TBWA Worldwide has been named the 2004 Global Agency Network of the Year by Advertising Age magazine.
The winner is judged on four parameters: Net growth (business wins and substantial organic account expansion/contraction); agency management (hires, restructures, substantial new initiatives, operational or strategic change); creative quality (both excellence in traditional creative and creative innovation, such as new ways agencies have engaged consumers) and marketing effectiveness (achieving substantive measurable results for clients).
This, indeed, is great news for TBWA Worldwide. Jean-Marie Dru, president and CEO, TBWA Worldwide says "This recognition is always nice and to be honoured is an important milestone in the life of the network. It's also a terrific affirmation of the success we have achieved over the last several years, and proves that we're founded on 237 centers of excellence."
He adds, "This distinction was one of our goals five years ago and could not have been accomplished without the hard work of each of our 8,300 employees throughout the world."
K. George John, chairman and managing director, TBWAINDIA who is equally excited about the development says, "It is immensely satisfying and comes at a time when India too is doing very well. Some of the significant business wins last year have been Panasonic, Pedigree, Allianz Bajaj, Zandu, Twinings, JK White Cement, JVC and Schwarzkopf. Overall, the agency has won 14 accounts from 21 pitches it made in 2004."
However, TBWA Worldwide is not new to this recognition. Its international offices from some 13 countries have won this award 30 times in the past.
The top honours include ADWEEK magazine naming TBWAChiatDay as its US Agency of the Year and Media magazine naming TBWAAsia Pacific as the regional Agency of the Year as well as Singapore as the Office of the Year.
In fact, the network's creativity has received equal recognition at Cannes Lions International Advertising Festival, The One Show, AdFest and Art Director's Club 2004. In addition to that, Creativity magazine has named TBWA the most awarded network in the world.
In its selection of TBWA Worldwide, Advertising Age noted, "No more second-best status for this 2004 Global Agency Network of the Year, as TBWA claimed growth of more than 10 per cent last year, the highest of any network, including $900 million in new business. Along with that growth came creative kudos, original thinking and growing maturity as a global network."
Lee Clow, chairman and chief creative officer, says, "Our network is built of unique offices around the world with a passion for ideas. Disruption is challenging both our people and clients to create unique and conspicuous brands. It's working, we're getting better every year. Thanks for noticing."
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