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Grey Worldwide wins ONGC's retail biz

By , agencyfaqs! | In Advertising | March 17, 2005
The account was keenly contested by agencies such as McCann Erickson, Saatchi & Saatchi, O&M and, of course, Grey


Grey Worldwide has been awarded the creative duties of ONGC's retail outlets. The account was keenly contested by agencies such as McCann Erickson, Saatchi & Saatchi, O&M and, of course, Grey. & #BANNER1 & #

Sources described the size of the business as "substantial".

The first ONGC retail outlet is going to be launched tomorrow at Mangalore, which will be followed by a nationwide roll-out.

Supporting the on-ground retail launch is a print campaign. The television campaign will break in six months' time.

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