i just loveeeeee
From debarjun, Tue 28 Apr 2009 01:30:51 PM whoooaooooaaaaooooooo...that was my first reaction....what an ad..one can even like to watch this time and again......best of luck.........zoozooo
From prashant gupta, Tue 28 Apr 2009 01:20:45 PM in my childhood my father always told me that "eat! if you dont, ZOOZOO will come and bite you"...........at that time ZOOZOO means an insect (in children's language.....)
and see, now they are on screen........HYPOTHETICAL BUT REAL......
A REAL FUN BOSS....GREAT!!!!
From Mayank, Tue 28 Apr 2009 01:15:33 PM Sab fraud. For a country where 95% of mobile connections are pre paid, and average ralisations per connection are going down non-stop, this is simply indulgent advertising. Won't work for the brand, besidews giving them a slight halo. And that too will dissappear when people discover that the real service is nowhere as cute as the zoozooz. Much more likely to turn you into an exhibit at the zoo probably.
It's a great creative, well executed too, but will prpbably work far better in Iceland. So sure, Ogilvy India has truly turned the corner in terms of ability to create global advertising, pity they got the country wrong this time. Or is it all a giant mistake? Iceland comes just above India in most country dropdowns!
From suresh, Tue 28 Apr 2009 12:55:04 PM Super ads.....we are waiting for zoo zoos ad in tv...super concept...great..idea..
Thanks
From Niyati Katial , Tue 28 Apr 2009 12:54:45 PM Cheers to Vodafone and Ogilvy for creating such a wonderful ad! Keep up the gr8 work.
There so many ads on ZooZoo that we have forgotten the original message, except ZOOZOO!
We just wait eagerly when the ZooZoo comes on the screen
From anand, Tue 28 Apr 2009 12:49:47 PM Simply brilliant! I thought it was model animation like the clay animation and kept wondering how it must have been done. Knowing that it was something as simple as body suits has left me totally amused. Superb work! Truely clutter breaker ads. The suggestion of rotating ads and showing 3-4 ads in a particular match is worth considering. This will keep the interest and fun factor alive.
From Vishal, Tue 28 Apr 2009 12:44:15 PM Zoozoooperb !!!! Kudos to the agency for creating celebrities out of eggheads.
Indeed a fantastic piece of work. This team (Vodafone & Ogilvy) have pegged them in a league of their own.
Vishal.
From Maryflora Samuel, Tue 28 Apr 2009 12:31:58 PM Oh..the ZOozOozzzzz.... are fun !!! I just love them ...though some people find them similar to tellytubbies but I feel there is a vast difference ! the look and feel of the ZoozOo video is thrilling !! My entire family loves these ads.
As suggested by someone, please air different ads in a day and not repeat the same ad. At times, it may get irritating.
But overall ...stupendous creation!! You can also think of posting these ZooZOo characters in Shopping Malls, Movie Theatres, Vodafone galleries (on special occassions). People will just love to interact with the lovable ZOOzooS !!! All the best to the ceartors!
From Eagle, Tue 28 Apr 2009 12:17:39 PM At last Vodafone came with the best.. this campaign really interesting and superb..
Thanks Devina for giving us more information about ZOO ZOOO.... Good Job... Keep going....
From Ravin, Tue 28 Apr 2009 12:13:29 PM Isn't the characters and treatment (except for the grey feel) similar to Teletubbies ?
From tamilnambi, Tue 28 Apr 2009 12:12:13 PM Ogilvy India.. the only company to challenge the world ad agency's and we are proud of you guys.. keep rocking..
From Arjun Ghosh, Tue 28 Apr 2009 12:10:06 PM I love the Zoo Zoo campaign. my only beef is with the ad scheduling. Using one commercial throughout one match is irritating. i watched the Mumbai Indians vs Kolkata Night Riders match last night and one commercial (Be the star of the match) was repeated throughout!! if they have such a bank of TVC's, why not rotate them. let's say three - five insertions per commercial in the course of one match. That would cut down the fatigue, blindspot and the irritation factor
From ZooZoo, Tue 28 Apr 2009 11:56:23 AM An here is yet another clutter breaker from the Vodafone stable.From popularizing a (then) unknown breed of dog to these cute eggheaded creatures, Vodafone and Ogilvy sure know how to innovate. But like Brijesh points out, there is a chance of ZooZoo's becoming more famous than Vodafone. So that is where they must carefully tread.
The story gives good background on the pre production and that is what makes it interesting. A nice light read.Keep up the good work
From jiya, Tue 28 Apr 2009 11:53:35 AM the name is funny hence likeable
From A. Nonymous, Tue 28 Apr 2009 11:50:16 AM In the midst of the debate, 'Is adverting a form of art or science in practise?', stand two artists of genius caliber. Rajiv Rao and prakash verma. Fantastic work ya both.
From ashWIN, Tue 28 Apr 2009 11:46:14 AM Gr8 Work guys, Zooking forward to the ads, i am sure they will liven up the TV.
