McCann Erickson has been awarded the advertising duties of footwear brand Reebok. The account was in JWT's care till recently.
Confirming the news to agencyfaqs!, Santosh Desai, president, McCann Erickson India, said, "I believe our fresh approach and our body of work impressed the Reebok management."
Desai did not reveal the size of the business, but assured it was 'substantial'.
Reebok has not been very aggressive with its advertising over the last one-and-a-half years.
Besides outdoor advertising and the global marketing campaign 'Wear the Vector. Outperform' that broke in October 2003 and ran till mid of 2004, the global footwear giant has not come up with any advertisement.
© 2005 agencyfaqs!