Grey Worldwide has been awarded the creative duties of ONGC's retail outlets. The account was keenly contested by agencies such as McCann Erickson, Saatchi & Saatchi, O&M and, of course, Grey.
Sources described the size of the business as "substantial".
The first ONGC retail outlet is going to be launched tomorrow at Mangalore, which will be followed by a nationwide roll-out.
Supporting the on-ground retail launch is a print campaign. The television campaign will break in six months' time.
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