Trikaya Grey snaps up Go4i account

AGENCYFAQS! BUREAU

Trikaya Grey, Delhi, has won the Rs 25-crore-plus Go4i.com account, racing ahead of contenders such as HTA, Euro RSCG and O&M in a multi-agency pitch held recently. Go4i.com India Pvt Ltd is promoted by Hindustan Times and Chase Capital Partners. Elaborating on the reason for selecting Trikaya Grey, Piyush Gupta, CEO, Go4i.com India, said, "Technology is reshaping the way we conduct business today. It has opened a whole new economic opportunity with the internet. We feel that Trikaya Grey acknowledges this new dimension and is equipped with the right expertise to approach our online marketing needs."

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