PrimeOutdoors (a division of Primetime-IP Media Pvt. Ltd.), won the outdoor activities for Tata Teleservices in two states: Himachal Pradesh and MP Chattisgarh circle.
This account was won in a multi-agency pitch, where the incumbent agency was RMG David.
Tata Teleservices currently operates in over 80 towns and has ambitious expansion plans to further augment its presence.
"We are glad to see that our strategic inputs, monitoring systems, proprietary planning tools like PIPS, PRISMS and Online Module are helping us win new businesses in the out-of-home solutions market. We are extremely happy to have won this prestigious account. This is an indication that out-of-home market is getting more professional" said Prasad Deshpande, account servicing (TATA Indicom MP Chattisgarh) PrimeOutdoors.
PIPS and PRISMS, the proprietary planning tools of PrimeOutdoors, the planning tool lists more than 27,000 out-of-home options in 150 cities, along with different angles of photographs, access maps and a unique rating system and visibility score.
The group has expanded its operations to handle OOH operations in more than 150 cities and towns for blue-chip clients like Grasim Industries (Ultratech Cement), TVS Motors, Sony Ericson, Hyundai, India - TV, Skol Brewries, to name a few.
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