MSN launches new search service in India

MSN – the internet wing of Bill Gates’s Microsoft Corporation – has launched its new search service in India. Billed as a cultural barometer, the search engine is available in 25 markets and 10 languages across the globe.

The service has a database of over five billion web pages and an image bank of over 400 million visuals giving users greater control in targeting and refining their searches. Indian users, in particular, can conduct a region-specific search and get accurate answers to questions, says Krishna Prasad, head of programming, MSN India. “A collection of tools helps users customise and enhance their search experience,” he says.

The company, at an event in Mumbai on February 3, unveiled the top search results by Indians across the globe in 2004. The top three movies searched for in descending order of popularity were Kal Ho Na Ho, Dhoom and Murder. The top three songs were Pretty Woman from Kal Ho Na Ho, Dhoom Machale from Dhoom and Chak De from Hum Tum.

The top holiday destinations that were searched by Indians were Singapore and Malaysia. But Rajasthan and Goa were not far behind in the list of hot tourist spots searched for by Indians. The top books searched for were Da Vinci Code by Dan Brown and The Broker by John Grisham.

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