Insight, a Lintas Media Group agency, has just won the mandate of servicing two new businesses.
The agency will plan, buy and service the media for Cello, a leading player in the writing instruments business, and Torrent Energy, a leading provider and facilitator for the Ahmedabad and Surat Electricity Boards. The billings are estimated to be in the region of Rs 25 crore.
While Torrent Energy will be launching a corporate and innovation benefit campaign to facilitate its partnership with the state electricity boards in Gujarat. The campaign for Cello, on the other hand, is aimed to ensure that the customer remains aware of the brand's market leadership and product benefits.
Raj Gupta, president, Insight, says "We are very happy that we are partnering these two companies forward into the future. We feel Insight's promise to deliver innovative communication solutions for the clients through better planning and closer monitoring will effectively help them in marketing efforts."
An obviously delighted Lynn de Souza, director, Lintas Media Group, informed, "I am very happy that we have been able to bag the Cello and Torrent Energy accounts. I'm sure the team is raring to go and will do all they can to ensure that the brands are provided with the best insight to propel their business."
Lintas Media Group is the leader in providing its clients with a value based service offering. The group's brands include Initiative, the flagship brand, Insight, the youngest brand - set up in 2004 - especially to meet new business challenges and emerging markets, Interactions, and Intellect, a specialist research unit dedicated to homing and conveying knowledge within the Group. Lintas Media Group clients include Maruti Udyog Limited, Bharat Petroleum, Bajaj Auto, ITC Ltd, UTI and Idea Cellular amongst others.
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