RMG David's 'Nests' ad picks metal at the Young Guns

'Nests', RMG David's most awarded Indian creative in 2004, has swept yet another leading international advertising award. This time it's the prestigious Young Guns Award which, since its inception in 2000, has been a platform of expression for young creative professionals from across the world.

The innovative hoarding done for WWF-India has won in the 'Outdoors: community service and charity' category where it was pitted against the world's best public service campaigns. With this victory, the skeletal hoarding which was created by RMG David's New Delhi office, has further consolidated its position as the most awarded Indian creative this year.

For those not in the know, this creative has already won a One Show Pencil, ABBY Silver, New York Gold, London International Statue, CA, and The Work 04.

'Nests' is the creation of Amit Nandwani and Rohit Devgun, both creative consultants at RMG David's Delhi office. The mood at RMG David, which prides itself as 'The smallest worldwide agency', is obviously euphoric.

"It's been a fabulous year for all of us at RMG David. Many of our entries have won at various award fests but 'Nests' has quite clearly surpassed all expectations. We are completely charged up and looking forward to making it big next year too," exclaims Nandwani.

Josy Paul, country head and national creative director, RMG David, says, "It's a great piece of news. We always knew we had a winner in terms of a good communication idea... although we never thought it would get us so many accolades."

"With WWF-India's "Nests" winning every award, it seems that even birds and trees agree that you don't have to be the biggest to be the best," he quips.

© 2004 agencyfaqs!