Vyas Giannetti hires Sanjay Sipahimalani as Exec Creative Director

Mumbai-based Vyas Giannetti Creative has added a senior creative member to its team. Sanjay Sipahimalani or 'Sippy' as he is known in the industry has taken charge as an executive creative director.

Sippy moves from Publicis where he was executive creative director. He has had stints at Grey, Euro RSCG, SSC&B Lintas among other agencies.

Talking about this new recruit Preeti Vyas Giannetti, chairperson VGC, said, "We have been looking out for a senior creative talent for some time now. We were searching for someone who will continue to nurture the creative standards that VGC has always stood for. In Sippy we found an ideal partner. He brings with him decades of experience and also commands respect from both within the fraternity and among clients."

Commenting on his new assignment, Sippy says, "The challenges and opportunities of working with Vyas Giannetti Creative at this stage of its evolution were too irresistible to resist. I'm looking forward to sustaining an environment where we create work that's exemplary in every category."

Atul Hegde, vice president, VGC, adds, "We have grown at a very rapid pace in the last one year. The time is right to add a very senior member at the creative helm and send some serious signals within the fraternity that VGC is looking to attract the best talent across disciplines in its efforts to continue being a dominant creative player. I look forward to a great partnership with Sippy.”

Vyas Giannetti Creative claims that it has doubled its billings to Rs 50 crore in the last 12 months. Today, it has clients like Discovery Travel & Living, The Aditya Birla Group, The Hinduja Group, The Times of India Group, Birla Sun life Insurance, Birla Sun life Mutual Fund, IndusInd Bank, Pidilite among many others.

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