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The list of nominations and in-book status for the D&AD Awards 2009 has been announced and eleven Indian entries have managed to achieve the prestigious in-book status. In the list of Indian agencies, Creativeland Asia leads the tally with three in-books, followed by Leo Burnett with two and JWT, Rediffusion Y&R, Ogilvy India, McCann Erickson, Publicis Communications, Leo Burnett and Happy – all with one in-book each. However, none of the agencies have managed to achieve any nominations for the 2009 Awards.
In simple terms, the in-book status allows the entry to be recorded in the list of some of the best work produced in advertising and design in that year, in the D&AD Annual. On the other hand, entries that have achieved a nomination status qualify automatically to be judged for the Yellow or Black Pencil and stand a chance to be awarded either of them.
Creativeland Asia’ entries include its work for Eye Bank Association (titled Christian/Hindu/Parsee) in the Direct/Writing category; its work for Indiana Motors (titled Spanner) and for Car Mall (titled Used Cards) in the Graphic Design/Stationery category.
Next in the list, Leo Burnett received it's in-book for its work on Lokart Paint Thinner (titled Splash - Yellow/Orange/Green/Blue) in the Packaging Design/Packaging category and for Fudkor India - Lemon tea bags (titled Strings) as well in the same category.
The other Indian agencies to have achieved in-book status are: Rediffusion Y&R for its work on Airtel (titled Airtel Mobile Phone Data Backup - Engineer/Housewife/Tourist) in the Direct/Print category; Publicis Communication for its work on Cancer Patients Aids Association (titled Spit Stain Graffiti) in the Direct/Ambient category; McCann Erickson for its work on Prism Papyrus (titled Monsters, Ink) in the Direct/Writing category; Ogilvy India for its work on WWF (titled Save Ourselves ‘Tree’) in the Illustration/Poster Advertising category; JWT for it's work on MW.com (titled Jim Morrison/Bob Marley) in the poster advertising category and Happy for its work on Lee Jeans (Arvind Brands) titled Skinny Jeans, also in the Packaging Design/Packaging category.
Of the 20,000 pieces of work judged, a grand total of 717 pieces have made it to the in-book status, of which 165 have been nominated. In Asia, Japan leads with 21 in-books and 13 nominations, followed by Singapore, China, Malaysia and India, among others.
According to D&AD officials, the number of entries that have been nominated has been a ‘record-breaking’ one, to which Garrick Hamm, president, D&AD, says in a press note, “I felt a touch of apprehension before judging began, especially so in a ‘recession year’. Will the work be good enough? Have slashed budgets cut creativity to the bone? The results so far show that’s not the case.”
He adds, “D&AD is famous for its tough standards but this crop of nominations shows that the industry continues to produce great work. Will that translate into a record breaking number of Pencils at the ceremony? That remains to be seen.”
The judging for the extremely rare Black Pencils, which are awarded to those pieces of truly groundbreaking work that redefine their medium, will take place on May 7-8 in London. Both Yellow and Black Pencils will be announced at the D&AD Awards Ceremony and Dinner in London on June 11. The D&AD Annual will be published in September.
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