ACPL Jewels calls creative pitch for Taraash

ACPL Jewels has called a creative pitch for its silver jewellery brand, Taraash. The account is estimated to be around Rs 3 crore. The agencies in the fray include Madison, Percept, Ushakaal, Mudra and Noshe Oceanic Advertising.

Taraash is a national brand of sterling silver jewellery from ACPL (or Agra Chains Pvt. Ltd; a company established in 1948), a 14-time winner of the prestigious ‘Highest Silver Export Award’. India’s largest silver jewellery exporter is now keen to make Taraash popular among teens, college students, executives. The TG for Taraash is 15-35 years.

The product range constitutes pendants, earrings, necklace sets, bracelets, chains, key chains, finger rings, toe rings, anklets and others.

The brand is available across jewellery shops, departmental stores, and stores like Gold Souk, Big Bazaar, Planet M, Lee, H&G, Shoppers Stop etc.

To enhance brand awareness, the company has elaborate plans for advertising through print, audio and TVCs. In the very near future, the company will launch an extensive promotional campaign, comprising road shows, contests, exhibitions and brand sponsored college activities.

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