From Neha, Tue 28 Apr 2009 11:42:15 AM Zome memorable work for the brand...The ztory does justice to the new communication effortz and the cute zoozoos! :-)
Nize ztory Devina! ;-)
From Shveta, Tue 28 Apr 2009 11:42:11 AM Kudos!!Brilliant character ... love the way they walk talk and scream... they really are tha talk of the nation...!!Right kinda ad for right kinda targetS!
From Vikas, Tue 28 Apr 2009 11:40:46 AM Zoomply great.
I was awaiting this article from afaqs, demystifying the work gone into making of these ads. Thank you. There were too many discussions on whether they are animated or otherwise. Though, I was very sure that you can't get those subtle movements - which are so natural to humans - with animation.
I would dare to say that zoozoo ads now supports as bigger a fan following as IPL. Apart from fours or sixes, zoozoos are capturing the attention of all in the family, and every new commercial is being cheered with the same gusto.
From predictor predator, Tue 28 Apr 2009 11:39:37 AM zoo vaat chhe! zollid impact zis is making. campaign will make champagne flow! Goafest maa Integrated Abby Gold fix chhe :P
From Trupti Soni, Tue 28 Apr 2009 11:36:11 AM The ZooZoo's theme chosen is absolutely out of the box. Have not noticed or remember the VAS have been promoted in such a manner by any other telecom player which is directly hitting viewer. The ideas implemented for each VAS are excellent except the star of IPL which did not hit me personally per say. Being a Vodafone user for last many years was unaware of the fact that the phonebook backup is available from last two years till I saw the ad on TV. Congratulations to entire team who has worked on it. Great work.
From Rajesh K, Tue 28 Apr 2009 11:13:22 AM the concept is great and is touching during the breaks, not only the brand but also the characters signifies the format of usage of the services provided by Vodafone. Its a great concept to showcase and Kudos to the brains... cheers Vodafone
From JM, Tue 28 Apr 2009 11:11:24 AM The ads are cool & refreshing & the remote is left untouched
However with so many different versions , I have forgotten what were the the actual messages.
From Chillar, Tue 28 Apr 2009 11:02:25 AM Great job Rajiv!
From amby, Tue 28 Apr 2009 11:01:24 AM Brillant work , guess one of the work which Indian ad fraternity would be proud of.
Kudos to the team at O&M.
From Vinay from Oneflit, Hyderabad, Tue 28 Apr 2009 10:52:30 AM I have loved the ZOOZOO ads and found them extremely funny and catchy. i just loveeeeee
vinay
From Prakash, Tue 28 Apr 2009 10:48:47 AM Good job...
From Rimple Sanchla, Tue 28 Apr 2009 10:43:37 AM Am really fond of ZooZoo's. I think ZooZoo's will have a long life.
Whenever i see zoozoo ad immediately i relate zoozoo's to utterly-butterly girl.
If Zoozoo's are continued as vodafone's brand ambassador, in future, people would definitely relate zoozoo to vodafone just as people relate utterly butterly girl with amul butter....
Just as utterly butterly girl is the icon / brand symbol / public identity for amul, Zoozoo too will be the same for Vodafone.
Long way to go...! Fantastic idea. ZooZoo is a superb creation...!
From Gaurav , Tue 28 Apr 2009 10:35:00 AM i think a great article ..considering the timing of these ads in IPL and the sheer mystery of what these characters are. I have loved the ZooZoo ads and found them extremely funny and catchy. Also the article is very informative and expressive. Good one !!
From Devang Mehta, Tue 28 Apr 2009 10:31:58 AM Fantastic story !!! it covers all aspeck of Zoozoo...
Complements to writer.
From Harsh Parashar, Tue 28 Apr 2009 10:30:35 AM Vodafone has been consistent in touching the lighter side of life with its unique and humourous ad campaigns. This has gone to an extent where now whenever some clutter breaking or unique ad campaign starts, people tend to relate it to Vodafone.
Few months back, I read an article which commented why advertisers are not able to create Brand endorsers or icons like Lalita ji of Surf. In a celebrity-led ad circus where brands find endorsers only in celebrities with some recent claim to fame, VODAFONE has given an answer by creating extraordinarily unique Brand endorsers in "PUG" and now the "ZOOZOOs". These enduring brand icons not only give strong brand recall but also rule out the possibilities of the brand being overshadowed by the celebrity.
KUDOS to the Team!!! Keep up the good work....
Kudos to the team!!!
From Deepak Dige, Tue 28 Apr 2009 10:21:26 AM Hi All
Great Job,
Deepak
From Subin Varier, Tue 28 Apr 2009 10:16:59 AM zooperb..!
whaz zo tell u alll???
am delighted...the way vodafone has tried to portray its brand recall in every customer brain.
though "pug" is our 1st voda-love...but zoozoos...u r really cute and zooperb...!
keep zoo zoo-ing...
proud to be a vodafone-ian (variersubin@gmail.com)
