Indigo Hospitality has appointed RMG David as its advertising and branding agency. The company will roll out its first restaurant serving North Indian cuisine in the beginning of 2005. Indigo has Poddar Heritage Group as its investors.
The Poddar Heritage Group is a Rs 1,000 crore conglomerate and is the promoter of Gillette, Rosenbluth International, Hettich, Style Spa and Singer in India.
Indigo hired RMG David to create a distinctive brand for its chain of restaurants and address brand communication and design issues.
Elaborating on task of RMG David, Neeraj Jain, CEO, Indigo Hospitality, says, "Indigo plans to reinvent the hospitality business in India and we believe that RMG David, with its challenger agency stance, can help us in creating new benchmarks in the business."
Talking on behalf of RMG David, Josy Paul, country manager and & creative director, RMG David, "Our planning and strategy hinges around the need to engage consumers with compellingly simple interpretations of basic human truths. Indigo is looking at creating a mark in the very dynamic hospitality business and we feel that our unique synergies will create a visible and distinctive Indigo brand."
RMG David began its operations in 2000 and already works with LG Electronics, Asahi India Glass, Royal Enfield, RadioCity, Classic Stripes, Nitco Tiles, Daawat Rice, Oyzterbay, Cuticura Talc, Eagle flasks, and Classic Polo T-shirts.
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